NYX Cosmetics NPS & Customer Reviews

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NYX Cosmetics

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NYX Cosmetics

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About NYX Cosmetics' Brand

Permanent collection of special-occasion makeup Among its major competitors, NYX Cosmetics is ranked in 3rd place for NPS while Oriflame Cosmetics is 1st, and Too Faced Cosmetics is 2nd.

Brand at a Glance

80%

Customer Loyalty

4.1/5

Product Quality

3.8/5

Pricing

3.9/5

Customer Service

NYX Cosmetics Ranking

^#3 / 4 of its competitors

NYX Cosmetics NPS

NYX Cosmetics's Net Promoter Score (NPS) is a 45 with 66% Promoters, 13% Passives, and 21% Detractors. Net Promoter Score tracks whether NYX Cosmetics's customers would recommend using the product based on a scale of -100 to 100.

NYX Cosmetics Overall NPS

NPS

66%	Promoters
13%	Passives
21%	Detractors

NYX Cosmetics NPS Trend

-100

-50

100

Summary	Date	Score
Aug 2023 45	Aug 2023	45
Sep 2023 46	Sep 2023	46
Oct 2023 51	Oct 2023	51
Nov 2023 52	Nov 2023	52
Dec 2023 54	Dec 2023	54
Feb 2024 53	Feb 2024	53
Mar 2024 51	Mar 2024	51
Jul 2024 50	Jul 2024	50
Sep 2024 46	Sep 2024	46
Feb 2025 44	Feb 2025	44
Mar 2025 44	Mar 2025	44
Oct 2025 45	Oct 2025	45

How Other Brands Compare

NYX Cosmetics is ranked third for NPS among its competitors. Oriflame Cosmetics and Too Faced Cosmetics come in first and second, with Urban Decay Cosmetics coming in at #4.

	NYX Cosmetics	Urban Decay Cosmetics	Oriflame Cosmetics	Too Faced Cosmetics
Global Ranking	#-	#710	#-	#-
NPS	45	37	50	50

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

NYX Cosmetics NPS by Gender

NYX Cosmetics's NPS was rated 18 by Female customers on Comparably.

Female

NYX Cosmetics's NPS was rated 18 by Female customers on Comparably.

47%

Promoters

24%

Passives

29%

Detractors

Male

N/A

NYX Cosmetics's NPS is not yet rated by Male customers.

Promoters

Passives

Detractors

NYX Cosmetics NPS by Ethnicity

NYX Cosmetics's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Hispanic or Latino 20	Hispanic or Latino	20
Other -20	Other	-20

NYX Cosmetics NPS by Age

NYX Cosmetics's NPS was rated 47 points by customers ages 18-25 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

18-25

60%

27%

13%

NYX Cosmetics NPS by Usage

NYX Cosmetics's NPS was rated the highest by customers who have used NYX Cosmetics's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
1 to 2 Years -40	1 to 2 Years	-40
2 to 5 Years 40	2 to 5 Years	40

NYX Cosmetics NPS vs. Competitors

Compared to its competitors, NYX Cosmetics's NPS is rated right above Urban Decay Cosmetics, and is preceded by Too Faced Cosmetics.

COMPANY		NPS Score
	Oriflame Cosmetics	50
	Too Faced Cosmetics	50
	NYX Cosmetics	45
	Urban Decay Cosmetics	37
	Proactiv Solutions	N/A

NYX Cosmetics Customer Reviews

Out of the 4 NYX Cosmetics customer reviews 2 were positive and 2 were constructive. NYX Cosmetics customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

NYX Cosmetics Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of NYX Cosmetics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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80%

20%

NYX Cosmetics Customer Loyalty Score by Gender

NYX Cosmetics's Customer Loyalty score was rated 84 by Female customers on Comparably.

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Female

84%

Yes

Male

N/A

Yes

NYX Cosmetics Customer Loyalty Score by Ethnicity

NYX Cosmetics's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

% who answered "Yes"

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100

out of 100

Hispanic or Latino

out of 100

Other

NYX Cosmetics Customer Loyalty Score by Age

NYX Cosmetics's Customer Loyalty score was rated 88% by customers ages 18-25 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 88%	18-25	88%

NYX Cosmetics Customer Loyalty Score by Usage

NYX Cosmetics's Customer Loyalty score was rated 82% by customers who have used NYX Cosmetics's products/services for 1 to 2 Years, and by customers with 2 to 5 Years of usage.

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1 to 2 Years	82%
2 to 5 Years	82%

NYX Cosmetics Customer Loyalty Score by Industry

NYX Cosmetics's Customer Loyalty score was rated 82% by Tech industry customers.

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Tech	82%

NYX Cosmetics Customer Loyalty vs. Competitors

Compared to its competitors, NYX Cosmetics's Customer Loyalty score is rated right above Proactiv Solutions, and is preceded by Oriflame Cosmetics.

COMPANY		Customer Loyalty Score
	Too Faced Cosmetics	100%
	Urban Decay Cosmetics	90%
	Oriflame Cosmetics	81%
	NYX Cosmetics	80%
	Proactiv Solutions	N/A

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NYX Cosmetics Product Quality

4.1/5

NYX Cosmetics has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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NYX Cosmetics Product Information

NYX Cosmetics’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated NYX Cosmetics's product the highest.

Website: http://www.nyxcosmetics.com/

Company Size: 51-200 Employees

Industry

Tech

Consumer Services

Hardware and Devices

Quick Insights into NYX Cosmetics Product Quality

NYX Cosmetics's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by Other customers.

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Ranked NYX Cosmetics Product Quality the Highest

Hispanic or Latino	4.8
18-25	4.3
1 to 2 Years	4.1

Ranked NYX Cosmetics Product Quality the Lowest

2 to 5 Years	3.8
Other	3.2

NYX Cosmetics Product Quality Score by Gender

NYX Cosmetics's Product Quality score was rated 3.9 by Female customers on Comparably.

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Female

3.9/5

Male

N/A

NYX Cosmetics Product Quality Score by Ethnicity

NYX Cosmetics's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Hispanic or Latino 4.8	Hispanic or Latino	4.8
Other 3.2	Other	3.2

NYX Cosmetics Product Quality Score by Age

NYX Cosmetics's Product Quality score was rated 4.3 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 4.3	18-25	4.3

NYX Cosmetics Product Quality Score by Usage

NYX Cosmetics's Product Quality score was rated the highest by customers who have used NYX Cosmetics's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years	4.1
2 to 5 Years	3.8

NYX Cosmetics Product Quality Score by Industry

NYX Cosmetics's Product Quality score was rated 3.7 stars by Tech industry customers.

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Tech	3.7

NYX Cosmetics Product Quality vs. Competitors

Compared to its competitors, NYX Cosmetics's Product Quality score is rated right above Urban Decay Cosmetics, and is preceded by Oriflame Cosmetics.

COMPANY		Product Quality Score
	Too Faced Cosmetics	4.5/5
	Oriflame Cosmetics	4.3/5
	NYX Cosmetics	4.1/5
	Urban Decay Cosmetics	3.9/5
	Proactiv Solutions	N/A

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NYX Cosmetics Pricing

NYX Cosmetics ROI & Value For Money

3.8/5

NYX Cosmetics has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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NYX Cosmetics Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into NYX Cosmetics ROI

NYX Cosmetics's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by Other customers.

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Ranked NYX Cosmetics ROI the Highest

Hispanic or Latino	4.6
1 to 2 Years	4.4
18-25	4

Ranked NYX Cosmetics ROI the Lowest

2 to 5 Years	3.6
Other	3

NYX Cosmetics ROI Score by Gender

NYX Cosmetics's ROI score was rated 3.6 by Female customers on Comparably.

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Female

3.6/5

Male

N/A

NYX Cosmetics ROI Score by Ethnicity

NYX Cosmetics's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Hispanic or Latino 4.6	Hispanic or Latino	4.6
Other 3	Other	3

NYX Cosmetics ROI Score by Age

NYX Cosmetics's ROI score was rated 4 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 4	18-25	4

NYX Cosmetics ROI Score by Usage

NYX Cosmetics's ROI score was rated the highest by customers who have used NYX Cosmetics's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years	4.4
2 to 5 Years	3.6

NYX Cosmetics ROI Score by Industry

NYX Cosmetics's ROI score was rated 3.7 stars by Tech industry customers.

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Tech	3.7

NYX Cosmetics Pricing vs. Competitors

Compared to its competitors, NYX Cosmetics's ROI score is rated right above Urban Decay Cosmetics, and is preceded by Oriflame Cosmetics.

COMPANY		Pricing Score
	Too Faced Cosmetics	5/5
	Oriflame Cosmetics	4.2/5
	NYX Cosmetics	3.8/5
	Urban Decay Cosmetics	3.7/5
	Proactiv Solutions	N/A

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NYX Cosmetics Customer Satisfaction (CSAT)

NYX Cosmetics Customer Satisfaction (CSAT) Score

86 / 100

NYX Cosmetics has an overall Customer Satisfaction score of 86 rated by its users and customers.

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Very Satisfied	41%
Satisfied	45%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	2%
Very Dissatisfied	7%

Very Satisfied

41%

Satisfied

45%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into NYX Cosmetics Customer Satisfaction

NYX Cosmetics's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Other customers.

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Ranked NYX Cosmetics Customer Satisfaction the Highest

18-25	93%
1 to 2 Years	80%
Hispanic or Latino	80%

Ranked NYX Cosmetics Customer Satisfaction the Lowest

2 to 5 Years	78%
Other	60%

NYX Cosmetics Customer Satisfaction Score by Gender

NYX Cosmetics's Customer Satisfaction score was rated 75 by Female customers on Comparably.

