

Headquartered in Plano, TX, Cinemark Holdings, Inc. is a leader in the motion picture exhibition industry with 514 theatres and 5,812 screens in the U.S. and Latin America as of June 30, 2023. • Our circuit is the third largest in the U.S. with 315 theatres and 4,370 screens in 42 states. • We ranked either #1 or #2 by box office revenues in 80% of our top 25 markets. • We are one of the most geographically diverse circuits in Latin America with 199 theatres and 1,442 screens in 14 countries. • We had a presence in 15 of the top 20 metropolitan cities in South America Cinemark USA’s brand is ranked #971 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Cinemark USA. When compared to other organizations within the Media and Entertainment industry, Cinemark USA is ranked #114. Among its major competitors, Cinemark USA is ranked in 2nd place for NPS while Regal is 1st, and AMC Theaters is 3rd.
Cinemark USA's Net Promoter Score (NPS) is a 31 with 59% Promoters, 13% Passives, and 28% Detractors. Net Promoter Score tracks whether Cinemark USA's customers would recommend using the product based on a scale of -100 to 100.
| 59% | Promoters |
|---|---|
| 13% | Passives |
| 28% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2024 33 | Aug 2024 | 33 |
Sep 2024 32 | Sep 2024 | 32 |
Oct 2024 30 | Oct 2024 | 30 |
Dec 2024 32 | Dec 2024 | 32 |
Jan 2025 31 | Jan 2025 | 31 |
Feb 2025 30 | Feb 2025 | 30 |
Mar 2025 29 | Mar 2025 | 29 |
Apr 2025 31 | Apr 2025 | 31 |
May 2025 30 | May 2025 | 30 |
Jun 2025 31 | Jun 2025 | 31 |
Jul 2025 29 | Jul 2025 | 29 |
Nov 2025 31 | Nov 2025 | 31 |
Cinemark USA is ranked second for NPS among its competitors. Regal and AMC Theaters come in first and third, with Marcus Theatre coming in at #4.
![]() Cinemark USA | ![]() AMC Theaters | ![]() Regal | ![]() Marcus Theatre | |
| Global Ranking | #971 | #683 | #- | #- |
| NPS | 31 | 4 | 61 | -16 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $1.64B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Cinemark USA's NPS 28 points higher than Female customers.
Cinemark USA's NPS was rated 28 by Male customers on Comparably.
Cinemark USA's NPS was rated by Female customers on Comparably.
Cinemark USA's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -32 | Caucasian | -32 |
Hispanic or Latino 50 | Hispanic or Latino | 50 |
African American/Black 100 | African American/Black | 100 |
Other 37 | Other | 37 |
Cinemark USA's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
Cinemark USA's NPS was rated the highest by customers who have used Cinemark USA's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 50 | 1 to 2 Years | 50 |
2 to 5 Years -34 | 2 to 5 Years | -34 |
5 to 10 Years 50 | 5 to 10 Years | 50 |
Over 10 Years -10 | Over 10 Years | -10 |
Compared to its competitors, Cinemark USA's NPS is rated right above AMC Theaters, and is preceded by Regal.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Regal | 61 |
![]() | Cinemark USA | 31 |
![]() | AMC Theaters | 4 |
![]() | Marcus Theatre | -16 |
In the Media and Entertainment industry, Cinemark USA's NPS is rated right above Instagram, and is preceded by Rockstar Games.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Netflix | 43 |
![]() | The Walt Disney Company | 38 |
![]() | ROBLOX | 38 |
![]() | Rockstar Games | 38 |
![]() | Cinemark USA | 31 |
![]() | 21 | |
Out of the 7 Cinemark USA customer reviews 4 were positive and 3 were constructive. Cinemark USA customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Cinemark USA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Cinemark USA's Customer Loyalty score 4% higher than Male customers.
Cinemark USA's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Cinemark USA's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 93% | 18-25 | 93% |
31-35 70% | 31-35 | 70% |
36-40 100% | 36-40 | 100% |
41-45 40% | 41-45 | 40% |
51-55 64% | 51-55 | 64% |
56-60 100% | 56-60 | 100% |
Cinemark USA's Customer Loyalty score was rated the highest by customers who have used Cinemark USA's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Cinemark USA's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.
