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Taylor Farms is

Ranked

#86

Food and Beverages Brands

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Taylor Farms

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Taylor Farms

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Taylor Farms is ranked #86 in Food and Beverages Brands

About Taylor Farms' Brand

Taylor Farms is passionate about offering a collection of healthy, great tasting fresh salads and snacks packed with nutrients. Taylor Farms’s brand is ranked #998 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Taylor Farms. When compared to other organizations within the Food and Beverages industry, Taylor Farms is ranked #86. Among its major competitors, Taylor Farms is ranked in 2nd place for NPS while pladis Global is 1st, and Dole Food Company is 3rd.

Brand at a Glance

78%

Customer Loyalty

3.8/5

Product Quality

3.8/5

Pricing

3.7/5

Customer Service

Taylor Farms Ranking

^#86 in Food and Beverages
^#1 / 4 of its competitors

Taylor Farms NPS

Taylor Farms's Net Promoter Score (NPS) is a 26 with 57% Promoters, 12% Passives, and 31% Detractors. Net Promoter Score tracks whether Taylor Farms's customers would recommend using the product based on a scale of -100 to 100.

Taylor Farms Overall NPS

NPS

57%	Promoters
12%	Passives
31%	Detractors

Taylor Farms NPS Trend

-100

-50

100

Summary	Date	Score
Sep 2024 29	Sep 2024	29
Oct 2024 30	Oct 2024	30
Nov 2024 31	Nov 2024	31
Jan 2025 30	Jan 2025	30
Feb 2025 32	Feb 2025	32
Mar 2025 30	Mar 2025	30
Apr 2025 30	Apr 2025	30
May 2025 28	May 2025	28
Jul 2025 27	Jul 2025	27
Sep 2025 25	Sep 2025	25
Nov 2025 26	Nov 2025	26
Jan 2026 26	Jan 2026	26

How Other Brands Compare

Taylor Farms is ranked first for NPS among its competitors. Dole Food Company and JUST come in second and third, with kite hill coming in at #4.

	Taylor Farms	Dole Food Company	JUST	kite hill
Global Ranking	#998	#207	#-	#-
NPS	26	19	-100	-
Valuation Updated every 24 hours for public companies	-	-	$750.00M	$200.00M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Taylor Farms NPS by Gender

Male customers rated Taylor Farms's NPS 23 points higher than Female customers.

Male

Taylor Farms's NPS was rated 33 by Male customers on Comparably.

60%

Promoters

13%

Passives

27%

Detractors

Female

Taylor Farms's NPS was rated 10 by Female customers on Comparably.

40%

Promoters

30%

Passives

30%

Detractors

Taylor Farms NPS by Ethnicity

Taylor Farms's NPS was rated 34 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 34	Caucasian	34

Taylor Farms NPS by Age

Taylor Farms's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

100

Summary

Age

Promoters

Passives

Detractors

31-35

75%

25%

36-40

100%

41-45

40%

20%

40%

51-55

67%

33%

66+

75%

25%

Taylor Farms NPS by Usage

Taylor Farms's NPS was rated the highest by customers who have used Taylor Farms's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -60	Less than 1 Year	-60
1 to 2 Years 50	1 to 2 Years	50
2 to 5 Years 0	2 to 5 Years	0
5 to 10 Years 50	5 to 10 Years	50
Over 10 Years 37	Over 10 Years	37

Taylor Farms NPS vs. Competitors

Compared to its competitors, Taylor Farms's NPS is rated right above Dole Food Company, and is preceded by pladis Global.

COMPANY		NPS Score
	pladis Global	100
	Taylor Farms	26
	Dole Food Company	19
	kite hill	N/A
	JUST	-100

Taylor Farms NPS vs Companies in Food and Beverages

In the Food and Beverages industry, Taylor Farms's NPS is rated right above PepsiCo, and is preceded by Mars.

COMPANY		NPS Score
	Chick-fil-A	55
	Red Bull	42
	The Coca-Cola Company	39
	Hershey Company	35
	Starbucks	30
	Mars	27
	Taylor Farms	26
	PepsiCo	24
	McDonald's	19

Taylor Farms Customer Reviews

Out of the 6 Taylor Farms customer reviews 3 were positive and 3 were constructive. Taylor Farms customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Taylor Farms Customer Loyalty

78%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

78% of Taylor Farms users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

78%

22%

Taylor Farms Customer Loyalty Score by Gender

Female customers rated Taylor Farms's Customer Loyalty score 3% higher than Male customers.

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Male

70%

Yes

Female

73%

Yes

Taylor Farms Customer Loyalty Score by Ethnicity

Taylor Farms's Customer Loyalty score was rated 75% by Caucasian customers on Comparably.

