

Manufacturer of beauty related products. The company manufactures and markets cosmetics, fragrances, toiletries, jewelry, apparel and home furnishings. Among its major competitors, Avon Products is ranked in 1st place for NPS while Mary Kay is 2nd, and Oriflame Cosmetics is 3rd.Their current valuation is $2.47B
Avon Products's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Avon Products's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2023 100 | Jan 2023 | 100 |
Avon Products is ranked first for NPS among its competitors. Mary Kay and Oriflame Cosmetics come in second and third, with LUSH North America coming in at #4. Among those competitors, it is the most valued company.
![]() Avon Products | ![]() Mary Kay | ![]() LUSH North America | ![]() Oriflame Cosmetics | |
| Global Ranking | #- | #821 | #- | #- |
| NPS | 100 | 53 | 28 | 50 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $2.47B | - | $1.38B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Avon Products's NPS is rated right above Mary Kay.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Avon Products | 100 |
![]() | Mary Kay | 53 |
![]() | Oriflame Cosmetics | 50 |
![]() | LUSH North America | 28 |
![]() | Moosejaw Mountaineering and Backcountry Travel | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Avon Products users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, Avon Products's Customer Loyalty score is rated right above Mary Kay.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Avon Products | 100% |
![]() | Mary Kay | 90% |
![]() | Oriflame Cosmetics | 81% |
![]() | LUSH North America | 65% |
![]() | Moosejaw Mountaineering and Backcountry Travel | N/A |
Avon Products has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
Sign Up to unlock Avon Products' overall Product Quality score rated by its users and customers.
Avon Products’s product quality score is a 5 out of 5 as rated by its users and customers.
Compared to its competitors, Avon Products's Product Quality score is rated right above Mary Kay.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Avon Products | 5/5 |
![]() | Mary Kay | 4.5/5 |
![]() | Oriflame Cosmetics | 4.3/5 |
![]() | LUSH North America | 3.6/5 |
![]() | Moosejaw Mountaineering and Backcountry Travel | N/A |
Avon Products has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
Sign Up to unlock Avon Products' overall ROI score rated by its users and customers.
Compared to its competitors, Avon Products's ROI score is rated right above Mary Kay.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Avon Products | 5/5 |
![]() | Mary Kay | 4.2/5 |
![]() | Oriflame Cosmetics | 4.2/5 |
![]() | LUSH North America | 3.4/5 |
![]() | Moosejaw Mountaineering and Backcountry Travel | N/A |
Avon Products has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Avon Products's Customer Satisfaction score is rated right above Oriflame Cosmetics.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Avon Products | 100% |
![]() | Oriflame Cosmetics | 92% |
![]() | Mary Kay | 90% |
![]() | LUSH North America | 50% |
![]() | Moosejaw Mountaineering and Backcountry Travel | 0% |
Avon Products has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Avon Products' overall Customer Service score rated by its users and customers.
Yubinbango, Tokyo, 163-1430
www.avon.co.jp
7
Compared to its competitors, Avon Products's Customer Service score is rated right above LUSH North America, and is preceded by Oriflame Cosmetics.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Mary Kay | 4.5/5 |
![]() | Oriflame Cosmetics | 4.3/5 |
![]() | Avon Products | 4/5 |
![]() | LUSH North America | 3.9/5 |
![]() | Moosejaw Mountaineering and Backcountry Travel | N/A |