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Kia America is

Ranked

#47

Automotive and Transportation Brands

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Kia America

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Kia America

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Kia America is ranked #47 in Automotive and Transportation Brands

About Kia America's Brand

Official Kia Motors America Pinterest Account. Welcome. View photos, videos and more. Kia America’s brand is ranked #911 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Kia America. When compared to other organizations within the Automotive and Transportation industry, Kia America is ranked #47. Among its major competitors, Kia America is ranked in 3rd place for NPS while Toyota is 1st, and Hyundai Capital is 2nd.

Brand at a Glance

71%

Customer Loyalty

1.9/5

Product Quality

1.8/5

Pricing

1.5/5

Customer Service

Kia America Ranking

Kia America NPS

Kia America's Net Promoter Score (NPS) is a -61 with 16% Promoters, 7% Passives, and 77% Detractors. Net Promoter Score tracks whether Kia America's customers would recommend using the product based on a scale of -100 to 100.

Kia America Overall NPS

-61

NPS

16%	Promoters
7%	Passives
77%	Detractors

Kia America NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2025 -60	Jan 2025	-60
Feb 2025 -60	Feb 2025	-60
Mar 2025 -60	Mar 2025	-60
Apr 2025 -60	Apr 2025	-60
May 2025 -60	May 2025	-60
Jun 2025 -60	Jun 2025	-60
Jul 2025 -60	Jul 2025	-60
Aug 2025 -60	Aug 2025	-60
Sep 2025 -62	Sep 2025	-62
Oct 2025 -62	Oct 2025	-62
Nov 2025 -62	Nov 2025	-62
Dec 2025 -61	Dec 2025	-61

How Other Brands Compare

Kia America is ranked third for NPS among its competitors. Toyota and Hyundai Capital come in first and second, with Best Chevrolet coming in at #4.

	Kia America	Toyota	Hyundai Capital	Best Chevrolet
Global Ranking	#911	#82	#-	#-
NPS	-61	43	-4	-
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	-	$250.52B	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Kia America NPS by Gender

Male customers rated Kia America's NPS 8 points higher than Female customers.

Male

-71

Kia America's NPS was rated -71 by Male customers on Comparably.

12%

Promoters

Passives

83%

Detractors

Female

-79

Kia America's NPS was rated -79 by Female customers on Comparably.

Promoters

Passives

87%

Detractors

Kia America NPS by Ethnicity

Kia America's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -80	Caucasian	-80
Hispanic or Latino -34	Hispanic or Latino	-34
African American/Black -80	African American/Black	-80
Asian or Pacific Islander -51	Asian or Pacific Islander	-51
Other -90	Other	-90

Kia America NPS by Age

Kia America's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

36%

14%

50%

26-30

20%

13%

67%

31-35

12%

83%

36-40

88%

41-45

17%

79%

46-50

93%

51-55

10%

85%

56-60

89%

61-65

92%

66+

88%

Kia America NPS by Usage

Kia America's NPS was rated the highest by customers who have used Kia America's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -77	Less than 1 Year	-77
1 to 2 Years -51	1 to 2 Years	-51
2 to 5 Years -64	2 to 5 Years	-64
5 to 10 Years -88	5 to 10 Years	-88
Over 10 Years -72	Over 10 Years	-72

Kia America NPS vs. Competitors

Compared to its competitors, Kia America's NPS is rated right below Hyundai Capital.

COMPANY		NPS Score
	Toyota	43
	Hyundai Capital	-4
	Kia America	-61

Kia America NPS vs Companies in Automotive and Transportation

In the Automotive and Transportation industry, Kia America's NPS is rated right below FedEx.

COMPANY		NPS Score
	Porsche	60
	Toyota	43
	Mercedes-Benz USA	39
	Honda	37
	Audi	34
	BMW Group	34
	Tesla	29
	FedEx	19
	Kia America	-61

Kia America Customer Reviews

Out of the 71 Kia America customer reviews 18 were positive and 53 were constructive. Kia America customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Kia America Customer Loyalty

71%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

71% of Kia America users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

71%

29%

Kia America Customer Loyalty Score by Gender

Female customers rated Kia America's Customer Loyalty score 15% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Kia America.

