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Books A Million is

Ranked

#120

Retail Brands

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Books A Million

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Books A Million is ranked #120 in Retail Brands

About Books A Million's Brand

Books A Million is a book retailing company that sells books, magazines, collectibles, toys, electronics and accessories, and gifts. Books A Million’s brand is ranked #908 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Books A Million. When compared to other organizations within the Retail industry, Books A Million is ranked #120. Among its major competitors, Books A Million is ranked in 4th place for NPS while Barnes & Noble is 1st, and Amazon is 2nd.

Brand at a Glance

88%

Customer Loyalty

4.2/5

Product Quality

3.7/5

Pricing

4.1/5

Customer Service

Books A Million Ranking

^#120 in Retail
^#2 / 4 of its competitors

Books A Million NPS

Books A Million's Net Promoter Score (NPS) is a 34 with 55% Promoters, 24% Passives, and 21% Detractors. Net Promoter Score tracks whether Books A Million's customers would recommend using the product based on a scale of -100 to 100.

Books A Million Overall NPS

NPS

55%	Promoters
24%	Passives
21%	Detractors

Books A Million NPS Trend

-100

-50

100

Summary	Date	Score
Mar 2024 29	Mar 2024	29
Apr 2024 29	Apr 2024	29
May 2024 29	May 2024	29
Jun 2024 29	Jun 2024	29
Jul 2024 29	Jul 2024	29
Dec 2024 31	Dec 2024	31
Jan 2025 31	Jan 2025	31
Apr 2025 32	Apr 2025	32
May 2025 31	May 2025	31
Jul 2025 33	Jul 2025	33
Aug 2025 33	Aug 2025	33
Jan 2026 32	Jan 2026	32

How Other Brands Compare

Books A Million is ranked second for NPS among its competitors. Amazon and Walmart come in first and third, with Best Buy coming in at #4.

	Books A Million	Amazon	Best Buy	Walmart
Global Ranking	#908	#9	#101	#104
NPS	34	49	-3	7
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	-	$1.64T	$28.95B	$382.64B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Books A Million NPS by Gender

Female customers rated Books A Million's NPS 35 points higher than Male customers.

Male

Books A Million's NPS was rated 20 by Male customers on Comparably.

60%

Promoters

Passives

40%

Detractors

Female

Books A Million's NPS was rated 55 by Female customers on Comparably.

68%

Promoters

19%

Passives

13%

Detractors

Books A Million NPS by Ethnicity

Books A Million's NPS was rated 49 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 49	Caucasian	49

Books A Million NPS by Age

Books A Million's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

100

Summary

Age

Promoters

Passives

Detractors

18-25

67%

25%

26-30

33%

67%

36-40

67%

33%

Books A Million NPS by Usage

Books A Million's NPS was rated the highest by customers who have used Books A Million's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
1 to 2 Years 40	1 to 2 Years	40
2 to 5 Years 14	2 to 5 Years	14
5 to 10 Years 43	5 to 10 Years	43
Over 10 Years 49	Over 10 Years	49

Books A Million NPS vs. Competitors

Compared to its competitors, Books A Million's NPS is rated right above f.y.e., and is preceded by Spencer's Retail.

COMPANY		NPS Score
	Barnes & Noble	51
	Amazon	49
	Spencer's Retail	42
	Books A Million	34
	f.y.e.	34
	Hot Topic	19
	Walmart	7
	Best Buy	-3
	eBay	-5

Books A Million NPS vs Companies in Retail

In the Retail industry, Books A Million's NPS is rated right above Chipotle, and is preceded by Target.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Books A Million	34
	Chipotle	16

Books A Million Customer Reviews

Out of the 4 Books A Million customer reviews 2 were positive and 2 were constructive. Books A Million customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Books A Million Customer Loyalty

88%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

88% of Books A Million users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

88%

12%

Books A Million Customer Loyalty Score by Gender

Male customers rated Books A Million's Customer Loyalty score 11% higher than Female customers.

