-51
NPS
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Ranked
#31
Automotive and Transportation Brands
Brand Page
Infiniti
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Infiniti is ranked #31 in Automotive and Transportation Brands
Infiniti is ranked #31 in Automotive and Transportation Brands
About Infiniti's Brand
Infiniti is a motor company that offers a range of premium automobiles. Infiniti’s brand is ranked #587 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Infiniti. When compared to other organizations within the Automotive and Transportation industry, Infiniti is ranked #31. Among its major competitors, Infiniti is ranked in 5th place for NPS while Audi is 1st, and Nissan is 2nd.Their current valuation is $294.28M
Brand at a Glance
73%
Customer Loyalty
2.1/5
Product Quality
2/5
Pricing
2/5
Customer Service
Infiniti CMO
Bob Welby
Bob Welby serves as the Director, Chief Marketing Manager, Pricing & Incentives of Infiniti Motor Company Ltd.. Bob started at Infiniti Motor Company Ltd. in May of 2017. Bob currently resides in Greater Nashville Area, TN.
Infiniti Ranking
- #587 in Global Best Brands
- #31 in Automotive and Transportation
- #4 / 4 of its competitors
Infiniti NPS
Infiniti's Net Promoter Score (NPS) is a -51 with 21% Promoters, 7% Passives, and 72% Detractors. Net Promoter Score tracks whether Infiniti's customers would recommend using the product based on a scale of -100 to 100.
Infiniti Overall NPS
| 21% | Promoters |
|---|---|
| 7% | Passives |
| 72% | Detractors |
Infiniti NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 -53 | Sep 2023 | -53 |
Oct 2023 -53 | Oct 2023 | -53 |
Nov 2023 -50 | Nov 2023 | -50 |
Dec 2023 -52 | Dec 2023 | -52 |
Jan 2024 -48 | Jan 2024 | -48 |
Feb 2024 -49 | Feb 2024 | -49 |
Mar 2024 -49 | Mar 2024 | -49 |
Apr 2024 -49 | Apr 2024 | -49 |
May 2024 -49 | May 2024 | -49 |
Jul 2024 -51 | Jul 2024 | -51 |
Aug 2024 -51 | Aug 2024 | -51 |
May 2025 -51 | May 2025 | -51 |
How Other Brands Compare
Infiniti is ranked #4 for NPS among its competitors. Audi and Nissan come in first and second, with Lexus coming in at third. Among those competitors, it is the lowest valued company behind Lexus.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Infiniti NPS by Gender
Infiniti's NPS was rated -69 by both Female and Male customers on Comparably.
Male
-69
Infiniti's NPS was rated -69 by Male customers on Comparably.
12%
Promoters
7%
Passives
81%
Detractors
Female
-69
Infiniti's NPS was rated -69 by Female customers on Comparably.
10%
Promoters
11%
Passives
79%
Detractors
Infiniti NPS by Ethnicity
Infiniti's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -81 | Caucasian | -81 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
African American/Black -37 | African American/Black | -37 |
Asian or Pacific Islander -71 | Asian or Pacific Islander | -71 |
Other -46 | Other | -46 |
Infiniti NPS by Age
Infiniti's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
Infiniti NPS by Usage
Infiniti's NPS was rated the highest by customers who have used Infiniti's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -54 | Less than 1 Year | -54 |
1 to 2 Years -63 | 1 to 2 Years | -63 |
2 to 5 Years -93 | 2 to 5 Years | -93 |
5 to 10 Years -67 | 5 to 10 Years | -67 |
Over 10 Years -64 | Over 10 Years | -64 |
Infiniti Customer Reviews
Out of the 24 Infiniti customer reviews 6 were positive and 18 were constructive. Infiniti customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Infiniti Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Infiniti users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Infiniti Customer Loyalty Score by Gender
Male customers rated Infiniti's Customer Loyalty score 1% higher than Female customers.
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Male
79%
Yes
Female
78%
Yes
Infiniti Customer Loyalty Score by Ethnicity
Infiniti's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Infiniti.
64
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
African American/Black
61
out of 100
Asian or Pacific Islander
86
out of 100
Other
Infiniti Customer Loyalty Score by Age
Infiniti's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 82% | 26-30 | 82% |
36-40 82% | 36-40 | 82% |
41-45 90% | 41-45 | 90% |
51-55 61% | 51-55 | 61% |
56-60 72% | 56-60 | 72% |
61-65 67% | 61-65 | 67% |
66+ 73% | 66+ | 73% |
Infiniti Customer Loyalty Score by Usage
Infiniti's Customer Loyalty score was rated the highest by customers who have used Infiniti's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Infiniti Customer Loyalty Score by Industry
Infiniti's Customer Loyalty score was rated the highest by Government and Public Policy industry customers, and the lowest by Tech industry customers.
