
MercadoLibre is the largest e-commerce ecosystem in Latin America. We offer a wide range of services to our sellers and buyers . MercadoLibre’s brand is ranked #801 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of MercadoLibre. When compared to other organizations within the Tech industry, MercadoLibre is ranked #265. Among its major competitors, MercadoLibre is ranked in 1st place for NPS while OLX is 2nd, and FLEXE is 3rd.Their current market cap is $76.90B
MercadoLibre's Net Promoter Score (NPS) is a 49 with 66% Promoters, 17% Passives, and 17% Detractors. Net Promoter Score tracks whether MercadoLibre's customers would recommend using the product based on a scale of -100 to 100.
| 66% | Promoters |
|---|---|
| 17% | Passives |
| 17% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 48 | Oct 2024 | 48 |
Nov 2024 49 | Nov 2024 | 49 |
Dec 2024 49 | Dec 2024 | 49 |
Jan 2025 47 | Jan 2025 | 47 |
Feb 2025 47 | Feb 2025 | 47 |
Mar 2025 47 | Mar 2025 | 47 |
Apr 2025 47 | Apr 2025 | 47 |
Jun 2025 49 | Jun 2025 | 49 |
Jul 2025 48 | Jul 2025 | 48 |
Aug 2025 48 | Aug 2025 | 48 |
Oct 2025 48 | Oct 2025 | 48 |
Nov 2025 48 | Nov 2025 | 48 |
MercadoLibre is ranked first for NPS among its competitors. OLX and FLEXE come in second and third, with Fyndiq coming in at #4. Among those competitors, it is the most valued company.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated MercadoLibre's NPS 13 points higher than Female customers.
MercadoLibre's NPS was rated 63 by Male customers on Comparably.
MercadoLibre's NPS was rated 50 by Female customers on Comparably.
MercadoLibre's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
Hispanic or Latino 50 | Hispanic or Latino | 50 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
Other 33 | Other | 33 |
MercadoLibre's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
MercadoLibre's NPS was rated the highest by customers who have used MercadoLibre's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -57 | Less than 1 Year | -57 |
1 to 2 Years 87 | 1 to 2 Years | 87 |
2 to 5 Years 82 | 2 to 5 Years | 82 |
5 to 10 Years 75 | 5 to 10 Years | 75 |
Compared to its competitors, MercadoLibre's NPS is rated right above OLX.
| COMPANY | NPS Score | |
|---|---|---|
![]() | MercadoLibre | 49 |
![]() | OLX | 2 |
![]() | Garbarino | N/A |
![]() | FLEXE | -26 |
![]() | Fyndiq | -50 |
In the Tech industry, MercadoLibre's NPS is rated right above Spotify, and is preceded by Nintendo.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 55 |
![]() | MercadoLibre | 49 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Zoom Video Communications | 44 |
![]() | Netflix | 43 |
![]() | 42 | |
![]() | ROBLOX | 38 |
![]() | Peloton | 31 |
Out of the 6 MercadoLibre customer reviews 5 were positive and 1 was constructive. MercadoLibre customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of MercadoLibre users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated MercadoLibre's Customer Loyalty score 3% higher than Female customers.
MercadoLibre's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
MercadoLibre's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 90% | 18-25 | 90% |
26-30 80% | 26-30 | 80% |
31-35 82% | 31-35 | 82% |
36-40 55% | 36-40 | 55% |
41-45 100% | 41-45 | 100% |
46-50 100% | 46-50 | 100% |
MercadoLibre's Customer Loyalty score was rated the highest by customers who have used MercadoLibre's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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MercadoLibre's Customer Loyalty score was rated the highest by Consumer Electronics industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, MercadoLibre's Customer Loyalty score is rated right above OLX, and is preceded by Fyndiq.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Fyndiq | 83% |
![]() | MercadoLibre | 81% |
![]() | OLX | 73% |
![]() | FLEXE | 63% |
![]() | Garbarino | N/A |
In the Tech industry, MercadoLibre's Customer Loyalty score is rated right below Peloton.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | 87% | |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | Zoom Video Communications | 84% |
![]() | Peloton | 82% |
![]() | MercadoLibre | 81% |
MercadoLibre has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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MercadoLibre’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Consumer Electronics industry rated MercadoLibre's product the highest. Reviewers from the Architecture and Planning industry rated MercadoLibre the lowest at 3.5.
MercadoLibre's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers who have used MercadoLibre's products/services for Less than 1 Year.
Female customers rated MercadoLibre's Product Quality score 0.5 stars higher than Male customers.
MercadoLibre's Product Quality score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 4.6 | Other | 4.6 |
MercadoLibre's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4 | 31-35 | 4 |
36-40 3.6 | 36-40 | 3.6 |
41-45 5 | 41-45 | 5 |
46-50 4.6 | 46-50 | 4.6 |
MercadoLibre's Product Quality score was rated the highest by customers who have used MercadoLibre's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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MercadoLibre's Product Quality score was rated the highest by Consumer Electronics industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, MercadoLibre's Product Quality score is rated right above OLX.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | MercadoLibre | 4.2/5 |
![]() | OLX | 3.8/5 |
![]() | Fyndiq | 3.7/5 |
![]() | FLEXE | 2.7/5 |
![]() | Garbarino | N/A |
In the Tech industry, MercadoLibre's Product Quality score is rated right above Netflix, and is preceded by Zoom Video Communications.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Zoom Video Communications | 4.3/5 |
![]() | MercadoLibre | 4.2/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | 4.1/5 | |
![]() | Peloton | 4/5 |
![]() | ROBLOX | 4/5 |
MercadoLibre has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Electronics industry. The users from the Accounting industry think that they had the lowest ROI from MercadoLibre.