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Compared to its competitors, Cinemark USA's Customer Loyalty score is rated right above AMC Theaters.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Cinemark USA | 77% |
![]() | AMC Theaters | 75% |
![]() | Marcus Theatre | 74% |
![]() | Regal | 61% |
In the Media and Entertainment industry, Cinemark USA's Customer Loyalty score is rated right below The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | 84% | |
![]() | Rockstar Games | 84% |
![]() | The Walt Disney Company | 83% |
![]() | Cinemark USA | 77% |
Cinemark USA has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Cinemark USA’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Cinemark USA's product the highest. Reviewers from the Business and Consumer Services industry rated Cinemark USA the lowest at 3.5.
Cinemark USA's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 56-60.
Male customers rated Cinemark USA's Product Quality score 0.6 stars higher than Female customers.
Cinemark USA's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4.5 | African American/Black | 4.5 |
Other 3.7 | Other | 3.7 |
Cinemark USA's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
31-35 4 | 31-35 | 4 |
36-40 3.2 | 36-40 | 3.2 |
41-45 2.6 | 41-45 | 2.6 |
51-55 3.9 | 51-55 | 3.9 |
56-60 2.6 | 56-60 | 2.6 |
Cinemark USA's Product Quality score was rated the highest by customers who have used Cinemark USA's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Cinemark USA's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Cinemark USA's Product Quality score is rated right above Regal.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Cinemark USA | 3.9/5 |
![]() | Regal | 3.6/5 |
![]() | AMC Theaters | 3.3/5 |
![]() | Marcus Theatre | 3/5 |
In the Media and Entertainment industry, Cinemark USA's Product Quality score is rated right above Instagram, and is preceded by ROBLOX.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Rockstar Games | 4.1/5 |
![]() | ROBLOX | 4/5 |
![]() | Cinemark USA | 3.9/5 |
![]() | 3.7/5 |
Cinemark USA has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Cinemark USA.
Cinemark USA's ROI score was rated highest by African American/Black customers, and rated lowest by customers ages 56-60.
Male customers rated Cinemark USA's ROI score 0.3 stars higher than Female customers.
Cinemark USA's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 4.4 | African American/Black | 4.4 |
Other 3.9 | Other | 3.9 |
Cinemark USA's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
31-35 4.3 | 31-35 | 4.3 |
36-40 3 | 36-40 | 3 |
41-45 2.8 | 41-45 | 2.8 |
51-55 3.8 | 51-55 | 3.8 |
56-60 2.3 | 56-60 | 2.3 |
Cinemark USA's ROI score was rated the highest by customers who have used Cinemark USA's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Cinemark USA's ROI score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Cinemark USA's ROI score is rated right above Regal.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Cinemark USA | 3.7/5 |
![]() | Regal | 3.5/5 |
![]() | AMC Theaters | 3.1/5 |
![]() | Marcus Theatre | 2.7/5 |
In the Media and Entertainment industry, Cinemark USA's ROI score is rated right above Instagram, and is preceded by The Walt Disney Company.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | Rockstar Games | 3.8/5 |
![]() | ROBLOX | 3.8/5 |
![]() | The Walt Disney Company | 3.7/5 |
![]() | Cinemark USA | 3.7/5 |
![]() | 3.5/5 |
Cinemark USA has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Cinemark USA's Customer Satisfaction score was rated highest by customers who have used Cinemark USA's products/services for 1 to 2 Years, and rated lowest by customers ages 41-45.
Male customers rated Cinemark USA's Customer Satisfaction score 22 points higher than Female customers.
Very Satisfied | 44% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 0% | |
Very Dissatisfied | 13% |
Very Satisfied | 35% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 12% | |
Very Dissatisfied | 24% |
Cinemark USA's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Cinemark USA's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
Cinemark USA's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
Cinemark USA's Customer Satisfaction (CSAT) score was rated 76% according to Other users and customers.
Cinemark USA's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 82% | |||||||||||||||
| 36-40 | 40% | |||||||||||||||
| 41-45 | 34% | |||||||||||||||
| 51-55 | 75% | |||||||||||||||
| 56-60 | 67% |
Cinemark USA's Customer Satisfaction score was rated the highest by customers who have used Cinemark USA's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Cinemark USA's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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}Compared to its competitors, Cinemark USA's Customer Satisfaction score is rated right above AMC Theaters, and is preceded by Regal.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Regal | 89% |
![]() | Cinemark USA | 78% |
![]() | AMC Theaters | 63% |
![]() | Marcus Theatre | 58% |
In the Media and Entertainment industry, Cinemark USA's Customer Satisfaction score is rated right above The Walt Disney Company, and is preceded by Spotify.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | Cinemark USA | 78% |
![]() | The Walt Disney Company | 77% |
![]() | Rockstar Games | 76% |
![]() | ROBLOX | 73% |
![]() | 61% |
Cinemark USA has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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3900 Dallas Parkway | Plano, TX | 75093, Plano, TX 75093
http://www.cinemark.com
972-665-1000
Cinemark USA's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers ages 56-60.
Male customers rated Cinemark USA's Customer Service score 0.5 stars higher than Female customers.
Cinemark USA's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 4.5 | African American/Black | 4.5 |
Other 3.9 | Other | 3.9 |
Cinemark USA's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
31-35 4.5 | 31-35 | 4.5 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2.8 | 41-45 | 2.8 |
51-55 3.8 | 51-55 | 3.8 |
56-60 1.6 | 56-60 | 1.6 |
Cinemark USA's Customer Service score was rated the highest by customers who have used Cinemark USA's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Cinemark USA's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Cinemark USA's Customer Service score is rated right above AMC Theaters, and is preceded by Regal.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Regal | 4.1/5 |
![]() | Cinemark USA | 3.8/5 |
![]() | AMC Theaters | 3.1/5 |
![]() | Marcus Theatre | 2.9/5 |
In the Media and Entertainment industry, Cinemark USA's Customer Service score is rated right above Rockstar Games, and is preceded by Spotify.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | Cinemark USA | 3.8/5 |
![]() | Rockstar Games | 3.7/5 |
![]() | ROBLOX | 3.6/5 |
![]() | 3.3/5 |
Cinemark USA has a 2.6/5 stars for its overall company culture rated by their employees

Cinemark USA scored a 31 for Net Promoter Score and a -30 for Employee Net Promoter Score. NPS gauges how likely a customer of Cinemark USA would recommend the brand to a friend. ENPS measures how likely Cinemark USA employees would recommend working at Cinemark USA to a friend.
| 59% | Promoters |
|---|---|
| 13% | Passive |
| 28% | Detractors |
| 24% | Promoters |
|---|---|
| 22% | Passive |
| 54% | Detractors |
Cinemark USA is ranked #971 in the Global Top 100 Brands. It ranks just behind Personal Capital and just ahead of CrowdStrike.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
969 | ![]() | Lose It! | ![]() | Patrick Wetherille | Tech |
970 | ![]() | Personal Capital | ![]() | Jay Shah | Banking and Financial Services |
971 | ![]() | Cinemark USA | ![]() | Sean Gamble | Media and Entertainment |
972 | ![]() | CrowdStrike | ![]() | George Kurtz | Tech |
973 | ![]() | BBC | ![]() | Tony Hall | Media and Entertainment |
974 | ![]() | iQor | ![]() | Gary Praznik | Business and Consumer Services |
975 | ![]() | Carrabba's Italian Grill | ![]() | Food and Beverages |
Cinemark USA is ranked #114 in the Media and Entertainment Industry. It ranks just behind Dotdash and just ahead of BBC.
| RANK | COMPANY | Location | |
|---|---|---|---|
112 | ![]() | Fila | York, NY |
113 | ![]() | Dotdash | New York City, NY |
114 | ![]() | Cinemark USA | Plano, TX |
115 | ![]() | BBC | London, MN |
116 | ![]() | AEG | Los Angeles, CA |
117 | ![]() | IGN Entertainment | San Francisco, CA |