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Infiniti Customer Loyalty vs. Competitors
Compared to its competitors, Infiniti's Customer Loyalty score is rated right above Qwinix, and is preceded by Nissan.
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Customer Loyalty for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Infiniti's Customer Loyalty score is rated right below FedEx.
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Infiniti Product Quality
2.1/5
Infiniti has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.
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Infiniti Product Information
Infiniti’s product quality score is a 2.1 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Infiniti's product the highest. Reviewers from the Government and Public Policy industry rated Infiniti the lowest at 1.6.
- Website
- http://www.infinitiusa.com/
Industry
Tech
Travel
Quick Insights into Infiniti Product Quality
Infiniti's Product Quality score was rated highest by African American/Black customers, and rated lowest by Hispanic or Latino customers.
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Ranked Infiniti Product Quality the Highest
Ranked Infiniti Product Quality the Lowest
Infiniti Product Quality Score by Gender
Female customers rated Infiniti's Product Quality score 0.1 stars higher than Male customers.
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Male
1.7/5
Female
1.8/5
Infiniti Product Quality Score by Ethnicity
Infiniti's Product Quality score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 1.6 | Asian or Pacific Islander | 1.6 |
Other 2.1 | Other | 2.1 |
Infiniti Product Quality Score by Age
Infiniti's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.3 | 26-30 | 2.3 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.8 | 41-45 | 1.8 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.6 | 56-60 | 1.6 |
61-65 1.9 | 61-65 | 1.9 |
66+ 1.7 | 66+ | 1.7 |
Infiniti Product Quality Score by Usage
Infiniti's Product Quality score was rated the highest by customers who have used Infiniti's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Infiniti Product Quality Score by Industry
Infiniti's Product Quality score was rated the highest by Education industry customers, and the lowest by Government and Public Policy industry customers.
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Infiniti Product Quality vs. Competitors
Compared to its competitors, Infiniti's Product Quality score is rated right above Qwinix, and is preceded by American Honda Motor.
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Product Quality for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Infiniti's Product Quality score is rated right below FedEx.
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Infiniti Pricing
Infiniti ROI & Value For Money
2/5
Infiniti has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
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Infiniti Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Government and Public Policy industry think that they had the lowest ROI from Infiniti.
Quick Insights into Infiniti ROI
Infiniti's ROI score was rated highest by customers ages 26-30, and rated lowest by customers from the Tech industry.
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Ranked Infiniti ROI the Highest
Ranked Infiniti ROI the Lowest
Infiniti ROI Score by Gender
Male customers rated Infiniti's ROI score 0.1 stars higher than Female customers.
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Male
1.7/5
Female
1.6/5
Infiniti ROI Score by Ethnicity
Infiniti's ROI score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 1.9 | Other | 1.9 |
Infiniti ROI Score by Age
Infiniti's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.6 | 26-30 | 2.6 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.8 | 61-65 | 1.8 |
66+ 1.6 | 66+ | 1.6 |
Infiniti ROI Score by Usage
Infiniti's ROI score was rated the highest by customers who have used Infiniti's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Infiniti ROI Score by Industry
Infiniti's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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Infiniti Pricing vs. Competitors
Compared to its competitors, Infiniti's ROI score is rated right above Qwinix, and is preceded by American Honda Motor.
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ROI for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Infiniti's ROI score is rated right below FedEx.
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Infiniti Customer Satisfaction (CSAT)
Infiniti Customer Satisfaction (CSAT) Score
24 / 100
Infiniti has an overall Customer Satisfaction score of 24 rated by its users and customers.
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Very Satisfied
18%
Satisfied
6%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
12%
Very Dissatisfied
60%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Infiniti Customer Satisfaction
Infiniti's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by Hispanic or Latino customers.
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Ranked Infiniti Customer Satisfaction the Highest
Ranked Infiniti Customer Satisfaction the Lowest
Infiniti Customer Satisfaction Score by Gender
Male customers rated Infiniti's Customer Satisfaction score 1 points higher than Female customers.
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17 / 100
MaleVery Satisfied | 7% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 10% | |
Very Dissatisfied | 68% |
16 / 100
FemaleVery Satisfied | 16% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 12% | |
Very Dissatisfied | 68% |
Infiniti Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Infiniti's Customer Satisfaction (CSAT) score was rated 10% according to Caucasian users and customers.
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10 / 100
Very Satisfied
10%
Satisfied
0%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
15%
Very Dissatisfied
72%
CSAT according to Hispanic or Latino
Infiniti's Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
15%
Very Dissatisfied
71%
CSAT according to African American/Black
Infiniti's Customer Satisfaction (CSAT) score was rated 27% according to African American/Black users and customers.
