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Insight

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About Insight's Brand

It's a great time to Join Insight. Be part of our team as we work to deliver the best solutions through Intelligent Technology Solutions™. Among its major competitors, Insight is ranked in 3rd place for NPS while Connection is 1st, and CDW Corporation is 2nd. Overall, Insight has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $3.40B

Brand at a Glance

79%

Customer Loyalty

3.5/5

Product Quality

3.6/5

Pricing

3.6/5

Customer Service

Insight CMO

Cathy Eckstein

Insight Ranking

^#3 / 4 of its competitors

Insight NPS

Insight's Net Promoter Score (NPS) is a 14 with 55% Promoters, 4% Passives, and 41% Detractors. Net Promoter Score tracks whether Insight's customers would recommend using the product based on a scale of -100 to 100.

Insight Overall NPS

NPS

55%	Promoters
4%	Passives
41%	Detractors

Insight NPS Trend

-100

-50

100

Summary	Date	Score
Oct 2023 16	Oct 2023	16
Nov 2023 16	Nov 2023	16
Dec 2023 14	Dec 2023	14
Jan 2024 16	Jan 2024	16
Feb 2024 15	Feb 2024	15
Mar 2024 15	Mar 2024	15
Apr 2024 15	Apr 2024	15
May 2024 15	May 2024	15
Sep 2024 16	Sep 2024	16
Oct 2024 18	Oct 2024	18
Dec 2024 16	Dec 2024	16
Apr 2025 14	Apr 2025	14

How Other Brands Compare

Insight is ranked third for NPS among its competitors. Connection and CDW Corporation come in first and second, with Zones coming in at #4. Among those competitors, it is the third most valued company behind Zones.

	Insight	CDW Corporation	Zones	Connection
Global Ranking	#-	#956	#-	#-
NPS	14	20	-20	36
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	-	-	-
Valuation Updated every 24 hours for public companies	$3.40B	$23.37B	$237.20B	$1.21B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Insight NPS by Gender

Insight's NPS was rated 8 by Male customers on Comparably.

Male

Insight's NPS was rated 8 by Male customers on Comparably.

54%

Promoters

Passives

46%

Detractors

Female

N/A

Insight's NPS is not yet rated by Female customers.

Promoters

Passives

Detractors

Insight NPS by Ethnicity

Insight's NPS was rated 24 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 24	Caucasian	24

Insight NPS by Age

Insight's NPS was rated -34 points by customers ages 18-25 and customers ages 41-45 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

18-25

33%

67%

41-45

33%

67%

Insight NPS by Usage

Insight's NPS was rated the highest by customers who have used Insight's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -34	Less than 1 Year	-34
1 to 2 Years -60	1 to 2 Years	-60
Over 10 Years 50	Over 10 Years	50

Insight NPS vs. Competitors

Compared to its competitors, Insight's NPS is rated right above SHI International, and is preceded by CDW Corporation.

COMPANY		NPS Score
	Connection	36
	CDW Corporation	20
	Insight	14
	SHI International	-7
	Zones	-20
	PCM	-34

Insight Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of Insight users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

79%

21%

Insight Customer Loyalty Score by Gender

Insight's Customer Loyalty score was rated 86 by Male customers on Comparably.

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Male

86%

Yes

Female

N/A

Yes

Insight Customer Loyalty Score by Ethnicity

Insight's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.

% who answered "Yes"

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100

out of 100

Caucasian

Insight Customer Loyalty Score by Age

Insight's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 70%	18-25	70%
41-45 100%	41-45	100%

Insight Customer Loyalty Score by Usage

Insight's Customer Loyalty score was rated the highest by customers who have used Insight's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	70%
1 to 2 Years	64%
Over 10 Years	100%

Insight Customer Loyalty Score by Industry

Insight's Customer Loyalty score was rated 70% by Tech industry customers.

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Tech	70%

Insight Customer Loyalty vs. Competitors

Compared to its competitors, Insight's Customer Loyalty score is rated right above CDW Corporation, and is preceded by SHI International.

