-3
NPS
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Younique
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About Younique's Brand
Among its major competitors, Younique is ranked in 2nd place for NPS while Revlon is 1st, and Birchbox is 3rd.
Brand at a Glance
69%
Customer Loyalty
3.7/5
Product Quality
2.8/5
Pricing
3.2/5
Customer Service
Younique Ranking
- #2 / 4 of its competitors
Younique NPS
Younique's Net Promoter Score (NPS) is a -3 with 43% Promoters, 11% Passives, and 46% Detractors. Net Promoter Score tracks whether Younique's customers would recommend using the product based on a scale of -100 to 100.
Younique Overall NPS
| 43% | Promoters |
|---|---|
| 11% | Passives |
| 46% | Detractors |
Younique NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2022 13 | Jul 2022 | 13 |
Aug 2022 12 | Aug 2022 | 12 |
Sep 2022 8 | Sep 2022 | 8 |
Jan 2023 10 | Jan 2023 | 10 |
Feb 2023 14 | Feb 2023 | 14 |
Jun 2023 9 | Jun 2023 | 9 |
Aug 2023 7 | Aug 2023 | 7 |
Sep 2023 3 | Sep 2023 | 3 |
Nov 2023 -1 | Nov 2023 | -1 |
Dec 2023 0 | Dec 2023 | 0 |
Feb 2024 -3 | Feb 2024 | -3 |
Jan 2025 -4 | Jan 2025 | -4 |
How Other Brands Compare
Younique is ranked second for NPS among its competitors. Revlon and Birchbox come in first and third, with Stella & Dot coming in at #4.
Younique |  Revlon |  Birchbox |  Stella & Dot | |
| Global Ranking | #- | #427 | #- | #- |
| NPS | -3 | 18 | -22 | -22 |
| Valuation Updated every 24 hours for public companies | - | $652.33M | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Younique NPS by Gender
Younique's NPS was rated -1 by Female customers on Comparably.
Female
-1
Younique's NPS was rated -1 by Female customers on Comparably.
35%
Promoters
29%
Passives
36%
Detractors
Male
N/A
Younique's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Younique NPS by Ethnicity
Younique's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Younique NPS by Usage
Younique's NPS was rated 29 points by customers who have used Younique's products/services for 2 to 5 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 29 | 2 to 5 Years | 29 |
Younique NPS vs. Competitors
Compared to its competitors, Younique's NPS is rated right above Birchbox, and is preceded by Beautylish.
| COMPANY | NPS Score | |
|---|---|---|
| Revlon | 18 |
 | Beautylish | N/A |
| Younique | -3 |
| Birchbox | -22 |
| Stella & Dot | -22 |
 | DermStore | -100 |
Younique Customer Reviews
Out of the 5 Younique customer reviews 4 were positive and 1 was constructive. Younique customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Younique Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Younique users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Younique Customer Loyalty Score by Gender
Younique's Customer Loyalty score was rated 68 by Female customers on Comparably.
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Female
68%
Yes
Male
N/A
Yes
Younique Customer Loyalty Score by Ethnicity
Younique's Customer Loyalty score was rated 73% by Caucasian customers on Comparably.
% who answered "Yes"
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73
out of 100
Caucasian
Younique Customer Loyalty Score by Usage
Younique's Customer Loyalty score was rated 74% by customers who have used Younique's products/services for 2 to 5 Years.
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Younique Customer Loyalty vs. Competitors
Compared to its competitors, Younique's Customer Loyalty score is rated right above Revlon, and is preceded by DermStore.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| DermStore | 100% |
| Younique | 69% |
| Revlon | 67% |
| Stella & Dot | 52% |
| Birchbox | 51% |
| Beautylish | N/A |
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Younique Product Quality
3.7/5
Younique has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Younique Product Information
Younique’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Company Size
- 11-50 Employees
Industry
Tech
Fashion and Beauty
Quick Insights into Younique Product Quality
Younique's Product Quality score was rated highest by customers who have used Younique's products/services for 2 to 5 Years.
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Ranked Younique Product Quality the Highest
Younique Product Quality Score by Gender
Younique's Product Quality score was rated 4.2 by Female customers on Comparably.
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Female
4.2/5
Male
N/A
Younique Product Quality Score by Ethnicity
Younique's Product Quality score was rated 4.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Younique.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Younique Product Quality Score by Usage
Younique's Product Quality score was rated 4.3 stars by customers who have used Younique's products/services for 2 to 5 Years.
