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Bethesda Softworks is

Ranked

#109

Media and Entertainment Brands

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Bethesda Softworks

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Bethesda Softworks

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Bethesda Softworks is ranked #109 in Media and Entertainment Brands

About Bethesda Softworks' Brand

Bethesda Softworks develops and publishes video games for personal computers. Bethesda Softworks’s brand is ranked #917 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Bethesda Softworks. When compared to other organizations within the Media and Entertainment industry, Bethesda Softworks is ranked #109. Among its major competitors, Bethesda Softworks is ranked in 4th place for NPS while Naughty Dog is 1st, and Gearbox Software is 2nd.

Brand at a Glance

84%

Customer Loyalty

4.1/5

Product Quality

4.1/5

Pricing

3.8/5

Customer Service

Bethesda Softworks Ranking

^#917 in Global Best Brands
^#109 in Media and Entertainment
^#2 / 4 of its competitors

Bethesda Softworks NPS

Bethesda Softworks's Net Promoter Score (NPS) is a 26 with 46% Promoters, 34% Passives, and 20% Detractors. Net Promoter Score tracks whether Bethesda Softworks's customers would recommend using the product based on a scale of -100 to 100.

Bethesda Softworks Overall NPS

NPS

46%	Promoters
34%	Passives
20%	Detractors

Bethesda Softworks NPS Trend

-100

-50

100

Summary	Date	Score
Mar 2023 32	Mar 2023	32
Apr 2023 27	Apr 2023	27
Jun 2023 26	Jun 2023	26
Jul 2023 28	Jul 2023	28
Sep 2023 26	Sep 2023	26
Oct 2023 26	Oct 2023	26
Dec 2023 27	Dec 2023	27
Apr 2024 26	Apr 2024	26
Nov 2024 28	Nov 2024	28
Feb 2025 25	Feb 2025	25
Apr 2025 27	Apr 2025	27
May 2025 26	May 2025	26

How Other Brands Compare

Bethesda Softworks is ranked second for NPS among its competitors. Naughty Dog and Ubisoft come in first and third, with ZeniMax coming in at #4.

	Bethesda Softworks	Ubisoft	Naughty Dog	ZeniMax
Global Ranking	#917	#80	#736	#-
NPS	26	13	60	-
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	-	-	-	$75.00M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Bethesda Softworks NPS by Gender

Bethesda Softworks's NPS was rated 43 by Male customers on Comparably.

Male

Bethesda Softworks's NPS was rated 43 by Male customers on Comparably.

56%

Promoters

31%

Passives

13%

Detractors

Female

N/A

Bethesda Softworks's NPS is not yet rated by Female customers.

Promoters

Passives

Detractors

Bethesda Softworks NPS by Ethnicity

Bethesda Softworks's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 45	Caucasian	45
Other 83	Other	83

Bethesda Softworks NPS by Age

Bethesda Softworks's NPS was rated 59 points by customers ages 18-25 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

18-25

66%

27%

Bethesda Softworks NPS by Usage

Bethesda Softworks's NPS was rated the highest by customers who have used Bethesda Softworks's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
2 to 5 Years 62	2 to 5 Years	62
5 to 10 Years 44	5 to 10 Years	44
Over 10 Years 20	Over 10 Years	20

Bethesda Softworks NPS vs. Competitors

Compared to its competitors, Bethesda Softworks's NPS is rated right above Ubisoft, and is preceded by Bioware.

COMPANY		NPS Score
	Naughty Dog	60
	Gearbox Software	50
	Bioware	34
	Bethesda Softworks	26
	Ubisoft	13
	ZeniMax	N/A

Bethesda Softworks NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, Bethesda Softworks's NPS is rated right above Instagram, and is preceded by Rockstar Games.

COMPANY		NPS Score
	Nintendo	55
	Spotify	49
	Apple	48
	Netflix	43
	The Walt Disney Company	38
	ROBLOX	38
	Rockstar Games	38
	Bethesda Softworks	26
	Instagram	21

Bethesda Softworks Customer Reviews

Out of the 6 Bethesda Softworks customer reviews 5 were positive and 1 was constructive. Bethesda Softworks customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Bethesda Softworks Customer Loyalty

84%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

84% of Bethesda Softworks users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

84%

16%

Bethesda Softworks Customer Loyalty Score by Gender

Bethesda Softworks's Customer Loyalty score was rated 94 by Male customers on Comparably.

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Male

94%

Yes

Female

N/A

Yes

Bethesda Softworks Customer Loyalty Score by Ethnicity

Bethesda Softworks's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

Other

Bethesda Softworks Customer Loyalty Score by Age

Bethesda Softworks's Customer Loyalty score was rated 94% by customers ages 18-25 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 94%	18-25	94%

Bethesda Softworks Customer Loyalty Score by Usage

Bethesda Softworks's Customer Loyalty score was rated the highest by customers who have used Bethesda Softworks's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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2 to 5 Years	89%
5 to 10 Years	80%
Over 10 Years	100%

Bethesda Softworks Customer Loyalty Score by Industry

Bethesda Softworks's Customer Loyalty score was rated 82% by Tech industry customers.

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Tech	82%

Bethesda Softworks Customer Loyalty vs. Competitors

Compared to its competitors, Bethesda Softworks's Customer Loyalty score is rated right above Ubisoft, and is preceded by Naughty Dog.

COMPANY		Customer Loyalty Score
	Naughty Dog	90%
	Bethesda Softworks	84%
	Ubisoft	75%
	Gearbox Software	73%
	Bioware	68%
	ZeniMax	N/A

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Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, Bethesda Softworks's Customer Loyalty score is rated right above Instagram, and is preceded by Apple.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Spotify	87%
	Apple	86%
	Bethesda Softworks	84%
	Instagram	84%
	Rockstar Games	84%
	The Walt Disney Company	83%

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Bethesda Softworks Product Quality

4.1/5

Bethesda Softworks has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Bethesda Softworks Product Information

Bethesda Softworks’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Bethesda Softworks's product the highest.

Website: http://bethsoft.com

Company Size: 51-200 Employees

Quick Insights into Bethesda Softworks Product Quality

Bethesda Softworks's Product Quality score was rated highest by Other customers, and rated lowest by customers who have used Bethesda Softworks's products/services for 5 to 10 Years.

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Ranked Bethesda Softworks Product Quality the Highest

Other	4.8
Male	4.5
Over 10 Years	4.5

Ranked Bethesda Softworks Product Quality the Lowest

Caucasian	4.6
5 to 10 Years	4.4

Bethesda Softworks Product Quality Score by Gender

Bethesda Softworks's Product Quality score was rated 4.5 by Male customers on Comparably.

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Male

4.5/5

Female

N/A

Bethesda Softworks Product Quality Score by Ethnicity

Bethesda Softworks's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 4.6	Caucasian	4.6
Other 4.8	Other	4.8

Bethesda Softworks Product Quality Score by Age

Bethesda Softworks's Product Quality score was rated 4.4 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 4.4	18-25	4.4

Bethesda Softworks Product Quality Score by Usage

Bethesda Softworks's Product Quality score was rated the highest by customers who have used Bethesda Softworks's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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2 to 5 Years	4.4
5 to 10 Years	4.4
Over 10 Years	4.5

Bethesda Softworks Product Quality Score by Industry

Bethesda Softworks's Product Quality score was rated 4.3 stars by Tech industry customers.

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Tech	4.3

Bethesda Softworks Product Quality vs. Competitors

Compared to its competitors, Bethesda Softworks's Product Quality score is rated right above Gearbox Software, and is preceded by Naughty Dog.

COMPANY		Product Quality Score
	Naughty Dog	4.5/5
	Bethesda Softworks	4.1/5
	Gearbox Software	4.1/5
	Bioware	3.7/5
	Ubisoft	3.7/5
	ZeniMax	N/A

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Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, Bethesda Softworks's Product Quality score is rated right above The Walt Disney Company, and is preceded by Spotify.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	Bethesda Softworks	4.1/5
	The Walt Disney Company	4.1/5
	Rockstar Games	4.1/5
	ROBLOX	4/5
	Instagram	3.7/5

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Bethesda Softworks Pricing

Bethesda Softworks ROI & Value For Money

4.1/5

Bethesda Softworks has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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Bethesda Softworks Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Bethesda Softworks ROI

Bethesda Softworks's ROI score was rated highest by Other customers, and rated lowest by customers who have used Bethesda Softworks's products/services for Over 10 Years.

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Ranked Bethesda Softworks ROI the Highest

Other	4.7
18-25	4.4
5 to 10 Years	4.4

Ranked Bethesda Softworks ROI the Lowest

Caucasian	4.1
Over 10 Years	4.1

Bethesda Softworks ROI Score by Gender

Bethesda Softworks's ROI score was rated 4.3 by Male customers on Comparably.

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Male

4.3/5

Female

N/A

Bethesda Softworks ROI Score by Ethnicity

Bethesda Softworks's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1
Other 4.7	Other	4.7

Bethesda Softworks ROI Score by Age

Bethesda Softworks's ROI score was rated 4.4 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 4.4	18-25	4.4

Bethesda Softworks ROI Score by Usage

Bethesda Softworks's ROI score was rated the highest by customers who have used Bethesda Softworks's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years	4.3
5 to 10 Years	4.4
Over 10 Years	4.1

Bethesda Softworks ROI Score by Industry

Bethesda Softworks's ROI score was rated 4.2 stars by Tech industry customers.

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Tech	4.2

Bethesda Softworks Pricing vs. Competitors

Compared to its competitors, Bethesda Softworks's ROI score is rated right above Bioware, and is preceded by Gearbox Software.

COMPANY		Pricing Score
	Naughty Dog	4.2/5
	Gearbox Software	4.1/5
	Bethesda Softworks	4.1/5
	Bioware	3.5/5
	Ubisoft	3.4/5
	ZeniMax	N/A

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ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, Bethesda Softworks's ROI score is rated right above Spotify.

COMPANY		Pricing Score
	Bethesda Softworks	4.1/5
	Spotify	4/5
	Nintendo	4/5
	Netflix	4/5
	Apple	4/5
	Rockstar Games	3.8/5
	ROBLOX	3.8/5
	The Walt Disney Company	3.7/5
	Instagram	3.5/5

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Bethesda Softworks Customer Satisfaction (CSAT)

Bethesda Softworks Customer Satisfaction (CSAT) Score

86 / 100

Bethesda Softworks has an overall Customer Satisfaction score of 86 rated by its users and customers.

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Very Satisfied	53%
Satisfied	33%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	2%
Very Dissatisfied	5%

Very Satisfied

53%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Bethesda Softworks Customer Satisfaction

Bethesda Softworks's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Other customers.

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Ranked Bethesda Softworks Customer Satisfaction the Highest

18-25	100%
2 to 5 Years	100%
Caucasian	100%

Ranked Bethesda Softworks Customer Satisfaction the Lowest

5 to 10 Years	100%
Other	100%

Bethesda Softworks Customer Satisfaction Score by Gender

Bethesda Softworks's Customer Satisfaction score was rated 100 by Male customers on Comparably.

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100 / 100

Male

	Very Satisfied	79%
	Satisfied	21%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

Bethesda Softworks Customer Satisfaction Score by Ethnicity

Caucasian
100%
Other
100%

CSAT according to Caucasian

Bethesda Softworks' Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.

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100 / 100

Very Satisfied	56%
Satisfied	44%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

56%

Satisfied

44%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Bethesda Softworks' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100

Very Satisfied	83%
Satisfied	17%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

83%

Satisfied

17%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Bethesda Softworks Customer Satisfaction Score by Age

Bethesda Softworks's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.

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100

Breakdown

Age

Score

18-25

100%

Bethesda Softworks Customer Satisfaction Score by Usage

Bethesda Softworks's Customer Satisfaction score was rated 100 points by customers who have used Bethesda Softworks's products/services for 2 to 5 Years, and by customers with 5 to 10 Years of usage.

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2 to 5 Years	100
5 to 10 Years	100

Bethesda Softworks Customer Satisfaction Score by Industry

Bethesda Softworks's Customer Satisfaction score was rated 100 points by Tech industry customers.

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	"title": "Bethesda Softworks Customer Satisfaction Score by Industry",
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			"label": "Tech",
			"groupId": 104,
			"score": 100,
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Tech	100

Bethesda Softworks Customer Satisfaction vs. Competitors

Compared to its competitors, Bethesda Softworks's Customer Satisfaction score is rated right above Naughty Dog.

COMPANY		Customer Satisfaction (CSAT) Score
	Bethesda Softworks	86%
	Naughty Dog	85%
	Gearbox Software	80%
	Ubisoft	68%
	Bioware	67%
	ZeniMax	0%

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Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, Bethesda Softworks's Customer Satisfaction score is rated right above Netflix, and is preceded by Nintendo.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Bethesda Softworks	86%
	Netflix	85%
	Apple	85%
	Spotify	85%
	The Walt Disney Company	77%
	Rockstar Games	76%
	ROBLOX	73%
	Instagram	61%

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Bethesda Softworks Customer Service

3.8/5

Bethesda Softworks has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Bethesda Softworks's Customer Service

Address

1370 Piccard Drive Suite 120, Rockville, MD

Website

http://bethsoft.com

Phone Number

(844) 936-4629

Quick Insights into Bethesda Softworks Customer Service

Bethesda Softworks's Customer Service score was rated highest by Other customers, and rated lowest by customers who have used Bethesda Softworks's products/services for 5 to 10 Years.

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Ranked Bethesda Softworks Customer Service the Highest

Other	4.7
Over 10 Years	4.6
18-25	4.2

Ranked Bethesda Softworks Customer Service the Lowest

Caucasian	4.1
5 to 10 Years	3.9

Bethesda Softworks Customer Service Score by Gender

Bethesda Softworks's Customer Service score was rated 4.2 by Male customers on Comparably.

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Male

4.2/5

Female

N/A

Bethesda Softworks Customer Service Score by Ethnicity

Bethesda Softworks's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.1	Caucasian	4.1
Other 4.7	Other	4.7

Bethesda Softworks Customer Service Score by Age

Bethesda Softworks's Customer Service score was rated 4.2 stars by customers ages 18-25 on Comparably.

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100

Summary	Age	Customer Service Score
18-25 4.2	18-25	4.2

Bethesda Softworks Customer Service Score by Usage

Bethesda Softworks's Customer Service score was rated the highest by customers who have used Bethesda Softworks's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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2 to 5 Years	4.1
5 to 10 Years	3.9
Over 10 Years	4.6

Bethesda Softworks Customer Service Score by Industry

Bethesda Softworks's Customer Service score was rated 4 stars by Tech industry customers.

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Tech	4

Bethesda Softworks Customer Service vs. Competitors

Compared to its competitors, Bethesda Softworks's Customer Service score is rated right above Bioware, and is preceded by Gearbox Software.

COMPANY		Customer Service Score
	Naughty Dog	4.2/5
	Gearbox Software	4/5
	Bethesda Softworks	3.8/5
	Bioware	3.5/5
	Ubisoft	3.4/5
	ZeniMax	N/A

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Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, Bethesda Softworks's Customer Service score is rated right above Rockstar Games, and is preceded by Spotify.

COMPANY		Customer Service Score
	Apple	4.2/5
	The Walt Disney Company	4.1/5
	Nintendo	4/5
	Netflix	4/5
	Spotify	4/5
	Bethesda Softworks	3.8/5
	Rockstar Games	3.7/5
	ROBLOX	3.6/5
	Instagram	3.3/5

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Bethesda Softworks as an Employer

3.6/5

Bethesda Softworks has a 3.6/5 stars for its overall company culture rated by their employees

top

30%

CEO of Bethesda Softworks

In the Top 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Bethesda Softworks scored a 26 for Net Promoter Score and a 28 for Employee Net Promoter Score. NPS gauges how likely a customer of Bethesda Softworks would recommend the brand to a friend. ENPS measures how likely Bethesda Softworks employees would recommend working at Bethesda Softworks to a friend.

Net Promoter Score

NPS Score

46%	Promoters
34%	Passive
20%	Detractors

Employee Net Promoter Score

eNPS Score

57%	Promoters
14%	Passive
29%	Detractors

Global Ranking Snapshot

Bethesda Softworks is ranked #917 in the Global Top 100 Brands. It ranks just behind The MathWorks and just ahead of Standard Chartered.

RANK			INDUSTRY
915	The Capital Grille	John Martin	Travel and Hospitality
916	The MathWorks	Jack Little	Tech
917	Bethesda Softworks		Media and Entertainment
918	Standard Chartered	Bill Winters	Business and Consumer Services
919	Notion	Dave Shanley	Tech
920	Padini Holdings		Retail
921	KnowBe4	Stu Sjouwerman	Tech

Media and Entertainment Ranking Snapshot

Bethesda Softworks is ranked #109 in the Media and Entertainment Industry. It ranks just behind Fender Musical Instruments and just ahead of Dataminr.

RANK		Location
107	Sweetwater	Fort Wayne, IN
108	Fender Musical Instruments
109	Bethesda Softworks	Rockville, MD
110	Dataminr	New York City, NY
111	SeaWorld Parks & Entertainment	Orlando, FL
112	Fila	York, NY
113	Dotdash	New York City, NY