

McCormick has been the Company to turn to for flavor expertise. Today the world relies on our treasured consumer brands. McCormick & Company’s brand is ranked #995 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of McCormick & Company. When compared to other organizations within the Food and Beverages industry, McCormick & Company is ranked #84. Among its major competitors, McCormick & Company is ranked in 2nd place for NPS while Ingredion is 1st, and Dean Foods is 3rd.Their current market cap is $23.83B
McCormick & Company's Net Promoter Score (NPS) is a 35 with 56% Promoters, 23% Passives, and 21% Detractors. Net Promoter Score tracks whether McCormick & Company's customers would recommend using the product based on a scale of -100 to 100.
| 56% | Promoters |
|---|---|
| 23% | Passives |
| 21% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2024 30 | Apr 2024 | 30 |
May 2024 30 | May 2024 | 30 |
Jun 2024 32 | Jun 2024 | 32 |
Jul 2024 31 | Jul 2024 | 31 |
Sep 2024 31 | Sep 2024 | 31 |
Oct 2024 33 | Oct 2024 | 33 |
Dec 2024 33 | Dec 2024 | 33 |
Jan 2025 33 | Jan 2025 | 33 |
Mar 2025 35 | Mar 2025 | 35 |
Apr 2025 34 | Apr 2025 | 34 |
Sep 2025 34 | Sep 2025 | 34 |
Dec 2025 34 | Dec 2025 | 34 |
McCormick & Company is ranked second for NPS among its competitors. Ingredion and J.M. Smucker Company come in first and third, with Calavo Growers coming in at #4. Among those competitors, it is the most valued company.
![]() McCormick & Company | ![]() J.M. Smucker Company | ![]() Ingredion | ![]() Calavo Growers | |
| Global Ranking | #995 | #991 | #- | #- |
| NPS | 35 | 22 | 46 | 0 |
| Valuation Updated every 24 hours for public companies | $23.83B | $13.84B | $6.05B | $1.33B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated McCormick & Company's NPS 11 points higher than Male customers.
McCormick & Company's NPS was rated 39 by Male customers on Comparably.
McCormick & Company's NPS was rated 50 by Female customers on Comparably.
McCormick & Company's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 87 | Caucasian | 87 |
Hispanic or Latino 25 | Hispanic or Latino | 25 |
African American/Black 20 | African American/Black | 20 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Other -34 | Other | -34 |
McCormick & Company's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
McCormick & Company's NPS was rated the highest by customers who have used McCormick & Company's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 50 | Less than 1 Year | 50 |
2 to 5 Years -14 | 2 to 5 Years | -14 |
5 to 10 Years 78 | 5 to 10 Years | 78 |
Over 10 Years 44 | Over 10 Years | 44 |
Compared to its competitors, McCormick & Company's NPS is rated right above Dean Foods, and is preceded by Ingredion.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Ingredion | 46 |
![]() | McCormick & Company | 35 |
![]() | Dean Foods | 28 |
![]() | J.M. Smucker Company | 22 |
![]() | Calavo Growers | 0 |
In the Food and Beverages industry, McCormick & Company's NPS is rated right above Hershey Company, and is preceded by The Coca-Cola Company.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Chick-fil-A | 55 |
![]() | Red Bull | 42 |
![]() | The Coca-Cola Company | 39 |
![]() | McCormick & Company | 35 |
![]() | Hershey Company | 35 |
![]() | Starbucks | 30 |
![]() | Mars | 27 |
![]() | PepsiCo | 24 |
![]() | McDonald's | 19 |
Out of the 9 McCormick & Company customer reviews 7 were positive and 2 were constructive. McCormick & Company customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of McCormick & Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated McCormick & Company's Customer Loyalty score 8% higher than Female customers.
McCormick & Company's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
McCormick & Company's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 70% | 26-30 | 70% |
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
41-45 78% | 41-45 | 78% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
61-65 100% | 61-65 | 100% |
McCormick & Company's Customer Loyalty score was rated the highest by customers who have used McCormick & Company's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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McCormick & Company's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, McCormick & Company's Customer Loyalty score is rated right above Dean Foods, and is preceded by Calavo Growers.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Calavo Growers | 100% |
![]() | McCormick & Company | 86% |
![]() | Dean Foods | 83% |
![]() | J.M. Smucker Company | 73% |
![]() | Ingredion | 71% |
In the Food and Beverages industry, McCormick & Company's Customer Loyalty score is rated right above The Coca-Cola Company, and is preceded by Chick-fil-A.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Chick-fil-A | 87% |
![]() | McCormick & Company | 86% |
![]() | The Coca-Cola Company | 85% |
![]() | PepsiCo | 82% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | McDonald's | 79% |
![]() | Starbucks | 78% |
![]() | Mars | 78% |
McCormick & Company has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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McCormick & Company’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated McCormick & Company's product the highest. Reviewers from the Architecture and Planning industry rated McCormick & Company the lowest at 2.5.
McCormick & Company's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers from the Architecture and Planning industry.
Female customers rated McCormick & Company's Product Quality score 0.4 stars higher than Male customers.
McCormick & Company's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.3 | Other | 3.3 |
McCormick & Company's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.8 | 26-30 | 3.8 |
31-35 2.5 | 31-35 | 2.5 |
36-40 5 | 36-40 | 5 |
41-45 4.2 | 41-45 | 4.2 |
51-55 5 | 51-55 | 5 |
56-60 4.7 | 56-60 | 4.7 |
61-65 3.8 | 61-65 | 3.8 |
66+ 3.8 | 66+ | 3.8 |
McCormick & Company's Product Quality score was rated the highest by customers who have used McCormick & Company's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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McCormick & Company's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, McCormick & Company's Product Quality score is rated right above J.M. Smucker Company , and is preceded by Ingredion.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Calavo Growers | 5/5 |
![]() | Ingredion | 4.5/5 |
![]() | McCormick & Company | 4.2/5 |
![]() | J.M. Smucker Company | 3.8/5 |
![]() | Dean Foods | 3.6/5 |
In the Food and Beverages industry, McCormick & Company's Product Quality score is rated right above Red Bull, and is preceded by The Coca-Cola Company.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | The Coca-Cola Company | 4.2/5 |
![]() | McCormick & Company | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | Starbucks | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Mars | 4/5 |
![]() | PepsiCo | 4/5 |
![]() | McDonald's | 3.7/5 |
McCormick & Company has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Architecture and Planning industry think that they had the lowest ROI from McCormick & Company.
McCormick & Company's ROI score was rated highest by customers ages 36-40, and rated lowest by customers ages 31-35.
Female customers rated McCormick & Company's ROI score 0.5 stars higher than Male customers.
McCormick & Company's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.3 | Other | 3.3 |
McCormick & Company's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.8 | 26-30 | 3.8 |
31-35 2.6 | 31-35 | 2.6 |
36-40 5 | 36-40 | 5 |
41-45 4.5 | 41-45 | 4.5 |
51-55 4.3 | 51-55 | 4.3 |
56-60 4.5 | 56-60 | 4.5 |
61-65 2.8 | 61-65 | 2.8 |
66+ 4.1 | 66+ | 4.1 |
McCormick & Company's ROI score was rated the highest by customers who have used McCormick & Company's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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McCormick & Company's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, McCormick & Company's ROI score is rated right above J.M. Smucker Company , and is preceded by Ingredion.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Calavo Growers | 5/5 |
![]() | Ingredion | 4.2/5 |
![]() | McCormick & Company | 4/5 |
![]() | J.M. Smucker Company | 3.6/5 |
![]() | Dean Foods | 3.3/5 |
In the Food and Beverages industry, McCormick & Company's ROI score is rated right above The Coca-Cola Company, and is preceded by Chick-fil-A.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Chick-fil-A | 4.1/5 |
![]() | McCormick & Company | 4/5 |
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Mars | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Starbucks | 3.6/5 |
![]() | McDonald's | 3.6/5 |
McCormick & Company has an overall Customer Satisfaction score of 81 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
McCormick & Company's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by Other customers.
Female customers rated McCormick & Company's Customer Satisfaction score 19 points higher than Male customers.
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 22% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
Very Satisfied | 59% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 5% | |
Very Dissatisfied | 6% |
McCormick & Company's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
McCormick & Company's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
McCormick & Company's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
McCormick & Company's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
McCormick & Company's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
McCormick & Company's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 83% | |||||||||||||||
| 26-30 | 40% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 56-60 | 67% |
McCormick & Company's Customer Satisfaction score was rated the highest by customers who have used McCormick & Company's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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McCormick & Company's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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}Compared to its competitors, McCormick & Company's Customer Satisfaction score is rated right above J.M. Smucker Company , and is preceded by Ingredion.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Calavo Growers | 100% |
![]() | Ingredion | 95% |
![]() | McCormick & Company | 81% |
![]() | J.M. Smucker Company | 74% |
![]() | Dean Foods | 63% |
In the Food and Beverages industry, McCormick & Company's Customer Satisfaction score is rated right above Chick-fil-A, and is preceded by Red Bull.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Coca-Cola Company | 87% |
![]() | Starbucks | 84% |
![]() | Red Bull | 82% |
![]() | McCormick & Company | 81% |
![]() | Chick-fil-A | 81% |
![]() | Hershey Company | 80% |
![]() | PepsiCo | 79% |
![]() | Mars | 74% |
![]() | McDonald's | 72% |
McCormick & Company has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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Sparks Glencoe, MD
http://www.mccormickcorporation.com
410-771-7301
McCormick & Company's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers from the Architecture and Planning industry.
Female customers rated McCormick & Company's Customer Service score 0.3 stars higher than Male customers.
McCormick & Company's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.3 | Other | 3.3 |
McCormick & Company's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.4 | 26-30 | 3.4 |
31-35 2.8 | 31-35 | 2.8 |
36-40 4.9 | 36-40 | 4.9 |
41-45 4.4 | 41-45 | 4.4 |
51-55 4.5 | 51-55 | 4.5 |
56-60 3.9 | 56-60 | 3.9 |
61-65 3.6 | 61-65 | 3.6 |
66+ 3.3 | 66+ | 3.3 |
McCormick & Company's Customer Service score was rated the highest by customers who have used McCormick & Company's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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McCormick & Company's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, McCormick & Company's Customer Service score is rated right above J.M. Smucker Company , and is preceded by Ingredion.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Calavo Growers | 5/5 |
![]() | Ingredion | 4.1/5 |
![]() | McCormick & Company | 4.1/5 |
![]() | J.M. Smucker Company | 3.7/5 |
![]() | Dean Foods | 3.5/5 |
In the Food and Beverages industry, McCormick & Company's Customer Service score is rated right above Starbucks, and is preceded by Chick-fil-A.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | McCormick & Company | 4.1/5 |
![]() | Starbucks | 4.1/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Mars | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | McDonald's | 3.6/5 |
McCormick & Company has a 3.8/5 stars for its overall company culture rated by their employees

McCormick & Company scored a 35 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of McCormick & Company would recommend the brand to a friend. ENPS measures how likely McCormick & Company employees would recommend working at McCormick & Company to a friend.
| 56% | Promoters |
|---|---|
| 23% | Passive |
| 21% | Detractors |
| 48% | Promoters |
|---|---|
| 19% | Passive |
| 33% | Detractors |
McCormick & Company is ranked #995 in the Global Top 100 Brands. It ranks just behind Sitetracker and just ahead of Nando's.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
993 | ![]() | New Balance | ![]() | Robert DeMartini | Fashion and Beauty |
994 | Sitetracker | ![]() | Giuseppe Incitti | Tech | |
995 | ![]() | McCormick & Company | ![]() | Lawrence Kurzius | Food and Beverages |
996 | ![]() | Nando's | ![]() | Geoff Whyte | Food and Beverages |
997 | ![]() | Galderma | ![]() | Stuart Raetzman | Health and Wellness |
998 | ![]() | Taylor Farms | ![]() | Bruce Taylor | Food and Beverages |
999 | ![]() | Zimmer Biomet | ![]() | Ivan Tornos | Health and Wellness |
McCormick & Company is ranked #84 in the Food and Beverages Industry. It ranks just behind J.M. Smucker Company and just ahead of Nando's.
| RANK | COMPANY | Location | |
|---|---|---|---|
82 | ![]() | Mondelez International North America | Chicago, IL |
83 | ![]() | J.M. Smucker Company | Orrville, OH |
84 | ![]() | McCormick & Company | Sparks Glencoe, MD |
85 | ![]() | Nando's | |
86 | ![]() | Taylor Farms | Salinas, CA |