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27 / 100
Very Satisfied
9%
Satisfied
18%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
9%
Very Dissatisfied
55%
CSAT according to Asian or Pacific Islander
Infiniti's Customer Satisfaction (CSAT) score was rated 28% according to Asian or Pacific Islander users and customers.
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28 / 100
Very Satisfied
14%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
72%
CSAT according to Other
Infiniti's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
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25 / 100
Very Satisfied
17%
Satisfied
8%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
8%
Very Dissatisfied
67%
Infiniti Customer Satisfaction Score by Age
Infiniti's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 20% | |||||||||||||||
| 41-45 | 33% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 8% | |||||||||||||||
| 61-65 | 9% | |||||||||||||||
| 66+ | 20% |
Infiniti Customer Satisfaction Score by Usage
Infiniti's Customer Satisfaction score was rated the highest by customers who have used Infiniti's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Infiniti Customer Satisfaction Score by Industry
Infiniti's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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{
"title": "Infiniti Customer Satisfaction Score by Industry",
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}Infiniti Customer Satisfaction vs. Competitors
Compared to its competitors, Infiniti's Customer Satisfaction score is rated right above Qwinix, and is preceded by American Honda Motor.
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Customer Satisfaction for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Infiniti's Customer Satisfaction score is rated right below FedEx.
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Infiniti Customer Service
2/5
Infiniti has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
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About Infiniti's Customer Service
Address
Dallas, TX 75217-4513
Website
http://www.infinitiusa.com/
Quick Insights into Infiniti Customer Service
Infiniti's Customer Service score was rated highest by customers ages 26-30, and rated lowest by Hispanic or Latino customers.
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Ranked Infiniti Customer Service the Highest
Ranked Infiniti Customer Service the Lowest
Infiniti Customer Service Score by Gender
Female customers rated Infiniti's Customer Service score 0.1 stars higher than Male customers.
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Male
1.6/5
Female
1.7/5
Infiniti Customer Service Score by Ethnicity
Infiniti's Customer Service score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 1.6 | Asian or Pacific Islander | 1.6 |
Other 1.9 | Other | 1.9 |
Infiniti Customer Service Score by Age
Infiniti's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 2.6 | 26-30 | 2.6 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.7 | 41-45 | 1.7 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.6 | 56-60 | 1.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.1 | 66+ | 2.1 |
Infiniti Customer Service Score by Usage
Infiniti's Customer Service score was rated the highest by customers who have used Infiniti's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Infiniti Customer Service Score by Industry
Infiniti's Customer Service score was rated the highest by Education industry customers, and the lowest by Government and Public Policy industry customers.
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Infiniti Customer Service vs. Competitors
Compared to its competitors, Infiniti's Customer Service score is rated right above Qwinix, and is preceded by American Honda Motor.
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Customer Service for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Infiniti's Customer Service score is rated right below FedEx.
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Infiniti as an Employer
3.6/5
Infiniti has a 3.6/5 stars for its overall company culture rated by their employees
bottom
35%
Consumer vs. Employees
Infiniti scored a -51 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Infiniti would recommend the brand to a friend. ENPS measures how likely Infiniti employees would recommend working at Infiniti to a friend.
Net Promoter Score
-51
NPS Score
| 21% | Promoters |
|---|---|
| 7% | Passive |
| 72% | Detractors |
Employee Net Promoter Score
16
eNPS Score
| 55% | Promoters |
|---|---|
| 6% | Passive |
| 39% | Detractors |
Global Ranking Snapshot
Infiniti is ranked #587 in the Global Top 100 Brands. It ranks just behind Exelon Corporation and just ahead of Booking.com.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
585 |  | Irvine Company |  | Donald Bren | Business and Consumer Services |
586 |  | Exelon Corporation |  | Christopher Crane | Energy and Manufacturing |
587 | | Infiniti | | Johan De Nysschen | Automotive and Transportation |
588 |  | Booking.com |  | Glenn D. Fogel | Tech |
589 |  | Specialized Bicycle Components |  | Mike Sinyard | Retail |
590 |  | Hobby Lobby |  | David Green | Retail |
591 |  | U.S. Cellular |  | Laurent Therivel | Tech |
Automotive and Transportation Ranking Snapshot
Infiniti is ranked #31 in the Automotive and Transportation Industry. It ranks just behind Jb hunt and just ahead of Raytheon Technologies.
| RANK | COMPANY | Location | |
|---|---|---|---|
29 |  | BAE Systems | Falls Church, VA |
30 |  | Jb hunt | Lowell, AR |
31 | | Infiniti | Dallas, TX |
32 |  | Raytheon Technologies | Waltham, MA |
33 | | Nissan | Smyrna, TN |
34 |  | Rolls-Royce | London, MN |
35 |  | Cummins Inc. | Columbus, IN |
