18
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Cepheid
Marketing or Exec? Claim Your Free Account
About Cepheid's Brand
Cepheid is a molecular diagnostics company providing molecular systems and tests for organisms and genetic-based diseases.
Brand at a Glance
75%
Customer Loyalty
3.9/5
Product Quality
4/5
Pricing
4.1/5
Customer Service
Cepheid NPS
Cepheid's Net Promoter Score (NPS) is a 18 with 50% Promoters, 18% Passives, and 32% Detractors. Net Promoter Score tracks whether Cepheid's customers would recommend using the product based on a scale of -100 to 100.
Cepheid Overall NPS
| 50% | Promoters |
|---|---|
| 18% | Passives |
| 32% | Detractors |
Cepheid NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 22 | Mar 2023 | 22 |
Apr 2023 17 | Apr 2023 | 17 |
May 2023 21 | May 2023 | 21 |
Aug 2023 16 | Aug 2023 | 16 |
Sep 2023 20 | Sep 2023 | 20 |
Apr 2024 19 | Apr 2024 | 19 |
May 2024 18 | May 2024 | 18 |
Jul 2024 18 | Jul 2024 | 18 |
Nov 2024 20 | Nov 2024 | 20 |
Dec 2024 20 | Dec 2024 | 20 |
May 2026 21 | May 2026 | 21 |
Jun 2026 19 | Jun 2026 | 19 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cepheid NPS by Gender
Female customers rated Cepheid's NPS 22 points higher than Male customers.
Male
12
Cepheid's NPS was rated 12 by Male customers on Comparably.
37%
Promoters
38%
Passives
25%
Detractors
Female
34
Cepheid's NPS was rated 34 by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Cepheid NPS by Ethnicity
Cepheid's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Other 50 | Other | 50 |
Cepheid NPS by Age
Cepheid's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
Cepheid NPS by Usage
Cepheid's NPS was rated the highest by customers who have used Cepheid's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
Cepheid Customer Reviews
Out of the 2 Cepheid customer reviews 2 were positive and 0 were constructive. Cepheid customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Cepheid Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Cepheid users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Cepheid Customer Loyalty Score by Gender
Female customers rated Cepheid's Customer Loyalty score 22% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Cepheid.
Male
78%
Yes
Female
100%
Yes
Cepheid Customer Loyalty Score by Ethnicity
Cepheid's Customer Loyalty score was rated 100% by both Caucasian and Other customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Cepheid.
100
out of 100
Caucasian
100
out of 100
Other
Cepheid Customer Loyalty Score by Age
Cepheid's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Cepheid.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
41-45 100% | 41-45 | 100% |
Cepheid Customer Loyalty Score by Usage
Cepheid's Customer Loyalty score was rated the highest by customers who have used Cepheid's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Cepheid Customer Loyalty Score by Industry
Cepheid's Customer Loyalty score was rated 100% by both Healthcare, Hospitals and Medicine and Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Cepheid Product Quality
3.9/5
Cepheid has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Cepheid's overall Product Quality score rated by its users and customers.
Cepheid Product Information
Cepheid’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Cepheid's product the highest. Reviewers from the Tech industry rated Cepheid the lowest at 4.6.
- Website
- http://www.cepheid.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Biotech and Pharmaceuticals
Healthcare
Quick Insights into Cepheid Product Quality
Cepheid's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 26-30.
Sign Up to unlock insights into how customers have ranked Cepheid's Product Quality.
Ranked Cepheid Product Quality the Highest
Ranked Cepheid Product Quality the Lowest
Cepheid Product Quality Score by Gender
Female customers rated Cepheid's Product Quality score 0.6 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Cepheid.
Male
4/5
Female
4.6/5
Cepheid Product Quality Score by Ethnicity
Cepheid's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Cepheid.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Other 5 | Other | 5 |
Cepheid Product Quality Score by Age
Cepheid's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Cepheid.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.6 | 26-30 | 2.6 |
41-45 5 | 41-45 | 5 |
Cepheid Product Quality Score by Usage
Cepheid's Product Quality score was rated the highest by customers who have used Cepheid's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Cepheid Product Quality Score by Industry
Cepheid's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Cepheid Pricing
Cepheid ROI & Value For Money
4/5
Cepheid has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Cepheid's overall ROI score rated by its users and customers.
