31
NPS
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Myriad Genetics
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About Myriad Genetics' Brand
Myriad Genetics is a leading molecular diagnostic testing and precision medicine company dedicated to advancing health and well-being for all. Myriad Genetics develops and offers molecular tests that help assess the risk of developing disease or disease progression and guide treatment decisions across medical specialties where genetic insights can significantly improve patient care and lower healthcare costs. Among its major competitors, Myriad Genetics is ranked in 1st place for NPS while Cepheid is 2nd, and 23andMe is 3rd.Their current market cap is $1.91B
Brand at a Glance
59%
Customer Loyalty
3.5/5
Product Quality
3.6/5
Pricing
4/5
Customer Service
Myriad Genetics CMO
Myriad Genetics Ranking
- #1 / 4 of its competitors
Myriad Genetics NPS
Myriad Genetics's Net Promoter Score (NPS) is a 31 with 60% Promoters, 11% Passives, and 29% Detractors. Net Promoter Score tracks whether Myriad Genetics's customers would recommend using the product based on a scale of -100 to 100.
Myriad Genetics Overall NPS
| 60% | Promoters |
|---|---|
| 11% | Passives |
| 29% | Detractors |
Myriad Genetics NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2022 57 | May 2022 | 57 |
Oct 2022 58 | Oct 2022 | 58 |
Nov 2022 50 | Nov 2022 | 50 |
Jan 2023 47 | Jan 2023 | 47 |
Mar 2023 47 | Mar 2023 | 47 |
Jun 2023 50 | Jun 2023 | 50 |
Feb 2024 44 | Feb 2024 | 44 |
Apr 2024 37 | Apr 2024 | 37 |
May 2024 40 | May 2024 | 40 |
Oct 2024 34 | Oct 2024 | 34 |
Nov 2024 36 | Nov 2024 | 36 |
Dec 2024 31 | Dec 2024 | 31 |
How Other Brands Compare
Myriad Genetics is ranked first for NPS among its competitors. Cepheid and 23andMe come in second and third, with BioFire Diagnostics coming in at #4. Among those competitors, it is the third most valued company behind Cepheid.
Myriad Genetics |  23andMe |  BioFire Diagnostics |  Cepheid | |
| Global Ranking | #- | #643 | #761 | #- |
| NPS | 31 | 12 | 7 | 19 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $1.91B | $2.50B | - | $160.50B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Myriad Genetics NPS vs. Competitors
Compared to its competitors, Myriad Genetics's NPS is rated right above Cepheid.
| COMPANY | NPS Score | |
|---|---|---|
| Myriad Genetics | 31 |
| Cepheid | 19 |
| 23andMe | 12 |
| BioFire Diagnostics | 7 |
 | Genomic Health | 0 |
 | Clarient | N/A |
Myriad Genetics Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of Myriad Genetics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Myriad Genetics Customer Loyalty vs. Competitors
Compared to its competitors, Myriad Genetics's Customer Loyalty score is rated right above Clarient, and is preceded by 23andMe.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Genomic Health | 100% |
| BioFire Diagnostics | 80% |
| Cepheid | 73% |
| 23andMe | 65% |
| Myriad Genetics | 59% |
| Clarient | N/A |
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Myriad Genetics Product Quality
3.5/5
Myriad Genetics has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Myriad Genetics Product Information
Myriad Genetics’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://www.myriad.com
- Company Size
- 1,001-5,000 Employees
Industry
Biotech and Pharmaceuticals
Myriad Genetics Product Quality vs. Competitors
Compared to its competitors, Myriad Genetics's Product Quality score is rated right above Clarient, and is preceded by Genomic Health.
| COMPANY | Product Quality Score | |
|---|---|---|
| Cepheid | 3.9/5 |
| 23andMe | 3.7/5 |
| BioFire Diagnostics | 3.7/5 |
| Genomic Health | 3.5/5 |
| Myriad Genetics | 3.5/5 |
| Clarient | N/A |
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Myriad Genetics Pricing
Myriad Genetics ROI & Value For Money
3.6/5
Myriad Genetics has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Myriad Genetics Pricing vs. Competitors
Compared to its competitors, Myriad Genetics's ROI score is rated right above BioFire Diagnostics, and is preceded by Cepheid.
| COMPANY | Pricing Score | |
|---|---|---|
| Cepheid | 4.1/5 |
| Myriad Genetics | 3.6/5 |
| BioFire Diagnostics | 3.6/5 |
| 23andMe | 3.3/5 |
| Genomic Health | 2.7/5 |
| Clarient | N/A |
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Myriad Genetics Customer Satisfaction (CSAT)
Myriad Genetics Customer Satisfaction (CSAT) Score
50 / 100
Myriad Genetics has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
13%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Myriad Genetics Customer Satisfaction vs. Competitors
Compared to its competitors, Myriad Genetics's Customer Satisfaction score is rated right above Genomic Health, and is preceded by 23andMe.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| BioFire Diagnostics | 91% |
| Cepheid | 63% |
| 23andMe | 60% |
| Myriad Genetics | 50% |
| Genomic Health | 0% |
| Clarient | 0% |
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Myriad Genetics Customer Service
4/5
Myriad Genetics has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Myriad Genetics's Customer Service
Address
322 North 2200 West, Salt Lake City, UT 84116
Website
http://www.myriad.com
Phone Number
(855)469-7765
Myriad Genetics's Social Links
Myriad Genetics Customer Service vs. Competitors
Compared to its competitors, Myriad Genetics's Customer Service score is rated right above BioFire Diagnostics, and is preceded by Cepheid.
| COMPANY | Customer Service Score | |
|---|---|---|
| Cepheid | 4.1/5 |
| Myriad Genetics | 4/5 |
| BioFire Diagnostics | 3.7/5 |
| 23andMe | 3.3/5 |
| Genomic Health | 2.7/5 |
| Clarient | N/A |
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Myriad Genetics as an Employer
3.7/5
Myriad Genetics has a 3.7/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Myriad Genetics scored a 31 for Net Promoter Score and a 2 for Employee Net Promoter Score. NPS gauges how likely a customer of Myriad Genetics would recommend the brand to a friend. ENPS measures how likely Myriad Genetics employees would recommend working at Myriad Genetics to a friend.
Net Promoter Score
31
NPS Score
| 60% | Promoters |
|---|---|
| 11% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
2
eNPS Score
| 42% | Promoters |
|---|---|
| 18% | Passive |
| 40% | Detractors |
