

Novartis Pharmaceuticals’s brand is ranked #599 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Novartis Pharmaceuticals. When compared to other organizations within the Health and Wellness industry, Novartis Pharmaceuticals is ranked #47. Among its major competitors, Novartis Pharmaceuticals is ranked in 1st place for NPS while Otonomy is 2nd.
Novartis Pharmaceuticals's Net Promoter Score (NPS) is a 23 with 51% Promoters, 21% Passives, and 28% Detractors. Net Promoter Score tracks whether Novartis Pharmaceuticals's customers would recommend using the product based on a scale of -100 to 100.
| 51% | Promoters |
|---|---|
| 21% | Passives |
| 28% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2024 24 | Mar 2024 | 24 |
Apr 2024 24 | Apr 2024 | 24 |
May 2024 26 | May 2024 | 26 |
Jun 2024 25 | Jun 2024 | 25 |
Jul 2024 24 | Jul 2024 | 24 |
Aug 2024 24 | Aug 2024 | 24 |
Sep 2024 24 | Sep 2024 | 24 |
Oct 2024 22 | Oct 2024 | 22 |
Nov 2024 24 | Nov 2024 | 24 |
May 2025 24 | May 2025 | 24 |
Jun 2025 24 | Jun 2025 | 24 |
Sep 2025 23 | Sep 2025 | 23 |
Novartis Pharmaceuticals is ranked first for NPS among its competitors. Otonomy comes in second.
![]() Novartis Pharmaceuticals | ![]() Otonomy | |
| Global Ranking | #599 | #- |
| NPS | 23 | - |
| Valuation Updated every 24 hours for public companies | - | $5.28M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Novartis Pharmaceuticals's NPS 9 points higher than Male customers.
Novartis Pharmaceuticals's NPS was rated 28 by Male customers on Comparably.
Novartis Pharmaceuticals's NPS was rated 37 by Female customers on Comparably.
Novartis Pharmaceuticals's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 25 | Caucasian | 25 |
African American/Black 33 | African American/Black | 33 |
Asian or Pacific Islander 30 | Asian or Pacific Islander | 30 |
Other 0 | Other | 0 |
Novartis Pharmaceuticals's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Novartis Pharmaceuticals's NPS was rated the highest by customers who have used Novartis Pharmaceuticals's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 50 | Less than 1 Year | 50 |
1 to 2 Years 24 | 1 to 2 Years | 24 |
2 to 5 Years -13 | 2 to 5 Years | -13 |
Over 10 Years 57 | Over 10 Years | 57 |
| COMPANY | NPS Score | |
|---|---|---|
![]() | Novartis Pharmaceuticals | 23 |
In the Health and Wellness industry, Novartis Pharmaceuticals's NPS is rated right above Philips, and is preceded by Johnson & Johnson.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Headspace | 41 |
![]() | Glossier | 38 |
![]() | Colgate Palmolive | 36 |
![]() | Peloton | 31 |
![]() | Johnson & Johnson | 26 |
![]() | Novartis Pharmaceuticals | 23 |
![]() | Philips | 18 |
![]() | CVS Health | 18 |
![]() | WW (formally Weight Watchers) | -11 |
Out of the 3 Novartis Pharmaceuticals customer reviews 2 were positive and 1 was constructive. Novartis Pharmaceuticals customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Novartis Pharmaceuticals users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Novartis Pharmaceuticals's Customer Loyalty score 9% higher than Male customers.
Novartis Pharmaceuticals's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Novartis Pharmaceuticals's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 40% | 26-30 | 40% |
31-35 85% | 31-35 | 85% |
36-40 46% | 36-40 | 46% |
41-45 100% | 41-45 | 100% |
51-55 82% | 51-55 | 82% |
Novartis Pharmaceuticals's Customer Loyalty score was rated the highest by customers who have used Novartis Pharmaceuticals's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Novartis Pharmaceuticals's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Tech industry customers.
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| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Novartis Pharmaceuticals | 80% |

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In the Health and Wellness industry, Novartis Pharmaceuticals's Customer Loyalty score is rated right above CVS Health, and is preceded by Headspace.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Colgate Palmolive | 85% |
![]() | Peloton | 82% |
![]() | Headspace | 82% |
![]() | Novartis Pharmaceuticals | 80% |
![]() | CVS Health | 80% |
![]() | Johnson & Johnson | 79% |
![]() | Glossier | 77% |
![]() | Philips | 76% |
![]() | WW (formally Weight Watchers) | 73% |
Novartis Pharmaceuticals has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Novartis Pharmaceuticals’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Biotech and Pharmaceuticals industry rated Novartis Pharmaceuticals's product the highest. Reviewers from the Tech industry rated Novartis Pharmaceuticals the lowest at 2.9.
Novartis Pharmaceuticals's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.
Female customers rated Novartis Pharmaceuticals's Product Quality score 0.1 stars higher than Male customers.
Novartis Pharmaceuticals's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.6 | Other | 3.6 |
Novartis Pharmaceuticals's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 2.6 | 26-30 | 2.6 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.4 | 36-40 | 3.4 |
41-45 4.5 | 41-45 | 4.5 |
51-55 4.3 | 51-55 | 4.3 |
Novartis Pharmaceuticals's Product Quality score was rated the highest by customers who have used Novartis Pharmaceuticals's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Novartis Pharmaceuticals's Product Quality score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Tech industry customers.
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| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Novartis Pharmaceuticals | 3.9/5 |

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In the Health and Wellness industry, Novartis Pharmaceuticals's Product Quality score is rated right above Philips, and is preceded by Johnson & Johnson.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Headspace | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Novartis Pharmaceuticals | 3.9/5 |
![]() | Philips | 3.8/5 |
![]() | CVS Health | 3.5/5 |
![]() | WW (formally Weight Watchers) | 3.1/5 |
Novartis Pharmaceuticals has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Biotech and Pharmaceuticals industry think that they had the lowest ROI from Novartis Pharmaceuticals.
Novartis Pharmaceuticals's ROI score was rated highest by customers ages 18-25, and rated lowest by Other customers.
Male customers rated Novartis Pharmaceuticals's ROI score 0.2 stars higher than Female customers.
Novartis Pharmaceuticals's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.2 | Other | 3.2 |
Novartis Pharmaceuticals's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4 | 26-30 | 4 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4.1 | 41-45 | 4.1 |
51-55 4.2 | 51-55 | 4.2 |
Novartis Pharmaceuticals's ROI score was rated the highest by customers who have used Novartis Pharmaceuticals's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Novartis Pharmaceuticals's ROI score was rated the highest by Tech industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.
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| COMPANY | Pricing Score | |
|---|---|---|
![]() | Novartis Pharmaceuticals | 3.8/5 |

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In the Health and Wellness industry, Novartis Pharmaceuticals's ROI score is rated right above Philips, and is preceded by Johnson & Johnson.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Novartis Pharmaceuticals | 3.8/5 |
![]() | Philips | 3.6/5 |
![]() | CVS Health | 3.4/5 |
![]() | WW (formally Weight Watchers) | 2.8/5 |
Novartis Pharmaceuticals has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Novartis Pharmaceuticals's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used Novartis Pharmaceuticals's products/services for 2 to 5 Years.
Female customers rated Novartis Pharmaceuticals's Customer Satisfaction score 18 points higher than Male customers.
Very Satisfied | 36% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 14% | |
Very Dissatisfied | 7% |
Very Satisfied | 40% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 10% |
Novartis Pharmaceuticals' Customer Satisfaction (CSAT) score was rated 70% according to Caucasian users and customers.
Novartis Pharmaceuticals' Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Novartis Pharmaceuticals' Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.
Novartis Pharmaceuticals' Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
Novartis Pharmaceuticals's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 83% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 51-55 | 100% |
Novartis Pharmaceuticals's Customer Satisfaction score was rated the highest by customers who have used Novartis Pharmaceuticals's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Novartis Pharmaceuticals's Customer Satisfaction score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Tech industry customers.
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}| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Novartis Pharmaceuticals | 80% |

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In the Health and Wellness industry, Novartis Pharmaceuticals's Customer Satisfaction score is rated right above Glossier, and is preceded by Colgate Palmolive.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Headspace | 84% |
![]() | Colgate Palmolive | 83% |
![]() | Novartis Pharmaceuticals | 80% |
![]() | Glossier | 79% |
![]() | Johnson & Johnson | 78% |
![]() | Philips | 74% |
![]() | CVS Health | 68% |
![]() | Peloton | 64% |
![]() | WW (formally Weight Watchers) | 46% |
Novartis Pharmaceuticals has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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https://www.novartis.in
Novartis Pharmaceuticals's Customer Service score was rated highest by customers who have used Novartis Pharmaceuticals's products/services for Over 10 Years, and rated lowest by customers who have used Novartis Pharmaceuticals's products/services for 2 to 5 Years.
Female customers rated Novartis Pharmaceuticals's Customer Service score 0.5 stars higher than Male customers.
Novartis Pharmaceuticals's Customer Service score was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4.4 | Other | 4.4 |
Novartis Pharmaceuticals's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4.2 | 31-35 | 4.2 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.1 | 41-45 | 4.1 |
51-55 3.9 | 51-55 | 3.9 |
Novartis Pharmaceuticals's Customer Service score was rated the highest by customers who have used Novartis Pharmaceuticals's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Novartis Pharmaceuticals's Customer Service score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Tech industry customers.
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| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Novartis Pharmaceuticals | 4/5 |

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In the Health and Wellness industry, Novartis Pharmaceuticals's Customer Service score is rated right above Peloton, and is preceded by Glossier.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Novartis Pharmaceuticals | 4/5 |
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Philips | 3.7/5 |
![]() | CVS Health | 3.7/5 |
![]() | WW (formally Weight Watchers) | 3/5 |
Novartis Pharmaceuticals has a 4.3/5 stars for its overall company culture rated by their employees

In the Top 5% of Similar Sized Companies on Comparably.
Novartis Pharmaceuticals scored a 23 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Novartis Pharmaceuticals would recommend the brand to a friend. ENPS measures how likely Novartis Pharmaceuticals employees would recommend working at Novartis Pharmaceuticals to a friend.
| 51% | Promoters |
|---|---|
| 21% | Passive |
| 28% | Detractors |
| 51% | Promoters |
|---|---|
| 23% | Passive |
| 26% | Detractors |
Novartis Pharmaceuticals is ranked #599 in the Global Top 100 Brands. It ranks just behind BuzzFeed and just ahead of Clean Harbors.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
597 | ![]() | ASUS | ![]() | Jerry Shen | Consumer Goods |
598 | ![]() | BuzzFeed | ![]() | Jonah Peretti | Media and Entertainment |
599 | ![]() | Novartis Pharmaceuticals | ![]() | Vas Narasimhan | Health and Wellness |
600 | ![]() | Clean Harbors | ![]() | Alan McKim | Energy and Manufacturing |
601 | ![]() | Builders FirstSource | ![]() | Peter Jackson | Energy and Manufacturing |
602 | ![]() | BlackRock | ![]() | Laurence Fink | Banking and Financial Services |
603 | ![]() | Schlumberger | ![]() | Paal Kibsgaard | Energy and Manufacturing |
Novartis Pharmaceuticals is ranked #47 in the Health and Wellness Industry. It ranks just behind Calm and just ahead of Meijer.
| RANK | COMPANY | Location | |
|---|---|---|---|
45 | ![]() | Teladoc | Purchase, NY |
46 | ![]() | Calm | San Francisco, CA |
47 | ![]() | Novartis Pharmaceuticals | |
48 | ![]() | Meijer | Greenville, MI |
49 | ![]() | Anytime Fitness | Hastings, NE |
50 | ![]() | Thrive Market | Marina Del Rey, CA |
51 | ![]() | 23andMe | Sunnyvale, CA |