Male

62%

Yes

Female

77%

Yes

Kia America Customer Loyalty Score by Ethnicity

Kia America's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Kia America.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Kia America Customer Loyalty Score by Age

Kia America's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Kia America.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 61%	18-25	61%
26-30 64%	26-30	64%
31-35 68%	31-35	68%
36-40 76%	36-40	76%
41-45 78%	41-45	78%
46-50 68%	46-50	68%
51-55 73%	51-55	73%
56-60 74%	56-60	74%
61-65 75%	61-65	75%
66+ 66%	66+	66%

Kia America Customer Loyalty Score by Usage

Kia America's Customer Loyalty score was rated the highest by customers who have used Kia America's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	44%
1 to 2 Years	77%
2 to 5 Years	75%
5 to 10 Years	73%
Over 10 Years	89%

Kia America Customer Loyalty Score by Industry

Kia America's Customer Loyalty score was rated the highest by Consulting industry customers, and the lowest by Media and Entertainment industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	73%
Accounting	65%
Aerospace and Aviation	67%
Architecture and Planning	61%
Arts and Entertainment	90%
Automotive and Transportation	64%
Banking and Financial Services	64%
Business and Consumer Services	79%
Civic and Social Organization	78%
Computer Hardware	70%
Construction	55%
Consulting	100%
Consumer Goods	70%
Consumer Services	70%
Education	75%
Facilities Services	70%
Government and Public Policy	61%
Healthcare, Hospitals and Medicine	66%
Hospitality	100%
Legal	85%
Logistics and Supply Chain	40%
Manufacturing and Machinery	60%
Marketing, Advertising and Research	70%
Media and Entertainment	40%
Military and Defense	100%
Non-Profit	100%
Professional Services	64%
Public Safety	100%
Real Estate	55%
Retail	74%
Transportation	100%

Kia America Customer Loyalty vs. Competitors

Compared to its competitors, Kia America's Customer Loyalty score is rated right below Toyota.

COMPANY		Customer Loyalty Score
	Hyundai Capital	85%
	Toyota	83%
	Kia America	71%

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Customer Loyalty for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Kia America's Customer Loyalty score is rated right below FedEx.

COMPANY		Customer Loyalty Score
	Honda	86%
	Porsche	85%
	Audi	84%
	Mercedes-Benz USA	84%
	Toyota	83%
	BMW Group	82%
	Tesla	77%
	FedEx	74%
	Kia America	71%

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Kia America Product Quality

1.9/5

Kia America has an overall Product Quality score of 1.9 out of 5 stars rated by its users and customers.

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Kia America Product Information

Kia America’s product quality score is a 1.9 out of 5 as rated by its users and customers. Reviewers from the Military and Defense industry rated Kia America's product the highest. Reviewers from the Automotive and Transportation industry rated Kia America the lowest at 2.3.

Website: http://www.kia.com

Company Size: 10,000+ Employees

Industry

Tech

Travel

Quick Insights into Kia America Product Quality

Kia America's Product Quality score was rated highest by customers from the Military and Defense industry, and rated lowest by customers from the Transportation industry.

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Ranked Kia America Product Quality the Highest

Military and Defense	5
18-25	3.2
Hispanic or Latino	2.8

Ranked Kia America Product Quality the Lowest

Less than 1 Year	1.5
Other	1.5
Transportation	1.5

Kia America Product Quality Score by Gender

Male customers rated Kia America's Product Quality score 0.4 stars higher than Female customers.

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Male

1.9/5

Female

1.5/5

Kia America Product Quality Score by Ethnicity

Kia America's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 1.6	Caucasian	1.6
Hispanic or Latino 2.8	Hispanic or Latino	2.8
African American/Black 1.5	African American/Black	1.5
Asian or Pacific Islander 2.3	Asian or Pacific Islander	2.3
Other 1.5	Other	1.5

Kia America Product Quality Score by Age

Kia America's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.2	18-25	3.2
26-30 2	26-30	2
31-35 1.6	31-35	1.6
36-40 1.5	36-40	1.5
41-45 1.7	41-45	1.7
46-50 1.5	46-50	1.5
51-55 1.6	51-55	1.6
56-60 1.5	56-60	1.5
61-65 1.5	61-65	1.5
66+ 1.7	66+	1.7

Kia America Product Quality Score by Usage

Kia America's Product Quality score was rated the highest by customers who have used Kia America's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	1.5
1 to 2 Years	2.2
2 to 5 Years	1.7
5 to 10 Years	1.5
Over 10 Years	1.8

Kia America Product Quality Score by Industry

Kia America's Product Quality score was rated the highest by Military and Defense industry customers, and the lowest by Transportation industry customers.

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Tech	2
Accounting	1.9
Aerospace and Aviation	1.8
Architecture and Planning	2
Arts and Entertainment	1.5
Automotive and Transportation	2.3
Banking and Financial Services	1.6
Business and Consumer Services	2.3
Civic and Social Organization	1.5
Computer Hardware	2
Construction	1.5
Consulting	1.6
Consumer Goods	2.3
Consumer Services	1.5
Education	1.6
Facilities Services	1.5
Government and Public Policy	2.4
Healthcare, Hospitals and Medicine	1.5
Hospitality	1.5
Legal	2.6
Logistics and Supply Chain	1.6
Manufacturing and Machinery	1.8
Marketing, Advertising and Research	1.5
Media and Entertainment	1.5
Military and Defense	5
Non-Profit	2.3
Professional Services	2.1
Public Safety	2.3
Real Estate	1.6
Retail	1.5
Transportation	1.5

Kia America Product Quality vs. Competitors

Compared to its competitors, Kia America's Product Quality score is rated right below Hyundai Capital.

COMPANY		Product Quality Score
	Toyota	4.1/5
	Hyundai Capital	3.3/5
	Kia America	1.9/5

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Product Quality for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Kia America's Product Quality score is rated right below FedEx.

COMPANY		Product Quality Score
	Porsche	4.4/5
	Mercedes-Benz USA	4.2/5
	Honda	4.1/5
	Toyota	4.1/5
	BMW Group	4.1/5
	Tesla	3.9/5
	Audi	3.9/5
	FedEx	3.6/5
	Kia America	1.9/5

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Kia America Pricing

Kia America ROI & Value For Money

1.8/5

Kia America has a value for money and ROI score of 1.8 out of 5 stars rated by its users and customers.

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Kia America Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Military and Defense industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Kia America.

Quick Insights into Kia America ROI

Kia America's ROI score was rated highest by customers from the Military and Defense industry, and rated lowest by customers from the Retail industry.

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Ranked Kia America ROI the Highest

Military and Defense	4.5
18-25	3.3
Hispanic or Latino	3.1

Ranked Kia America ROI the Lowest

Female	1.5
Other	1.5
Retail	1.5

Kia America ROI Score by Gender

Male customers rated Kia America's ROI score 0.5 stars higher than Female customers.

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Male

2/5

Female

1.5/5

Kia America ROI Score by Ethnicity

Kia America's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 1.6	Caucasian	1.6
Hispanic or Latino 3.1	Hispanic or Latino	3.1
African American/Black 1.5	African American/Black	1.5
Asian or Pacific Islander 2.1	Asian or Pacific Islander	2.1
Other 1.5	Other	1.5

Kia America ROI Score by Age

Kia America's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 3.3	18-25	3.3
26-30 2.1	26-30	2.1
31-35 1.6	31-35	1.6
36-40 1.5	36-40	1.5
41-45 1.9	41-45	1.9
46-50 1.5	46-50	1.5
51-55 1.7	51-55	1.7
56-60 1.5	56-60	1.5
61-65 1.6	61-65	1.6
66+ 1.7	66+	1.7

Kia America ROI Score by Usage

Kia America's ROI score was rated the highest by customers who have used Kia America's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	1.7
1 to 2 Years	2.2
2 to 5 Years	1.7
5 to 10 Years	1.5
Over 10 Years	2

Kia America ROI Score by Industry

Kia America's ROI score was rated the highest by Military and Defense industry customers, and the lowest by Retail industry customers.

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Tech	2.2
Accounting	1.9
Aerospace and Aviation	2.6
Architecture and Planning	1.5
Arts and Entertainment	1.5
Automotive and Transportation	2.9
Banking and Financial Services	1.8
Business and Consumer Services	1.9
Civic and Social Organization	1.5
Computer Hardware	1.6
Construction	1.5
Consulting	1.5
Consumer Goods	3.3
Consumer Services	1.5
Education	1.6
Facilities Services	1.5
Government and Public Policy	2.5
Healthcare, Hospitals and Medicine	1.5
Hospitality	1.5
Legal	2.8
Logistics and Supply Chain	2
Manufacturing and Machinery	1.8
Marketing, Advertising and Research	1.5
Media and Entertainment	1.5
Military and Defense	4.5
Non-Profit	1.5
Professional Services	1.5
Public Safety	1.5
Real Estate	1.7
Retail	1.5
Transportation	1.8

Kia America Pricing vs. Competitors

Compared to its competitors, Kia America's ROI score is rated right below Hyundai Capital.

COMPANY		Pricing Score
	Toyota	4/5
	Hyundai Capital	3.2/5
	Kia America	1.8/5

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ROI for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Kia America's ROI score is rated right below FedEx.

COMPANY		Pricing Score
	Porsche	4.1/5
	Toyota	4/5
	Mercedes-Benz USA	4/5
	Honda	3.9/5
	Tesla	3.9/5
	Audi	3.8/5
	BMW Group	3.7/5
	FedEx	3.4/5
	Kia America	1.8/5

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Kia America Customer Satisfaction (CSAT)

Kia America Customer Satisfaction (CSAT) Score

18 / 100

Kia America has an overall Customer Satisfaction score of 18 rated by its users and customers.

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Very Satisfied	11%
Satisfied	7%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	14%
Very Dissatisfied	65%

Very Satisfied

11%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

14%

Very Dissatisfied

65%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Kia America Customer Satisfaction

Kia America's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Transportation industry.

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Ranked Kia America Customer Satisfaction the Highest

18-25	55%
Hispanic or Latino	40%
Consulting	33%

Ranked Kia America Customer Satisfaction the Lowest

36-40	4%
5 to 10 Years	4%
Transportation	0%

Kia America Customer Satisfaction Score by Gender

Male customers rated Kia America's Customer Satisfaction score 1 points higher than Female customers.

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13 / 100

Male

	Very Satisfied	9%
	Satisfied	4%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	16%
	Very Dissatisfied	66%

12 / 100

Female

	Very Satisfied	9%
	Satisfied	3%
	Neither Satisfied nor Dissatisfied	3%
	Dissatisfied	9%
	Very Dissatisfied	76%

Kia America Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Kia America's Customer Satisfaction (CSAT) score was rated 12% according to Caucasian users and customers.

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12 / 100

Very Satisfied	9%
Satisfied	3%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	11%
Very Dissatisfied	72%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

11%

Very Dissatisfied

72%

CSAT according to Hispanic or Latino

Kia America's Customer Satisfaction (CSAT) score was rated 40% according to Hispanic or Latino users and customers.

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40 / 100

Very Satisfied	27%
Satisfied	13%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	27%
Very Dissatisfied	27%

Very Satisfied

27%

Satisfied

13%

Neither Satisfied nor Dissatisfied

Dissatisfied

27%

Very Dissatisfied

27%

CSAT according to African American/Black

Kia America's Customer Satisfaction (CSAT) score was rated 10% according to African American/Black users and customers.

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10 / 100

Very Satisfied	6%
Satisfied	4%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	16%
Very Dissatisfied	74%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

16%

Very Dissatisfied

74%

CSAT according to Asian or Pacific Islander

Kia America's Customer Satisfaction (CSAT) score was rated 25% according to Asian or Pacific Islander users and customers.

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25 / 100

Very Satisfied	19%
Satisfied	6%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	19%
Very Dissatisfied	50%

Very Satisfied

19%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

19%

Very Dissatisfied

50%

CSAT according to Other

Kia America's Customer Satisfaction (CSAT) score was rated 11% according to Other users and customers.

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11 / 100

Very Satisfied	4%
Satisfied	7%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	4%
Very Dissatisfied	85%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

85%

Kia America Customer Satisfaction Score by Age

Kia America's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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100

Breakdown

Age

Score

18-25

55%

26-30

30%

31-35

15%

36-40

41-45

13%

46-50

15%

51-55

16%

56-60

61-65

11%

66+

Kia America Customer Satisfaction Score by Usage

Kia America's Customer Satisfaction score was rated the highest by customers who have used Kia America's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	11
1 to 2 Years	32
2 to 5 Years	18
5 to 10 Years	4
Over 10 Years	7

Kia America Customer Satisfaction Score by Industry

Kia America's Customer Satisfaction score was rated the highest by Consulting industry customers, and the lowest by Transportation industry customers.

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{
	"title": "Kia America Customer Satisfaction Score by Industry",
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		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 10,
			"stars": 0,
			"csatScore": 10,
			"text": "Kia America's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 10
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Kia America's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 22,
			"stars": 0,
			"csatScore": 22,
			"text": "Kia America's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 22
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Kia America's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 10,
			"stars": 0,
			"csatScore": 10,
			"text": "Kia America's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 10
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 27,
			"stars": 0,
			"csatScore": 27,
			"text": "Kia America's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 27
		},
		{
			"label": "Civic and Social Organization",
			"groupId": 507,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Kia America's Customer Satisfaction score is  rated by Civic and Social Organization customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Computer Hardware",
			"groupId": 509,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Kia America's Customer Satisfaction score is  rated by Computer Hardware customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Kia America's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Kia America's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 33
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Kia America's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 33
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 14,
			"stars": 0,
			"csatScore": 14,
			"text": "Kia America's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 14
		},
		{
			"label": "Facilities Services",
			"groupId": 518,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Kia America's Customer Satisfaction score is  rated by Facilities Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 33
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 21,
			"stars": 0,
			"csatScore": 21,
			"text": "Kia America's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 21
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 5,
			"stars": 0,
			"csatScore": 5,
			"text": "Kia America's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 5
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Kia America's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Kia America's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Kia America's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 33
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Kia America's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Kia America's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Media and Entertainment",
			"groupId": 537,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Kia America's Customer Satisfaction score is  rated by Media and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Kia America's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 20,
			"stars": 0,
			"csatScore": 20,
			"text": "Kia America's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 20
		},
		{
			"label": "Public Safety",
			"groupId": 551,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Kia America's Customer Satisfaction score is  rated by Public Safety customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 17,
			"stars": 0,
			"csatScore": 17,
			"text": "Kia America's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 17
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Kia America's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Kia America's Customer Satisfaction score is  rated by Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		}
	]
}

Tech	10
Accounting	25
Aerospace and Aviation	10
Architecture and Planning	0
Arts and Entertainment	22
Automotive and Transportation	0
Banking and Financial Services	10
Business and Consumer Services	27
Civic and Social Organization	0
Computer Hardware	0
Construction	0
Consulting	33
Consumer Services	33
Education	14
Facilities Services	33
Government and Public Policy	21
Healthcare, Hospitals and Medicine	5
Hospitality	0
Legal	0
Logistics and Supply Chain	33
Manufacturing and Machinery	0
Marketing, Advertising and Research	0
Media and Entertainment	0
Non-Profit	0
Professional Services	20
Public Safety	0
Real Estate	17
Retail	0
Transportation	0

Kia America Customer Satisfaction vs. Competitors

Compared to its competitors, Kia America's Customer Satisfaction score is rated right below Hyundai Capital.

COMPANY		Customer Satisfaction (CSAT) Score
	Toyota	82%
	Hyundai Capital	57%
	Kia America	17%

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Customer Satisfaction for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Kia America's Customer Satisfaction score is rated right below FedEx.

COMPANY		Customer Satisfaction (CSAT) Score
	Porsche	86%
	Toyota	82%
	Honda	81%
	Mercedes-Benz USA	80%
	BMW Group	76%
	Tesla	74%
	Audi	74%
	FedEx	65%
	Kia America	17%

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Kia America Customer Service

1.5/5

Kia America has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.

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About Kia America's Customer Service

Website

http://www.kia.com

Phone Number

82-2-3464-1114

Quick Insights into Kia America Customer Service

Kia America's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Transportation industry.

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Ranked Kia America Customer Service the Highest

18-25	3.5
Military and Defense	3.3
Hispanic or Latino	3

Ranked Kia America Customer Service the Lowest

Other	1.5
Over 10 Years	1.5
Transportation	1.5

Kia America Customer Service Score by Gender

Male customers rated Kia America's Customer Service score 0.1 stars higher than Female customers.

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Male

1.6/5

Female

1.5/5

Kia America Customer Service Score by Ethnicity

Kia America's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 1.5	Caucasian	1.5
Hispanic or Latino 3	Hispanic or Latino	3
African American/Black 1.5	African American/Black	1.5
Asian or Pacific Islander 1.9	Asian or Pacific Islander	1.9
Other 1.5	Other	1.5

Kia America Customer Service Score by Age

Kia America's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 3.5	18-25	3.5
26-30 2	26-30	2
31-35 1.5	31-35	1.5
36-40 1.5	36-40	1.5
41-45 1.5	41-45	1.5
46-50 1.5	46-50	1.5
51-55 1.5	51-55	1.5
56-60 1.5	56-60	1.5
61-65 1.5	61-65	1.5
66+ 1.5	66+	1.5

Kia America Customer Service Score by Usage

Kia America's Customer Service score was rated the highest by customers who have used Kia America's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	1.5
1 to 2 Years	2.1
2 to 5 Years	1.5
5 to 10 Years	1.5
Over 10 Years	1.5

Kia America Customer Service Score by Industry

Kia America's Customer Service score was rated the highest by Military and Defense industry customers, and the lowest by Transportation industry customers.

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Tech	1.6
Accounting	1.8
Aerospace and Aviation	1.5
Architecture and Planning	1.5
Arts and Entertainment	1.5
Automotive and Transportation	2.1
Banking and Financial Services	1.5
Business and Consumer Services	1.9
Civic and Social Organization	1.5
Computer Hardware	1.5
Construction	1.5
Consulting	1.5
Consumer Goods	3.1
Consumer Services	1.5
Education	1.5
Facilities Services	1.5
Government and Public Policy	1.9
Healthcare, Hospitals and Medicine	1.5
Hospitality	1.5
Legal	1.5
Logistics and Supply Chain	2
Manufacturing and Machinery	1.5
Marketing, Advertising and Research	1.5
Media and Entertainment	1.5
Military and Defense	3.3
Non-Profit	1.5
Professional Services	1.5
Public Safety	1.5
Real Estate	1.5
Retail	1.5
Transportation	1.5

Kia America Customer Service vs. Competitors

Compared to its competitors, Kia America's Customer Service score is rated right below Hyundai Capital.

COMPANY		Customer Service Score
	Toyota	4/5
	Hyundai Capital	3.1/5
	Kia America	1.5/5

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Customer Service for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Kia America's Customer Service score is rated right below FedEx.

COMPANY		Customer Service Score
	Porsche	4.3/5
	Mercedes-Benz USA	4.1/5
	Toyota	4/5
	Honda	4/5
	BMW Group	3.9/5
	Tesla	3.8/5
	Audi	3.8/5
	FedEx	3.5/5
	Kia America	1.5/5

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Kia America as an Employer

4.1/5

Kia America has a 4.1/5 stars for its overall company culture rated by their employees

top

30%

CEO of Kia America

SeungKyu (Sean) Yoon

In the Top 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Kia America scored a -61 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Kia America would recommend the brand to a friend. ENPS measures how likely Kia America employees would recommend working at Kia America to a friend.

Net Promoter Score

-61

NPS Score

16%	Promoters
7%	Passive
77%	Detractors

Employee Net Promoter Score

eNPS Score

57%	Promoters
6%	Passive
37%	Detractors

Global Ranking Snapshot

Kia America is ranked #911 in the Global Top 100 Brands. It ranks just behind HCA Healthcare and just ahead of E. & J. Gallo Winery.

RANK			INDUSTRY
909	Novo Nordisk	Lars Jorgensen	Health and Wellness
910	HCA Healthcare	Samuel N. Hazen	Health and Wellness
911	Kia America	SeungKyu (Sean) Yoon	Automotive and Transportation
912	E. & J. Gallo Winery	Joseph Gallo	Food and Beverages
913	Jumia	Jeremy Hodara	Retail
914	Drizly	Cory Rellas	Food and Beverages
915	The Capital Grille	John Martin	Travel and Hospitality