-72
NPS
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IT Cosmetics
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About IT Cosmetics' Brand
IT Cosmetics is a U.S. maker of beauty products for women. Among its major competitors, IT Cosmetics is ranked in 3rd place for NPS while NYX is 1st, and Urban Decay Cosmetics is 2nd.
Brand at a Glance
68%
Customer Loyalty
3.1/5
Product Quality
2.6/5
Pricing
2/5
Customer Service
IT Cosmetics Ranking
- #3 / 4 of its competitors
IT Cosmetics NPS
IT Cosmetics's Net Promoter Score (NPS) is a -72 with 14% Promoters, 0% Passives, and 86% Detractors. Net Promoter Score tracks whether IT Cosmetics's customers would recommend using the product based on a scale of -100 to 100.
IT Cosmetics Overall NPS
| 14% | Promoters |
|---|---|
| 0% | Passives |
| 86% | Detractors |
IT Cosmetics NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2021 -100 | Jan 2021 | -100 |
Nov 2021 -100 | Nov 2021 | -100 |
Jan 2022 -100 | Jan 2022 | -100 |
Feb 2022 -100 | Feb 2022 | -100 |
Aug 2022 -100 | Aug 2022 | -100 |
Feb 2024 -71 | Feb 2024 | -71 |
How Other Brands Compare
IT Cosmetics is ranked third for NPS among its competitors. NYX and Urban Decay Cosmetics come in first and second, with Make Amazing coming in at #4.
IT Cosmetics |  Urban Decay Cosmetics |  NYX |  Make Amazing | |
| Global Ranking | #- | #710 | #892 | #- |
| NPS | -72 | 37 | 48 | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
IT Cosmetics NPS vs. Competitors
Compared to its competitors, IT Cosmetics's NPS is rated right below Urban Decay Cosmetics.
| COMPANY | NPS Score | |
|---|---|---|
| NYX | 48 |
| Urban Decay Cosmetics | 37 |
| IT Cosmetics | -72 |
IT Cosmetics Customer Reviews
Out of the 2 IT Cosmetics customer reviews 0 were positive and 2 were constructive. IT Cosmetics customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
IT Cosmetics Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of IT Cosmetics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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IT Cosmetics Customer Loyalty vs. Competitors
Compared to its competitors, IT Cosmetics's Customer Loyalty score is rated right below NYX.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Urban Decay Cosmetics | 90% |
| NYX | 81% |
| IT Cosmetics | 68% |
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IT Cosmetics Product Quality
3.1/5
IT Cosmetics has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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IT Cosmetics Product Information
IT Cosmetics’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Website
- http://www.itcosmetics.com/
- Company Size
- 51-200 Employees
Industry
Tech
Consumer Services
Hardware and Devices
IT Cosmetics Product Quality vs. Competitors
Compared to its competitors, IT Cosmetics's Product Quality score is rated right below Urban Decay Cosmetics.
| COMPANY | Product Quality Score | |
|---|---|---|
| NYX | 4.1/5 |
| Urban Decay Cosmetics | 3.9/5 |
| IT Cosmetics | 3.1/5 |
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IT Cosmetics Pricing
IT Cosmetics ROI & Value For Money
2.6/5
IT Cosmetics has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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IT Cosmetics Pricing vs. Competitors
Compared to its competitors, IT Cosmetics's ROI score is rated right below Urban Decay Cosmetics.
| COMPANY | Pricing Score | |
|---|---|---|
| NYX | 3.8/5 |
| Urban Decay Cosmetics | 3.7/5 |
| IT Cosmetics | 2.6/5 |
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IT Cosmetics Customer Satisfaction (CSAT)
IT Cosmetics Customer Satisfaction (CSAT) Score
20 / 100
IT Cosmetics has an overall Customer Satisfaction score of 20 rated by its users and customers.
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Very Satisfied
0%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
60%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
IT Cosmetics Customer Satisfaction vs. Competitors
Compared to its competitors, IT Cosmetics's Customer Satisfaction score is rated right below Urban Decay Cosmetics.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| NYX | 92% |
| Urban Decay Cosmetics | 63% |
| IT Cosmetics | 20% |
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IT Cosmetics Customer Service
2/5
IT Cosmetics has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
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About IT Cosmetics's Customer Service
Address
924 Bergen Avenue, PMB 173, Jersey City, NJ 07306
Website
http://www.itcosmetics.com/
Phone Number
12014925141
IT Cosmetics Customer Service vs. Competitors
Compared to its competitors, IT Cosmetics's Customer Service score is rated right below Urban Decay Cosmetics.
| COMPANY | Customer Service Score | |
|---|---|---|
| NYX | 4/5 |
| Urban Decay Cosmetics | 3.5/5 |
| IT Cosmetics | 2/5 |
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Consumer vs. Employees
IT Cosmetics scored a -72 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of IT Cosmetics would recommend the brand to a friend. ENPS measures how likely IT Cosmetics employees would recommend working at IT Cosmetics to a friend.
Net Promoter Score
-72
NPS Score
| 14% | Promoters |
|---|---|
| 0% | Passive |
| 86% | Detractors |
Employee Net Promoter Score
-100
eNPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
