
Lose It is a mobile application that provides principles of weight loss tracking. Lose It!’s brand is ranked #969 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Lose It!. When compared to other organizations within the Tech industry, Lose It! is ranked #319. Among its major competitors, Lose It! is ranked in 2nd place for NPS while MyFitnessPal is 1st, and Noom is 3rd.
Lose It!'s Net Promoter Score (NPS) is a 34 with 58% Promoters, 18% Passives, and 24% Detractors. Net Promoter Score tracks whether Lose It!'s customers would recommend using the product based on a scale of -100 to 100.
| 58% | Promoters |
|---|---|
| 18% | Passives |
| 24% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2024 31 | Feb 2024 | 31 |
Mar 2024 31 | Mar 2024 | 31 |
Apr 2024 31 | Apr 2024 | 31 |
Jul 2024 32 | Jul 2024 | 32 |
Aug 2024 30 | Aug 2024 | 30 |
Sep 2024 32 | Sep 2024 | 32 |
Oct 2024 32 | Oct 2024 | 32 |
Nov 2024 32 | Nov 2024 | 32 |
Mar 2025 31 | Mar 2025 | 31 |
Aug 2025 31 | Aug 2025 | 31 |
Sep 2025 33 | Sep 2025 | 33 |
Oct 2025 32 | Oct 2025 | 32 |
Lose It! is ranked second for NPS among its competitors. MyFitnessPal and Noom come in first and third, with WW (formally Weight Watchers) coming in at #4.
![]() Lose It! | ![]() WW (formally Weight Watchers) | ![]() Noom | ![]() MyFitnessPal | |
| Global Ranking | #969 | #165 | #- | #- |
| NPS | 34 | -11 | 15 | 100 |
| Valuation Updated every 24 hours for public companies | - | - | $300.00M | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Lose It!'s NPS 18 points higher than Male customers.
Lose It!'s NPS was rated 28 by Male customers on Comparably.
Lose It!'s NPS was rated 46 by Female customers on Comparably.
Lose It!'s NPS was rated 36 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 36 | Caucasian | 36 |
Lose It!'s NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
Lose It!'s NPS was rated the highest by customers who have used Lose It!'s products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 66 | Less than 1 Year | 66 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 25 | 2 to 5 Years | 25 |
5 to 10 Years 37 | 5 to 10 Years | 37 |
Compared to its competitors, Lose It!'s NPS is rated right above Noom, and is preceded by MyFitnessPal.
| COMPANY | NPS Score | |
|---|---|---|
![]() | MyFitnessPal | 100 |
![]() | Lose It! | 34 |
![]() | Noom | 15 |
![]() | WW (formally Weight Watchers) | -11 |
Out of the 14 Lose It! customer reviews 12 were positive and 2 were constructive. Lose It! customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
92% of Lose It! users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Lose It!'s Customer Loyalty score 1% higher than Male customers.
Lose It!'s Customer Loyalty score was rated 98% by Caucasian customers on Comparably.
% who answered "Yes"
Lose It!'s Customer Loyalty score was rated 100% by customers ages 51-55 and customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
61-65 100% | 61-65 | 100% |
66+ 100% | 66+ | 100% |
Lose It!'s Customer Loyalty score was rated the highest by customers who have used Lose It!'s products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Lose It!'s Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Lose It!'s Customer Loyalty score is rated right above WW (formally Weight Watchers), and is preceded by MyFitnessPal.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | MyFitnessPal | 100% |
![]() | Lose It! | 92% |
![]() | WW (formally Weight Watchers) | 73% |
![]() | Noom | 68% |
In the Tech industry, Lose It!'s Customer Loyalty score is rated right above ROBLOX.
Lose It! has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Lose It!’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Lose It!'s product the highest. Reviewers from the Tech industry rated Lose It! the lowest at 4.
Lose It!'s Product Quality score was rated highest by customers who have used Lose It!'s products/services for 1 to 2 Years, and rated lowest by customers who have used Lose It!'s products/services for 5 to 10 Years.
Female customers rated Lose It!'s Product Quality score 0.3 stars higher than Male customers.
Lose It!'s Product Quality score was rated 3.9 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Lose It!'s Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
51-55 3.8 | 51-55 | 3.8 |
56-60 3.7 | 56-60 | 3.7 |
61-65 4.1 | 61-65 | 4.1 |
66+ 3.9 | 66+ | 3.9 |
Lose It!'s Product Quality score was rated the highest by customers who have used Lose It!'s products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Lose It!'s Product Quality score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Lose It!'s Product Quality score is rated right above Noom, and is preceded by MyFitnessPal.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | MyFitnessPal | 4.5/5 |
![]() | Lose It! | 3.9/5 |
![]() | Noom | 3.6/5 |
![]() | WW (formally Weight Watchers) | 3.1/5 |
In the Tech industry, Lose It!'s Product Quality score is rated right below ROBLOX.