% who answered "Yes"

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out of 100

Caucasian

Taylor Farms Customer Loyalty Score by Age

Taylor Farms's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.

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20%

40%

60%

80%

100%

Summary	Age	Score
31-35 78%	31-35	78%
36-40 40%	36-40	40%
41-45 46%	41-45	46%
51-55 100%	51-55	100%
66+ 100%	66+	100%

Taylor Farms Customer Loyalty Score by Usage

Taylor Farms's Customer Loyalty score was rated the highest by customers who have used Taylor Farms's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	28%
1 to 2 Years	78%
2 to 5 Years	100%
5 to 10 Years	55%
Over 10 Years	89%

Taylor Farms Customer Loyalty Score by Industry

Taylor Farms's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.

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Accounting	40%
Education	100%

Taylor Farms Customer Loyalty vs. Competitors

Compared to its competitors, Taylor Farms's Customer Loyalty score is rated right above Dole Food Company, and is preceded by pladis Global.

COMPANY		Customer Loyalty Score
	pladis Global	100%
	Taylor Farms	78%
	Dole Food Company	78%
	JUST	N/A
	kite hill	N/A

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Customer Loyalty for Other Food and Beverages Brands

In the Food and Beverages industry, Taylor Farms's Customer Loyalty score is rated right above Starbucks, and is preceded by McDonald's.

COMPANY		Customer Loyalty Score
	Chick-fil-A	87%
	The Coca-Cola Company	85%
	PepsiCo	82%
	Red Bull	81%
	Hershey Company	81%
	McDonald's	79%
	Taylor Farms	78%
	Starbucks	78%
	Mars	78%

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Taylor Farms Product Quality

3.8/5

Taylor Farms has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.

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Taylor Farms Product Information

Taylor Farms’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Taylor Farms's product the highest. Reviewers from the Accounting industry rated Taylor Farms the lowest at 2.

Website: http://www.taylorfarms.com/

Company Size: 5,001-10,000 Employees

Industry

Food and Beverages

Quick Insights into Taylor Farms Product Quality

Taylor Farms's Product Quality score was rated highest by customers ages 66+, and rated lowest by customers who have used Taylor Farms's products/services for Less than 1 Year.

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Ranked Taylor Farms Product Quality the Highest

66+	4.7
Over 10 Years	4.2
Education	3.9

Ranked Taylor Farms Product Quality the Lowest

36-40	2.3
Accounting	2
Less than 1 Year	1.5

Taylor Farms Product Quality Score by Gender

Male customers rated Taylor Farms's Product Quality score 0.3 stars higher than Female customers.

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Male

3.7/5

Female

3.4/5

Taylor Farms Product Quality Score by Ethnicity

Taylor Farms's Product Quality score was rated 3.7 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.7	Caucasian	3.7

Taylor Farms Product Quality Score by Age

Taylor Farms's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.

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Summary	Age	Score
31-35 4.5	31-35	4.5
36-40 2.3	36-40	2.3
41-45 2.7	41-45	2.7
51-55 3.8	51-55	3.8
66+ 4.7	66+	4.7

Taylor Farms Product Quality Score by Usage

Taylor Farms's Product Quality score was rated the highest by customers who have used Taylor Farms's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	1.5
1 to 2 Years	3.6
2 to 5 Years	3.6
5 to 10 Years	3.9
Over 10 Years	4.2

Taylor Farms Product Quality Score by Industry

Taylor Farms's Product Quality score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.

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Accounting	2
Education	3.9

Taylor Farms Product Quality vs. Competitors

Compared to its competitors, Taylor Farms's Product Quality score is rated right above Dole Food Company, and is preceded by kite hill.

COMPANY		Product Quality Score
	pladis Global	5/5
	kite hill	5/5
	Taylor Farms	3.8/5
	Dole Food Company	3.7/5
	JUST	N/A

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Product Quality for Other Food and Beverages Brands

In the Food and Beverages industry, Taylor Farms's Product Quality score is rated right above McDonald's, and is preceded by PepsiCo.

COMPANY		Product Quality Score
	Chick-fil-A	4.3/5
	The Coca-Cola Company	4.2/5
	Red Bull	4.2/5
	Starbucks	4.1/5
	Hershey Company	4.1/5
	Mars	4/5
	PepsiCo	4/5
	Taylor Farms	3.8/5
	McDonald's	3.7/5

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Taylor Farms Pricing

Taylor Farms ROI & Value For Money

3.8/5

Taylor Farms has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Taylor Farms Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Accounting industry think that they had the lowest ROI from Taylor Farms.