Cepheid Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Tech industry think that they had the lowest ROI from Cepheid.
Quick Insights into Cepheid ROI
Cepheid's ROI score was rated highest by customers ages 41-45, and rated lowest by customers ages 26-30.
Sign Up to unlock insights into how customers have ranked Cepheid's ROI score.
Ranked Cepheid ROI the Highest
Ranked Cepheid ROI the Lowest
Cepheid ROI Score by Gender
Female customers rated Cepheid's ROI score 0.6 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Cepheid.
Male
3.7/5
Female
4.3/5
Cepheid ROI Score by Ethnicity
Cepheid's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Cepheid.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Other 4.6 | Other | 4.6 |
Cepheid ROI Score by Age
Cepheid's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Cepheid.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.6 | 26-30 | 2.6 |
41-45 4.6 | 41-45 | 4.6 |
Cepheid ROI Score by Usage
Cepheid's ROI score was rated the highest by customers who have used Cepheid's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Cepheid ROI Score by Industry
Cepheid's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Cepheid Customer Satisfaction (CSAT)
Cepheid Customer Satisfaction (CSAT) Score
62 / 100
Cepheid has an overall Customer Satisfaction score of 62 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
52%
Satisfied
10%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
5%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Cepheid Customer Satisfaction
Cepheid's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Cepheid's Customer Satisfaction.
Ranked Cepheid Customer Satisfaction the Highest
Ranked Cepheid Customer Satisfaction the Lowest
Cepheid Customer Satisfaction Score by Gender
Female customers rated Cepheid's Customer Satisfaction score 66 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Cepheid.
34 / 100
MaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
100 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Cepheid Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Cepheid's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Cepheid.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Cepheid's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Cepheid.
67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
Cepheid Customer Satisfaction Score by Usage
Cepheid's Customer Satisfaction score was rated 34 points by customers who have used Cepheid's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Cepheid Customer Satisfaction Score by Industry
Cepheid's Customer Satisfaction score was rated 67 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Cepheid Customer Satisfaction Score by Industry",
"text": "Cepheid's Customer Satisfaction score was rated 67 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Cepheid's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
}
]
}Cepheid Customer Service
4.1/5
Cepheid has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Cepheid's overall Customer Service score rated by its users and customers.
About Cepheid's Customer Service
Address
904 Caribbean Drive, Sunnyvale, CA
Website
http://www.cepheid.com
Phone Number
4085416439
Quick Insights into Cepheid Customer Service
Cepheid's Customer Service score was rated highest by Caucasian customers, and rated lowest by customers ages 26-30.
Sign Up to unlock insights into how customers have ranked Cepheid's Customer Service score.
Ranked Cepheid Customer Service the Highest
Ranked Cepheid Customer Service the Lowest
Cepheid Customer Service Score by Gender
Female customers rated Cepheid's Customer Service score 1.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Cepheid.
Male
3.6/5
Female
5/5
Cepheid Customer Service Score by Ethnicity
Cepheid's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Cepheid.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Other 4.4 | Other | 4.4 |
Cepheid Customer Service Score by Age
Cepheid's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Cepheid.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 2.8 | 26-30 | 2.8 |
41-45 4.3 | 41-45 | 4.3 |
Cepheid Customer Service Score by Usage
Cepheid's Customer Service score was rated the highest by customers who have used Cepheid's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Cepheid Customer Service Score by Industry
Cepheid's Customer Service score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Cepheid as an Employer
2.8/5
Cepheid has a 2.8/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Cepheid scored a 18 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of Cepheid would recommend the brand to a friend. ENPS measures how likely Cepheid employees would recommend working at Cepheid to a friend.
Net Promoter Score
18
NPS Score
| 50% | Promoters |
|---|---|
| 18% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 28% | Promoters |
|---|---|
| 21% | Passive |
| 51% | Detractors |
