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CNBC is

Ranked

#89

Media and Entertainment Brands

Brand Page

CNBC

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CNBC

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CNBC is ranked #89 in Media and Entertainment Brands

About CNBC's Brand

CNBC is the recognized world leader in business news. CNBC’s brand is ranked #713 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of CNBC. When compared to other organizations within the Media and Entertainment industry, CNBC is ranked #89. Among its major competitors, CNBC is ranked in 2nd place for NPS while CNNMoney is 1st, and Yahoo is 3rd.

Brand at a Glance

77%

Customer Loyalty

3.5/5

Product Quality

3.1/5

Pricing

3.1/5

Customer Service

CNBC Ranking

CNBC NPS

CNBC's Net Promoter Score (NPS) is a 2 with 41% Promoters, 20% Passives, and 39% Detractors. Net Promoter Score tracks whether CNBC's customers would recommend using the product based on a scale of -100 to 100.

CNBC Overall NPS

NPS

41%	Promoters
20%	Passives
39%	Detractors

CNBC NPS Trend

-100

-50

100

Summary	Date	Score
Mar 2024 8	Mar 2024	8
Apr 2024 3	Apr 2024	3
May 2024 4	May 2024	4
Aug 2024 2	Aug 2024	2
Sep 2024 4	Sep 2024	4
Dec 2024 4	Dec 2024	4
Jan 2025 3	Jan 2025	3
Feb 2025 3	Feb 2025	3
Mar 2025 1	Mar 2025	1
Apr 2025 3	Apr 2025	3
Jul 2025 3	Jul 2025	3
Dec 2025 0	Dec 2025	0

How Other Brands Compare

CNBC is ranked second for NPS among its competitors. CNNMoney and Yahoo come in first and third, with Seeking Alpha coming in at #4.

	CNBC	Yahoo	CNNMoney	Seeking Alpha
Global Ranking	#713	#-	#-	#-
NPS	2	-21	100	-
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	-	$13.67M	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

CNBC NPS by Gender

Male customers rated CNBC's NPS 15 points higher than Female customers.

Male

-22

CNBC's NPS was rated -22 by Male customers on Comparably.

26%

Promoters

26%

Passives

48%

Detractors

Female

-37

CNBC's NPS was rated -37 by Female customers on Comparably.

18%

Promoters

27%

Passives

55%

Detractors

CNBC NPS by Ethnicity

CNBC's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -45	Caucasian	-45
African American/Black 0	African American/Black	0
Asian or Pacific Islander 0	Asian or Pacific Islander	0
Other -25	Other	-25

CNBC NPS by Age

CNBC's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

26-30

25%

50%

31-35

33%

67%

36-40

50%

17%

33%

46-50

33%

34%

33%

51-55

20%

60%

56-60

57%

14%

29%

61-65

75%

25%

66+

30%

65%

CNBC NPS by Usage

CNBC's NPS was rated the highest by customers who have used CNBC's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -51	Less than 1 Year	-51
1 to 2 Years -9	1 to 2 Years	-9
2 to 5 Years -75	2 to 5 Years	-75
5 to 10 Years -9	5 to 10 Years	-9
Over 10 Years -24	Over 10 Years	-24

CNBC NPS vs. Competitors

Compared to its competitors, CNBC's NPS is rated right above Seeking Alpha, and is preceded by CNNMoney.

COMPANY		NPS Score
	CNNMoney	100
	CNBC	2
	Seeking Alpha	N/A
	Yahoo	-21

CNBC NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, CNBC's NPS is rated right below Instagram.

COMPANY		NPS Score
	Nintendo	55
	Spotify	49
	Apple	48
	Netflix	43
	The Walt Disney Company	38
	ROBLOX	38
	Rockstar Games	38
	Instagram	21
	CNBC	2

CNBC Customer Reviews

Out of the 9 CNBC customer reviews 6 were positive and 3 were constructive. CNBC customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

CNBC Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of CNBC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

77%

23%

CNBC Customer Loyalty Score by Gender

Female customers rated CNBC's Customer Loyalty score 1% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of CNBC.

