58
NPS
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Who What Wear is ranked #70 in Fashion and Beauty Brands
Who What Wear is ranked #70 in Fashion and Beauty Brands
About Who What Wear's Brand
Who What Wear is an international fashion company known for its digital fashion publication — whowhatwear.com — and its carefully curated, low-key luxury line of clothing and accessories, the Who What Wear Collection. The brand was founded in 2006 by Hillary Kerr and Katherine Power and includes the chart-topping podcasts Second Life and Who What Wear with Hillary Kerr, both hosted by Kerr. Headquartered in Los Angeles. Who What Wear’s brand is ranked #759 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Who What Wear. When compared to other organizations within the Fashion and Beauty industry, Who What Wear is ranked #70. Among its major competitors, Who What Wear is ranked in 1st place for NPS while Dotdash is 2nd, and Teen Vogue is 3rd. Overall, Who What Wear has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
78%
Customer Loyalty
4.6/5
Product Quality
4.3/5
Pricing
4.4/5
Customer Service
Who What Wear Ranking
- #759 in Global Best Brands
- #70 in Fashion and Beauty
- #1 / 4 of its competitors
Who What Wear NPS
Who What Wear's Net Promoter Score (NPS) is a 58 with 71% Promoters, 16% Passives, and 13% Detractors. Net Promoter Score tracks whether Who What Wear's customers would recommend using the product based on a scale of -100 to 100.
Who What Wear Overall NPS
| 71% | Promoters |
|---|---|
| 16% | Passives |
| 13% | Detractors |
Who What Wear NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2020 54 | Oct 2020 | 54 |
Nov 2020 69 | Nov 2020 | 69 |
Dec 2020 70 | Dec 2020 | 70 |
Jan 2021 72 | Jan 2021 | 72 |
Feb 2021 67 | Feb 2021 | 67 |
Mar 2021 68 | Mar 2021 | 68 |
Apr 2021 64 | Apr 2021 | 64 |
Sep 2021 59 | Sep 2021 | 59 |
Nov 2021 52 | Nov 2021 | 52 |
Dec 2022 54 | Dec 2022 | 54 |
Mar 2025 57 | Mar 2025 | 57 |
Sep 2025 57 | Sep 2025 | 57 |
How Other Brands Compare
Who What Wear is ranked first for NPS among its competitors. Dotdash and Refinery29 come in second and third, with POPSUGAR coming in at #4.
 Who What Wear |  Dotdash |  Refinery29 |  POPSUGAR | |
| Global Ranking | #759 | #962 | #- | #- |
| NPS | 58 | 44 | 28 | -6 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | - | $500.00M | $150.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Who What Wear NPS by Gender
Who What Wear's NPS was rated 50 by Female customers on Comparably.
Female
50
Who What Wear's NPS was rated 50 by Female customers on Comparably.
75%
Promoters
0%
Passives
25%
Detractors
Male
N/A
Who What Wear's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Who What Wear NPS by Age
Who What Wear's NPS was rated 100 points by customers ages 31-35 on Comparably.
Who What Wear NPS by Usage
Who What Wear's NPS was rated the highest by customers who have used Who What Wear's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 80 | Less than 1 Year | 80 |
2 to 5 Years 40 | 2 to 5 Years | 40 |
Who What Wear NPS vs. Competitors
Compared to its competitors, Who What Wear's NPS is rated right above Dotdash.
| COMPANY | NPS Score | |
|---|---|---|
| Who What Wear | 58 |
| Dotdash | 44 |
 | Teen Vogue | 33 |
| Refinery29 | 28 |
 | Marie Claire | N/A |
| POPSUGAR | -6 |
 | ELLE | -29 |
Who What Wear NPS vs Companies in Fashion and Beauty
In the Fashion and Beauty industry, Who What Wear's NPS is rated right above Nike.
| COMPANY | NPS Score | |
|---|---|---|
| Who What Wear | 58 |
 | Nike | 48 |
 | Vans | 47 |
 | American Eagle Outfitters | 44 |
 | Uniqlo | 40 |
 | CHANEL | 39 |
 | Glossier | 38 |
 | Crocs | 34 |
 | Gucci | 31 |
Who What Wear Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Who What Wear users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Who What Wear Customer Loyalty Score by Gender
Who What Wear's Customer Loyalty score was rated 74 by Female customers on Comparably.
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Female
74%
Yes
Male
N/A
Yes
Who What Wear Customer Loyalty Score by Age
Who What Wear's Customer Loyalty score was rated 82% by customers ages 31-35 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 82% | 31-35 | 82% |
Who What Wear Customer Loyalty Score by Usage
Who What Wear's Customer Loyalty score was rated the highest by customers who have used Who What Wear's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Who What Wear Customer Loyalty Score by Industry
Who What Wear's Customer Loyalty score was rated 89% by Fashion and Beauty industry customers.