COMPANY		Customer Loyalty Score
	Connection	92%
	SHI International	80%
	Insight	79%
	CDW Corporation	71%
	Zones	63%
	PCM	59%

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Insight Product Quality

3.5/5

Insight has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Insight Product Information

Insight’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Insight's product the highest.

Website: http://www.insight.com

Company Size: 5,001-10,000 Employees

Industry

Tech

Business Services

Enterprise

Hardware and Devices

Quick Insights into Insight Product Quality

Insight's Product Quality score was rated highest by Caucasian customers, and rated lowest by customers ages 41-45.

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Ranked Insight Product Quality the Highest

Caucasian	4.1
Over 10 Years	4.1
Tech	3.6

Ranked Insight Product Quality the Lowest

Less than 1 Year	2.8
41-45	2.6

Insight Product Quality Score by Gender

Insight's Product Quality score was rated 3.3 by Male customers on Comparably.

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Male

3.3/5

Female

N/A

Insight Product Quality Score by Ethnicity

Insight's Product Quality score was rated 4.1 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1

Insight Product Quality Score by Age

Insight's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 2.8	18-25	2.8
41-45 2.6	41-45	2.6

Insight Product Quality Score by Usage

Insight's Product Quality score was rated the highest by customers who have used Insight's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.8
1 to 2 Years	2.9
Over 10 Years	4.1

Insight Product Quality Score by Industry

Insight's Product Quality score was rated 3.6 stars by Tech industry customers.

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Tech	3.6

Insight Product Quality vs. Competitors

Compared to its competitors, Insight's Product Quality score is rated right above CDW Corporation, and is preceded by Connection.

COMPANY		Product Quality Score
	Connection	3.5/5
	Insight	3.5/5
	CDW Corporation	3.5/5
	SHI International	3.4/5
	Zones	2.9/5
	PCM	2.3/5

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Insight Pricing

Insight ROI & Value For Money

3.6/5

Insight has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Insight Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Insight ROI

Insight's ROI score was rated highest by Caucasian customers, and rated lowest by customers who have used Insight's products/services for Less than 1 Year.

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Ranked Insight ROI the Highest

Caucasian	4
Over 10 Years	3.9
Tech	3.8

Ranked Insight ROI the Lowest

41-45	2.6
Less than 1 Year	2.6

Insight ROI Score by Gender

Insight's ROI score was rated 3.4 by Male customers on Comparably.

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Male

3.4/5

Female

N/A

Insight ROI Score by Ethnicity

Insight's ROI score was rated 4 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 4	Caucasian	4

Insight ROI Score by Age

Insight's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 3	18-25	3
41-45 2.6	41-45	2.6

Insight ROI Score by Usage

Insight's ROI score was rated the highest by customers who have used Insight's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.6
1 to 2 Years	3
Over 10 Years	3.9

Insight ROI Score by Industry

Insight's ROI score was rated 3.8 stars by Tech industry customers.

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Tech	3.8

Insight Pricing vs. Competitors

Compared to its competitors, Insight's ROI score is rated right above Connection, and is preceded by CDW Corporation.

COMPANY		Pricing Score
	CDW Corporation	3.8/5
	Insight	3.6/5
	Connection	3.5/5
	SHI International	3.5/5
	Zones	2.8/5
	PCM	2.7/5

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Insight Customer Satisfaction (CSAT)

Insight Customer Satisfaction (CSAT) Score

68 / 100

Insight has an overall Customer Satisfaction score of 68 rated by its users and customers.

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Very Satisfied	39%
Satisfied	29%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	5%
Very Dissatisfied	10%

Very Satisfied

39%

Satisfied

29%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

10%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Insight Customer Satisfaction

Insight's Customer Satisfaction score was rated highest by customers who have used Insight's products/services for Less than 1 Year, and rated lowest by customers who have used Insight's products/services for 1 to 2 Years.

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Ranked Insight Customer Satisfaction the Highest

Less than 1 Year	100%
Tech	80%
Caucasian	75%

Ranked Insight Customer Satisfaction the Lowest

41-45	67%
1 to 2 Years	50%

Insight Customer Satisfaction Score by Gender

Insight's Customer Satisfaction score was rated 73 by Male customers on Comparably.

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73 / 100

Male

	Very Satisfied	55%
	Satisfied	18%
	Neither Satisfied nor Dissatisfied	18%
	Dissatisfied	0%
	Very Dissatisfied	9%

Insight Customer Satisfaction Score by Ethnicity

Caucasian
75%

CSAT according to Caucasian

Insight's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.

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75 / 100

Very Satisfied	50%
Satisfied	25%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

25%

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

Very Dissatisfied

Insight Customer Satisfaction Score by Age

Insight's Customer Satisfaction score was rated 67 points by customers ages 18-25 and customers ages 41-45 on Comparably.

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100

Breakdown

Age

Score

18-25

67%

41-45

67%

Insight Customer Satisfaction Score by Usage

Insight's Customer Satisfaction score was rated the highest by customers who have used Insight's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	100
1 to 2 Years	50
Over 10 Years	100

Insight Customer Satisfaction Score by Industry

Insight's Customer Satisfaction score was rated 80 points by Tech industry customers.

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Tech	80

Insight Customer Satisfaction vs. Competitors

Compared to its competitors, Insight's Customer Satisfaction score is rated right above SHI International.

COMPANY		Customer Satisfaction (CSAT) Score
	Insight	68%
	SHI International	63%
	Zones	58%
	CDW Corporation	56%
	Connection	50%
	PCM	33%

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Insight Customer Service

3.6/5

Insight has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Insight's Customer Service

Address

6820 South Harl Avenue, Tempe, AZ 85283

Website

http://www.insight.com

Phone Number

800-827-6100

Insight's Social Links

Quick Insights into Insight Customer Service

Insight's Customer Service score was rated highest by Caucasian customers, and rated lowest by customers who have used Insight's products/services for Less than 1 Year.

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Ranked Insight Customer Service the Highest

Caucasian	4.2
Tech	4
Over 10 Years	3.9

Ranked Insight Customer Service the Lowest

41-45	2.8
Less than 1 Year	2.6

Insight Customer Service Score by Gender

Insight's Customer Service score was rated 3.5 by Male customers on Comparably.

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Male

3.5/5

Female

N/A

Insight Customer Service Score by Ethnicity

Insight's Customer Service score was rated 4.2 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.2	Caucasian	4.2

Insight Customer Service Score by Age

Insight's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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100

Summary	Age	Customer Service Score
18-25 3	18-25	3
41-45 2.8	41-45	2.8

Insight Customer Service Score by Usage

Insight's Customer Service score was rated the highest by customers who have used Insight's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.6
1 to 2 Years	3.3
Over 10 Years	3.9

Insight Customer Service Score by Industry

Insight's Customer Service score was rated 4 stars by Tech industry customers.

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Tech	4

Insight Customer Service vs. Competitors

Compared to its competitors, Insight's Customer Service score is rated right above Connection, and is preceded by CDW Corporation.

COMPANY		Customer Service Score
	CDW Corporation	3.8/5
	Insight	3.6/5
	Connection	3.5/5
	SHI International	3.3/5
	Zones	2.8/5
	PCM	2.7/5

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Insight as an Employer

4.0/5

Insight has a 4.0/5 stars for its overall company culture rated by their employees

top

10%

CEO of Insight

Kenneth Lamneck

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Insight scored a 14 for Net Promoter Score and a 29 for Employee Net Promoter Score. NPS gauges how likely a customer of Insight would recommend the brand to a friend. ENPS measures how likely Insight employees would recommend working at Insight to a friend.

Net Promoter Score

NPS Score

55%	Promoters
4%	Passive
41%	Detractors

Employee Net Promoter Score

eNPS Score

57%	Promoters
15%	Passive
28%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail