Yotpo NPS & Customer Reviews

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Yotpo

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Yotpo

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About Yotpo's Brand

Yotpo is a reviews and user-generated content (UGC) marketing platform for online businesses. Among its major competitors, Yotpo is ranked in 3rd place for NPS while LeadSift is 1st, and Trustpilot is 2nd.Their current valuation is $1.83B

Brand at a Glance

63%

Customer Loyalty

4.2/5

Product Quality

3.7/5

Pricing

3.9/5

Customer Service

Yotpo Ranking

^#2 / 4 of its competitors

Yotpo NPS

Yotpo's Net Promoter Score (NPS) is a 30 with 57% Promoters, 16% Passives, and 27% Detractors. Net Promoter Score tracks whether Yotpo's customers would recommend using the product based on a scale of -100 to 100.

Yotpo Overall NPS

NPS

57%	Promoters
16%	Passives
27%	Detractors

Yotpo NPS Trend

-100

-50

100

Summary	Date	Score
Oct 2022 40	Oct 2022	40
Apr 2023 40	Apr 2023	40
Jun 2023 39	Jun 2023	39
Jul 2023 37	Jul 2023	37
Sep 2023 36	Sep 2023	36
Jan 2024 34	Jan 2024	34
Apr 2024 36	Apr 2024	36
Sep 2024 34	Sep 2024	34
Nov 2024 35	Nov 2024	35
Dec 2024 32	Dec 2024	32
Apr 2025 29	Apr 2025	29
Dec 2025 30	Dec 2025	30

How Other Brands Compare

Yotpo is ranked second for NPS among its competitors. Trustpilot and Bazaarvoice come in first and third, with Wyng coming in at #4. Among those competitors, it is the most valued company.

	Yotpo	Trustpilot	Bazaarvoice	Wyng
Global Ranking	#-	#614	#-	#-
NPS	30	30	-33	-100
Valuation Updated every 24 hours for public companies	$1.83B	$1.67B	$1.82B	$90.00M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Yotpo NPS by Gender

Female customers rated Yotpo's NPS 45 points higher than Male customers.

Male

-20

Yotpo's NPS was rated -20 by Male customers on Comparably.

20%

Promoters

40%

Passives

40%

Detractors

Female

Yotpo's NPS was rated 25 by Female customers on Comparably.

50%

Promoters

25%

Passives

25%

Detractors

Yotpo NPS by Ethnicity

Yotpo's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 34	Caucasian	34
Asian or Pacific Islander -67	Asian or Pacific Islander	-67
Other 0	Other	0

Yotpo NPS by Age

Yotpo's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

100

Summary

Age

Promoters

Passives

Detractors

26-30

20%

40%

36-40

67%

33%

Yotpo NPS by Usage

Yotpo's NPS was rated the highest by customers who have used Yotpo's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 9	Less than 1 Year	9
1 to 2 Years 29	1 to 2 Years	29
2 to 5 Years 40	2 to 5 Years	40
5 to 10 Years 46	5 to 10 Years	46

Yotpo NPS vs. Competitors

Compared to its competitors, Yotpo's NPS is rated right above Feefo, and is preceded by Trustpilot.

COMPANY		NPS Score
	LeadSift	58
	Trustpilot	30
	Yotpo	30
	Feefo	N/A
	TrustSpot	N/A
	TurnTo Networks	N/A
	Feelter	N/A
	TruRating	N/A
	Bazaarvoice	-33
	Wyng	-100

Yotpo Customer Loyalty

63%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

63% of Yotpo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

63%

37%

Yotpo Customer Loyalty Score by Gender

Female customers rated Yotpo's Customer Loyalty score 43% higher than Male customers.

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Male

46%

Yes

Female

89%

Yes

Yotpo Customer Loyalty Score by Ethnicity

Yotpo's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Asian or Pacific Islander

out of 100

Other

Yotpo Customer Loyalty Score by Age

Yotpo's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.

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20%

40%

60%

80%

100%

Summary	Age	Score
26-30 64%	26-30	64%
36-40 70%	36-40	70%

Yotpo Customer Loyalty Score by Usage

Yotpo's Customer Loyalty score was rated the highest by customers who have used Yotpo's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	40%
1 to 2 Years	82%
2 to 5 Years	100%

Yotpo Customer Loyalty Score by Industry

Yotpo's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	70%
Arts and Entertainment	40%

Yotpo Customer Loyalty vs. Competitors

Compared to its competitors, Yotpo's Customer Loyalty score is rated right above Wyng, and is preceded by Bazaarvoice.

COMPANY		Customer Loyalty Score
	Trustpilot	81%
	Bazaarvoice	67%
	Yotpo	63%
	Wyng	10%
	LeadSift	N/A
	Feefo	N/A
	TrustSpot	N/A
	TurnTo Networks	N/A
	Feelter	N/A
	TruRating	N/A

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Yotpo Product Quality

4.2/5

Yotpo has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Yotpo Product Information

Yotpo serves markets in the United States, Asia, Europe, Japan, Middle-East and Africa, Australia, Canada, United Kingdom, Latin America, Germany, Brazil, and Mexico. Yotpo supports Web devices and offers products for small, medium, and large sized businesses.

