-22
NPS
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Stella & Dot
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About Stella & Dot's Brand
Stella & Dot is an online social selling company offering collections of fashion jewelry, costume jewelry and accessories. Among its major competitors, Stella & Dot is ranked in 6th place for NPS while Beautycounter is 1st, and Kendra Scott, LLC. is 2nd.
Brand at a Glance
52%
Customer Loyalty
3.3/5
Product Quality
3.1/5
Pricing
2.9/5
Customer Service
Stella & Dot Ranking
- #4 / 4 of its competitors
Stella & Dot NPS
Stella & Dot's Net Promoter Score (NPS) is a -22 with 30% Promoters, 18% Passives, and 52% Detractors. Net Promoter Score tracks whether Stella & Dot's customers would recommend using the product based on a scale of -100 to 100.
Stella & Dot Overall NPS
| 30% | Promoters |
|---|---|
| 18% | Passives |
| 52% | Detractors |
Stella & Dot NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2022 -27 | Feb 2022 | -27 |
Mar 2022 -17 | Mar 2022 | -17 |
Apr 2022 -8 | Apr 2022 | -8 |
Sep 2022 -13 | Sep 2022 | -13 |
Nov 2022 -19 | Nov 2022 | -19 |
Sep 2023 -18 | Sep 2023 | -18 |
Oct 2023 -23 | Oct 2023 | -23 |
Jan 2024 -26 | Jan 2024 | -26 |
Jun 2024 -30 | Jun 2024 | -30 |
Jul 2024 -34 | Jul 2024 | -34 |
Aug 2024 -27 | Aug 2024 | -27 |
Oct 2024 -22 | Oct 2024 | -22 |
How Other Brands Compare
Stella & Dot is ranked #4 for NPS among its competitors. Beautycounter and Kendra Scott, LLC. come in first and second, with Chico's FAS coming in at third.
Stella & Dot |  Kendra Scott, LLC. |  Chico's FAS |  Beautycounter | |
| Global Ranking | #- | #882 | #- | #- |
| NPS | -22 | 42 | 14 | 83 |
| Valuation Updated every 24 hours for public companies | - | - | $389.04M | $250.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Stella & Dot NPS by Gender
Stella & Dot's NPS was rated -20 by Female customers on Comparably.
Female
-20
Stella & Dot's NPS was rated -20 by Female customers on Comparably.
30%
Promoters
20%
Passives
50%
Detractors
Male
N/A
Stella & Dot's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Stella & Dot NPS by Ethnicity
Stella & Dot's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Other -100 | Other | -100 |
Stella & Dot NPS by Age
Stella & Dot's NPS was rated 34 points by customers ages 36-40 on Comparably.
Stella & Dot NPS by Usage
Stella & Dot's NPS was rated the highest by customers who have used Stella & Dot's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -67 | 2 to 5 Years | -67 |
5 to 10 Years -50 | 5 to 10 Years | -50 |
Stella & Dot NPS vs. Competitors
Compared to its competitors, Stella & Dot's NPS is rated right below Younique.
| COMPANY | NPS Score | |
|---|---|---|
| Beautycounter | 83 |
| Kendra Scott, LLC. | 42 |
| Chico's FAS | 14 |
 | Chloe + Isabel | 0 |
 | alex+von | N/A |
 | Younique | -3 |
| Stella & Dot | -22 |
Stella & Dot Customer Reviews
Out of the 3 Stella & Dot customer reviews 1 was positive and 2 were constructive. Stella & Dot customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Stella & Dot Customer Loyalty
52%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
52% of Stella & Dot users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Stella & Dot Customer Loyalty Score by Gender
Stella & Dot's Customer Loyalty score was rated 64 by Female customers on Comparably.
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Female
64%
Yes
Male
N/A
Yes
Stella & Dot Customer Loyalty Score by Ethnicity
Stella & Dot's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Stella & Dot.
82
out of 100
Caucasian
40
out of 100
Other
Stella & Dot Customer Loyalty Score by Age
Stella & Dot's Customer Loyalty score was rated 70% by customers ages 36-40 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 70% | 36-40 | 70% |
Stella & Dot Customer Loyalty Score by Usage
Stella & Dot's Customer Loyalty score was rated the highest by customers who have used Stella & Dot's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Stella & Dot Customer Loyalty vs. Competitors
Compared to its competitors, Stella & Dot's Customer Loyalty score is rated right above alex+von, and is preceded by Younique.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Chloe + Isabel | 100% |
| Kendra Scott, LLC. | 81% |
| Beautycounter | 73% |
| Chico's FAS | 72% |
| Younique | 69% |
| Stella & Dot | 52% |
| alex+von | N/A |
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Stella & Dot Product Quality
3.3/5
Stella & Dot has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Stella & Dot Product Information
Stella & Dot’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- http://www.stelladot.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Hardware and Devices
Marketplaces
Quick Insights into Stella & Dot Product Quality
Stella & Dot's Product Quality score was rated highest by Caucasian customers, and rated lowest by Other customers.
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Ranked Stella & Dot Product Quality the Highest
Ranked Stella & Dot Product Quality the Lowest
Stella & Dot Product Quality Score by Gender
Stella & Dot's Product Quality score was rated 3.7 by Female customers on Comparably.