Quick Insights into Taylor Farms ROI

Taylor Farms's ROI score was rated highest by customers ages 66+, and rated lowest by customers who have used Taylor Farms's products/services for Less than 1 Year.

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Ranked Taylor Farms ROI the Highest

66+	4.6
Over 10 Years	4.4
Caucasian	3.7

Ranked Taylor Farms ROI the Lowest

Accounting	2.1
36-40	1.8
Less than 1 Year	1.6

Taylor Farms ROI Score by Gender

Male customers rated Taylor Farms's ROI score 0.1 stars higher than Female customers.

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Male

3.6/5

Female

3.5/5

Taylor Farms ROI Score by Ethnicity

Taylor Farms's ROI score was rated 3.7 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.7	Caucasian	3.7

Taylor Farms ROI Score by Age

Taylor Farms's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.

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Summary	Age	Score
31-35 4.2	31-35	4.2
36-40 1.8	36-40	1.8
41-45 2.8	41-45	2.8
51-55 3.6	51-55	3.6
66+ 4.6	66+	4.6

Taylor Farms ROI Score by Usage

Taylor Farms's ROI score was rated the highest by customers who have used Taylor Farms's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	1.6
1 to 2 Years	3.6
2 to 5 Years	3.6
5 to 10 Years	3.5
Over 10 Years	4.4

Taylor Farms ROI Score by Industry

Taylor Farms's ROI score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.

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Accounting	2.1
Education	3.7

Taylor Farms Pricing vs. Competitors

Compared to its competitors, Taylor Farms's ROI score is rated right above Dole Food Company, and is preceded by pladis Global.

COMPANY		Pricing Score
	pladis Global	5/5
	Taylor Farms	3.8/5
	Dole Food Company	3.5/5
	JUST	N/A
	kite hill	N/A

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ROI for Other Food and Beverages Brands

In the Food and Beverages industry, Taylor Farms's ROI score is rated right above Mars, and is preceded by Red Bull.

COMPANY		Pricing Score
	Chick-fil-A	4.1/5
	The Coca-Cola Company	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Taylor Farms	3.8/5
	Mars	3.8/5
	PepsiCo	3.8/5
	Starbucks	3.6/5
	McDonald's	3.6/5

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Taylor Farms Customer Satisfaction (CSAT)

Taylor Farms Customer Satisfaction (CSAT) Score

71 / 100

Taylor Farms has an overall Customer Satisfaction score of 71 rated by its users and customers.

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Very Satisfied	45%
Satisfied	26%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	9%
Very Dissatisfied	12%

Very Satisfied

45%

Satisfied

26%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

12%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Taylor Farms Customer Satisfaction

Taylor Farms's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 36-40.

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Ranked Taylor Farms Customer Satisfaction the Highest

31-35	100%
Male	79%
Over 10 Years	76%

Ranked Taylor Farms Customer Satisfaction the Lowest

Female	67%
Less than 1 Year	50%
36-40	34%

Taylor Farms Customer Satisfaction Score by Gender

Male customers rated Taylor Farms's Customer Satisfaction score 12 points higher than Female customers.

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79 / 100

Male

	Very Satisfied	58%
	Satisfied	21%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	21%

67 / 100

Female

	Very Satisfied	23%
	Satisfied	44%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	11%
	Very Dissatisfied	22%

Taylor Farms Customer Satisfaction Score by Ethnicity

Caucasian
75%

CSAT according to Caucasian

Taylor Farms' Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.

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75 / 100

Very Satisfied	50%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	6%
Very Dissatisfied	19%

Very Satisfied

50%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

19%

Taylor Farms Customer Satisfaction Score by Age

Taylor Farms's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

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100

Breakdown

Age

Score

31-35

100%

36-40

34%

41-45

50%

51-55

67%

66+

100%

Taylor Farms Customer Satisfaction Score by Usage

Taylor Farms's Customer Satisfaction score was rated the highest by customers who have used Taylor Farms's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	50
1 to 2 Years	75
2 to 5 Years	75
5 to 10 Years	75
Over 10 Years	76

Taylor Farms Customer Satisfaction Score by Industry

Taylor Farms's Customer Satisfaction score was rated 67 points by Accounting industry customers.

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{
	"title": "Taylor Farms Customer Satisfaction Score by Industry",
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	"bars": [
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Taylor Farms's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "max",
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Accounting	67

Taylor Farms Customer Satisfaction vs. Competitors

Compared to its competitors, Taylor Farms's Customer Satisfaction score is rated right above JUST, and is preceded by Dole Food Company.

COMPANY		Customer Satisfaction (CSAT) Score
	pladis Global	100%
	Dole Food Company	74%
	Taylor Farms	71%
	JUST	0%
	kite hill	0%

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Customer Satisfaction for Other Food and Beverages Brands

In the Food and Beverages industry, Taylor Farms's Customer Satisfaction score is rated right below McDonald's.

COMPANY		Customer Satisfaction (CSAT) Score
	The Coca-Cola Company	87%
	Starbucks	84%
	Red Bull	82%
	Chick-fil-A	81%
	Hershey Company	80%
	PepsiCo	79%
	Mars	74%
	McDonald's	72%
	Taylor Farms	71%

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Taylor Farms Customer Service

3.7/5

Taylor Farms has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About Taylor Farms's Customer Service

Address

Salinas, CA 93901

Website

http://www.taylorfarms.com/

Phone Number

1(866)675-6120

Quick Insights into Taylor Farms Customer Service

Taylor Farms's Customer Service score was rated highest by customers ages 66+, and rated lowest by customers who have used Taylor Farms's products/services for Less than 1 Year.

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Ranked Taylor Farms Customer Service the Highest

66+	4.7
Over 10 Years	4.2
Caucasian	3.5

Ranked Taylor Farms Customer Service the Lowest

Accounting	2.5
36-40	2.1
Less than 1 Year	1.7

Taylor Farms Customer Service Score by Gender

Taylor Farms's Customer Service score was rated 3.4 by both Female and Male customers on Comparably.

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Male

3.4/5

Female

3.4/5

Taylor Farms Customer Service Score by Ethnicity

Taylor Farms's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.5	Caucasian	3.5

Taylor Farms Customer Service Score by Age

Taylor Farms's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.

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100

Summary	Age	Customer Service Score
31-35 4.1	31-35	4.1
36-40 2.1	36-40	2.1
41-45 2.9	41-45	2.9
51-55 3	51-55	3
66+ 4.7	66+	4.7

Taylor Farms Customer Service Score by Usage

Taylor Farms's Customer Service score was rated the highest by customers who have used Taylor Farms's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	1.7
1 to 2 Years	3.7
2 to 5 Years	3.1
5 to 10 Years	3.5
Over 10 Years	4.2

Taylor Farms Customer Service Score by Industry

Taylor Farms's Customer Service score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.

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Accounting	2.5
Education	3.5

Taylor Farms Customer Service vs. Competitors

Compared to its competitors, Taylor Farms's Customer Service score is rated right above Dole Food Company, and is preceded by pladis Global.

COMPANY		Customer Service Score
	pladis Global	5/5
	Taylor Farms	3.7/5
	Dole Food Company	3.6/5
	JUST	N/A
	kite hill	N/A

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Customer Service for Other Food and Beverages Brands

In the Food and Beverages industry, Taylor Farms's Customer Service score is rated right above McDonald's, and is preceded by PepsiCo.

COMPANY		Customer Service Score
	Chick-fil-A	4.3/5
	Starbucks	4.1/5
	The Coca-Cola Company	4/5
	Red Bull	4/5
	Hershey Company	3.9/5
	Mars	3.9/5
	PepsiCo	3.8/5
	Taylor Farms	3.7/5
	McDonald's	3.6/5

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Taylor Farms as an Employer

3.8/5

Taylor Farms has a 3.8/5 stars for its overall company culture rated by their employees

top

15%

CEO of Taylor Farms

Bruce Taylor

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Taylor Farms scored a 26 for Net Promoter Score and a 13 for Employee Net Promoter Score. NPS gauges how likely a customer of Taylor Farms would recommend the brand to a friend. ENPS measures how likely Taylor Farms employees would recommend working at Taylor Farms to a friend.

Net Promoter Score

NPS Score

57%	Promoters
12%	Passive
31%	Detractors

Employee Net Promoter Score

eNPS Score

49%	Promoters
15%	Passive
36%	Detractors

Global Ranking Snapshot

Taylor Farms is ranked #998 in the Global Top 100 Brands. It ranks just behind Galderma and just ahead of Zimmer Biomet.

RANK			INDUSTRY
996	Nando's	Geoff Whyte	Food and Beverages
997	Galderma	Stuart Raetzman	Health and Wellness
998	Taylor Farms	Bruce Taylor	Food and Beverages
999	Zimmer Biomet	Ivan Tornos	Health and Wellness
1000	Avanade	Pam Maynard	Tech

Food and Beverages Ranking Snapshot

Taylor Farms is ranked #86 in the Food and Beverages Industry. It ranks just behind Nando's.

RANK		Location
84	McCormick & Company	Sparks Glencoe, MD
85	Nando's
86	Taylor Farms	Salinas, CA