15
NPS
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Noom
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About Noom's Brand
Help people everywhere lead healthier lives through behavior change. DISCLAIMER: Noom, Inc. job offers will only come from @Noom.com personnel. Do not believe fraudulent Recruiters or similar domain names. @noomteam.com is not Among its major competitors, Noom is ranked in 5th place for NPS while Amazon is 1st, and Netflix is 2nd.Their current valuation is $300.00M
Brand at a Glance
68%
Customer Loyalty
3.6/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service
Noom Ranking
- #4 / 4 of its competitors
Noom NPS
Noom's Net Promoter Score (NPS) is a 15 with 50% Promoters, 15% Passives, and 35% Detractors. Net Promoter Score tracks whether Noom's customers would recommend using the product based on a scale of -100 to 100.
Noom Overall NPS
| 50% | Promoters |
|---|---|
| 15% | Passives |
| 35% | Detractors |
Noom NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 21 | Jan 2024 | 21 |
Feb 2024 21 | Feb 2024 | 21 |
Mar 2024 21 | Mar 2024 | 21 |
Apr 2024 21 | Apr 2024 | 21 |
May 2024 21 | May 2024 | 21 |
Jul 2024 21 | Jul 2024 | 21 |
Aug 2024 19 | Aug 2024 | 19 |
Apr 2025 18 | Apr 2025 | 18 |
May 2025 18 | May 2025 | 18 |
Jun 2025 16 | Jun 2025 | 16 |
Jul 2025 16 | Jul 2025 | 16 |
Sep 2025 16 | Sep 2025 | 16 |
How Other Brands Compare
Noom is ranked #4 for NPS among its competitors. Amazon and Netflix come in first and second, with Google coming in at third. Among those competitors, it is the lowest valued company behind Amazon.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Noom NPS by Gender
Male customers rated Noom's NPS 49 points higher than Female customers.
Male
40
Noom's NPS was rated 40 by Male customers on Comparably.
60%
Promoters
20%
Passives
20%
Detractors
Female
-9
Noom's NPS was rated -9 by Female customers on Comparably.
39%
Promoters
13%
Passives
48%
Detractors
Noom NPS by Ethnicity
Noom's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -6 | Caucasian | -6 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
Other -13 | Other | -13 |
Noom NPS by Age
Noom's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
Noom NPS by Usage
Noom's NPS was rated the highest by customers who have used Noom's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 2 | Less than 1 Year | 2 |
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years 34 | 2 to 5 Years | 34 |
Noom Customer Reviews
Out of the 9 Noom customer reviews 5 were positive and 4 were constructive. Noom customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Noom Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Noom users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Noom Customer Loyalty Score by Gender
Male customers rated Noom's Customer Loyalty score 20% higher than Female customers.
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Male
87%
Yes
Female
67%
Yes
Noom Customer Loyalty Score by Ethnicity
Noom's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Noom.
74
out of 100
Caucasian
78
out of 100
Asian or Pacific Islander
55
out of 100
Other
Noom Customer Loyalty Score by Age
Noom's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
26-30 50% | 26-30 | 50% |
31-35 46% | 31-35 | 46% |
36-40 70% | 36-40 | 70% |
41-45 100% | 41-45 | 100% |
46-50 55% | 46-50 | 55% |
51-55 70% | 51-55 | 70% |
56-60 82% | 56-60 | 82% |
61-65 100% | 61-65 | 100% |
66+ 100% | 66+ | 100% |
Noom Customer Loyalty Score by Usage
Noom's Customer Loyalty score was rated the highest by customers who have used Noom's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Noom Customer Loyalty Score by Industry
Noom's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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Noom Customer Loyalty vs. Competitors
Compared to its competitors, Noom's Customer Loyalty score is rated right below DoorDash.
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Noom Product Quality
3.6/5
Noom has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Noom Product Information
Noom’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Noom's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Noom the lowest at 3.
- Website
- http://www.noom.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Healthcare
Quick Insights into Noom Product Quality
Noom's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 61-65.
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Ranked Noom Product Quality the Highest
Ranked Noom Product Quality the Lowest
Noom Product Quality Score by Gender
Male customers rated Noom's Product Quality score 0.6 stars higher than Female customers.
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Male
3.9/5
Female
3.3/5
Noom Product Quality Score by Ethnicity
Noom's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 3.4 | Other | 3.4 |
Noom Product Quality Score by Age
Noom's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.1 | 31-35 | 3.1 |
36-40 3.1 | 36-40 | 3.1 |
41-45 4.6 | 41-45 | 4.6 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3.1 | 51-55 | 3.1 |
56-60 3.5 | 56-60 | 3.5 |
61-65 2.7 | 61-65 | 2.7 |
66+ 4.4 | 66+ | 4.4 |
Noom Product Quality Score by Usage
Noom's Product Quality score was rated the highest by customers who have used Noom's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Noom Product Quality Score by Industry
Noom's Product Quality score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Noom Product Quality vs. Competitors
Compared to its competitors, Noom's Product Quality score is rated right above WW (formally Weight Watchers), and is preceded by Datadog.
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Noom Pricing
Noom ROI & Value For Money
3.5/5
Noom has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Noom Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Accounting industry think that they had the lowest ROI from Noom.
Quick Insights into Noom ROI
Noom's ROI score was rated highest by customers ages 41-45, and rated lowest by customers from the Accounting industry.
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Ranked Noom ROI the Highest
Ranked Noom ROI the Lowest
Noom ROI Score by Gender
Male customers rated Noom's ROI score 1 stars higher than Female customers.
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Male
4/5
Female
3/5
Noom ROI Score by Ethnicity
Noom's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 2.7 | Other | 2.7 |
Noom ROI Score by Age
Noom's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Noom.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.1 | 26-30 | 3.1 |
31-35 2.8 | 31-35 | 2.8 |
36-40 3.8 | 36-40 | 3.8 |
41-45 5 | 41-45 | 5 |
46-50 3.1 | 46-50 | 3.1 |
51-55 3 | 51-55 | 3 |
56-60 2.7 | 56-60 | 2.7 |
61-65 2.5 | 61-65 | 2.5 |
66+ 4.5 | 66+ | 4.5 |
Noom ROI Score by Usage
Noom's ROI score was rated the highest by customers who have used Noom's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Noom ROI Score by Industry
Noom's ROI score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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Noom Pricing vs. Competitors
Compared to its competitors, Noom's ROI score is rated right above WW (formally Weight Watchers), and is preceded by Netflix.
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Noom Customer Satisfaction (CSAT)
Noom Customer Satisfaction (CSAT) Score
64 / 100
Noom has an overall Customer Satisfaction score of 64 rated by its users and customers.
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Very Satisfied
34%
Satisfied
30%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
7%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Noom Customer Satisfaction
Noom's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Accounting industry.
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Ranked Noom Customer Satisfaction the Highest
Ranked Noom Customer Satisfaction the Lowest
Noom Customer Satisfaction Score by Gender
Male customers rated Noom's Customer Satisfaction score 34 points higher than Female customers.
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91 / 100
MaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 45% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
57 / 100
FemaleVery Satisfied | 26% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 9% | |
Very Dissatisfied | 34% |
Noom Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Noom's Customer Satisfaction (CSAT) score was rated 56% according to Caucasian users and customers.
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56 / 100
Very Satisfied
28%
Satisfied
28%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
7%
Very Dissatisfied
34%
CSAT according to Asian or Pacific Islander
Noom's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Noom's Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
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60 / 100
Very Satisfied
0%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
Noom Customer Satisfaction Score by Age
Noom's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% | |||||||||||||||
| 31-35 | 63% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 46-50 | 80% | |||||||||||||||
| 56-60 | 38% | |||||||||||||||
| 61-65 | 40% | |||||||||||||||
| 66+ | 100% |
Noom Customer Satisfaction Score by Usage
Noom's Customer Satisfaction score was rated the highest by customers who have used Noom's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Noom Customer Satisfaction Score by Industry
Noom's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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{
"title": "Noom Customer Satisfaction Score by Industry",
"text": "Noom's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 78,
"stars": 0,
"csatScore": 78,
"text": "Noom's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 78
},
{
"label": "Accounting",
"groupId": 495,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Noom's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Education",
"groupId": 515,
"score": 72,
"stars": 0,
"csatScore": 72,
"text": "Noom's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 72
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 60,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 60
}
]
}Noom Customer Satisfaction vs. Competitors
Compared to its competitors, Noom's Customer Satisfaction score is rated right above WW (formally Weight Watchers), and is preceded by Datadog.
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Noom Customer Service
3.5/5
Noom has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Noom's Customer Service
Address
229 W 28th St. 9th floor, New York City, NY 10001
Website
http://www.noom.com
Phone Number
2126590058
Quick Insights into Noom Customer Service
Noom's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers from the Accounting industry.
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Ranked Noom Customer Service the Highest
Ranked Noom Customer Service the Lowest
Noom Customer Service Score by Gender
Male customers rated Noom's Customer Service score 1.1 stars higher than Female customers.
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Male
4.1/5
Female
3/5
Noom Customer Service Score by Ethnicity
Noom's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Noom.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3 | Other | 3 |
Noom Customer Service Score by Age
Noom's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Noom.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.5 | 26-30 | 3.5 |
31-35 2.8 | 31-35 | 2.8 |
36-40 3.9 | 36-40 | 3.9 |
41-45 5 | 41-45 | 5 |
46-50 3.2 | 46-50 | 3.2 |
51-55 3 | 51-55 | 3 |
56-60 2.7 | 56-60 | 2.7 |
61-65 2.9 | 61-65 | 2.9 |
66+ 3.6 | 66+ | 3.6 |
Noom Customer Service Score by Usage
Noom's Customer Service score was rated the highest by customers who have used Noom's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Noom Customer Service Score by Industry
Noom's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Noom Customer Service vs. Competitors
Compared to its competitors, Noom's Customer Service score is rated right above WW (formally Weight Watchers), and is preceded by Netflix.
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Noom as an Employer
3.9/5
Noom has a 3.9/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Noom scored a 15 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of Noom would recommend the brand to a friend. ENPS measures how likely Noom employees would recommend working at Noom to a friend.
Net Promoter Score
15
NPS Score
| 50% | Promoters |
|---|---|
| 15% | Passive |
| 35% | Detractors |
Employee Net Promoter Score
-13
eNPS Score
| 37% | Promoters |
|---|---|
| 13% | Passive |
| 50% | Detractors |