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Male

100%

Yes

Female

89%

Yes

Books A Million Customer Loyalty Score by Ethnicity

Books A Million's Customer Loyalty score was rated 94% by Caucasian customers on Comparably.

% who answered "Yes"

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out of 100

Caucasian

Books A Million Customer Loyalty Score by Age

Books A Million's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 100%	18-25	100%
26-30 70%	26-30	70%
36-40 70%	36-40	70%

Books A Million Customer Loyalty Score by Usage

Books A Million's Customer Loyalty score was rated the highest by customers who have used Books A Million's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years	82%
2 to 5 Years	87%
5 to 10 Years	100%
Over 10 Years	85%

Books A Million Customer Loyalty Score by Industry

Books A Million's Customer Loyalty score was rated 100% by Education industry customers.

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Education	100%

Books A Million Customer Loyalty vs. Competitors

Compared to its competitors, Books A Million's Customer Loyalty score is rated right above Barnes & Noble, and is preceded by Amazon.

COMPANY		Customer Loyalty Score
	Amazon	89%
	Books A Million	88%
	Barnes & Noble	87%
	Hot Topic	84%
	Spencer's Retail	83%
	Walmart	76%
	Best Buy	76%
	eBay	72%
	f.y.e.	68%

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Customer Loyalty for Other Retail Brands

In the Retail industry, Books A Million's Customer Loyalty score is rated right above REI, and is preceded by Amazon.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	Books A Million	88%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Chipotle	76%

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Books A Million Product Quality

4.2/5

Books A Million has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Books A Million Product Information

Books A Million’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Books A Million's product the highest.

Website: http://www.booksamillioninc.com/

Company Size: 1,001-5,000 Employees

Industry

Retail

Quick Insights into Books A Million Product Quality

Books A Million's Product Quality score was rated highest by customers who have used Books A Million's products/services for 1 to 2 Years, and rated lowest by customers who have used Books A Million's products/services for 5 to 10 Years.

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Ranked Books A Million Product Quality the Highest

1 to 2 Years	4.8
Caucasian	4.8
Female	4.8

Ranked Books A Million Product Quality the Lowest

Male	4.8
36-40	4.6
5 to 10 Years	4

Books A Million Product Quality Score by Gender

Books A Million's Product Quality score was rated 4.8 by both Female and Male customers on Comparably.

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Male

4.8/5

Female

4.8/5

Books A Million Product Quality Score by Ethnicity

Books A Million's Product Quality score was rated 4.8 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 4.8	Caucasian	4.8

Books A Million Product Quality Score by Age

Books A Million's Product Quality score was rated 4.6 stars by customers ages 18-25 and customers ages 36-40 on Comparably.

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Summary	Age	Score
18-25 4.6	18-25	4.6
26-30 4.6	26-30	4.6
36-40 4.6	36-40	4.6

Books A Million Product Quality Score by Usage

Books A Million's Product Quality score was rated the highest by customers who have used Books A Million's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years	4.8
2 to 5 Years	4.8
5 to 10 Years	4
Over 10 Years	4.6

Books A Million Product Quality Score by Industry

Books A Million's Product Quality score was rated 4.5 stars by Education industry customers.

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Education	4.5

Books A Million Product Quality vs. Competitors

Compared to its competitors, Books A Million's Product Quality score is rated right above f.y.e., and is preceded by Amazon.

COMPANY		Product Quality Score
	Spencer's Retail	4.4/5
	Barnes & Noble	4.3/5
	Amazon	4.2/5
	Books A Million	4.2/5
	f.y.e.	3.9/5
	Hot Topic	3.5/5
	Walmart	3.5/5
	eBay	3.2/5
	Best Buy	3.1/5

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Product Quality for Other Retail Brands

In the Retail industry, Books A Million's Product Quality score is rated right above American Eagle Outfitters, and is preceded by Trader Joe's.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	Books A Million	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5

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Books A Million Pricing

Books A Million ROI & Value For Money

3.7/5

Books A Million has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Books A Million Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry.

Quick Insights into Books A Million ROI

Books A Million's ROI score was rated highest by customers who have used Books A Million's products/services for 1 to 2 Years, and rated lowest by customers who have used Books A Million's products/services for 5 to 10 Years.

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Ranked Books A Million ROI the Highest

1 to 2 Years	4.4
Caucasian	4.1
Male	4.1

Ranked Books A Million ROI the Lowest

Female	4
26-30	3.6
5 to 10 Years	3.1

Books A Million ROI Score by Gender

Male customers rated Books A Million's ROI score 0.1 stars higher than Female customers.

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Male

4.1/5

Female

4/5

Books A Million ROI Score by Ethnicity

Books A Million's ROI score was rated 4.1 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1

Books A Million ROI Score by Age

Books A Million's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.

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Summary	Age	Score
18-25 3.8	18-25	3.8
26-30 3.6	26-30	3.6
36-40 4	36-40	4

Books A Million ROI Score by Usage

Books A Million's ROI score was rated the highest by customers who have used Books A Million's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years	4.4
2 to 5 Years	3.8
5 to 10 Years	3.1
Over 10 Years	4.1

Books A Million ROI Score by Industry

Books A Million's ROI score was rated 3.5 stars by Education industry customers.

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Education	3.5

Books A Million Pricing vs. Competitors

Compared to its competitors, Books A Million's ROI score is rated right above Walmart, and is preceded by Spencer's Retail.

COMPANY		Pricing Score
	Amazon	4.1/5
	f.y.e.	3.9/5
	Barnes & Noble	3.9/5
	Spencer's Retail	3.8/5
	Books A Million	3.7/5
	Walmart	3.5/5
	Hot Topic	3.3/5
	eBay	3.2/5
	Best Buy	3/5

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ROI for Other Retail Brands

In the Retail industry, Books A Million's ROI score is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Books A Million	3.7/5
	Chipotle	3.5/5

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Books A Million Customer Satisfaction (CSAT)

Books A Million Customer Satisfaction (CSAT) Score

82 / 100

Books A Million has an overall Customer Satisfaction score of 82 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	46%
Satisfied	36%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	4%
Very Dissatisfied	5%

Very Satisfied

46%

Satisfied

36%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Books A Million Customer Satisfaction

Books A Million's Customer Satisfaction score was rated highest by customers who have used Books A Million's products/services for Over 10 Years, and rated lowest by customers ages 26-30.

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Ranked Books A Million Customer Satisfaction the Highest

Over 10 Years	100%
Female	93%
Caucasian	87%

Ranked Books A Million Customer Satisfaction the Lowest

Male	80%
1 to 2 Years	75%
26-30	67%

Books A Million Customer Satisfaction Score by Gender

Female customers rated Books A Million's Customer Satisfaction score 13 points higher than Male customers.

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80 / 100

Male

	Very Satisfied	60%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	20%
	Very Dissatisfied	0%

93 / 100

Female

	Very Satisfied	64%
	Satisfied	29%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	7%
	Very Dissatisfied	0%

Books A Million Customer Satisfaction Score by Ethnicity

Caucasian
87%

CSAT according to Caucasian

Books A Million's Customer Satisfaction (CSAT) score was rated 87% according to Caucasian users and customers.

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87 / 100

Very Satisfied	67%
Satisfied	20%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	13%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

13%

Very Dissatisfied

Books A Million Customer Satisfaction Score by Age

Books A Million's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

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100

Breakdown

Age

Score

18-25

82%

26-30

67%

Books A Million Customer Satisfaction Score by Usage

Books A Million's Customer Satisfaction score was rated the highest by customers who have used Books A Million's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years	75
2 to 5 Years	86
5 to 10 Years	80
Over 10 Years	100

Books A Million Customer Satisfaction Score by Industry

Books A Million's Customer Satisfaction score was rated 33 points by Education industry customers.

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	"title": "Books A Million Customer Satisfaction Score by Industry",
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			"label": "Education",
			"groupId": 515,
			"score": 33,
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Education	33

Books A Million Customer Satisfaction vs. Competitors

Compared to its competitors, Books A Million's Customer Satisfaction score is rated right above Hot Topic, and is preceded by Amazon.

COMPANY		Customer Satisfaction (CSAT) Score
	Spencer's Retail	94%
	f.y.e.	88%
	Barnes & Noble	86%
	Amazon	84%
	Books A Million	82%
	Hot Topic	73%
	Walmart	66%
	eBay	63%
	Best Buy	53%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Books A Million's Customer Satisfaction score is rated right above American Eagle Outfitters, and is preceded by Amazon.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	Books A Million	82%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%

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Books A Million Customer Service

4.1/5

Books A Million has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Books A Million's Customer Service

Address

402 Industrial Lane, Birmingham, AL 35211

Website

http://www.booksamillioninc.com/

Phone Number

(256) 718-8435

Books A Million's Social Links

Quick Insights into Books A Million Customer Service

Books A Million's Customer Service score was rated highest by customers who have used Books A Million's products/services for 2 to 5 Years, and rated lowest by customers ages 26-30.

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Ranked Books A Million Customer Service the Highest

2 to 5 Years	4.5
36-40	4.5
Female	4.3

Ranked Books A Million Customer Service the Lowest

Male	3.9
5 to 10 Years	3.8
26-30	3.1

Books A Million Customer Service Score by Gender

Female customers rated Books A Million's Customer Service score 0.4 stars higher than Male customers.

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Male

3.9/5

Female

4.3/5

Books A Million Customer Service Score by Ethnicity

Books A Million's Customer Service score was rated 4.1 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.1	Caucasian	4.1

Books A Million Customer Service Score by Age

Books A Million's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 3.1	26-30	3.1
36-40 4.5	36-40	4.5

Books A Million Customer Service Score by Usage

Books A Million's Customer Service score was rated the highest by customers who have used Books A Million's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years	4.1
2 to 5 Years	4.5
5 to 10 Years	3.8
Over 10 Years	4.4

Books A Million Customer Service Score by Industry

Books A Million's Customer Service score was rated 2.6 stars by Education industry customers.

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Education	2.6

Books A Million Customer Service vs. Competitors

Compared to its competitors, Books A Million's Customer Service score is rated right above Spencer's Retail, and is preceded by Amazon.

COMPANY		Customer Service Score
	Barnes & Noble	4.2/5
	f.y.e.	4.2/5
	Amazon	4.2/5
	Books A Million	4.1/5
	Spencer's Retail	3.9/5
	Hot Topic	3.5/5
	Walmart	3.3/5
	eBay	3.2/5
	Best Buy	2.9/5

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Customer Service for Other Retail Brands

In the Retail industry, Books A Million's Customer Service score is rated right above American Eagle Outfitters, and is preceded by Trader Joe's.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	Books A Million	4.1/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5

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Books A Million as an Employer

2.5/5

Books A Million has a 2.5/5 stars for its overall company culture rated by their employees

bottom

CEO of Books A Million

Terrance Finley

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Books A Million scored a 34 for Net Promoter Score and a -59 for Employee Net Promoter Score. NPS gauges how likely a customer of Books A Million would recommend the brand to a friend. ENPS measures how likely Books A Million employees would recommend working at Books A Million to a friend.

Net Promoter Score

NPS Score

55%	Promoters
24%	Passive
21%	Detractors

Employee Net Promoter Score

-59

eNPS Score

14%	Promoters
13%	Passive
73%	Detractors

Global Ranking Snapshot

Books A Million is ranked #908 in the Global Top 100 Brands. It ranks just behind Khaadi and just ahead of Novo Nordisk.

RANK			INDUSTRY
906	Samsara	Sanjit Biswas	Business and Consumer Services
907	Khaadi	Asif Ali	Fashion and Beauty
908	Books A Million	Terrance Finley	Retail
909	Novo Nordisk	Lars Jorgensen	Health and Wellness
910	HCA Healthcare	Samuel N. Hazen	Health and Wellness
911	Kia America	SeungKyu (Sean) Yoon	Automotive and Transportation
912	E. & J. Gallo Winery	Joseph Gallo	Food and Beverages