36
NPS
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Connection
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About Connection's Brand
As a Global IT Solutions Provider, we connect people with technology that enhances growth, elevates productivity, and empowers innovation. Among its major competitors, Connection is ranked in 1st place for NPS while Dimension Data is 2nd, and CDW Corporation is 3rd.Their current market cap is $1.21B
Brand at a Glance
92%
Customer Loyalty
3.5/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service
Connection Ranking
- #1 / 4 of its competitors
Connection NPS
Connection's Net Promoter Score (NPS) is a 36 with 65% Promoters, 6% Passives, and 29% Detractors. Net Promoter Score tracks whether Connection's customers would recommend using the product based on a scale of -100 to 100.
Connection Overall NPS
| 65% | Promoters |
|---|---|
| 6% | Passives |
| 29% | Detractors |
Connection NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2021 75 | Nov 2021 | 75 |
Apr 2022 80 | Apr 2022 | 80 |
Jun 2022 83 | Jun 2022 | 83 |
Aug 2022 57 | Aug 2022 | 57 |
Feb 2023 63 | Feb 2023 | 63 |
Jul 2023 50 | Jul 2023 | 50 |
Aug 2023 59 | Aug 2023 | 59 |
Jan 2024 60 | Jan 2024 | 60 |
Jun 2024 50 | Jun 2024 | 50 |
Mar 2025 39 | Mar 2025 | 39 |
Dec 2025 31 | Dec 2025 | 31 |
Jan 2026 34 | Jan 2026 | 34 |
How Other Brands Compare
Connection is ranked first for NPS among its competitors. CDW Corporation and Insight come in second and third, with Zones coming in at #4. Among those competitors, it is the lowest valued company behind Zones.
Connection |  CDW Corporation |  Zones |  Insight | |
| Global Ranking | #- | #956 | #- | #- |
| NPS | 36 | 20 | -20 | 14 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | $1.21B | $23.37B | $237.20B | $3.40B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Connection NPS by Ethnicity
Connection's NPS was rated 34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Connection NPS vs. Competitors
Compared to its competitors, Connection's NPS is rated right above Dimension Data.
| COMPANY | NPS Score | |
|---|---|---|
| Connection | 36 |
 | Dimension Data | 21 |
| CDW Corporation | 20 |
| Insight | 14 |
 | Virtual Graffiti | N/A |
| Zones | -20 |
Connection Customer Loyalty
92%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
92% of Connection users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Connection Customer Loyalty vs. Competitors
Compared to its competitors, Connection's Customer Loyalty score is rated right above Dimension Data.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Connection | 92% |
| Dimension Data | 82% |
| Insight | 79% |
| CDW Corporation | 71% |
| Zones | 63% |
| Virtual Graffiti | N/A |
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Connection Product Quality
3.5/5
Connection has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Connection Product Information
Connection’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://www.connection.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Business Services
Enterprise
Hardware and Devices
Connection Product Quality vs. Competitors
Compared to its competitors, Connection's Product Quality score is rated right above Insight, and is preceded by Dimension Data.
| COMPANY | Product Quality Score | |
|---|---|---|
| Dimension Data | 4/5 |
| Connection | 3.5/5 |
| Insight | 3.5/5 |
| CDW Corporation | 3.5/5 |
| Zones | 2.9/5 |
| Virtual Graffiti | 1.5/5 |
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Connection Pricing
Connection ROI & Value For Money
3.5/5
Connection has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Connection Pricing vs. Competitors
Compared to its competitors, Connection's ROI score is rated right above Zones, and is preceded by Insight.
| COMPANY | Pricing Score | |
|---|---|---|
| Dimension Data | 3.8/5 |
| CDW Corporation | 3.8/5 |
| Insight | 3.6/5 |
| Connection | 3.5/5 |
| Zones | 2.8/5 |
| Virtual Graffiti | N/A |
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Connection Customer Satisfaction (CSAT)
Connection Customer Satisfaction (CSAT) Score
50 / 100
Connection has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
12%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Connection Customer Satisfaction vs. Competitors
Compared to its competitors, Connection's Customer Satisfaction score is rated right above Virtual Graffiti, and is preceded by CDW Corporation.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Dimension Data | 76% |
| Insight | 68% |
| Zones | 58% |
| CDW Corporation | 56% |
| Connection | 50% |
| Virtual Graffiti | 0% |
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Connection Customer Service
3.5/5
Connection has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Connection's Customer Service
Address
Route 101A, 730 Milford Road, Merrimack, NH 03054-4631
Website
http://www.connection.com
Phone Number
603-683-2000
Connection's Social Links
Connection Customer Service vs. Competitors
Compared to its competitors, Connection's Customer Service score is rated right above Zones, and is preceded by Insight.
| COMPANY | Customer Service Score | |
|---|---|---|
| Dimension Data | 3.9/5 |
| CDW Corporation | 3.8/5 |
| Insight | 3.6/5 |
| Connection | 3.5/5 |
| Zones | 2.8/5 |
| Virtual Graffiti | N/A |
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Connection as an Employer
3.8/5
Connection has a 3.8/5 stars for its overall company culture rated by their employees
bottom
35%
Consumer vs. Employees
Connection scored a 36 for Net Promoter Score and a 7 for Employee Net Promoter Score. NPS gauges how likely a customer of Connection would recommend the brand to a friend. ENPS measures how likely Connection employees would recommend working at Connection to a friend.
Net Promoter Score
36
NPS Score
| 65% | Promoters |
|---|---|
| 6% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
7
eNPS Score
| 49% | Promoters |
|---|---|
| 9% | Passive |
| 42% | Detractors |
