-14
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Playboy
Marketing or Exec? Claim Your Free Account
About Playboy's Brand
Playboy Enterprises is a media and lifestyle company engaged various licensing operations.
Brand at a Glance
86%
Customer Loyalty
4/5
Product Quality
3.1/5
Pricing
3.3/5
Customer Service
Playboy NPS
Playboy's Net Promoter Score (NPS) is a -14 with 40% Promoters, 6% Passives, and 54% Detractors. Net Promoter Score tracks whether Playboy's customers would recommend using the product based on a scale of -100 to 100.
Playboy Overall NPS
| 40% | Promoters |
|---|---|
| 6% | Passives |
| 54% | Detractors |
Playboy NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 -15 | Nov 2024 | -15 |
Dec 2024 -15 | Dec 2024 | -15 |
Jan 2025 -15 | Jan 2025 | -15 |
Feb 2025 -15 | Feb 2025 | -15 |
Mar 2025 -16 | Mar 2025 | -16 |
Apr 2025 -16 | Apr 2025 | -16 |
May 2025 -14 | May 2025 | -14 |
Jun 2025 -14 | Jun 2025 | -14 |
Aug 2025 -13 | Aug 2025 | -13 |
Sep 2025 -13 | Sep 2025 | -13 |
Dec 2025 -13 | Dec 2025 | -13 |
Jan 2026 -13 | Jan 2026 | -13 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Playboy NPS by Gender
Female customers rated Playboy's NPS 35 points higher than Male customers.
Male
-31
Playboy's NPS was rated -31 by Male customers on Comparably.
32%
Promoters
5%
Passives
63%
Detractors
Female
4
Playboy's NPS was rated 4 by Female customers on Comparably.
52%
Promoters
0%
Passives
48%
Detractors
Playboy NPS by Ethnicity
Playboy's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
Hispanic or Latino -50 | Hispanic or Latino | -50 |
African American/Black -76 | African American/Black | -76 |
Asian or Pacific Islander -37 | Asian or Pacific Islander | -37 |
Other -47 | Other | -47 |
Playboy NPS by Age
Playboy's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
Playboy NPS by Usage
Playboy's NPS was rated the highest by customers who have used Playboy's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -62 | Less than 1 Year | -62 |
1 to 2 Years -40 | 1 to 2 Years | -40 |
2 to 5 Years -16 | 2 to 5 Years | -16 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 31 | Over 10 Years | 31 |
Playboy Customer Reviews
Out of the 14 Playboy customer reviews 11 were positive and 3 were constructive. Playboy customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Playboy Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of Playboy users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Playboy Customer Loyalty Score by Gender
Male customers rated Playboy's Customer Loyalty score 5% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Playboy.
Male
96%
Yes
Female
91%
Yes
Playboy Customer Loyalty Score by Ethnicity
Playboy's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Playboy.
83
out of 100
Caucasian
100
out of 100
Hispanic or Latino
78
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
100
out of 100
Other
Playboy Customer Loyalty Score by Age
Playboy's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Playboy.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 96% | 18-25 | 96% |
26-30 100% | 26-30 | 100% |
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
56-60 70% | 56-60 | 70% |
66+ 82% | 66+ | 82% |
Playboy Customer Loyalty Score by Usage
Playboy's Customer Loyalty score was rated the highest by customers who have used Playboy's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Playboy Customer Loyalty Score by Industry
Playboy's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Playboy Product Quality
4/5
Playboy has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Playboy's overall Product Quality score rated by its users and customers.
Playboy Product Information
Playboy’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Playboy's product the highest. Reviewers from the Aerospace and Aviation industry rated Playboy the lowest at 3.4.
- Website
- http://www.playboy.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Fashion and Beauty
Media
Mobile App
Social
Sports & Entertainment
Quick Insights into Playboy Product Quality
Playboy's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked Playboy's Product Quality.
Ranked Playboy Product Quality the Highest
Ranked Playboy Product Quality the Lowest
Playboy Product Quality Score by Gender
Male customers rated Playboy's Product Quality score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Playboy.
Male
4/5
Female
3.9/5
Playboy Product Quality Score by Ethnicity
Playboy's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Playboy.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4 | Other | 4 |
Playboy Product Quality Score by Age
Playboy's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Playboy.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4 | 26-30 | 4 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.7 | 36-40 | 4.7 |
56-60 2.6 | 56-60 | 2.6 |
66+ 2.5 | 66+ | 2.5 |
Playboy Product Quality Score by Usage
Playboy's Product Quality score was rated the highest by customers who have used Playboy's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Playboy Product Quality Score by Industry
Playboy's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Playboy Pricing
Playboy ROI & Value For Money
3.1/5
Playboy has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Playboy's overall ROI score rated by its users and customers.
Playboy Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Playboy.
Quick Insights into Playboy ROI
Playboy's ROI score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by African American/Black customers.
Sign Up to unlock insights into how customers have ranked Playboy's ROI score.
Ranked Playboy ROI the Highest
Ranked Playboy ROI the Lowest
Playboy ROI Score by Gender
Female customers rated Playboy's ROI score 0.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Playboy.
Male
2.9/5
Female
3.3/5
Playboy ROI Score by Ethnicity
Playboy's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Playboy.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 2.5 | Hispanic or Latino | 2.5 |
African American/Black 1.7 | African American/Black | 1.7 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Other 2.6 | Other | 2.6 |
Playboy ROI Score by Age
Playboy's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Playboy.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 2.4 | 26-30 | 2.4 |
31-35 2.7 | 31-35 | 2.7 |
36-40 4.9 | 36-40 | 4.9 |
56-60 3.3 | 56-60 | 3.3 |
66+ 2.8 | 66+ | 2.8 |
Playboy ROI Score by Usage
Playboy's ROI score was rated the highest by customers who have used Playboy's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Playboy ROI Score by Industry
Playboy's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Playboy Customer Satisfaction (CSAT)
Playboy Customer Satisfaction (CSAT) Score
83 / 100
Playboy has an overall Customer Satisfaction score of 83 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
60%
Satisfied
23%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
1%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Playboy Customer Satisfaction
Playboy's Customer Satisfaction score was rated highest by customers who have used Playboy's products/services for 1 to 2 Years, and rated lowest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked Playboy's Customer Satisfaction.
Ranked Playboy Customer Satisfaction the Highest
Ranked Playboy Customer Satisfaction the Lowest
Playboy Customer Satisfaction Score by Gender
Male customers rated Playboy's Customer Satisfaction score 5 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Playboy.
89 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 2% | |
Very Dissatisfied | 7% |
84 / 100
FemaleVery Satisfied | 63% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 0% | |
Very Dissatisfied | 11% |
Playboy Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Playboy's Customer Satisfaction (CSAT) score was rated 87% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Playboy.
87 / 100
Very Satisfied
67%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
13%
CSAT according to Hispanic or Latino
Playboy's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Playboy.
75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to African American/Black
Playboy's Customer Satisfaction (CSAT) score was rated 88% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Playboy.
88 / 100
Very Satisfied
63%
Satisfied
25%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Playboy's Customer Satisfaction (CSAT) score was rated 82% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Playboy.
82 / 100
Very Satisfied
64%
Satisfied
18%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
9%
CSAT according to Other
Playboy's Customer Satisfaction (CSAT) score was rated 93% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Playboy.
93 / 100
Very Satisfied
67%
Satisfied
26%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
0%
Very Dissatisfied
5%
Playboy Customer Satisfaction Score by Age
Playboy's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Playboy.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 93% | |||||||||||||||
| 26-30 | 93% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 66+ | 40% |
Playboy Customer Satisfaction Score by Usage
Playboy's Customer Satisfaction score was rated the highest by customers who have used Playboy's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Playboy Customer Satisfaction Score by Industry
Playboy's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Fashion and Beauty industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Playboy Customer Satisfaction Score by Industry",
"text": "Playboy's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Fashion and Beauty industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Playboy's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Accounting",
"groupId": 495,
"score": 88,
"stars": 0,
"csatScore": 88,
"text": "Playboy's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 88
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Playboy's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Fashion and Beauty",
"groupId": 497,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Playboy's Customer Satisfaction score is rated by Fashion and Beauty customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Playboy's Customer Satisfaction score is rated by Architecture and Planning customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Playboy's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
}
]
}Playboy Customer Service
3.3/5
Playboy has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Playboy's overall Customer Service score rated by its users and customers.
About Playboy's Customer Service
Address
Beverly Hills, CA
Website
http://www.playboy.com/
Phone Number
312-751-8000
Quick Insights into Playboy Customer Service
Playboy's Customer Service score was rated highest by customers ages 36-40, and rated lowest by African American/Black customers.
Sign Up to unlock insights into how customers have ranked Playboy's Customer Service score.
Ranked Playboy Customer Service the Highest
Ranked Playboy Customer Service the Lowest
Playboy Customer Service Score by Gender
Female customers rated Playboy's Customer Service score 0.3 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Playboy.
Male
3.2/5
Female
3.5/5
Playboy Customer Service Score by Ethnicity
Playboy's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Playboy.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 2 | African American/Black | 2 |
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Other 3.2 | Other | 3.2 |
Playboy Customer Service Score by Age
Playboy's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Playboy.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 3.1 | 26-30 | 3.1 |
31-35 2.8 | 31-35 | 2.8 |
36-40 4.9 | 36-40 | 4.9 |
56-60 3.3 | 56-60 | 3.3 |
66+ 2.8 | 66+ | 2.8 |
Playboy Customer Service Score by Usage
Playboy's Customer Service score was rated the highest by customers who have used Playboy's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Playboy Customer Service Score by Industry
Playboy's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Consumer vs. Employees
Playboy scored a -14 for Net Promoter Score and a -39 for Employee Net Promoter Score. NPS gauges how likely a customer of Playboy would recommend the brand to a friend. ENPS measures how likely Playboy employees would recommend working at Playboy to a friend.
Net Promoter Score
-14
NPS Score
| 40% | Promoters |
|---|---|
| 6% | Passive |
| 54% | Detractors |
Employee Net Promoter Score
-39
eNPS Score
| 27% | Promoters |
|---|---|
| 7% | Passive |
| 66% | Detractors |