Yotpo’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Healthcare industry rated Yotpo's product the highest. Reviewers from the Automotive and Transportation industry rated Yotpo the lowest at 4.1.

Website: http://www.yotpo.com

Company Size: 201-500 Employees

Industry

Tech

Business Services

Content

Ecommerce and Marketplaces

Media

Social

Sports & Entertainment

Languages Supported

English

Dutch

French

German

Portuguese

Spanish

Japanese

Turkish

Italian

Czech

Swedish

Polish

Danish

Finnish

Hungarian

Irish

Norwegian

Product Type

Customer Loyalty Software

Customer Experience Software

Content Marketing Software

Customer Satisfaction Software

Brand Management Software

Online Community Software

Customer Engagement Software

Feedback and Reviews Management Software

Reputation Management Software

Referral Marketing Software

Quick Insights into Yotpo Product Quality

Yotpo's Product Quality score was rated highest by customers from the Healthcare industry, and rated lowest by Asian or Pacific Islander customers.

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Ranked Yotpo Product Quality the Highest

Healthcare	4.7
2 to 5 Years	4.5
Female	4.2

Ranked Yotpo Product Quality the Lowest

Male	3
Arts and Entertainment	2.3
Asian or Pacific Islander	2.3

Yotpo Product Quality Score by Gender

Female customers rated Yotpo's Product Quality score 1.2 stars higher than Male customers.

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Male

3/5

Female

4.2/5

Yotpo Product Quality Score by Ethnicity

Yotpo's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
Asian or Pacific Islander 2.3	Asian or Pacific Islander	2.3
Other 3.9	Other	3.9

Yotpo Product Quality Score by Age

Yotpo's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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Summary	Age	Score
26-30 3.9	26-30	3.9
36-40 3.1	36-40	3.1

Yotpo Product Quality Score by Usage

Yotpo's Product Quality score was rated the highest by customers who have used Yotpo's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	3.9
1 to 2 Years	3.9
2 to 5 Years	4.5
5 to 10 Years	3.6

Yotpo Product Quality Score by Industry

Yotpo's Product Quality score was rated the highest by Healthcare industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	4.3
Fashion and Beauty	4.3
Arts and Entertainment	2.3
Automotive and Transportation	4.1
Consumer Goods	4.6
Healthcare, Hospitals and Medicine	4.6
Marketing, Advertising and Research	4.5
Retail	4.3
Healthcare	4.7

Yotpo Product Quality vs. Competitors

Compared to its competitors, Yotpo's Product Quality score is rated right above LeadSift.

COMPANY		Product Quality Score
	Yotpo	4.2/5
	LeadSift	4/5
	Trustpilot	3.7/5
	Bazaarvoice	3.4/5
	Wyng	2.5/5
	Feefo	N/A
	TrustSpot	N/A
	TurnTo Networks	N/A
	Feelter	N/A
	TruRating	N/A

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Yotpo Pricing

Yotpo ROI & Value For Money

3.7/5

Yotpo has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Yotpo Pricing Plans

Yotpo has a pricing structure that accommodates small, medium, and large businesses.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Yotpo.

Who Uses Yotpo?

Small Businesses

Medium Businesses

Large Enterprises

Quick Insights into Yotpo ROI

Yotpo's ROI score was rated highest by customers who have used Yotpo's products/services for 2 to 5 Years, and rated lowest by Asian or Pacific Islander customers.

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Ranked Yotpo ROI the Highest

2 to 5 Years	4.5
Caucasian	4.5
Marketing, Advertising and Research	4.5

Ranked Yotpo ROI the Lowest

Arts and Entertainment	3.3
Male	3
Asian or Pacific Islander	2.1

Yotpo ROI Score by Gender

Female customers rated Yotpo's ROI score 1.3 stars higher than Male customers.

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Male

3/5

Female

4.3/5

Yotpo ROI Score by Ethnicity

Yotpo's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 4.5	Caucasian	4.5
Asian or Pacific Islander 2.1	Asian or Pacific Islander	2.1
Other 3.9	Other	3.9

Yotpo ROI Score by Age

Yotpo's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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Summary	Age	Score
26-30 4.1	26-30	4.1
36-40 3.3	36-40	3.3

Yotpo ROI Score by Usage

Yotpo's ROI score was rated the highest by customers who have used Yotpo's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.7
2 to 5 Years	4.5

Yotpo ROI Score by Industry

Yotpo's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	3.6
Fashion and Beauty	3.4
Arts and Entertainment	3.3
Consumer Goods	3.6
Marketing, Advertising and Research	4.5
Retail	4.1
Sporting Goods	3.4
Healthcare	4.3

Yotpo Pricing vs. Competitors

Compared to its competitors, Yotpo's ROI score is rated right above Wyng, and is preceded by LeadSift.

COMPANY		Pricing Score
	LeadSift	4.2/5
	Yotpo	3.7/5
	Wyng	3.5/5
	Trustpilot	3.3/5
	Bazaarvoice	3/5
	Feefo	N/A
	TrustSpot	N/A
	TurnTo Networks	N/A
	Feelter	N/A
	TruRating	N/A

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Yotpo Customer Satisfaction (CSAT)

Yotpo Customer Satisfaction (CSAT) Score

72 / 100

Yotpo has an overall Customer Satisfaction score of 72 rated by its users and customers.

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Very Satisfied	39%
Satisfied	33%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	11%
Very Dissatisfied	6%

Very Satisfied

39%

Satisfied

33%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

11%

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Yotpo Customer Satisfaction

Yotpo's Customer Satisfaction score was rated highest by customers who have used Yotpo's products/services for 2 to 5 Years, and rated lowest by Male customers.

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Ranked Yotpo Customer Satisfaction the Highest

2 to 5 Years	100%
26-30	100%
Caucasian	100%

Ranked Yotpo Customer Satisfaction the Lowest

Arts and Entertainment	67%
Asian or Pacific Islander	67%
Male	60%

Yotpo Customer Satisfaction Score by Gender

Female customers rated Yotpo's Customer Satisfaction score 40 points higher than Male customers.

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60 / 100

Male

	Very Satisfied	20%
	Satisfied	40%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	20%
	Very Dissatisfied	20%

100 / 100

Female

	Very Satisfied	33%
	Satisfied	67%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

Yotpo Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Yotpo's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.

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100 / 100

Very Satisfied	33%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Yotpo's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.

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67 / 100

Very Satisfied	34%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	33%
Very Dissatisfied	0%

Very Satisfied

34%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

33%

Very Dissatisfied

CSAT according to Other

Yotpo's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.

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75 / 100

Very Satisfied	25%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

25%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

Yotpo Customer Satisfaction Score by Age

Yotpo's Customer Satisfaction score was rated 100 points by customers ages 26-30 on Comparably.

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100

Breakdown

Age

Score

26-30

100%

Yotpo Customer Satisfaction Score by Usage

Yotpo's Customer Satisfaction score was rated the highest by customers who have used Yotpo's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	100
1 to 2 Years	75
2 to 5 Years	100

Yotpo Customer Satisfaction Score by Industry

Yotpo's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	100
Arts and Entertainment	67

Yotpo Customer Satisfaction vs. Competitors

Compared to its competitors, Yotpo's Customer Satisfaction score is rated right above Bazaarvoice.

COMPANY		Customer Satisfaction (CSAT) Score
	Yotpo	72%
	Bazaarvoice	56%
	Trustpilot	54%
	LeadSift	0%
	Wyng	0%
	Feefo	0%
	TrustSpot	0%
	TurnTo Networks	0%
	Feelter	0%
	TruRating	0%

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Yotpo Customer Service

3.9/5

Yotpo has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Yotpo's Customer Service

Address

39 West 14th Street, New York City, NY

Website

http://www.yotpo.com

Phone Number

1(646)977-7959

Quick Insights into Yotpo Customer Service

Yotpo's Customer Service score was rated highest by Caucasian customers, and rated lowest by Male customers.

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Ranked Yotpo Customer Service the Highest

Caucasian	4.5
Female	4.5
Tech	4.5

Ranked Yotpo Customer Service the Lowest

Arts and Entertainment	2.8
Asian or Pacific Islander	2.8
Male	2.8

Yotpo Customer Service Score by Gender

Female customers rated Yotpo's Customer Service score 1.7 stars higher than Male customers.

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Male

2.8/5

Female

4.5/5

Yotpo Customer Service Score by Ethnicity

Yotpo's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.5	Caucasian	4.5
Asian or Pacific Islander 2.8	Asian or Pacific Islander	2.8
Other 3.5	Other	3.5

Yotpo Customer Service Score by Age

Yotpo's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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100

Summary	Age	Customer Service Score
26-30 4.2	26-30	4.2
36-40 3.1	36-40	3.1

Yotpo Customer Service Score by Usage

Yotpo's Customer Service score was rated the highest by customers who have used Yotpo's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.1
1 to 2 Years	3.9
2 to 5 Years	4.4

Yotpo Customer Service Score by Industry

Yotpo's Customer Service score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	4.5
Arts and Entertainment	2.8

Yotpo Customer Service vs. Competitors

Compared to its competitors, Yotpo's Customer Service score is rated right above Wyng, and is preceded by LeadSift.

COMPANY		Customer Service Score
	LeadSift	5/5
	Yotpo	3.9/5
	Wyng	3.5/5
	Bazaarvoice	3.4/5
	Trustpilot	2.9/5
	Feefo	N/A
	TrustSpot	N/A
	TurnTo Networks	N/A
	Feelter	N/A
	TruRating	N/A

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Yotpo as an Employer

3.3/5

Yotpo has a 3.3/5 stars for its overall company culture rated by their employees

top

CEO of Yotpo

Tomer Tagrin

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Yotpo scored a 30 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Yotpo would recommend the brand to a friend. ENPS measures how likely Yotpo employees would recommend working at Yotpo to a friend.

Net Promoter Score

NPS Score

57%	Promoters
16%	Passive
27%	Detractors

Employee Net Promoter Score

eNPS Score

46%	Promoters
8%	Passive
46%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail