

Manufactures cosmetics and personal care products. The company offers skincare products, hair care and wellness products, personal products, face creams along with other related cosmetics and accessories. Among its major competitors, Oriflame Cosmetics is ranked in 4th place for NPS while Avon Products is 1st, and Amway Corporation is 2nd.
Oriflame Cosmetics's Net Promoter Score (NPS) is a 50 with 64% Promoters, 22% Passives, and 14% Detractors. Net Promoter Score tracks whether Oriflame Cosmetics's customers would recommend using the product based on a scale of -100 to 100.
| 64% | Promoters |
|---|---|
| 22% | Passives |
| 14% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2021 0 | Dec 2021 | 0 |
Jan 2022 -33 | Jan 2022 | -33 |
Jul 2022 0 | Jul 2022 | 0 |
Mar 2023 20 | Mar 2023 | 20 |
Sep 2023 17 | Sep 2023 | 17 |
Nov 2023 37 | Nov 2023 | 37 |
Mar 2024 44 | Mar 2024 | 44 |
May 2024 40 | May 2024 | 40 |
Jul 2024 45 | Jul 2024 | 45 |
Aug 2024 49 | Aug 2024 | 49 |
Oct 2024 50 | Oct 2024 | 50 |
Oriflame Cosmetics is ranked third for NPS among its competitors. Amway Corporation and Mary Kay come in first and second, with Ulta Beauty coming in at #4.
![]() Oriflame Cosmetics | ![]() Ulta Beauty | ![]() Mary Kay | ![]() Amway Corporation | |
| Global Ranking | #- | #232 | #821 | #828 |
| NPS | 50 | 10 | 53 | 56 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $17.63B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Oriflame Cosmetics's NPS was rated 86 by Female customers on Comparably.
Oriflame Cosmetics's NPS was rated 86 by Female customers on Comparably.
Oriflame Cosmetics's NPS is not yet rated by Male customers.
Oriflame Cosmetics's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 100 | African American/Black | 100 |
Other 67 | Other | 67 |
Oriflame Cosmetics's NPS was rated 50 points by customers ages 36-40 on Comparably.
Oriflame Cosmetics's NPS was rated the highest by customers who have used Oriflame Cosmetics's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
2 to 5 Years 100 | 2 to 5 Years | 100 |
Compared to its competitors, Oriflame Cosmetics's NPS is rated right above Ulta Beauty, and is preceded by Mary Kay.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Avon Products | 100 |
![]() | Amway Corporation | 56 |
![]() | Mary Kay | 53 |
![]() | Oriflame Cosmetics | 50 |
![]() | Ulta Beauty | 10 |
Out of the 4 Oriflame Cosmetics customer reviews 3 were positive and 1 was constructive. Oriflame Cosmetics customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Oriflame Cosmetics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Oriflame Cosmetics's Customer Loyalty score was rated 100 by Female customers on Comparably.
Oriflame Cosmetics's Customer Loyalty score was rated 100% by both African American/Black and Other customers on Comparably.
% who answered "Yes"
Oriflame Cosmetics's Customer Loyalty score was rated 78% by customers ages 36-40 on Comparably.
| Summary | Age | Score |
|---|---|---|
36-40 78% | 36-40 | 78% |
Oriflame Cosmetics's Customer Loyalty score was rated the highest by customers who have used Oriflame Cosmetics's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Oriflame Cosmetics's Customer Loyalty score was rated 100% by Accounting industry customers.
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Compared to its competitors, Oriflame Cosmetics's Customer Loyalty score is rated right below Ulta Beauty.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Avon Products | 100% |
![]() | Mary Kay | 90% |
![]() | Amway Corporation | 87% |
![]() | Ulta Beauty | 82% |
![]() | Oriflame Cosmetics | 81% |
Oriflame Cosmetics has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Oriflame Cosmetics’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Oriflame Cosmetics's product the highest.
Oriflame Cosmetics's Product Quality score was rated highest by customers who have used Oriflame Cosmetics's products/services for 2 to 5 Years, and rated lowest by customers who have used Oriflame Cosmetics's products/services for Less than 1 Year.
Oriflame Cosmetics's Product Quality score was rated 4.8 by Female customers on Comparably.
Oriflame Cosmetics's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 5 | African American/Black | 5 |
Other 4.6 | Other | 4.6 |
Oriflame Cosmetics's Product Quality score was rated 4.1 stars by customers ages 36-40 on Comparably.
| Summary | Age | Score |
|---|---|---|
36-40 4.1 | 36-40 | 4.1 |
Oriflame Cosmetics's Product Quality score was rated the highest by customers who have used Oriflame Cosmetics's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Oriflame Cosmetics's Product Quality score was rated 5 stars by Accounting industry customers.
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Compared to its competitors, Oriflame Cosmetics's Product Quality score is rated right above Ulta Beauty, and is preceded by Mary Kay.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Avon Products | 5/5 |
![]() | Amway Corporation | 4.5/5 |
![]() | Mary Kay | 4.5/5 |
![]() | Oriflame Cosmetics | 4.3/5 |
![]() | Ulta Beauty | 3.4/5 |
Oriflame Cosmetics has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Oriflame Cosmetics's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used Oriflame Cosmetics's products/services for Less than 1 Year.
Oriflame Cosmetics's ROI score was rated 4.7 by Female customers on Comparably.
Oriflame Cosmetics's ROI score was rated 4.6 stars by both African American/Black and Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.6 | African American/Black | 4.6 |
Other 4.6 | Other | 4.6 |
Oriflame Cosmetics's ROI score was rated 4 stars by customers ages 36-40 on Comparably.
| Summary | Age | Score |
|---|---|---|
36-40 4 | 36-40 | 4 |
Oriflame Cosmetics's ROI score was rated the highest by customers who have used Oriflame Cosmetics's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Oriflame Cosmetics's ROI score was rated 4.8 stars by Accounting industry customers.
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Compared to its competitors, Oriflame Cosmetics's ROI score is rated right above Ulta Beauty, and is preceded by Mary Kay.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Avon Products | 5/5 |
![]() | Amway Corporation | 4.3/5 |
![]() | Mary Kay | 4.2/5 |
![]() | Oriflame Cosmetics | 4.2/5 |
![]() | Ulta Beauty | 3.3/5 |
Oriflame Cosmetics has an overall Customer Satisfaction score of 92 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Oriflame Cosmetics's Customer Satisfaction score was rated highest by customers who have used Oriflame Cosmetics's products/services for 2 to 5 Years, and rated lowest by customers who have used Oriflame Cosmetics's products/services for Less than 1 Year.
Oriflame Cosmetics's Customer Satisfaction score was rated 100 by Female customers on Comparably.
Very Satisfied | 86% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Oriflame Cosmetics' Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Oriflame Cosmetics' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Oriflame Cosmetics's Customer Satisfaction score was rated 75 points by customers ages 36-40 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 75% |
Oriflame Cosmetics's Customer Satisfaction score was rated the highest by customers who have used Oriflame Cosmetics's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Oriflame Cosmetics's Customer Satisfaction score was rated 100 points by Accounting industry customers.
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}Compared to its competitors, Oriflame Cosmetics's Customer Satisfaction score is rated right above Mary Kay, and is preceded by Avon Products.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Avon Products | 100% |
![]() | Oriflame Cosmetics | 92% |
![]() | Mary Kay | 90% |
![]() | Amway Corporation | 83% |
![]() | Ulta Beauty | 62% |
Oriflame Cosmetics has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
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Bleicheplatz 3, Schaffhausen, 8200
www.oriflame.com
7
Oriflame Cosmetics's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used Oriflame Cosmetics's products/services for Less than 1 Year.
Oriflame Cosmetics's Customer Service score was rated 4.7 by Female customers on Comparably.
Oriflame Cosmetics's Customer Service score was rated 4.6 stars by both African American/Black and Other customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 4.6 | African American/Black | 4.6 |
Other 4.6 | Other | 4.6 |
Oriflame Cosmetics's Customer Service score was rated 4.1 stars by customers ages 36-40 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 4.1 | 36-40 | 4.1 |
Oriflame Cosmetics's Customer Service score was rated the highest by customers who have used Oriflame Cosmetics's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Oriflame Cosmetics's Customer Service score was rated 4.8 stars by Accounting industry customers.
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Compared to its competitors, Oriflame Cosmetics's Customer Service score is rated right above Avon Products, and is preceded by Amway Corporation.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Mary Kay | 4.5/5 |
![]() | Amway Corporation | 4.4/5 |
![]() | Oriflame Cosmetics | 4.3/5 |
![]() | Avon Products | 4/5 |
![]() | Ulta Beauty | 3.1/5 |
Oriflame Cosmetics scored a 50 for Net Promoter Score and a 55 for Employee Net Promoter Score. NPS gauges how likely a customer of Oriflame Cosmetics would recommend the brand to a friend. ENPS measures how likely Oriflame Cosmetics employees would recommend working at Oriflame Cosmetics to a friend.
| 64% | Promoters |
|---|---|
| 22% | Passive |
| 14% | Detractors |
| 73% | Promoters |
|---|---|
| 9% | Passive |
| 18% | Detractors |