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75 / 100

Female

	Very Satisfied	31%
	Satisfied	44%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	0%
	Very Dissatisfied	19%

NYX Cosmetics Customer Satisfaction Score by Ethnicity

Hispanic or Latino
80%
Other
60%

CSAT according to Hispanic or Latino

NYX Cosmetics' Customer Satisfaction (CSAT) score was rated 80% according to Hispanic or Latino users and customers.

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80 / 100

Very Satisfied	60%
Satisfied	20%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	20%

Very Satisfied

60%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

20%

CSAT according to Other

NYX Cosmetics' Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.

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60 / 100

Very Satisfied	20%
Satisfied	40%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	0%
Very Dissatisfied	20%

Very Satisfied

20%

Satisfied

40%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

20%

NYX Cosmetics Customer Satisfaction Score by Age

NYX Cosmetics's Customer Satisfaction score was rated 93 points by customers ages 18-25 on Comparably.

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100

Breakdown

Age

Score

18-25

93%

NYX Cosmetics Customer Satisfaction Score by Usage

NYX Cosmetics's Customer Satisfaction score was rated the highest by customers who have used NYX Cosmetics's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years	80
2 to 5 Years	78

NYX Cosmetics Customer Satisfaction Score by Industry

NYX Cosmetics's Customer Satisfaction score was rated 80 points by Tech industry customers.

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			"label": "Tech",
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Tech	80

NYX Cosmetics Customer Satisfaction vs. Competitors

Compared to its competitors, NYX Cosmetics's Customer Satisfaction score is rated right above Urban Decay Cosmetics, and is preceded by Oriflame Cosmetics.

COMPANY		Customer Satisfaction (CSAT) Score
	Oriflame Cosmetics	92%
	NYX Cosmetics	86%
	Urban Decay Cosmetics	63%
	Too Faced Cosmetics	0%
	Proactiv Solutions	0%

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NYX Cosmetics Customer Service

3.9/5

NYX Cosmetics has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About NYX Cosmetics's Customer Service

Address

2230 S. Tubeway Ave., El Segundo, CA

Website

http://www.nyxcosmetics.com/

Phone Number

323-869-9420

Quick Insights into NYX Cosmetics Customer Service

NYX Cosmetics's Customer Service score was rated highest by customers who have used NYX Cosmetics's products/services for 1 to 2 Years, and rated lowest by Other customers.

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Ranked NYX Cosmetics Customer Service the Highest

1 to 2 Years	4.3
18-25	4
Hispanic or Latino	4

Ranked NYX Cosmetics Customer Service the Lowest

2 to 5 Years	3.4
Other	3.1

NYX Cosmetics Customer Service Score by Gender

NYX Cosmetics's Customer Service score was rated 3.4 by Female customers on Comparably.

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Female

3.4/5

Male

N/A

NYX Cosmetics Customer Service Score by Ethnicity

NYX Cosmetics's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Hispanic or Latino 4	Hispanic or Latino	4
Other 3.1	Other	3.1

NYX Cosmetics Customer Service Score by Age

NYX Cosmetics's Customer Service score was rated 4 stars by customers ages 18-25 on Comparably.

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100

Summary	Age	Customer Service Score
18-25 4	18-25	4

NYX Cosmetics Customer Service Score by Usage

NYX Cosmetics's Customer Service score was rated the highest by customers who have used NYX Cosmetics's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years	4.3
2 to 5 Years	3.4

NYX Cosmetics Customer Service Score by Industry

NYX Cosmetics's Customer Service score was rated 3.7 stars by Tech industry customers.

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Tech	3.7

NYX Cosmetics Customer Service vs. Competitors

Compared to its competitors, NYX Cosmetics's Customer Service score is rated right above Urban Decay Cosmetics, and is preceded by Oriflame Cosmetics.

COMPANY		Customer Service Score
	Too Faced Cosmetics	5/5
	Oriflame Cosmetics	4.3/5
	NYX Cosmetics	3.9/5
	Urban Decay Cosmetics	3.5/5
	Proactiv Solutions	N/A

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NYX Cosmetics as an Employer

2.9/5

NYX Cosmetics has a 2.9/5 stars for its overall company culture rated by their employees

top

30%

CEO of NYX Cosmetics

Scott Friedman

In the Top 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

NYX Cosmetics scored a 45 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of NYX Cosmetics would recommend the brand to a friend. ENPS measures how likely NYX Cosmetics employees would recommend working at NYX Cosmetics to a friend.

Net Promoter Score

NPS Score

66%	Promoters
13%	Passive
21%	Detractors

Employee Net Promoter Score

eNPS Score

58%	Promoters
17%	Passive
25%	Detractors

Global Ranking Snapshot

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5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail