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Jumia is

Ranked

#121

Retail Brands

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Jumia

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Jumia

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Jumia is ranked #121 in Retail Brands

About Jumia's Brand

Provider of an online Nigerian shopping platform in Nigerian. The company operates an e-commerce site offering an array of products, including fashion clothing, mobile phones, computers and other electronics. It's customers purchase the items through the site, and the company has the products shipped to their Nigerian address. Jumia’s brand is ranked #913 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Jumia. When compared to other organizations within the Retail industry, Jumia is ranked #121. Among its major competitors, Jumia is ranked in 3rd place for NPS while MercadoLibre is 1st, and TECNO Mobile is 2nd.Their current market cap is $3.18B

Brand at a Glance

82%

Customer Loyalty

3.9/5

Product Quality

3.8/5

Pricing

4/5

Customer Service

Jumia Ranking

^#913 in Global Best Brands
^#121 in Retail
^#3 / 4 of its competitors

Jumia NPS

Jumia's Net Promoter Score (NPS) is a 24 with 51% Promoters, 22% Passives, and 27% Detractors. Net Promoter Score tracks whether Jumia's customers would recommend using the product based on a scale of -100 to 100.

Jumia Overall NPS

NPS

51%	Promoters
22%	Passives
27%	Detractors

Jumia NPS Trend

-100

-50

100

Summary	Date	Score
Nov 2023 27	Nov 2023	27
Dec 2023 28	Dec 2023	28
Feb 2024 27	Feb 2024	27
Apr 2024 27	Apr 2024	27
May 2024 27	May 2024	27
Jun 2024 27	Jun 2024	27
Aug 2024 25	Aug 2024	25
Sep 2024 24	Sep 2024	24
Nov 2024 24	Nov 2024	24
Jan 2025 22	Jan 2025	22
Feb 2025 24	Feb 2025	24
May 2025 24	May 2025	24

How Other Brands Compare

Jumia is ranked third for NPS among its competitors. MercadoLibre and TECNO Mobile come in first and second, with Samsonite coming in at #4. Among those competitors, it is the third most valued company behind MercadoLibre.

	Jumia	MercadoLibre	TECNO Mobile	Samsonite
Global Ranking	#913	#801	#-	#-
NPS	24	49	29	21
Valuation Updated every 24 hours for public companies	$3.18B	$76.90B	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Jumia NPS by Gender

Female customers rated Jumia's NPS 19 points higher than Male customers.

Male

Jumia's NPS was rated 27 by Male customers on Comparably.

57%

Promoters

13%

Passives

30%

Detractors

Female

Jumia's NPS was rated 46 by Female customers on Comparably.

57%

Promoters

32%

Passives

11%

Detractors

Jumia NPS by Ethnicity

Jumia's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
African American/Black 53	African American/Black	53
Other 20	Other	20

Jumia NPS by Age

Jumia's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

100

Summary

Age

Promoters

Passives

Detractors

18-25

68%

21%

11%

26-30

69%

16%

15%

31-35

29%

71%

36-40

37%

38%

25%

Jumia NPS by Usage

Jumia's NPS was rated the highest by customers who have used Jumia's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 42	Less than 1 Year	42
1 to 2 Years 36	1 to 2 Years	36
2 to 5 Years 42	2 to 5 Years	42
5 to 10 Years -13	5 to 10 Years	-13
Over 10 Years 50	Over 10 Years	50

Jumia NPS vs. Competitors

Compared to its competitors, Jumia's NPS is rated right above Samsonite, and is preceded by TECNO Mobile.

COMPANY		NPS Score
	MercadoLibre	49
	TECNO Mobile	29
	Jumia	24
	Samsonite	21
	OLX	2
	Kinetic Cafe	N/A
	Imperva	-10

Jumia NPS vs Companies in Retail

In the Retail industry, Jumia's NPS is rated right above Chipotle, and is preceded by Target.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Jumia	24
	Chipotle	16

Jumia Customer Reviews

Out of the 12 Jumia customer reviews 7 were positive and 5 were constructive. Jumia customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Jumia Customer Loyalty

82%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

82% of Jumia users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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82%

18%

Jumia Customer Loyalty Score by Gender

Female customers rated Jumia's Customer Loyalty score 1% higher than Male customers.

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Male

85%

Yes

Female

86%

Yes

Jumia Customer Loyalty Score by Ethnicity

Jumia's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Jumia.

out of 100

African American/Black

out of 100

Other

Jumia Customer Loyalty Score by Age

Jumia's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Jumia.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 86%	18-25	86%
26-30 86%	26-30	86%
31-35 87%	31-35	87%
36-40 78%	36-40	78%

Jumia Customer Loyalty Score by Usage

Jumia's Customer Loyalty score was rated the highest by customers who have used Jumia's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	70%
1 to 2 Years	78%
2 to 5 Years	95%
5 to 10 Years	78%
Over 10 Years	100%

Jumia Customer Loyalty Score by Industry

Jumia's Customer Loyalty score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Education industry customers.

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Tech	85%
Accounting	89%
Arts and Entertainment	70%
Business Supplies and Equipment	100%
Education	70%

Jumia Customer Loyalty vs. Competitors

Compared to its competitors, Jumia's Customer Loyalty score is rated right above MercadoLibre, and is preceded by TECNO Mobile.

COMPANY		Customer Loyalty Score
	TECNO Mobile	90%
	Jumia	82%
	MercadoLibre	81%
	OLX	73%
	Samsonite	72%
	Imperva	69%
	Kinetic Cafe	N/A

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Customer Loyalty for Other Retail Brands

In the Retail industry, Jumia's Customer Loyalty score is rated right above Target, and is preceded by Trader Joe's.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Jumia	82%
	Target	82%
	Chipotle	76%

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Jumia Product Quality

3.9/5

Jumia has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Jumia Product Information

Jumia’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Jumia's product the highest. Reviewers from the Tech industry rated Jumia the lowest at 3.6.

Website: about.jumia.com

Company Size: 1,001-5,000 Employees

Quick Insights into Jumia Product Quality

Jumia's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers ages 31-35.

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Ranked Jumia Product Quality the Highest

Education	4.6
26-30	4.3
Over 10 Years	4.1

Ranked Jumia Product Quality the Lowest

Tech	3.6
1 to 2 Years	3.5
31-35	3

Jumia Product Quality Score by Gender

Female customers rated Jumia's Product Quality score 0.2 stars higher than Male customers.

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Male

3.7/5

Female

3.9/5

Jumia Product Quality Score by Ethnicity

Jumia's Product Quality score was rated 3.8 stars by both African American/Black and Other customers on Comparably.

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Summary	Ethnicity	Score
African American/Black 3.8	African American/Black	3.8
Other 3.8	Other	3.8

Jumia Product Quality Score by Age

Jumia's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 3.8	18-25	3.8
26-30 4.3	26-30	4.3
31-35 3	31-35	3
36-40 3.9	36-40	3.9

Jumia Product Quality Score by Usage

Jumia's Product Quality score was rated the highest by customers who have used Jumia's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.8
1 to 2 Years	3.5
2 to 5 Years	3.9
5 to 10 Years	3.9
Over 10 Years	4.1

Jumia Product Quality Score by Industry

Jumia's Product Quality score was rated the highest by Education industry customers, and the lowest by Tech industry customers.

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Tech	3.6
Accounting	3.7
Arts and Entertainment	4.1
Business Supplies and Equipment	4.3
Education	4.6

Jumia Product Quality vs. Competitors

Compared to its competitors, Jumia's Product Quality score is rated right above OLX, and is preceded by TECNO Mobile.

COMPANY		Product Quality Score
	MercadoLibre	4.2/5
	TECNO Mobile	4.2/5
	Jumia	3.9/5
	OLX	3.8/5
	Imperva	3.5/5
	Samsonite	3.5/5
	Kinetic Cafe	N/A

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Product Quality for Other Retail Brands

In the Retail industry, Jumia's Product Quality score is rated right above Chipotle, and is preceded by Target.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Jumia	3.9/5
	Chipotle	3.8/5

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Jumia Pricing

Jumia ROI & Value For Money

3.8/5

Jumia has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Jumia Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Education industry think that they had the lowest ROI from Jumia.

Quick Insights into Jumia ROI

Jumia's ROI score was rated highest by customers who have used Jumia's products/services for Over 10 Years, and rated lowest by customers from the Education industry.

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Ranked Jumia ROI the Highest

Over 10 Years	4.6
26-30	4.4
Arts and Entertainment	4.1

Ranked Jumia ROI the Lowest

1 to 2 Years	3.4
31-35	3.3
Education	3.1

Jumia ROI Score by Gender

Male customers rated Jumia's ROI score 0.2 stars higher than Female customers.

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Male

3.8/5

Female

3.6/5

Jumia ROI Score by Ethnicity

Jumia's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
African American/Black 3.9	African American/Black	3.9
Other 3.7	Other	3.7

Jumia ROI Score by Age

Jumia's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 3.5	18-25	3.5
26-30 4.4	26-30	4.4
31-35 3.3	31-35	3.3
36-40 3.8	36-40	3.8

Jumia ROI Score by Usage

Jumia's ROI score was rated the highest by customers who have used Jumia's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.5
1 to 2 Years	3.4
2 to 5 Years	3.7
5 to 10 Years	4
Over 10 Years	4.6

Jumia ROI Score by Industry

Jumia's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.

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Tech	3.5
Accounting	3.9
Arts and Entertainment	4.1
Business Supplies and Equipment	4
Education	3.1

Jumia Pricing vs. Competitors

Compared to its competitors, Jumia's ROI score is rated right above Samsonite, and is preceded by TECNO Mobile.

COMPANY		Pricing Score
	MercadoLibre	4/5
	TECNO Mobile	4/5
	Jumia	3.8/5
	Samsonite	3.6/5
	OLX	3.3/5
	Imperva	3.1/5
	Kinetic Cafe	N/A

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ROI for Other Retail Brands

In the Retail industry, Jumia's ROI score is rated right above Bath & Body Works, and is preceded by American Eagle Outfitters.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Jumia	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5

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Jumia Customer Satisfaction (CSAT)

Jumia Customer Satisfaction (CSAT) Score

84 / 100

Jumia has an overall Customer Satisfaction score of 84 rated by its users and customers.

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Very Satisfied	37%
Satisfied	47%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	1%
Very Dissatisfied	5%

Very Satisfied

37%

Satisfied

47%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Jumia Customer Satisfaction

Jumia's Customer Satisfaction score was rated highest by customers who have used Jumia's products/services for 1 to 2 Years, and rated lowest by customers from the Arts and Entertainment industry.

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Ranked Jumia Customer Satisfaction the Highest

1 to 2 Years	100%
36-40	100%
Accounting	100%

Ranked Jumia Customer Satisfaction the Lowest

Male	86%
31-35	84%
Arts and Entertainment	67%

Jumia Customer Satisfaction Score by Gender

Female customers rated Jumia's Customer Satisfaction score 14 points higher than Male customers.

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86 / 100

Male

	Very Satisfied	34%
	Satisfied	52%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	0%
	Very Dissatisfied	7%

100 / 100

Female

	Very Satisfied	33%
	Satisfied	67%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

Jumia Customer Satisfaction Score by Ethnicity

African American/Black
90%
Other
90%

CSAT according to African American/Black

Jumia's Customer Satisfaction (CSAT) score was rated 90% according to African American/Black users and customers.

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90 / 100

Very Satisfied	33%
Satisfied	57%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	0%
Very Dissatisfied	5%

Very Satisfied

33%

Satisfied

57%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Jumia's Customer Satisfaction (CSAT) score was rated 90% according to Other users and customers.

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90 / 100

Very Satisfied	32%
Satisfied	58%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	0%
Very Dissatisfied	5%

Very Satisfied

32%

Satisfied

58%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Jumia Customer Satisfaction Score by Age

Jumia's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.

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100

Breakdown

Age

Score

18-25

94%

26-30

92%

31-35

84%

36-40

100%

Jumia Customer Satisfaction Score by Usage

Jumia's Customer Satisfaction score was rated the highest by customers who have used Jumia's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	89
1 to 2 Years	100
2 to 5 Years	87
5 to 10 Years	86
Over 10 Years	100

Jumia Customer Satisfaction Score by Industry

Jumia's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Jumia Customer Satisfaction Score by Industry",
	"text": "Jumia's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.",
	"bars": [
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			"label": "Tech",
			"groupId": 104,
			"score": 77,
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			"csatScore": 77,
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			"groupId": 515,
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Tech	77
Accounting	100
Arts and Entertainment	67
Business Supplies and Equipment	100
Education	100

Jumia Customer Satisfaction vs. Competitors

Compared to its competitors, Jumia's Customer Satisfaction score is rated right above Samsonite, and is preceded by MercadoLibre.

COMPANY		Customer Satisfaction (CSAT) Score
	TECNO Mobile	93%
	OLX	91%
	MercadoLibre	87%
	Jumia	84%
	Samsonite	74%
	Imperva	63%
	Kinetic Cafe	0%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Jumia's Customer Satisfaction score is rated right above Costco, and is preceded by REI.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Jumia	84%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%

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Jumia Customer Service

4/5

Jumia has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Jumia's Customer Service

Address

15, Wole Olateju Street, Lagos,

Website

about.jumia.com

Phone Number

Quick Insights into Jumia Customer Service

Jumia's Customer Service score was rated highest by customers who have used Jumia's products/services for Over 10 Years, and rated lowest by customers ages 31-35.

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Ranked Jumia Customer Service the Highest

Over 10 Years	4.7
Arts and Entertainment	4.5
26-30	4.3

Ranked Jumia Customer Service the Lowest

2 to 5 Years	3.8
Tech	3.6
31-35	3

Jumia Customer Service Score by Gender

Female customers rated Jumia's Customer Service score 0.1 stars higher than Male customers.

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Male

3.9/5

Female

4/5

Jumia Customer Service Score by Ethnicity

Jumia's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
African American/Black 4	African American/Black	4
Other 3.9	Other	3.9

Jumia Customer Service Score by Age

Jumia's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

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100

Summary	Age	Customer Service Score
18-25 4.2	18-25	4.2
26-30 4.3	26-30	4.3
31-35 3	31-35	3
36-40 4.1	36-40	4.1

Jumia Customer Service Score by Usage

Jumia's Customer Service score was rated the highest by customers who have used Jumia's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	4
1 to 2 Years	3.9
2 to 5 Years	3.8
5 to 10 Years	4.3
Over 10 Years	4.7

Jumia Customer Service Score by Industry

Jumia's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech	3.6
Accounting	4.3
Arts and Entertainment	4.5
Business Supplies and Equipment	4
Education	4.3

Jumia Customer Service vs. Competitors

Compared to its competitors, Jumia's Customer Service score is rated right above Samsonite, and is preceded by TECNO Mobile.

COMPANY		Customer Service Score
	MercadoLibre	4.1/5
	TECNO Mobile	4/5
	Jumia	4/5
	Samsonite	3.7/5
	OLX	3.5/5
	Imperva	3.3/5
	Kinetic Cafe	N/A

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Customer Service for Other Retail Brands

In the Retail industry, Jumia's Customer Service score is rated right above Target, and is preceded by American Eagle Outfitters.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Jumia	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5

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Jumia as an Employer

4.3/5

Jumia has a 4.3/5 stars for its overall company culture rated by their employees

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CEO of Jumia

Jeremy Hodara

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Jumia scored a 24 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Jumia would recommend the brand to a friend. ENPS measures how likely Jumia employees would recommend working at Jumia to a friend.

Net Promoter Score

NPS Score

51%	Promoters
22%	Passive
27%	Detractors

Employee Net Promoter Score

eNPS Score

62%	Promoters
9%	Passive
29%	Detractors

Global Ranking Snapshot

Jumia is ranked #913 in the Global Top 100 Brands. It ranks just behind E. & J. Gallo Winery and just ahead of Drizly.

RANK			INDUSTRY
911	Kia America	SeungKyu (Sean) Yoon	Automotive and Transportation
912	E. & J. Gallo Winery	Joseph Gallo	Food and Beverages
913	Jumia	Jeremy Hodara	Retail
914	Drizly	Cory Rellas	Food and Beverages
915	The Capital Grille	John Martin	Travel and Hospitality
916	The MathWorks	Jack Little	Tech
917	Bethesda Softworks		Media and Entertainment