-42
NPS
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American Honda Motor
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About American Honda Motor's Brand
Among its major competitors, American Honda Motor is ranked in 3rd place for NPS while Nissan is 1st, and Lexus is 2nd.Their current valuation is $54.47B
Brand at a Glance
83%
Customer Loyalty
2.4/5
Product Quality
2.4/5
Pricing
2/5
Customer Service
American Honda Motor Ranking
- #3 / 4 of its competitors
American Honda Motor NPS
American Honda Motor's Net Promoter Score (NPS) is a -42 with 25% Promoters, 8% Passives, and 67% Detractors. Net Promoter Score tracks whether American Honda Motor's customers would recommend using the product based on a scale of -100 to 100.
American Honda Motor Overall NPS
| 25% | Promoters |
|---|---|
| 8% | Passives |
| 67% | Detractors |
American Honda Motor NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 -44 | Apr 2024 | -44 |
Jun 2024 -45 | Jun 2024 | -45 |
Aug 2024 -44 | Aug 2024 | -44 |
Sep 2024 -44 | Sep 2024 | -44 |
Oct 2024 -46 | Oct 2024 | -46 |
Nov 2024 -46 | Nov 2024 | -46 |
Dec 2024 -44 | Dec 2024 | -44 |
Feb 2025 -44 | Feb 2025 | -44 |
Aug 2025 -44 | Aug 2025 | -44 |
Oct 2025 -44 | Oct 2025 | -44 |
Nov 2025 -44 | Nov 2025 | -44 |
Jan 2026 -44 | Jan 2026 | -44 |
How Other Brands Compare
American Honda Motor is ranked third for NPS among its competitors. Nissan and Lexus come in first and second, with Infiniti coming in at #4. Among those competitors, it is the second most valued company behind Lexus.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
American Honda Motor NPS by Gender
Female customers rated American Honda Motor's NPS 7 points higher than Male customers.
Male
-59
American Honda Motor's NPS was rated -59 by Male customers on Comparably.
16%
Promoters
9%
Passives
75%
Detractors
Female
-52
American Honda Motor's NPS was rated -52 by Female customers on Comparably.
23%
Promoters
2%
Passives
75%
Detractors
American Honda Motor NPS by Ethnicity
American Honda Motor's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -54 | Caucasian | -54 |
Hispanic or Latino -60 | Hispanic or Latino | -60 |
African American/Black -70 | African American/Black | -70 |
Asian or Pacific Islander -28 | Asian or Pacific Islander | -28 |
Other -86 | Other | -86 |
American Honda Motor NPS by Age
American Honda Motor's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
American Honda Motor NPS by Usage
American Honda Motor's NPS was rated the highest by customers who have used American Honda Motor's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years -73 | 1 to 2 Years | -73 |
2 to 5 Years -62 | 2 to 5 Years | -62 |
5 to 10 Years -45 | 5 to 10 Years | -45 |
Over 10 Years -50 | Over 10 Years | -50 |
American Honda Motor NPS vs. Competitors
Compared to its competitors, American Honda Motor's NPS is rated right above Infiniti, and is preceded by Lexus.
| COMPANY | NPS Score | |
|---|---|---|
 | Nissan | -29 |
 | Lexus | -33 |
| American Honda Motor | -42 |
 | Infiniti | -51 |
American Honda Motor Customer Reviews
Out of the 26 American Honda Motor customer reviews 7 were positive and 19 were constructive. American Honda Motor customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
American Honda Motor Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of American Honda Motor users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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American Honda Motor Customer Loyalty Score by Gender
Female customers rated American Honda Motor's Customer Loyalty score 3% higher than Male customers.
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Male
84%
Yes
Female
87%
Yes
American Honda Motor Customer Loyalty Score by Ethnicity
American Honda Motor's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of American Honda Motor.
86
out of 100
Caucasian
64
out of 100
Hispanic or Latino
93
out of 100
African American/Black
87
out of 100
Asian or Pacific Islander
76
out of 100
Other
American Honda Motor Customer Loyalty Score by Age
American Honda Motor's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
31-35 100% | 31-35 | 100% |
36-40 78% | 36-40 | 78% |
41-45 70% | 41-45 | 70% |
46-50 100% | 46-50 | 100% |
51-55 89% | 51-55 | 89% |
56-60 82% | 56-60 | 82% |
61-65 87% | 61-65 | 87% |
66+ 86% | 66+ | 86% |
American Honda Motor Customer Loyalty Score by Usage
American Honda Motor's Customer Loyalty score was rated the highest by customers who have used American Honda Motor's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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American Honda Motor Customer Loyalty Score by Industry
American Honda Motor's Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Professional Services industry customers.
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American Honda Motor Customer Loyalty vs. Competitors
Compared to its competitors, American Honda Motor's Customer Loyalty score is rated right above Lexus.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| American Honda Motor | 83% |
| Lexus | 81% |
| Nissan | 76% |
| Infiniti | 73% |
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American Honda Motor Product Quality
2.4/5
American Honda Motor has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
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American Honda Motor Product Information
American Honda Motor’s product quality score is a 2.4 out of 5 as rated by its users and customers. Reviewers from the Telecommunications industry rated American Honda Motor's product the highest. Reviewers from the Construction industry rated American Honda Motor the lowest at 2.3.
- Website
- https://www.honda.com/
- Company Size
- 10,000+ Employees
Quick Insights into American Honda Motor Product Quality
American Honda Motor's Product Quality score was rated highest by customers from the Telecommunications industry, and rated lowest by customers from the Tech industry.
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Ranked American Honda Motor Product Quality the Highest
Ranked American Honda Motor Product Quality the Lowest
American Honda Motor Product Quality Score by Gender
Male customers rated American Honda Motor's Product Quality score 0.3 stars higher than Female customers.
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Male
2.3/5
Female
2/5
American Honda Motor Product Quality Score by Ethnicity
American Honda Motor's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 1.9 | African American/Black | 1.9 |
Asian or Pacific Islander 2.2 | Asian or Pacific Islander | 2.2 |
Other 1.5 | Other | 1.5 |
American Honda Motor Product Quality Score by Age
American Honda Motor's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
31-35 3.1 | 31-35 | 3.1 |
36-40 1.6 | 36-40 | 1.6 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2 | 51-55 | 2 |
56-60 1.6 | 56-60 | 1.6 |
61-65 3 | 61-65 | 3 |
66+ 2.5 | 66+ | 2.5 |
American Honda Motor Product Quality Score by Usage
American Honda Motor's Product Quality score was rated the highest by customers who have used American Honda Motor's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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American Honda Motor Product Quality Score by Industry
American Honda Motor's Product Quality score was rated the highest by Telecommunications industry customers, and the lowest by Tech industry customers.
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American Honda Motor Product Quality vs. Competitors
Compared to its competitors, American Honda Motor's Product Quality score is rated right above Infiniti, and is preceded by Lexus.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nissan | 2.5/5 |
| Lexus | 2.5/5 |
| American Honda Motor | 2.4/5 |
| Infiniti | 2.1/5 |
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American Honda Motor Pricing
American Honda Motor ROI & Value For Money
2.4/5
American Honda Motor has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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American Honda Motor Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Telecommunications industry. The users from the Retail industry think that they had the lowest ROI from American Honda Motor.
Quick Insights into American Honda Motor ROI
American Honda Motor's ROI score was rated highest by customers from the Telecommunications industry, and rated lowest by customers from the Retail industry.
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Ranked American Honda Motor ROI the Highest
Ranked American Honda Motor ROI the Lowest
American Honda Motor ROI Score by Gender
Male customers rated American Honda Motor's ROI score 0.2 stars higher than Female customers.
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Male
2.3/5
Female
2.1/5
American Honda Motor ROI Score by Ethnicity
American Honda Motor's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of American Honda Motor.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 1.9 | Hispanic or Latino | 1.9 |
African American/Black 2 | African American/Black | 2 |
Asian or Pacific Islander 2.1 | Asian or Pacific Islander | 2.1 |
Other 1.5 | Other | 1.5 |
American Honda Motor ROI Score by Age
American Honda Motor's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
31-35 2.3 | 31-35 | 2.3 |
36-40 1.9 | 36-40 | 1.9 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.6 | 51-55 | 1.6 |
56-60 2 | 56-60 | 2 |
61-65 3.1 | 61-65 | 3.1 |
66+ 2.4 | 66+ | 2.4 |
American Honda Motor ROI Score by Usage
American Honda Motor's ROI score was rated the highest by customers who have used American Honda Motor's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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American Honda Motor ROI Score by Industry
American Honda Motor's ROI score was rated the highest by Telecommunications industry customers, and the lowest by Retail industry customers.
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American Honda Motor Pricing vs. Competitors
Compared to its competitors, American Honda Motor's ROI score is rated right above Infiniti, and is preceded by Lexus.
| COMPANY | Pricing Score | |
|---|---|---|
| Nissan | 2.5/5 |
| Lexus | 2.4/5 |
| American Honda Motor | 2.4/5 |
| Infiniti | 2/5 |
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American Honda Motor Customer Satisfaction (CSAT)
American Honda Motor Customer Satisfaction (CSAT) Score
26 / 100
American Honda Motor has an overall Customer Satisfaction score of 26 rated by its users and customers.
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Very Satisfied
17%
Satisfied
9%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
15%
Very Dissatisfied
53%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into American Honda Motor Customer Satisfaction
American Honda Motor's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Retail industry.
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Ranked American Honda Motor Customer Satisfaction the Highest
Ranked American Honda Motor Customer Satisfaction the Lowest
American Honda Motor Customer Satisfaction Score by Gender
Male customers rated American Honda Motor's Customer Satisfaction score 5 points higher than Female customers.
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25 / 100
MaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 13% | |
Very Dissatisfied | 56% |
20 / 100
FemaleVery Satisfied | 18% | |
|---|---|---|
Satisfied | 2% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 16% | |
Very Dissatisfied | 62% |
American Honda Motor Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
American Honda Motor's Customer Satisfaction (CSAT) score was rated 24% according to Caucasian users and customers.
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24 / 100
Very Satisfied
17%
Satisfied
7%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
14%
Very Dissatisfied
58%
CSAT according to Hispanic or Latino
American Honda Motor's Customer Satisfaction (CSAT) score was rated 20% according to Hispanic or Latino users and customers.
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20 / 100
Very Satisfied
0%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
40%
Very Dissatisfied
40%
CSAT according to African American/Black
American Honda Motor's Customer Satisfaction (CSAT) score was rated 15% according to African American/Black users and customers.
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15 / 100
Very Satisfied
15%
Satisfied
0%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
8%
Very Dissatisfied
62%
CSAT according to Asian or Pacific Islander
American Honda Motor's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
17%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
33%
CSAT according to Other
American Honda Motor's Customer Satisfaction (CSAT) score was rated 13% according to Other users and customers.
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13 / 100
Very Satisfied
13%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
7%
Very Dissatisfied
80%
American Honda Motor Customer Satisfaction Score by Age
American Honda Motor's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 36-40 | 24% | |||||||||||||||
| 41-45 | 27% | |||||||||||||||
| 46-50 | 17% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 11% | |||||||||||||||
| 61-65 | 29% | |||||||||||||||
| 66+ | 23% |
American Honda Motor Customer Satisfaction Score by Usage
American Honda Motor's Customer Satisfaction score was rated the highest by customers who have used American Honda Motor's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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American Honda Motor Customer Satisfaction Score by Industry
American Honda Motor's Customer Satisfaction score was rated the highest by Telecommunications industry customers, and the lowest by Retail industry customers.
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{
"title": "American Honda Motor Customer Satisfaction Score by Industry",
"text": "American Honda Motor's Customer Satisfaction score was rated the highest by Telecommunications industry customers, and the lowest by Retail industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 17,
"stars": 0,
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{
"label": "Accounting",
"groupId": 495,
"score": 40,
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"scoreClassName": "",
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},
{
"label": "Automotive and Transportation",
"groupId": 500,
"score": 43,
"stars": 0,
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"scoreClassName": "",
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{
"label": "Construction",
"groupId": 510,
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"stars": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Consumer Goods",
"groupId": 513,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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},
{
"label": "Education",
"groupId": 515,
"score": 17,
"stars": 0,
"csatScore": 17,
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"scoreClassName": "",
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},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 11,
"stars": 0,
"csatScore": 11,
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"scoreClassName": "",
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},
{
"label": "Hospitality",
"groupId": 523,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Insurance",
"groupId": 526,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Legal",
"groupId": 529,
"score": 33,
"stars": 0,
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"scoreClassName": "",
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},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 33,
"stars": 0,
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"scoreClassName": "",
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},
{
"label": "Professional Services",
"groupId": 549,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Public Safety",
"groupId": 551,
"score": 16,
"stars": 0,
"csatScore": 16,
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"scoreClassName": "",
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},
{
"label": "Retail",
"groupId": 559,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
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},
{
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"groupId": 564,
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]
}American Honda Motor Customer Satisfaction vs. Competitors
Compared to its competitors, American Honda Motor's Customer Satisfaction score is rated right above Infiniti, and is preceded by Lexus.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nissan | 35% |
| Lexus | 28% |
| American Honda Motor | 26% |
| Infiniti | 24% |
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American Honda Motor Customer Service
2/5
American Honda Motor has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
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About American Honda Motor's Customer Service
Website
https://www.honda.com/
Quick Insights into American Honda Motor Customer Service
American Honda Motor's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
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Ranked American Honda Motor Customer Service the Highest
Ranked American Honda Motor Customer Service the Lowest
American Honda Motor Customer Service Score by Gender
Male customers rated American Honda Motor's Customer Service score 0.2 stars higher than Female customers.
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Male
1.8/5
Female
1.6/5
American Honda Motor Customer Service Score by Ethnicity
American Honda Motor's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of American Honda Motor.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.6 | African American/Black | 1.6 |
Asian or Pacific Islander 2.1 | Asian or Pacific Islander | 2.1 |
Other 1.5 | Other | 1.5 |
American Honda Motor Customer Service Score by Age
American Honda Motor's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of American Honda Motor.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
31-35 1.5 | 31-35 | 1.5 |
36-40 2 | 36-40 | 2 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.1 | 61-65 | 2.1 |
66+ 2.2 | 66+ | 2.2 |
American Honda Motor Customer Service Score by Usage
American Honda Motor's Customer Service score was rated the highest by customers who have used American Honda Motor's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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American Honda Motor Customer Service Score by Industry
American Honda Motor's Customer Service score was rated the highest by Telecommunications industry customers, and the lowest by Tech industry customers.
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American Honda Motor Customer Service vs. Competitors
Compared to its competitors, American Honda Motor's Customer Service score is rated right above Infiniti, and is preceded by Lexus.
| COMPANY | Customer Service Score | |
|---|---|---|
| Nissan | 2.4/5 |
| Lexus | 2.1/5 |
| American Honda Motor | 2/5 |
| Infiniti | 2/5 |
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American Honda Motor as an Employer
3.2/5
American Honda Motor has a 3.2/5 stars for its overall company culture rated by their employees
bottom
25%
CEO of American Honda Motor
In the Bottom 25% of Similar Sized Companies on Comparably.
Consumer vs. Employees
American Honda Motor scored a -42 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of American Honda Motor would recommend the brand to a friend. ENPS measures how likely American Honda Motor employees would recommend working at American Honda Motor to a friend.
Net Promoter Score
-42
NPS Score
| 25% | Promoters |
|---|---|
| 8% | Passive |
| 67% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 33% | Promoters |
|---|---|
| 11% | Passive |
| 56% | Detractors |