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Younique Product Quality vs. Competitors
Compared to its competitors, Younique's Product Quality score is rated right above Stella & Dot, and is preceded by Revlon.
| COMPANY | Product Quality Score | |
|---|---|---|
| Revlon | 3.9/5 |
| Younique | 3.7/5 |
| Stella & Dot | 3.3/5 |
| Birchbox | 3.1/5 |
| DermStore | 1.5/5 |
| Beautylish | N/A |
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Younique Pricing
Younique ROI & Value For Money
2.8/5
Younique has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Quick Insights into Younique ROI
Younique's ROI score was rated highest by Female customers.
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Ranked Younique ROI the Highest
Younique ROI Score by Gender
Younique's ROI score was rated 3.1 by Female customers on Comparably.
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Female
3.1/5
Male
N/A
Younique ROI Score by Ethnicity
Younique's ROI score was rated 2.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Younique.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Younique ROI Score by Usage
Younique's ROI score was rated 2.8 stars by customers who have used Younique's products/services for 2 to 5 Years.
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Younique Pricing vs. Competitors
Compared to its competitors, Younique's ROI score is rated right above Birchbox, and is preceded by Stella & Dot.
| COMPANY | Pricing Score | |
|---|---|---|
| Revlon | 3.9/5 |
| Stella & Dot | 3.1/5 |
| Younique | 2.8/5 |
| Birchbox | 2.7/5 |
| DermStore | 2.5/5 |
| Beautylish | N/A |
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Younique Customer Satisfaction (CSAT)
Younique Customer Satisfaction (CSAT) Score
50 / 100
Younique has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
9%
Very Dissatisfied
18%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Younique Customer Satisfaction
Younique's Customer Satisfaction score was rated highest by Female customers.
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Ranked Younique Customer Satisfaction the Highest
Younique Customer Satisfaction Score by Gender
Younique's Customer Satisfaction score was rated 45 by Female customers on Comparably.
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45 / 100
FemaleVery Satisfied | 45% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 37% | |
Dissatisfied | 9% | |
Very Dissatisfied | 9% |
Younique Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Younique's Customer Satisfaction (CSAT) score was rated 44% according to Caucasian users and customers.
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44 / 100
Very Satisfied
44%
Satisfied
0%
Neither Satisfied nor Dissatisfied
34%
Dissatisfied
11%
Very Dissatisfied
11%
Younique Customer Satisfaction vs. Competitors
Compared to its competitors, Younique's Customer Satisfaction score is rated right above Birchbox, and is preceded by Revlon.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Revlon | 80% |
| Younique | 50% |
| Birchbox | 50% |
| Stella & Dot | 40% |
| DermStore | 0% |
| Beautylish | 0% |
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Younique Customer Service
3.2/5
Younique has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Younique's Customer Service
Address
Lehi, UT United States of America
Website
https://www.youniqueproducts.com
Quick Insights into Younique Customer Service
Younique's Customer Service score was rated highest by customers who have used Younique's products/services for 2 to 5 Years.
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Ranked Younique Customer Service the Highest
Younique Customer Service Score by Gender
Younique's Customer Service score was rated 3.7 by Female customers on Comparably.
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Female
3.7/5
Male
N/A
Younique Customer Service Score by Ethnicity
Younique's Customer Service score was rated 3.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Younique.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Younique Customer Service Score by Usage
Younique's Customer Service score was rated 3.8 stars by customers who have used Younique's products/services for 2 to 5 Years.
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Younique Customer Service vs. Competitors
Compared to its competitors, Younique's Customer Service score is rated right above Stella & Dot, and is preceded by Revlon.
| COMPANY | Customer Service Score | |
|---|---|---|
| Revlon | 3.9/5 |
| Younique | 3.2/5 |
| Stella & Dot | 2.9/5 |
| Birchbox | 2.7/5 |
| DermStore | 1.5/5 |
| Beautylish | N/A |
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Younique as an Employer
3.5/5
Younique has a 3.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Younique scored a -3 for Net Promoter Score and a 32 for Employee Net Promoter Score. NPS gauges how likely a customer of Younique would recommend the brand to a friend. ENPS measures how likely Younique employees would recommend working at Younique to a friend.
Net Promoter Score
-3
NPS Score
| 43% | Promoters |
|---|---|
| 11% | Passive |
| 46% | Detractors |
Employee Net Promoter Score
32
eNPS Score
| 62% | Promoters |
|---|---|
| 8% | Passive |
| 30% | Detractors |
