83
NPS
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Beautycounter
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About Beautycounter's Brand
Beautycounter creates safer and effective skin care and cosmetics for women and families. Among its major competitors, Beautycounter is ranked in 1st place for NPS while Nautilus is 2nd, and Beachbody is 3rd.Their current valuation is $250.00M
Brand at a Glance
73%
Customer Loyalty
3.9/5
Product Quality
4.2/5
Pricing
4.1/5
Customer Service
Beautycounter CMO
Beautycounter Ranking
- #1 / 4 of its competitors
Beautycounter NPS
Beautycounter's Net Promoter Score (NPS) is a 83 with 83% Promoters, 17% Passives, and 0% Detractors. Net Promoter Score tracks whether Beautycounter's customers would recommend using the product based on a scale of -100 to 100.
Beautycounter Overall NPS
| 83% | Promoters |
|---|---|
| 17% | Passives |
| 0% | Detractors |
Beautycounter NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2021 100 | Feb 2021 | 100 |
Aug 2022 50 | Aug 2022 | 50 |
Jan 2024 66 | Jan 2024 | 66 |
Aug 2024 75 | Aug 2024 | 75 |
Jan 2025 80 | Jan 2025 | 80 |
Mar 2025 83 | Mar 2025 | 83 |
How Other Brands Compare
Beautycounter is ranked first for NPS among its competitors. Nautilus and Beachbody come in second and third, with OCTANe coming in at #4. Among those competitors, it is the second most valued company behind Nautilus.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Beautycounter NPS vs. Competitors
Compared to its competitors, Beautycounter's NPS is rated right above Nautilus.
| COMPANY | NPS Score | |
|---|---|---|
| Beautycounter | 83 |
 | Nautilus | 17 |
 | Beachbody | 16 |
 | OCTANe | 0 |
 | Stella & Dot | -22 |
Beautycounter Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Beautycounter users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Beautycounter Customer Loyalty vs. Competitors
Compared to its competitors, Beautycounter's Customer Loyalty score is rated right above Nautilus, and is preceded by Beachbody.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| OCTANe | 100% |
| Beachbody | 77% |
| Beautycounter | 73% |
| Nautilus | 68% |
| Stella & Dot | 52% |
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Beautycounter Product Quality
3.9/5
Beautycounter has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Beautycounter Product Information
Beautycounter’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Company Size
- 51-200 Employees
Industry
Tech
Consumer Services
Ecommerce and Marketplaces
Hardware and Devices
Healthcare
Beautycounter Product Quality vs. Competitors
Compared to its competitors, Beautycounter's Product Quality score is rated right above OCTANe, and is preceded by Beachbody.
| COMPANY | Product Quality Score | |
|---|---|---|
| Beachbody | 3.9/5 |
| Beautycounter | 3.9/5 |
| OCTANe | 3.7/5 |
| Stella & Dot | 3.3/5 |
| Nautilus | 3.2/5 |
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Beautycounter Pricing
Beautycounter ROI & Value For Money
4.2/5
Beautycounter has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Beautycounter Pricing vs. Competitors
Compared to its competitors, Beautycounter's ROI score is rated right above OCTANe.
| COMPANY | Pricing Score | |
|---|---|---|
| Beautycounter | 4.2/5 |
| OCTANe | 3.7/5 |
| Beachbody | 3.5/5 |
| Nautilus | 3.1/5 |
| Stella & Dot | 3.1/5 |
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Beautycounter Customer Satisfaction (CSAT)
Beautycounter Customer Satisfaction (CSAT) Score
50 / 100
Beautycounter has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Beautycounter Customer Satisfaction vs. Competitors
Compared to its competitors, Beautycounter's Customer Satisfaction score is rated right above Stella & Dot, and is preceded by Beachbody.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| OCTANe | 100% |
| Beachbody | 63% |
| Beautycounter | 50% |
| Stella & Dot | 40% |
| Nautilus | 33% |
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Beautycounter Customer Service
4.1/5
Beautycounter has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Beautycounter's Customer Service
Address
1727 Berkeley Street, Studio 1, Santa Monica, CA
Website
http://www.beautycounter.com/
Phone Number
310-828-0111
Beautycounter Customer Service vs. Competitors
Compared to its competitors, Beautycounter's Customer Service score is rated right above Beachbody, and is preceded by OCTANe.
| COMPANY | Customer Service Score | |
|---|---|---|
| OCTANe | 4.2/5 |
| Beautycounter | 4.1/5 |
| Beachbody | 3.5/5 |
| Nautilus | 3.2/5 |
| Stella & Dot | 2.9/5 |
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Consumer vs. Employees
Beautycounter scored a 83 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Beautycounter would recommend the brand to a friend. ENPS measures how likely Beautycounter employees would recommend working at Beautycounter to a friend.
Net Promoter Score
83
NPS Score
| 83% | Promoters |
|---|---|
| 17% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
