50
NPS
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HFF
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About HFF's Brand
HFF incorporates capital markets knowledge with local real estate expertise to successfully complete Among its major competitors, HFF is ranked in 1st place for NPS while CBRE is 2nd, and Cushman & Wakefield is 3rd.
Brand at a Glance
55%
Customer Loyalty
3.1/5
Product Quality
2.7/5
Pricing
4.2/5
Customer Service
HFF Ranking
- #1 / 4 of its competitors
HFF NPS
HFF's Net Promoter Score (NPS) is a 50 with 75% Promoters, 0% Passives, and 25% Detractors. Net Promoter Score tracks whether HFF's customers would recommend using the product based on a scale of -100 to 100.
HFF Overall NPS
| 75% | Promoters |
|---|---|
| 0% | Passives |
| 25% | Detractors |
HFF NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2021 -100 | Jan 2021 | -100 |
Feb 2021 0 | Feb 2021 | 0 |
Apr 2024 33 | Apr 2024 | 33 |
Jul 2024 50 | Jul 2024 | 50 |
How Other Brands Compare
HFF is ranked first for NPS among its competitors. CBRE and Cushman & Wakefield come in second and third, with Terreno coming in at #4.
HFF |  CBRE |  Cushman & Wakefield |  Terreno | |
| Global Ranking | #- | #267 | #514 | #- |
| NPS | 50 | 17 | -11 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $24.40B | $3.67B | $4.08B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
HFF NPS vs. Competitors
Compared to its competitors, HFF's NPS is rated right above CBRE.
| COMPANY | NPS Score | |
|---|---|---|
| HFF | 50 |
| CBRE | 17 |
| Jason | N/A |
 | Rockpoint Group | N/A |
 | Walker & Dunlop | N/A |
| Cushman & Wakefield | -11 |
 | Marcus & Millichap | -13 |
HFF Customer Loyalty
55%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of HFF users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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HFF Customer Loyalty vs. Competitors
Compared to its competitors, HFF's Customer Loyalty score is rated right above Marcus & Millichap, and is preceded by CBRE.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Cushman & Wakefield | 78% |
| CBRE | 72% |
| HFF | 55% |
| Marcus & Millichap | 49% |
| Jason | N/A |
| Rockpoint Group | N/A |
| Walker & Dunlop | N/A |
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HFF Product Quality
3.1/5
HFF has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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HFF Product Information
HFF’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Website
- http://www.hfflp.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Real Estate
HFF Product Quality vs. Competitors
Compared to its competitors, HFF's Product Quality score is rated right above Cushman & Wakefield, and is preceded by CBRE.
| COMPANY | Product Quality Score | |
|---|---|---|
| CBRE | 3.6/5 |
| HFF | 3.1/5 |
| Cushman & Wakefield | 3.1/5 |
| Marcus & Millichap | 2.8/5 |
| Jason | N/A |
| Rockpoint Group | N/A |
| Walker & Dunlop | N/A |
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HFF Pricing
HFF ROI & Value For Money
2.7/5
HFF has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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HFF Pricing vs. Competitors
Compared to its competitors, HFF's ROI score is rated right above Jason, and is preceded by Marcus & Millichap.
| COMPANY | Pricing Score | |
|---|---|---|
| CBRE | 3.5/5 |
| Cushman & Wakefield | 3.1/5 |
| Marcus & Millichap | 2.8/5 |
| HFF | 2.7/5 |
| Jason | N/A |
| Rockpoint Group | N/A |
| Walker & Dunlop | N/A |
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HFF Customer Satisfaction (CSAT)
HFF Customer Satisfaction (CSAT) Score
50 / 100
HFF has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
HFF Customer Satisfaction vs. Competitors
Compared to its competitors, HFF's Customer Satisfaction score is rated right above Marcus & Millichap, and is preceded by Cushman & Wakefield.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| CBRE | 67% |
| Cushman & Wakefield | 52% |
| HFF | 50% |
| Marcus & Millichap | 45% |
| Jason | 0% |
| Rockpoint Group | 0% |
| Walker & Dunlop | 0% |
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HFF Customer Service
4.2/5
HFF has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About HFF's Customer Service
Address
Pittsburgh, PA
Website
http://www.hfflp.com
Phone Number
(412)281-8714
HFF Customer Service vs. Competitors
Compared to its competitors, HFF's Customer Service score is rated right above CBRE.
| COMPANY | Customer Service Score | |
|---|---|---|
| HFF | 4.2/5 |
| CBRE | 3.7/5 |
| Cushman & Wakefield | 3.2/5 |
| Marcus & Millichap | 2.6/5 |
| Jason | N/A |
| Rockpoint Group | N/A |
| Walker & Dunlop | N/A |
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HFF as an Employer
2.8/5
HFF has a 2.8/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
HFF scored a 50 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of HFF would recommend the brand to a friend. ENPS measures how likely HFF employees would recommend working at HFF to a friend.
Net Promoter Score
50
NPS Score
| 75% | Promoters |
|---|---|
| 0% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 23% | Promoters |
|---|---|
| 31% | Passive |
| 46% | Detractors |