Male

83%

Yes

Female

84%

Yes

CNBC Customer Loyalty Score by Ethnicity

CNBC's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of CNBC.

out of 100

Caucasian

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

CNBC Customer Loyalty Score by Age

CNBC's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of CNBC.

20%

40%

60%

80%

100%

Summary	Age	Score
26-30 78%	26-30	78%
31-35 70%	31-35	70%
36-40 70%	36-40	70%
46-50 70%	46-50	70%
51-55 100%	51-55	100%
56-60 87%	56-60	87%
61-65 100%	61-65	100%
66+ 78%	66+	78%

CNBC Customer Loyalty Score by Usage

CNBC's Customer Loyalty score was rated the highest by customers who have used CNBC's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	55%
1 to 2 Years	75%
2 to 5 Years	55%
5 to 10 Years	75%
Over 10 Years	96%

CNBC Customer Loyalty Score by Industry

CNBC's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	64%
Accounting	33%
Aerospace and Aviation	100%
Arts and Entertainment	78%
Banking and Financial Services	82%
Business and Consumer Services	100%
Consulting	100%
Education	100%
Real Estate	100%

CNBC Customer Loyalty vs. Competitors

Compared to its competitors, CNBC's Customer Loyalty score is rated right above Yahoo, and is preceded by CNNMoney.

COMPANY		Customer Loyalty Score
	CNNMoney	100%
	CNBC	77%
	Yahoo	65%
	Seeking Alpha	N/A

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Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, CNBC's Customer Loyalty score is rated right below The Walt Disney Company.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Spotify	87%
	Apple	86%
	Instagram	84%
	Rockstar Games	84%
	The Walt Disney Company	83%
	CNBC	77%

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CNBC Product Quality

3.5/5

CNBC has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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CNBC Product Information

CNBC’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Education industry rated CNBC's product the highest. Reviewers from the Tech industry rated CNBC the lowest at 2.1.

Website: http://www.cnbc.com

Company Size: 501-1,000 Employees

Industry

Content

Media

Sports & Entertainment

Quick Insights into CNBC Product Quality

CNBC's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers from the Real Estate industry.

Sign Up to unlock insights into how customers have ranked CNBC's Product Quality.

Ranked CNBC Product Quality the Highest

Education	4.7
26-30	4.2
African American/Black	3.9

Ranked CNBC Product Quality the Lowest

Caucasian	2.7
31-35	2.3
Real Estate	1.5

CNBC Product Quality Score by Gender

Female customers rated CNBC's Product Quality score 0.4 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of CNBC.

Male

3.1/5

Female

3.5/5

CNBC Product Quality Score by Ethnicity

CNBC's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of CNBC.

Summary	Ethnicity	Score
Caucasian 2.7	Caucasian	2.7
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Other 3.3	Other	3.3

CNBC Product Quality Score by Age

CNBC's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of CNBC.

Summary	Age	Score
26-30 4.2	26-30	4.2
31-35 2.3	31-35	2.3
36-40 3.5	36-40	3.5
46-50 3.5	46-50	3.5
51-55 3.9	51-55	3.9
56-60 3.6	56-60	3.6
61-65 3.9	61-65	3.9
66+ 2.7	66+	2.7

CNBC Product Quality Score by Usage

CNBC's Product Quality score was rated the highest by customers who have used CNBC's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year	2.8
1 to 2 Years	3.2
2 to 5 Years	3
5 to 10 Years	3.7
Over 10 Years	3.3

CNBC Product Quality Score by Industry

CNBC's Product Quality score was rated the highest by Education industry customers, and the lowest by Real Estate industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech	2.1
Accounting	3
Aerospace and Aviation	4.6
Arts and Entertainment	3.9
Banking and Financial Services	3.7
Business and Consumer Services	3.8
Consulting	4.6
Education	4.7
Real Estate	1.5

CNBC Product Quality vs. Competitors

Compared to its competitors, CNBC's Product Quality score is rated right above Yahoo, and is preceded by CNNMoney.

COMPANY		Product Quality Score
	CNNMoney	5/5
	CNBC	3.5/5
	Yahoo	2.7/5
	Seeking Alpha	N/A

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Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, CNBC's Product Quality score is rated right below Instagram.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	The Walt Disney Company	4.1/5
	Rockstar Games	4.1/5
	ROBLOX	4/5
	Instagram	3.7/5
	CNBC	3.5/5

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CNBC Pricing

CNBC ROI & Value For Money

3.1/5

CNBC has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.

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CNBC Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Real Estate industry think that they had the lowest ROI from CNBC.

Quick Insights into CNBC ROI

CNBC's ROI score was rated highest by customers from the Education industry, and rated lowest by customers from the Real Estate industry.

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Ranked CNBC ROI the Highest

Education	4.7
36-40	3.8
5 to 10 Years	3.6

Ranked CNBC ROI the Lowest

66+	2.2
Less than 1 Year	2.2
Real Estate	1.5

CNBC ROI Score by Gender

Male customers rated CNBC's ROI score 0.2 stars higher than Female customers.

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Male

2.9/5

Female

2.7/5

CNBC ROI Score by Ethnicity

CNBC's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of CNBC.

Summary	Ethnicity	Score
Caucasian 2.5	Caucasian	2.5
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Other 2.5	Other	2.5

CNBC ROI Score by Age

CNBC's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full ROI by Age data of CNBC.

Summary	Age	Score
26-30 3.2	26-30	3.2
31-35 3	31-35	3
36-40 3.8	36-40	3.8
46-50 3	46-50	3
51-55 3.5	51-55	3.5
56-60 3.5	56-60	3.5
61-65 2.4	61-65	2.4
66+ 2.2	66+	2.2

CNBC ROI Score by Usage

CNBC's ROI score was rated the highest by customers who have used CNBC's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.2
1 to 2 Years	3
2 to 5 Years	2.4
5 to 10 Years	3.6
Over 10 Years	2.8

CNBC ROI Score by Industry

CNBC's ROI score was rated the highest by Education industry customers, and the lowest by Real Estate industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	2.2
Accounting	2.1
Aerospace and Aviation	3.6
Arts and Entertainment	3.7
Banking and Financial Services	2.7
Business and Consumer Services	3.6
Consulting	2.8
Education	4.7
Real Estate	1.5

CNBC Pricing vs. Competitors

Compared to its competitors, CNBC's ROI score is rated right above Yahoo, and is preceded by CNNMoney.

COMPANY		Pricing Score
	CNNMoney	5/5
	CNBC	3.1/5
	Yahoo	2.6/5
	Seeking Alpha	N/A

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ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, CNBC's ROI score is rated right below Instagram.

COMPANY		Pricing Score
	Spotify	4/5
	Nintendo	4/5
	Netflix	4/5
	Apple	4/5
	Rockstar Games	3.8/5
	ROBLOX	3.8/5
	The Walt Disney Company	3.7/5
	Instagram	3.5/5
	CNBC	3.1/5

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CNBC Customer Satisfaction (CSAT)

CNBC Customer Satisfaction (CSAT) Score

60 / 100

CNBC has an overall Customer Satisfaction score of 60 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	37%
Satisfied	23%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	10%
Very Dissatisfied	20%

Very Satisfied

37%

Satisfied

23%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

10%

Very Dissatisfied

20%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into CNBC Customer Satisfaction

CNBC's Customer Satisfaction score was rated highest by customers from the Education industry, and rated lowest by customers from the Real Estate industry.

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Ranked CNBC Customer Satisfaction the Highest

Education	100%
26-30	75%
5 to 10 Years	60%

Ranked CNBC Customer Satisfaction the Lowest

Female	30%
Less than 1 Year	25%
Real Estate	0%

CNBC Customer Satisfaction Score by Gender

Male customers rated CNBC's Customer Satisfaction score 25 points higher than Female customers.

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55 / 100

Male

	Very Satisfied	29%
	Satisfied	26%
	Neither Satisfied nor Dissatisfied	11%
	Dissatisfied	11%
	Very Dissatisfied	23%

30 / 100

Female

	Very Satisfied	20%
	Satisfied	10%
	Neither Satisfied nor Dissatisfied	10%
	Dissatisfied	10%
	Very Dissatisfied	50%

CNBC Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CNBC's Customer Satisfaction (CSAT) score was rated 39% according to Caucasian users and customers.

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39 / 100

Very Satisfied	17%
Satisfied	22%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	22%
Very Dissatisfied	26%

Very Satisfied

17%

Satisfied

22%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

22%

Very Dissatisfied

26%

CSAT according to African American/Black

CNBC's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.

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60 / 100

Very Satisfied	20%
Satisfied	40%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	20%
Very Dissatisfied	20%

Very Satisfied

20%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

20%

Very Dissatisfied

20%

CSAT according to Asian or Pacific Islander

CNBC's Customer Satisfaction (CSAT) score was rated 56% according to Asian or Pacific Islander users and customers.

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56 / 100

Very Satisfied	34%
Satisfied	22%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	0%
Very Dissatisfied	33%

Very Satisfied

34%

Satisfied

22%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

33%

CSAT according to Other

CNBC's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of CNBC.

50 / 100

Very Satisfied	25%
Satisfied	25%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	0%
Very Dissatisfied	38%

Very Satisfied

25%

Satisfied

25%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

38%

CNBC Customer Satisfaction Score by Age

CNBC's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of CNBC.

100

Breakdown

Age

Score

26-30

75%

36-40

50%

46-50

67%

51-55

67%

56-60

60%

61-65

50%

66+

33%

CNBC Customer Satisfaction Score by Usage

CNBC's Customer Satisfaction score was rated the highest by customers who have used CNBC's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year	25
1 to 2 Years	56
2 to 5 Years	25
5 to 10 Years	60
Over 10 Years	50

CNBC Customer Satisfaction Score by Industry

CNBC's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Real Estate industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "CNBC Customer Satisfaction Score by Industry",
	"text": "CNBC's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Real Estate industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 38,
			"stars": 0,
			"csatScore": 38,
			"text": "CNBC's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 38
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 25,
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			"scoreClassName": "",
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		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 67,
			"stars": 0,
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			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 80,
			"stars": 0,
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			"scoreClassName": "",
			"scoreLabel": 80
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			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "CNBC's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
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			"scoreClassName": "",
			"scoreLabel": 67
		},
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			"label": "Education",
			"groupId": 515,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
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			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 0,
			"stars": 0,
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			"scoreClassName": "",
			"scoreLabel": 0
		}
	]
}

Tech	38
Accounting	25
Arts and Entertainment	67
Banking and Financial Services	80
Business and Consumer Services	67
Consulting	67
Education	100
Real Estate	0

CNBC Customer Satisfaction vs. Competitors

Compared to its competitors, CNBC's Customer Satisfaction score is rated right above Yahoo, and is preceded by CNNMoney.

COMPANY		Customer Satisfaction (CSAT) Score
	CNNMoney	100%
	CNBC	60%
	Yahoo	48%
	Seeking Alpha	0%

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Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, CNBC's Customer Satisfaction score is rated right below Instagram.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	The Walt Disney Company	77%
	Rockstar Games	76%
	ROBLOX	73%
	Instagram	61%
	CNBC	60%

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CNBC Customer Service

3.1/5

CNBC has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.

Sign Up to unlock CNBC's overall Customer Service score rated by its users and customers.

About CNBC's Customer Service

Address

Englewood Cliffs, NJ

Website

http://www.cnbc.com

Quick Insights into CNBC Customer Service

CNBC's Customer Service score was rated highest by customers from the Education industry, and rated lowest by customers from the Real Estate industry.

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Ranked CNBC Customer Service the Highest

Education	4.2
56-60	3.9
5 to 10 Years	3.4

Ranked CNBC Customer Service the Lowest

2 to 5 Years	1.9
61-65	1.7
Real Estate	1.5

CNBC Customer Service Score by Gender

Male customers rated CNBC's Customer Service score 0.2 stars higher than Female customers.

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Male

2.8/5

Female

2.6/5

CNBC Customer Service Score by Ethnicity

CNBC's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.4	Caucasian	2.4
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 3.4	Asian or Pacific Islander	3.4
Other 2.4	Other	2.4

CNBC Customer Service Score by Age

CNBC's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
26-30 3.4	26-30	3.4
31-35 2.8	31-35	2.8
36-40 3.8	36-40	3.8
46-50 2.5	46-50	2.5
51-55 3.4	51-55	3.4
56-60 3.9	56-60	3.9
61-65 1.7	61-65	1.7
66+ 1.9	66+	1.9

CNBC Customer Service Score by Usage

CNBC's Customer Service score was rated the highest by customers who have used CNBC's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	2.6
1 to 2 Years	3.2
2 to 5 Years	1.9
5 to 10 Years	3.4
Over 10 Years	2.6

CNBC Customer Service Score by Industry

CNBC's Customer Service score was rated the highest by Education industry customers, and the lowest by Real Estate industry customers.

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Tech	2.3
Accounting	3
Aerospace and Aviation	3.6
Arts and Entertainment	3.4
Banking and Financial Services	2.7
Business and Consumer Services	3.6
Consulting	1.8
Education	4.2
Real Estate	1.5

CNBC Customer Service vs. Competitors

Compared to its competitors, CNBC's Customer Service score is rated right above Yahoo, and is preceded by CNNMoney.

COMPANY		Customer Service Score
	CNNMoney	5/5
	CNBC	3.1/5
	Yahoo	2.6/5
	Seeking Alpha	N/A

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Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, CNBC's Customer Service score is rated right below Instagram.

COMPANY		Customer Service Score
	Apple	4.2/5
	The Walt Disney Company	4.1/5
	Nintendo	4/5
	Netflix	4/5
	Spotify	4/5
	Rockstar Games	3.7/5
	ROBLOX	3.6/5
	Instagram	3.3/5
	CNBC	3.1/5

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CNBC as an Employer

2.9/5

CNBC has a 2.9/5 stars for its overall company culture rated by their employees

bottom

45%

CEO of CNBC

Mark Hoffman

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

CNBC scored a 2 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of CNBC would recommend the brand to a friend. ENPS measures how likely CNBC employees would recommend working at CNBC to a friend.

Net Promoter Score

NPS Score

41%	Promoters
20%	Passive
39%	Detractors

Employee Net Promoter Score

-1

eNPS Score

40%	Promoters
19%	Passive
41%	Detractors

Global Ranking Snapshot

CNBC is ranked #713 in the Global Top 100 Brands. It ranks just behind Saudi Aramco and just ahead of Xiaomi Technology.

RANK			INDUSTRY
711	BTS	Henrik Ekelund	Media and Entertainment
712	Saudi Aramco	Amin Nasser	Energy and Manufacturing
713	CNBC	Mark Hoffman	Media and Entertainment
714	Xiaomi Technology	Jun Lei	Tech
715	NFL Network	Brian Rolapp	Media and Entertainment
716	Benefit Cosmetics	Jean-Andre Rougeot	Fashion and Beauty
717	Ripple	Brad Garlinghouse	Tech