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Who What Wear Customer Loyalty vs. Competitors
Compared to its competitors, Who What Wear's Customer Loyalty score is rated right above Dotdash.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Who What Wear | 78% |
| Dotdash | 74% |
| Teen Vogue | 74% |
| POPSUGAR | 69% |
| Refinery29 | 68% |
| ELLE | 47% |
| Marie Claire | N/A |
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Customer Loyalty for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Who What Wear's Customer Loyalty score is rated right above Glossier, and is preceded by Crocs.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| American Eagle Outfitters | 87% |
| Vans | 85% |
| Nike | 83% |
| Uniqlo | 81% |
| CHANEL | 79% |
| Crocs | 79% |
| Who What Wear | 78% |
| Glossier | 77% |
| Gucci | 76% |
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Who What Wear Product Quality
4.6/5
Who What Wear has an overall Product Quality score of 4.6 out of 5 stars rated by its users and customers.
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Who What Wear Product Information
Who What Wear’s product quality score is a 4.6 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Who What Wear's product the highest.
- Website
- http://www.whowhatwear.com
- Company Size
- 51-200 Employees
Industry
Fashion and Beauty
Quick Insights into Who What Wear Product Quality
Who What Wear's Product Quality score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers who have used Who What Wear's products/services for Less than 1 Year.
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Ranked Who What Wear Product Quality the Highest
Ranked Who What Wear Product Quality the Lowest
Who What Wear Product Quality Score by Gender
Who What Wear's Product Quality score was rated 4.6 by Female customers on Comparably.
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Female
4.6/5
Male
N/A
Who What Wear Product Quality Score by Age
Who What Wear's Product Quality score was rated 4.5 stars by customers ages 31-35 on Comparably.
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0
1
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3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.5 | 31-35 | 4.5 |
Who What Wear Product Quality Score by Usage
Who What Wear's Product Quality score was rated the highest by customers who have used Who What Wear's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Who What Wear Product Quality Score by Industry
Who What Wear's Product Quality score was rated 5 stars by Fashion and Beauty industry customers.
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Who What Wear Product Quality vs. Competitors
Compared to its competitors, Who What Wear's Product Quality score is rated right above Refinery29.
| COMPANY | Product Quality Score | |
|---|---|---|
| Who What Wear | 4.6/5 |
| Refinery29 | 3.8/5 |
| Dotdash | 3.7/5 |
| Teen Vogue | 3.7/5 |
| POPSUGAR | 3.6/5 |
| ELLE | 3.3/5 |
| Marie Claire | N/A |
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Product Quality for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Who What Wear's Product Quality score is rated right above Uniqlo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Who What Wear | 4.6/5 |
| Uniqlo | 4.3/5 |
| Nike | 4.3/5 |
| Vans | 4.3/5 |
| Glossier | 4.3/5 |
| CHANEL | 4.2/5 |
| American Eagle Outfitters | 4.2/5 |
| Gucci | 4.2/5 |
| Crocs | 4.1/5 |
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Who What Wear Pricing
Who What Wear ROI & Value For Money
4.3/5
Who What Wear has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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Who What Wear Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry.
Quick Insights into Who What Wear ROI
Who What Wear's ROI score was rated highest by customers ages 31-35, and rated lowest by customers who have used Who What Wear's products/services for 2 to 5 Years.
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Ranked Who What Wear ROI the Highest
Ranked Who What Wear ROI the Lowest
Who What Wear ROI Score by Gender
Who What Wear's ROI score was rated 4 by Female customers on Comparably.
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Female
4/5
Male
N/A
Who What Wear ROI Score by Age
Who What Wear's ROI score was rated 4.8 stars by customers ages 31-35 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.8 | 31-35 | 4.8 |
Who What Wear ROI Score by Usage
Who What Wear's ROI score was rated the highest by customers who have used Who What Wear's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Who What Wear ROI Score by Industry
Who What Wear's ROI score was rated 4.3 stars by Fashion and Beauty industry customers.
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Who What Wear Pricing vs. Competitors
Compared to its competitors, Who What Wear's ROI score is rated right above Teen Vogue.
| COMPANY | Pricing Score | |
|---|---|---|
| Who What Wear | 4.3/5 |
| Teen Vogue | 4/5 |
| POPSUGAR | 3.9/5 |
| Refinery29 | 3.7/5 |
| Dotdash | 3.6/5 |
| ELLE | 3.2/5 |
| Marie Claire | N/A |
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ROI for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Who What Wear's ROI score is rated right above Vans.
| COMPANY | Pricing Score | |
|---|---|---|
| Who What Wear | 4.3/5 |
| Vans | 4/5 |
| Uniqlo | 4/5 |
| Nike | 3.9/5 |
| CHANEL | 3.9/5 |
| Glossier | 3.9/5 |
| American Eagle Outfitters | 3.8/5 |
| Gucci | 3.8/5 |
| Crocs | 3.7/5 |
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Who What Wear Customer Satisfaction (CSAT)
Who What Wear Customer Satisfaction (CSAT) Score
50 / 100
Who What Wear has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Who What Wear Customer Satisfaction vs. Competitors
Compared to its competitors, Who What Wear's Customer Satisfaction score is rated right above Marie Claire, and is preceded by Refinery29.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| ELLE | 75% |
| Teen Vogue | 70% |
| POPSUGAR | 67% |
| Dotdash | 60% |
| Refinery29 | 58% |
| Who What Wear | 50% |
| Marie Claire | 0% |
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Customer Satisfaction for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Who What Wear's Customer Satisfaction score is rated right below Gucci.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Uniqlo | 88% |
| Nike | 86% |
| Vans | 85% |
| American Eagle Outfitters | 81% |
| CHANEL | 80% |
| Glossier | 79% |
| Crocs | 79% |
| Gucci | 79% |
| Who What Wear | 50% |
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Who What Wear Customer Service
4.4/5
Who What Wear has an overall Customer Service score of 4.4 out of 5 stars rated by its users and customers.
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About Who What Wear's Customer Service
Address
750 N San Vicente Blvd, Los Angeles, CA 90069
Website
http://www.whowhatwear.com
Phone Number
323 6485611
Who What Wear's Social Links
Quick Insights into Who What Wear Customer Service
Who What Wear's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers who have used Who What Wear's products/services for 2 to 5 Years.
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Ranked Who What Wear Customer Service the Highest
Ranked Who What Wear Customer Service the Lowest
Who What Wear Customer Service Score by Gender
Who What Wear's Customer Service score was rated 4.1 by Female customers on Comparably.
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Female
4.1/5
Male
N/A
Who What Wear Customer Service Score by Age
Who What Wear's Customer Service score was rated 4.8 stars by customers ages 31-35 on Comparably.
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0
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80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.8 | 31-35 | 4.8 |
Who What Wear Customer Service Score by Usage
Who What Wear's Customer Service score was rated the highest by customers who have used Who What Wear's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Who What Wear Customer Service Score by Industry
Who What Wear's Customer Service score was rated 4.5 stars by Fashion and Beauty industry customers.
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Who What Wear Customer Service vs. Competitors
Compared to its competitors, Who What Wear's Customer Service score is rated right above Teen Vogue.
| COMPANY | Customer Service Score | |
|---|---|---|
| Who What Wear | 4.4/5 |
| Teen Vogue | 4.2/5 |
| Dotdash | 4.1/5 |
| Refinery29 | 3.9/5 |
| POPSUGAR | 3.2/5 |
| ELLE | 3.2/5 |
| Marie Claire | N/A |
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Customer Service for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Who What Wear's Customer Service score is rated right above Glossier.
| COMPANY | Customer Service Score | |
|---|---|---|
| Who What Wear | 4.4/5 |
| Glossier | 4.2/5 |
| Uniqlo | 4.1/5 |
| Nike | 4.1/5 |
| Vans | 4.1/5 |
| CHANEL | 4.1/5 |
| American Eagle Outfitters | 4/5 |
| Gucci | 4/5 |
| Crocs | 3.8/5 |
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Who What Wear as an Employer
4.6/5
Who What Wear has a 4.6/5 stars for its overall company culture rated by their employees
Consumer vs. Employees
Who What Wear scored a 58 for Net Promoter Score and a 56 for Employee Net Promoter Score. NPS gauges how likely a customer of Who What Wear would recommend the brand to a friend. ENPS measures how likely Who What Wear employees would recommend working at Who What Wear to a friend.
Net Promoter Score
58
NPS Score
| 71% | Promoters |
|---|---|
| 16% | Passive |
| 13% | Detractors |
Employee Net Promoter Score
56
eNPS Score
| 63% | Promoters |
|---|---|
| 30% | Passive |
| 7% | Detractors |
Global Ranking Snapshot
Who What Wear is ranked #759 in the Global Top 100 Brands. It ranks just behind Shippo and just ahead of GoNoodle.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
757 |  | Fairmont |  | William Fatt | Travel and Hospitality |
758 |  | Shippo |  | Laura Behrens | Tech |
759 | | Who What Wear |  | Fashion and Beauty | |
760 |  | GoNoodle |  | KC Estenson | Health and Wellness |
761 |  | BioFire Diagnostics |  | Randy Rasmussen | Health and Wellness |
762 |  | Melaleuca |  | Frank VanderSloot | Health and Wellness |
763 |  | GoodRx |  | Doug Hirsch / Trevor Bezdek | Health and Wellness |
Fashion and Beauty Ranking Snapshot
Who What Wear is ranked #70 in the Fashion and Beauty Industry. It ranks just behind Nu Skin Enterprises and just ahead of Farfetch.
| RANK | COMPANY | Location | |
|---|---|---|---|
68 |  | Kate Spade | New York City, NY |
69 |  | Nu Skin Enterprises | Provo, UT |
70 | | Who What Wear | Los Angeles, CA |
71 |  | Farfetch | |
72 |  | Dr Martens | Portland, OR |
73 |  | Lakme | |
74 |  | Mary Kay | Addison, TX |
