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NPS
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Chow Tai Fook
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About Chow Tai Fook's Brand
Chow Tai Fook Jewellery Group Limited. Among its major competitors, Chow Tai Fook is ranked in 3rd place for NPS while Tiffany & Co is 1st, and Harry Winston is 2nd.Their current market cap is $12.51B
Brand at a Glance
65%
Customer Loyalty
3.8/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service
Chow Tai Fook Ranking
- #3 / 4 of its competitors
Chow Tai Fook NPS
Chow Tai Fook's Net Promoter Score (NPS) is a 0 with 33% Promoters, 34% Passives, and 33% Detractors. Net Promoter Score tracks whether Chow Tai Fook's customers would recommend using the product based on a scale of -100 to 100.
Chow Tai Fook Overall NPS
| 33% | Promoters |
|---|---|
| 34% | Passives |
| 33% | Detractors |
Chow Tai Fook NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2021 100 | Dec 2021 | 100 |
Aug 2022 50 | Aug 2022 | 50 |
Dec 2022 0 | Dec 2022 | 0 |
Jun 2023 25 | Jun 2023 | 25 |
Sep 2023 0 | Sep 2023 | 0 |
Jan 2024 -1 | Jan 2024 | -1 |
Apr 2024 -12 | Apr 2024 | -12 |
Apr 2025 0 | Apr 2025 | 0 |
Aug 2025 -9 | Aug 2025 | -9 |
Dec 2025 0 | Dec 2025 | 0 |
How Other Brands Compare
Chow Tai Fook is ranked third for NPS among its competitors. Tiffany & Co and Harry Winston come in first and second, with Signet Jewelers coming in at #4. Among those competitors, it is the third most valued company behind Tiffany & Co.
Chow Tai Fook |  Tiffany & Co |  Signet Jewelers |  Harry Winston | |
| Global Ranking | #- | #54 | #- | #- |
| NPS | 0 | 31 | -23 | 28 |
| Valuation Updated every 24 hours for public companies | $12.51B | $15.96B | $2.42B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Chow Tai Fook NPS vs. Competitors
Compared to its competitors, Chow Tai Fook's NPS is rated right above Chow Sang Sang Holdings, and is preceded by Harry Winston.
| COMPANY | NPS Score | |
|---|---|---|
| Tiffany & Co | 31 |
| Harry Winston | 28 |
| Chow Tai Fook | 0 |
 | Chow Sang Sang Holdings | N/A |
| Signet Jewelers | -23 |
Chow Tai Fook Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Chow Tai Fook users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Chow Tai Fook Customer Loyalty vs. Competitors
Compared to its competitors, Chow Tai Fook's Customer Loyalty score is rated right above Harry Winston, and is preceded by Tiffany & Co.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Tiffany & Co | 73% |
| Chow Tai Fook | 65% |
| Harry Winston | 63% |
| Signet Jewelers | 59% |
| Chow Sang Sang Holdings | N/A |
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Chow Tai Fook Product Quality
3.8/5
Chow Tai Fook has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Chow Tai Fook Product Information
Chow Tai Fook’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://www.chowtaifook.com
- Company Size
- 10,000+ Employees
Industry
Ecommerce and Marketplaces
Chow Tai Fook Product Quality vs. Competitors
Compared to its competitors, Chow Tai Fook's Product Quality score is rated right above Harry Winston, and is preceded by Tiffany & Co.
| COMPANY | Product Quality Score | |
|---|---|---|
| Tiffany & Co | 4/5 |
| Chow Tai Fook | 3.8/5 |
| Harry Winston | 3.6/5 |
| Signet Jewelers | 2.6/5 |
| Chow Sang Sang Holdings | N/A |
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Chow Tai Fook Pricing
Chow Tai Fook ROI & Value For Money
3.5/5
Chow Tai Fook has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Chow Tai Fook Pricing vs. Competitors
Compared to its competitors, Chow Tai Fook's ROI score is rated right above Harry Winston, and is preceded by Tiffany & Co.
| COMPANY | Pricing Score | |
|---|---|---|
| Tiffany & Co | 3.7/5 |
| Chow Tai Fook | 3.5/5 |
| Harry Winston | 3.3/5 |
| Signet Jewelers | 2.7/5 |
| Chow Sang Sang Holdings | N/A |
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Chow Tai Fook Customer Satisfaction (CSAT)
Chow Tai Fook Customer Satisfaction (CSAT) Score
70 / 100
Chow Tai Fook has an overall Customer Satisfaction score of 70 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
30%
Satisfied
40%
Neither Satisfied nor Dissatisfied
30%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Chow Tai Fook Customer Satisfaction vs. Competitors
Compared to its competitors, Chow Tai Fook's Customer Satisfaction score is rated right above Signet Jewelers, and is preceded by Tiffany & Co.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Harry Winston | 82% |
| Tiffany & Co | 72% |
| Chow Tai Fook | 70% |
| Signet Jewelers | 41% |
| Chow Sang Sang Holdings | 0% |
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Chow Tai Fook Customer Service
3.5/5
Chow Tai Fook has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Chow Tai Fook's Customer Service
Address
Central, AZ United States of America
Website
http://www.chowtaifook.com
Chow Tai Fook Customer Service vs. Competitors
Compared to its competitors, Chow Tai Fook's Customer Service score is rated right above Harry Winston, and is preceded by Tiffany & Co.
| COMPANY | Customer Service Score | |
|---|---|---|
| Tiffany & Co | 3.8/5 |
| Chow Tai Fook | 3.5/5 |
| Harry Winston | 3.3/5 |
| Signet Jewelers | 2.8/5 |
| Chow Sang Sang Holdings | N/A |
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Consumer vs. Employees
Chow Tai Fook scored a 0 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Chow Tai Fook would recommend the brand to a friend. ENPS measures how likely Chow Tai Fook employees would recommend working at Chow Tai Fook to a friend.
Net Promoter Score
0
NPS Score
| 33% | Promoters |
|---|---|
| 34% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-50
eNPS Score
| 0% | Promoters |
|---|---|
| 50% | Passive |
| 50% | Detractors |
