

We help eCommerce merchants create shipping labels ship and fulfill their products no matter where they sell or how they ship. Among its major competitors, ShipStation is ranked in 1st place for NPS while Shippo is 2nd, and ShipBob is 3rd.
ShipStation's Net Promoter Score (NPS) is a 58 with 74% Promoters, 10% Passives, and 16% Detractors. Net Promoter Score tracks whether ShipStation's customers would recommend using the product based on a scale of -100 to 100.
| 74% | Promoters |
|---|---|
| 10% | Passives |
| 16% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 68 | Aug 2020 | 68 |
Oct 2021 66 | Oct 2021 | 66 |
Mar 2022 67 | Mar 2022 | 67 |
May 2023 65 | May 2023 | 65 |
Jun 2023 63 | Jun 2023 | 63 |
Sep 2025 61 | Sep 2025 | 61 |
Oct 2025 59 | Oct 2025 | 59 |
ShipStation is ranked first for NPS among its competitors. Shippo and ShipBob come in second and third, with Roadie coming in at #4.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ShipStation's NPS was rated the highest by customers who have used ShipStation's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 73 | Less than 1 Year | 73 |
1 to 2 Years 58 | 1 to 2 Years | 58 |
Compared to its competitors, ShipStation's NPS is rated right above Shippo.
| COMPANY | NPS Score | |
|---|---|---|
![]() | ShipStation | 58 |
![]() | Shippo | 42 |
![]() | ShipBob | 36 |
![]() | Roadie | -26 |
![]() | Endicia | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of ShipStation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, ShipStation's Customer Loyalty score is rated right above ShipBob, and is preceded by Shippo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Endicia | 100% |
![]() | Shippo | 75% |
![]() | ShipStation | 73% |
![]() | ShipBob | 68% |
![]() | Roadie | 65% |
ShipStation has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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ShipStation serves markets in the United States, Australia, Canada, and United Kingdom. ShipStation supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
ShipStation’s product quality score is a 4.2 out of 5 as rated by its users and customers.
ShipStation's Product Quality score was rated highest by customers who have used ShipStation's products/services for 1 to 2 Years, and rated lowest by customers who have used ShipStation's products/services for 2 to 5 Years.
ShipStation's Product Quality score was rated the highest by customers who have used ShipStation's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Compared to its competitors, ShipStation's Product Quality score is rated right above Shippo.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | ShipStation | 4.2/5 |
![]() | Shippo | 3.9/5 |
![]() | ShipBob | 3.4/5 |
![]() | Roadie | 1.9/5 |
![]() | Endicia | 1.5/5 |
ShipStation has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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ShipStation has a pricing structure that accommodates small, medium, and large businesses. Starting from $9/month, ShipStation uses a subscription model and offers the following: All our plans come with a free all-access 30-day Trial! Try out the app today to see how we can work for you..
Compared to its competitors, ShipStation's ROI score is rated right above Shippo.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | ShipStation | 4.3/5 |
![]() | Shippo | 4.1/5 |
![]() | ShipBob | 3.5/5 |
![]() | Roadie | 2.2/5 |
![]() | Endicia | 1.5/5 |
ShipStation has an overall Customer Satisfaction score of 25 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, ShipStation's Customer Satisfaction score is rated right above Shippo, and is preceded by ShipBob.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | ShipBob | 60% |
![]() | ShipStation | 25% |
![]() | Shippo | 25% |
![]() | Roadie | 20% |
![]() | Endicia | 0% |
ShipStation has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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2815 Exposition Blvd, Austin, TX
http://www.shipstation.com
Compared to its competitors, ShipStation's Customer Service score is rated right above Roadie, and is preceded by Shippo.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | ShipBob | 3.4/5 |
![]() | Shippo | 3.3/5 |
![]() | ShipStation | 2.8/5 |
![]() | Roadie | 1.8/5 |
![]() | Endicia | 1.5/5 |
ShipStation has a 3.5/5 stars for its overall company culture rated by their employees

ShipStation scored a 58 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of ShipStation would recommend the brand to a friend. ENPS measures how likely ShipStation employees would recommend working at ShipStation to a friend.
| 74% | Promoters |
|---|---|
| 10% | Passive |
| 16% | Detractors |
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |