

Cepheid is a molecular diagnostics company providing molecular systems and tests for organisms and genetic-based diseases.
Cepheid's Net Promoter Score (NPS) is a 19 with 50% Promoters, 19% Passives, and 31% Detractors. Net Promoter Score tracks whether Cepheid's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 19% | Passives |
| 31% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2023 30 | Jan 2023 | 30 |
Feb 2023 20 | Feb 2023 | 20 |
Mar 2023 22 | Mar 2023 | 22 |
Apr 2023 17 | Apr 2023 | 17 |
May 2023 21 | May 2023 | 21 |
Aug 2023 16 | Aug 2023 | 16 |
Sep 2023 20 | Sep 2023 | 20 |
Apr 2024 19 | Apr 2024 | 19 |
May 2024 18 | May 2024 | 18 |
Jul 2024 18 | Jul 2024 | 18 |
Nov 2024 20 | Nov 2024 | 20 |
Dec 2024 20 | Dec 2024 | 20 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cepheid's NPS was rated 12 by Male customers on Comparably.
Cepheid's NPS was rated 12 by Male customers on Comparably.
Cepheid's NPS is not yet rated by Female customers.
Cepheid's NPS was rated 50 points by Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Other 50 | Other | 50 |
Cepheid's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
Cepheid's NPS was rated the highest by customers who have used Cepheid's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
1 to 2 Years 67 | 1 to 2 Years | 67 |
Out of the 2 Cepheid customer reviews 2 were positive and 0 were constructive. Cepheid customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Cepheid users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Cepheid's Customer Loyalty score was rated 78 by Male customers on Comparably.
Cepheid's Customer Loyalty score was rated 100% by Other customers on Comparably.
% who answered "Yes"
Cepheid's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
41-45 100% | 41-45 | 100% |
Cepheid's Customer Loyalty score was rated the highest by customers who have used Cepheid's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Cepheid's Customer Loyalty score was rated 100% by Healthcare, Hospitals and Medicine industry customers.
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Cepheid has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Cepheid’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Cepheid's product the highest.
Cepheid's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 26-30.
Cepheid's Product Quality score was rated 4 by Male customers on Comparably.
Cepheid's Product Quality score was rated 5 stars by Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Other 5 | Other | 5 |
Cepheid's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
26-30 2.6 | 26-30 | 2.6 |
41-45 5 | 41-45 | 5 |
Cepheid's Product Quality score was rated the highest by customers who have used Cepheid's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Cepheid's Product Quality score was rated 5 stars by Healthcare, Hospitals and Medicine industry customers.
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Cepheid has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry.
Cepheid's ROI score was rated highest by customers ages 41-45, and rated lowest by customers ages 26-30.
Cepheid's ROI score was rated 3.7 by Male customers on Comparably.
Cepheid's ROI score was rated 4.6 stars by Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Other 4.6 | Other | 4.6 |
Cepheid's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
26-30 2.6 | 26-30 | 2.6 |
41-45 4.6 | 41-45 | 4.6 |
Cepheid's ROI score was rated the highest by customers who have used Cepheid's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Cepheid's ROI score was rated 4.6 stars by Healthcare, Hospitals and Medicine industry customers.
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Cepheid has an overall Customer Satisfaction score of 63 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Cepheid's Customer Satisfaction score was rated highest by Other customers.
Cepheid's Customer Satisfaction score was rated 34 by Male customers on Comparably.
Very Satisfied | 34% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Cepheid's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
Cepheid's Customer Satisfaction score was rated 34 points by customers who have used Cepheid's products/services for Less than 1 Year.
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Cepheid has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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904 Caribbean Drive, Sunnyvale, CA
http://www.cepheid.com
4085416439
Cepheid's Customer Service score was rated highest by Other customers, and rated lowest by customers ages 26-30.
Cepheid's Customer Service score was rated 3.6 by Male customers on Comparably.
Cepheid's Customer Service score was rated 4.4 stars by Other customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Other 4.4 | Other | 4.4 |
Cepheid's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 2.8 | 26-30 | 2.8 |
41-45 4.3 | 41-45 | 4.3 |
Cepheid's Customer Service score was rated the highest by customers who have used Cepheid's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Cepheid's Customer Service score was rated 4.3 stars by Healthcare, Hospitals and Medicine industry customers.
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Cepheid has a 2.8/5 stars for its overall company culture rated by their employees

Cepheid scored a 19 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of Cepheid would recommend the brand to a friend. ENPS measures how likely Cepheid employees would recommend working at Cepheid to a friend.
| 50% | Promoters |
|---|---|
| 19% | Passive |
| 31% | Detractors |
| 28% | Promoters |
|---|---|
| 21% | Passive |
| 51% | Detractors |