Lose It! has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Lose It!.
Lose It!'s ROI score was rated highest by customers from the Education industry, and rated lowest by customers ages 56-60.
Female customers rated Lose It!'s ROI score 0.2 stars higher than Male customers.
Lose It!'s ROI score was rated 3.9 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Lose It!'s ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
51-55 4 | 51-55 | 4 |
56-60 3.4 | 56-60 | 3.4 |
61-65 4.4 | 61-65 | 4.4 |
66+ 4.1 | 66+ | 4.1 |
Lose It!'s ROI score was rated the highest by customers who have used Lose It!'s products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Lose It!'s ROI score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Lose It!'s ROI score is rated right above Noom, and is preceded by MyFitnessPal.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | MyFitnessPal | 5/5 |
![]() | Lose It! | 4/5 |
![]() | Noom | 3.5/5 |
![]() | WW (formally Weight Watchers) | 2.8/5 |
In the Tech industry, Lose It!'s ROI score is rated right above Google, and is preceded by Zoom Video Communications.
Lose It! has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Lose It!'s Customer Satisfaction score was rated highest by customers ages 61-65, and rated lowest by customers ages 56-60.
Female customers rated Lose It!'s Customer Satisfaction score 3 points higher than Male customers.
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 26% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 8% | |
Very Dissatisfied | 8% |
Very Satisfied | 42% | |
|---|---|---|
Satisfied | 37% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 6% | |
Very Dissatisfied | 6% |
Lose It! Customer Satisfaction (CSAT) score was rated 79% according to Caucasian users and customers.
Lose It!'s Customer Satisfaction score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 83% | |||||||||||||||
| 56-60 | 63% | |||||||||||||||
| 61-65 | 100% | |||||||||||||||
| 66+ | 67% |
Lose It!'s Customer Satisfaction score was rated the highest by customers who have used Lose It!'s products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Lose It!'s Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | MyFitnessPal | 100% |
![]() | Lose It! | 80% |
![]() | Noom | 64% |
![]() | WW (formally Weight Watchers) | 46% |
In the Tech industry, Lose It!'s Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
Lose It! has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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101 Tremont Street, Floor 9, Boston, MA 02108
http://www.loseit.com/
339-970-9517
Lose It!'s Customer Service score was rated highest by customers who have used Lose It!'s products/services for Less than 1 Year, and rated lowest by customers from the Education industry.
Female customers rated Lose It!'s Customer Service score 0.2 stars higher than Male customers.
Lose It!'s Customer Service score was rated 3.7 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Lose It!'s Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 3.8 | 51-55 | 3.8 |
56-60 3.5 | 56-60 | 3.5 |
61-65 3.5 | 61-65 | 3.5 |
66+ 3.5 | 66+ | 3.5 |
Lose It!'s Customer Service score was rated the highest by customers who have used Lose It!'s products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Lose It!'s Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Lose It!'s Customer Service score is rated right above Noom, and is preceded by MyFitnessPal.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | MyFitnessPal | 5/5 |
![]() | Lose It! | 3.6/5 |
![]() | Noom | 3.5/5 |
![]() | WW (formally Weight Watchers) | 3/5 |
In the Tech industry, Lose It!'s Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
Lose It! has a 4.5/5 stars for its overall company culture rated by their employees

Lose It! scored a 34 for Net Promoter Score and a 84 for Employee Net Promoter Score. NPS gauges how likely a customer of Lose It! would recommend the brand to a friend. ENPS measures how likely Lose It! employees would recommend working at Lose It! to a friend.
| 58% | Promoters |
|---|---|
| 18% | Passive |
| 24% | Detractors |
| 84% | Promoters |
|---|---|
| 16% | Passive |
| 0% | Detractors |
Lose It! is ranked #969 in the Global Top 100 Brands. It ranks just behind Alstom and just ahead of Personal Capital.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
967 | ![]() | Progressive Insurance | ![]() | Tricia Griffith | Business and Consumer Services |
968 | ![]() | Alstom | ![]() | Henri Poupart-Lafarge | Automotive and Transportation |
969 | ![]() | Lose It! | ![]() | Patrick Wetherille | Tech |
970 | ![]() | Personal Capital | ![]() | Jay Shah | Banking and Financial Services |
971 | ![]() | Cinemark USA | ![]() | Sean Gamble | Media and Entertainment |
972 | ![]() | CrowdStrike | ![]() | George Kurtz | Tech |
973 | ![]() | BBC | ![]() | Tony Hall | Media and Entertainment |
Lose It! is ranked #319 in the Tech Industry. It ranks just behind Oculus VR and just ahead of CrowdStrike.