MercadoLibre's ROI score was rated highest by customers ages 41-45, and rated lowest by customers who have used MercadoLibre's products/services for Less than 1 Year.
MercadoLibre's ROI score was rated 3.9 by both Female and Male customers on Comparably.
MercadoLibre's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3.1 | Other | 3.1 |
MercadoLibre's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4 | 26-30 | 4 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.7 | 36-40 | 3.7 |
41-45 5 | 41-45 | 5 |
46-50 4.3 | 46-50 | 4.3 |
MercadoLibre's ROI score was rated the highest by customers who have used MercadoLibre's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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MercadoLibre's ROI score was rated the highest by Consumer Electronics industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, MercadoLibre's ROI score is rated right above OLX.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | MercadoLibre | 4/5 |
![]() | OLX | 3.3/5 |
![]() | Fyndiq | 3.3/5 |
![]() | FLEXE | 2.6/5 |
![]() | Garbarino | N/A |
In the Tech industry, MercadoLibre's ROI score is rated right above Peloton, and is preceded by Nintendo.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Zoom Video Communications | 4.1/5 |
![]() | 4/5 | |
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | MercadoLibre | 4/5 |
![]() | Peloton | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | ROBLOX | 3.8/5 |
MercadoLibre has an overall Customer Satisfaction score of 87 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
MercadoLibre's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers who have used MercadoLibre's products/services for Less than 1 Year.
Male customers rated MercadoLibre's Customer Satisfaction score 7 points higher than Female customers.
Very Satisfied | 63% | |
|---|---|---|
Satisfied | 26% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 11% | |
Very Dissatisfied | 0% |
Very Satisfied | 36% | |
|---|---|---|
Satisfied | 46% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
MercadoLibre's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
MercadoLibre's Customer Satisfaction (CSAT) score was rated 92% according to Hispanic or Latino users and customers.
MercadoLibre's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
MercadoLibre's Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.
MercadoLibre's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 60% | |||||||||||||||
| 26-30 | 89% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 46-50 | 100% |
MercadoLibre's Customer Satisfaction score was rated the highest by customers who have used MercadoLibre's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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MercadoLibre's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, MercadoLibre's Customer Satisfaction score is rated right above Fyndiq, and is preceded by OLX.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | OLX | 91% |
![]() | MercadoLibre | 87% |
![]() | Fyndiq | 50% |
![]() | FLEXE | 28% |
![]() | Garbarino | 0% |
In the Tech industry, MercadoLibre's Customer Satisfaction score is rated right above Netflix, and is preceded by Nintendo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | MercadoLibre | 87% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | 81% | |
![]() | Zoom Video Communications | 74% |
![]() | ROBLOX | 73% |
![]() | Peloton | 64% |
MercadoLibre has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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Burns, KS
http://www.mercadolibre.com
MercadoLibre's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers who have used MercadoLibre's products/services for Less than 1 Year.
Female customers rated MercadoLibre's Customer Service score 0.4 stars higher than Male customers.
MercadoLibre's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3.8 | Other | 3.8 |
MercadoLibre's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.8 | 36-40 | 3.8 |
41-45 5 | 41-45 | 5 |
46-50 4.3 | 46-50 | 4.3 |
MercadoLibre's Customer Service score was rated the highest by customers who have used MercadoLibre's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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MercadoLibre's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, MercadoLibre's Customer Service score is rated right above OLX.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | MercadoLibre | 4.1/5 |
![]() | OLX | 3.5/5 |
![]() | Fyndiq | 3.3/5 |
![]() | FLEXE | 2.4/5 |
![]() | Garbarino | N/A |
In the Tech industry, MercadoLibre's Customer Service score is rated right above Google, and is preceded by Apple.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | MercadoLibre | 4.1/5 |
![]() | 4/5 | |
![]() | Zoom Video Communications | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Peloton | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | ROBLOX | 3.6/5 |
MercadoLibre has a 4.1/5 stars for its overall company culture rated by their employees

MercadoLibre scored a 49 for Net Promoter Score and a 31 for Employee Net Promoter Score. NPS gauges how likely a customer of MercadoLibre would recommend the brand to a friend. ENPS measures how likely MercadoLibre employees would recommend working at MercadoLibre to a friend.
| 66% | Promoters |
|---|---|
| 17% | Passive |
| 17% | Detractors |
| 50% | Promoters |
|---|---|
| 31% | Passive |
| 19% | Detractors |
MercadoLibre is ranked #801 in the Global Top 100 Brands. It ranks just behind Pringles and just ahead of Del Monte Foods.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
799 | ![]() | Beckman Coulter | ![]() | Scott Garrett | Health and Wellness |
800 | ![]() | Pringles | ![]() | Consumer Goods | |
801 | ![]() | MercadoLibre | ![]() | Marcos Galperin | Tech |
802 | ![]() | Del Monte Foods | ![]() | Greg Longstreet | Food and Beverages |
803 | ![]() | Alcon | ![]() | David J. Endicott | Health and Wellness |
804 | ![]() | charity: water | ![]() | Scott Harrison | Food and Beverages |
805 | ![]() | OwnBackup | ![]() | Sam Gutmann | Tech |
MercadoLibre is ranked #265 in the Tech Industry. It ranks just behind Beckman Coulter and just ahead of Alcon.
| RANK | COMPANY | Location | |
|---|---|---|---|
263 | ![]() | Andela | York, NY |
264 | ![]() | Beckman Coulter | Brea, CA |
265 | ![]() | MercadoLibre | Burns, KS |
266 | ![]() | Alcon | Fort Worth, TX |
267 | ![]() | OwnBackup | Fort Lee, NJ |
268 | ![]() | ThoughtWorks | Chicago, IL |
269 | ![]() | FANDOM | California City, CA |