28
NPS
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Refinery29
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About Refinery29 Brand
Among its major competitors, Refinery29 is ranked in 1st place for NPS while VICE Media is 2nd, and Vox Media, Inc. is 3rd. Overall, Refinery29 has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $500.00M
Brand at a Glance
68%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
3.9/5
Customer Service
Refinery29 Ranking
- #1 / 4 of its competitors
Refinery29 NPS
Refinery29's Net Promoter Score (NPS) is a 28 with 53% Promoters, 22% Passives, and 25% Detractors. Net Promoter Score tracks whether Refinery29's customers would recommend using the product based on a scale of -100 to 100.
Refinery29 Overall NPS
| 53% | Promoters |
|---|---|
| 22% | Passives |
| 25% | Detractors |
Refinery29 NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2022 25 | Jan 2022 | 25 |
Feb 2022 28 | Feb 2022 | 28 |
Apr 2022 28 | Apr 2022 | 28 |
Sep 2022 31 | Sep 2022 | 31 |
Nov 2022 34 | Nov 2022 | 34 |
Apr 2023 36 | Apr 2023 | 36 |
Aug 2023 38 | Aug 2023 | 38 |
Jan 2024 28 | Jan 2024 | 28 |
Feb 2024 31 | Feb 2024 | 31 |
Apr 2024 27 | Apr 2024 | 27 |
Aug 2024 25 | Aug 2024 | 25 |
Apr 2025 28 | Apr 2025 | 28 |
How Other Brands Compare
Refinery29 is ranked first for NPS among its competitors. VICE Media and Vox Media, Inc. come in second and third, with BuzzFeed coming in at #4. Among those competitors, it is the lowest valued company behind VICE Media.
Refinery29 |  BuzzFeed |  VICE Media |  Vox Media, Inc. | |
| Global Ranking | #- | #598 | #638 | #690 |
| NPS | 28 | -4 | 19 | 14 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | $500.00M | $1.70B | $5.70B | $1.00B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Refinery29 NPS by Gender
Refinery29's NPS was rated 49 by Female customers on Comparably.
Female
49
Refinery29's NPS was rated 49 by Female customers on Comparably.
62%
Promoters
25%
Passives
13%
Detractors
Male
N/A
Refinery29's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Refinery29 NPS by Age
Refinery29's NPS was rated 0 points by customers ages 18-25 on Comparably.
Refinery29 NPS by Usage
Refinery29's NPS was rated the highest by customers who have used Refinery29's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years -33 | 1 to 2 Years | -33 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
Refinery29 NPS vs. Competitors
Compared to its competitors, Refinery29's NPS is rated right above VICE Media.
| COMPANY | NPS Score | |
|---|---|---|
| Refinery29 | 28 |
| VICE Media | 19 |
| Vox Media, Inc. | 14 |
 | Thrillist Media Group | 0 |
 | Mashable | 0 |
 | BoF | 0 |
| BuzzFeed | -4 |
 | Playboy | -14 |
 | Fullscreen, Inc | -20 |
 | SheKnows Media | -40 |
Refinery29 Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Refinery29 users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Refinery29 Customer Loyalty Score by Gender
Refinery29's Customer Loyalty score was rated 66 by Female customers on Comparably.
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Female
66%
Yes
Male
N/A
Yes
Refinery29 Customer Loyalty Score by Age
Refinery29's Customer Loyalty score was rated 46% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 46% | 18-25 | 46% |
Refinery29 Customer Loyalty Score by Usage
Refinery29's Customer Loyalty score was rated the highest by customers who have used Refinery29's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Refinery29 Customer Loyalty Score by Industry
Refinery29's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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Refinery29 Customer Loyalty vs. Competitors
Compared to its competitors, Refinery29's Customer Loyalty score is rated right above BuzzFeed, and is preceded by VICE Media.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Playboy | 86% |
| Vox Media, Inc. | 85% |
| VICE Media | 73% |
| Refinery29 | 68% |
| BuzzFeed | 60% |
| SheKnows Media | 60% |
| Thrillist Media Group | 55% |
| Mashable | 47% |
| Fullscreen, Inc | 47% |
| BoF | N/A |
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Refinery29 Product Quality
3.8/5
Refinery29 has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Refinery29 Product Information
Refinery29’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Refinery29's product the highest. Reviewers from the Tech industry rated Refinery29 the lowest at 4.6.
- Website
- http://www.refinery29.com
- Company Size
- 501-1,000 Employees
Quick Insights into Refinery29 Product Quality
Refinery29's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers who have used Refinery29's products/services for 1 to 2 Years.
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Ranked Refinery29 Product Quality the Highest
Ranked Refinery29 Product Quality the Lowest
Refinery29 Product Quality Score by Gender
Refinery29's Product Quality score was rated 4 by Female customers on Comparably.
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Female
4/5
Male
N/A
Refinery29 Product Quality Score by Age
Refinery29's Product Quality score was rated 3.8 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
Refinery29 Product Quality Score by Usage
Refinery29's Product Quality score was rated the highest by customers who have used Refinery29's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Refinery29 Product Quality Score by Industry
Refinery29's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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Refinery29 Product Quality vs. Competitors
Compared to its competitors, Refinery29's Product Quality score is rated right above Vox Media, Inc., and is preceded by Playboy.
| COMPANY | Product Quality Score | |
|---|---|---|
| VICE Media | 4.1/5 |
| Thrillist Media Group | 4/5 |
| Playboy | 4/5 |
| Refinery29 | 3.8/5 |
| Vox Media, Inc. | 3.8/5 |
| BuzzFeed | 3.7/5 |
| Mashable | 3.3/5 |
| SheKnows Media | 3/5 |
| Fullscreen, Inc | 2.9/5 |
| BoF | 2.5/5 |
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Refinery29 Pricing
Refinery29 ROI & Value For Money
3.7/5
Refinery29 has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Refinery29 Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry.
Quick Insights into Refinery29 ROI
Refinery29's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers who have used Refinery29's products/services for 1 to 2 Years.
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Ranked Refinery29 ROI the Highest
Ranked Refinery29 ROI the Lowest
Refinery29 ROI Score by Gender
Refinery29's ROI score was rated 4 by Female customers on Comparably.
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Female
4/5
Male
N/A
Refinery29 ROI Score by Age
Refinery29's ROI score was rated 3.9 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
Refinery29 ROI Score by Usage
Refinery29's ROI score was rated the highest by customers who have used Refinery29's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Refinery29 ROI Score by Industry
Refinery29's ROI score was rated 4.6 stars by both Arts and Entertainment and Tech industry customers.
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Refinery29 Pricing vs. Competitors
Compared to its competitors, Refinery29's ROI score is rated right above Fullscreen, Inc, and is preceded by Thrillist Media Group.
| COMPANY | Pricing Score | |
|---|---|---|
| VICE Media | 3.9/5 |
| Vox Media, Inc. | 3.7/5 |
| Thrillist Media Group | 3.7/5 |
| Refinery29 | 3.7/5 |
| Fullscreen, Inc | 3.4/5 |
| BuzzFeed | 3.4/5 |
| Mashable | 3.2/5 |
| Playboy | 3.1/5 |
| BoF | 3/5 |
| SheKnows Media | 2.7/5 |
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Refinery29 Customer Satisfaction (CSAT)
Refinery29 Customer Satisfaction (CSAT) Score
58 / 100
Refinery29 has an overall Customer Satisfaction score of 58 rated by its users and customers.
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Very Satisfied
33%
Satisfied
25%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Refinery29 Customer Satisfaction
Refinery29's Customer Satisfaction score was rated highest by Female customers.
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Ranked Refinery29 Customer Satisfaction the Highest
Refinery29 Customer Satisfaction Score by Gender
Refinery29's Customer Satisfaction score was rated 67 by Female customers on Comparably.
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67 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Refinery29 Customer Satisfaction vs. Competitors
Compared to its competitors, Refinery29's Customer Satisfaction score is rated right above BuzzFeed, and is preceded by Mashable.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Thrillist Media Group | 100% |
| Playboy | 83% |
| VICE Media | 79% |
| Vox Media, Inc. | 74% |
| Mashable | 67% |
| Refinery29 | 58% |
| BuzzFeed | 52% |
| Fullscreen, Inc | 50% |
| SheKnows Media | 50% |
| BoF | 0% |
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Refinery29 Customer Service
3.9/5
Refinery29 has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Refinery29's Customer Service
Address
225 Broadway,
Website
http://www.refinery29.com
Phone Number
(212) 966-3112
Refinery29's Social Links
Quick Insights into Refinery29 Customer Service
Refinery29's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Refinery29's products/services for 1 to 2 Years.
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Ranked Refinery29 Customer Service the Highest
Ranked Refinery29 Customer Service the Lowest
Refinery29 Customer Service Score by Gender
Refinery29's Customer Service score was rated 4.2 by Female customers on Comparably.
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Female
4.2/5
Male
N/A
Refinery29 Customer Service Score by Age
Refinery29's Customer Service score was rated 3.6 stars by customers ages 18-25 on Comparably.
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0
20
40
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80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
Refinery29 Customer Service Score by Usage
Refinery29's Customer Service score was rated the highest by customers who have used Refinery29's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Refinery29 Customer Service Score by Industry
Refinery29's Customer Service score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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Refinery29 Customer Service vs. Competitors
Compared to its competitors, Refinery29's Customer Service score is rated right above VICE Media.
| COMPANY | Customer Service Score | |
|---|---|---|
| Refinery29 | 3.9/5 |
| VICE Media | 3.8/5 |
| Vox Media, Inc. | 3.7/5 |
| Thrillist Media Group | 3.5/5 |
| Fullscreen, Inc | 3.4/5 |
| Mashable | 3.4/5 |
| BuzzFeed | 3.3/5 |
| Playboy | 3.3/5 |
| SheKnows Media | 2.3/5 |
| BoF | N/A |
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Refinery29 as an Employer
3.5/5
Refinery29 has a 3.5/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Refinery29 scored a 28 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of Refinery29 would recommend the brand to a friend. ENPS measures how likely Refinery29 employees would recommend working at Refinery29 to a friend.
Net Promoter Score
28
NPS Score
| 53% | Promoters |
|---|---|
| 22% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
-13
eNPS Score
| 37% | Promoters |
|---|---|
| 13% | Passive |
| 50% | Detractors |