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Female
3.7/5
Male
N/A
Stella & Dot Product Quality Score by Ethnicity
Stella & Dot's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Stella & Dot.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
Other 1.5 | Other | 1.5 |
Stella & Dot Product Quality Score by Age
Stella & Dot's Product Quality score was rated 3.5 stars by customers ages 36-40 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.5 | 36-40 | 3.5 |
Stella & Dot Product Quality Score by Usage
Stella & Dot's Product Quality score was rated the highest by customers who have used Stella & Dot's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Stella & Dot Product Quality vs. Competitors
Compared to its competitors, Stella & Dot's Product Quality score is rated right above alex+von, and is preceded by Chico's FAS.
| COMPANY | Product Quality Score | |
|---|---|---|
| Kendra Scott, LLC. | 4.1/5 |
| Beautycounter | 3.9/5 |
| Chloe + Isabel | 3.7/5 |
| Younique | 3.7/5 |
| Chico's FAS | 3.5/5 |
| Stella & Dot | 3.3/5 |
| alex+von | N/A |
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Stella & Dot Pricing
Stella & Dot ROI & Value For Money
3.1/5
Stella & Dot has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Quick Insights into Stella & Dot ROI
Stella & Dot's ROI score was rated highest by Caucasian customers, and rated lowest by Other customers.
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Ranked Stella & Dot ROI the Highest
Ranked Stella & Dot ROI the Lowest
Stella & Dot ROI Score by Gender
Stella & Dot's ROI score was rated 3.2 by Female customers on Comparably.
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Female
3.2/5
Male
N/A
Stella & Dot ROI Score by Ethnicity
Stella & Dot's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Stella & Dot.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Other 1.5 | Other | 1.5 |
Stella & Dot ROI Score by Age
Stella & Dot's ROI score was rated 3.5 stars by customers ages 36-40 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.5 | 36-40 | 3.5 |
Stella & Dot ROI Score by Usage
Stella & Dot's ROI score was rated the highest by customers who have used Stella & Dot's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Stella & Dot Pricing vs. Competitors
Compared to its competitors, Stella & Dot's ROI score is rated right above Younique, and is preceded by Chico's FAS.
| COMPANY | Pricing Score | |
|---|---|---|
| Chloe + Isabel | 4.5/5 |
| Beautycounter | 4.2/5 |
| Kendra Scott, LLC. | 3.9/5 |
| Chico's FAS | 3.5/5 |
| Stella & Dot | 3.1/5 |
| Younique | 2.8/5 |
| alex+von | N/A |
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Stella & Dot Customer Satisfaction (CSAT)
Stella & Dot Customer Satisfaction (CSAT) Score
40 / 100
Stella & Dot has an overall Customer Satisfaction score of 40 rated by its users and customers.
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Very Satisfied
27%
Satisfied
13%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
13%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Stella & Dot Customer Satisfaction
Stella & Dot's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Stella & Dot Customer Satisfaction the Highest
Stella & Dot Customer Satisfaction Score by Gender
Stella & Dot's Customer Satisfaction score was rated 50 by Female customers on Comparably.
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50 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 16% | |
Very Dissatisfied | 17% |
Stella & Dot Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Stella & Dot's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
0%
Stella & Dot Customer Satisfaction Score by Usage
Stella & Dot's Customer Satisfaction score was rated 33 points by customers who have used Stella & Dot's products/services for 5 to 10 Years.
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Stella & Dot Customer Satisfaction vs. Competitors
Compared to its competitors, Stella & Dot's Customer Satisfaction score is rated right above alex+von, and is preceded by Younique.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Chloe + Isabel | 100% |
| Kendra Scott, LLC. | 72% |
| Chico's FAS | 67% |
| Beautycounter | 50% |
| Younique | 50% |
| Stella & Dot | 40% |
| alex+von | 0% |
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Stella & Dot Customer Service
2.9/5
Stella & Dot has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Stella & Dot's Customer Service
Address
1000 Cherry St, Suite 300, San Bruno, CA
Website
http://www.stelladot.com
Phone Number
650-697-7284
Quick Insights into Stella & Dot Customer Service
Stella & Dot's Customer Service score was rated highest by customers ages 36-40, and rated lowest by Other customers.
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Ranked Stella & Dot Customer Service the Highest
Ranked Stella & Dot Customer Service the Lowest
Stella & Dot Customer Service Score by Gender
Stella & Dot's Customer Service score was rated 2.9 by Female customers on Comparably.
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Female
2.9/5
Male
N/A
Stella & Dot Customer Service Score by Ethnicity
Stella & Dot's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Other 1.6 | Other | 1.6 |
Stella & Dot Customer Service Score by Age
Stella & Dot's Customer Service score was rated 3.5 stars by customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 3.5 | 36-40 | 3.5 |
Stella & Dot Customer Service Score by Usage
Stella & Dot's Customer Service score was rated the highest by customers who have used Stella & Dot's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Stella & Dot Customer Service vs. Competitors
Compared to its competitors, Stella & Dot's Customer Service score is rated right above alex+von, and is preceded by Younique.
| COMPANY | Customer Service Score | |
|---|---|---|
| Chloe + Isabel | 4.5/5 |
| Beautycounter | 4.1/5 |
| Kendra Scott, LLC. | 4/5 |
| Chico's FAS | 3.4/5 |
| Younique | 3.2/5 |
| Stella & Dot | 2.9/5 |
| alex+von | N/A |
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Stella & Dot as an Employer
2.2/5
Stella & Dot has a 2.2/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Stella & Dot scored a -22 for Net Promoter Score and a -60 for Employee Net Promoter Score. NPS gauges how likely a customer of Stella & Dot would recommend the brand to a friend. ENPS measures how likely Stella & Dot employees would recommend working at Stella & Dot to a friend.
Net Promoter Score
-22
NPS Score
| 30% | Promoters |
|---|---|
| 18% | Passive |
| 52% | Detractors |
Employee Net Promoter Score
-60
eNPS Score
| 13% | Promoters |
|---|---|
| 14% | Passive |
| 73% | Detractors |
