10
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Dairy Farmers of America
Marketing or Exec? Claim Your Free Account
About Dairy Farmers of America's Brand
"DFA manufactures and commercializes cheese, butter and dairy ingredients to beverage, fluid milk and ice cream businesses."
Brand at a Glance
81%
Customer Loyalty
3.7/5
Product Quality
3.5/5
Pricing
3.4/5
Customer Service
Dairy Farmers of America NPS
Dairy Farmers of America's Net Promoter Score (NPS) is a 10 with 47% Promoters, 16% Passives, and 37% Detractors. Net Promoter Score tracks whether Dairy Farmers of America's customers would recommend using the product based on a scale of -100 to 100.
Dairy Farmers of America Overall NPS
| 47% | Promoters |
|---|---|
| 16% | Passives |
| 37% | Detractors |
Dairy Farmers of America NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 29 | Feb 2024 | 29 |
Mar 2024 29 | Mar 2024 | 29 |
Apr 2024 27 | Apr 2024 | 27 |
May 2024 24 | May 2024 | 24 |
Aug 2024 22 | Aug 2024 | 22 |
Jan 2025 20 | Jan 2025 | 20 |
Feb 2025 17 | Feb 2025 | 17 |
Apr 2025 15 | Apr 2025 | 15 |
Jun 2025 17 | Jun 2025 | 17 |
Aug 2025 14 | Aug 2025 | 14 |
Nov 2025 12 | Nov 2025 | 12 |
Mar 2026 10 | Mar 2026 | 10 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dairy Farmers of America NPS by Gender
Male customers rated Dairy Farmers of America's NPS 108 points higher than Female customers.
Male
8
Dairy Farmers of America's NPS was rated 8 by Male customers on Comparably.
50%
Promoters
8%
Passives
42%
Detractors
Female
-100
Dairy Farmers of America's NPS was rated -100 by Female customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Dairy Farmers of America NPS by Ethnicity
Dairy Farmers of America's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -17 | Caucasian | -17 |
Other -34 | Other | -34 |
Dairy Farmers of America NPS by Age
Dairy Farmers of America's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
Dairy Farmers of America NPS by Usage
Dairy Farmers of America's NPS was rated the highest by customers who have used Dairy Farmers of America's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
2 to 5 Years -25 | 2 to 5 Years | -25 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 0 | Over 10 Years | 0 |
Dairy Farmers of America Customer Reviews
Out of the 2 Dairy Farmers of America customer reviews 1 was positive and 1 was constructive. Dairy Farmers of America customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Dairy Farmers of America Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Dairy Farmers of America users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Dairy Farmers of America Customer Loyalty Score by Gender
Female customers rated Dairy Farmers of America's Customer Loyalty score 30% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Dairy Farmers of America.
Male
70%
Yes
Female
100%
Yes
Dairy Farmers of America Customer Loyalty Score by Ethnicity
Dairy Farmers of America's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Dairy Farmers of America.
55
out of 100
Caucasian
100
out of 100
Other
Dairy Farmers of America Customer Loyalty Score by Age
Dairy Farmers of America's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Dairy Farmers of America.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
51-55 33% | 51-55 | 33% |
Dairy Farmers of America Customer Loyalty Score by Usage
Dairy Farmers of America's Customer Loyalty score was rated the highest by customers who have used Dairy Farmers of America's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Dairy Farmers of America Customer Loyalty Score by Industry
Dairy Farmers of America's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Dairy Farmers of America Product Quality
3.7/5
Dairy Farmers of America has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Dairy Farmers of America's overall Product Quality score rated by its users and customers.
Dairy Farmers of America Product Information
Dairy Farmers of America’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Dairy Farmers of America's product the highest. Reviewers from the Accounting industry rated Dairy Farmers of America the lowest at 3.5.
- Website
- www.dfamilk.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Paper and Forest Products
Agriculture & Farming
Quick Insights into Dairy Farmers of America Product Quality
Dairy Farmers of America's Product Quality score was rated highest by customers who have used Dairy Farmers of America's products/services for Less than 1 Year, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Dairy Farmers of America's Product Quality.
Ranked Dairy Farmers of America Product Quality the Highest
Ranked Dairy Farmers of America Product Quality the Lowest
Dairy Farmers of America Product Quality Score by Gender
Male customers rated Dairy Farmers of America's Product Quality score 1.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Dairy Farmers of America.
Male
3.8/5
Female
2.6/5
Dairy Farmers of America Product Quality Score by Ethnicity
Dairy Farmers of America's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Dairy Farmers of America.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Other 3.5 | Other | 3.5 |
Dairy Farmers of America Product Quality Score by Age
Dairy Farmers of America's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Dairy Farmers of America.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
51-55 3.4 | 51-55 | 3.4 |
Dairy Farmers of America Product Quality Score by Usage
Dairy Farmers of America's Product Quality score was rated the highest by customers who have used Dairy Farmers of America's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Dairy Farmers of America Product Quality Score by Industry
Dairy Farmers of America's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Dairy Farmers of America Pricing
Dairy Farmers of America ROI & Value For Money
3.5/5
Dairy Farmers of America has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Dairy Farmers of America's overall ROI score rated by its users and customers.
Dairy Farmers of America Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Dairy Farmers of America.
Quick Insights into Dairy Farmers of America ROI
Dairy Farmers of America's ROI score was rated highest by customers who have used Dairy Farmers of America's products/services for 5 to 10 Years, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Dairy Farmers of America's ROI score.
Ranked Dairy Farmers of America ROI the Highest
Ranked Dairy Farmers of America ROI the Lowest
Dairy Farmers of America ROI Score by Gender
Male customers rated Dairy Farmers of America's ROI score 1.8 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Dairy Farmers of America.
Male
3.3/5
Female
1.5/5
Dairy Farmers of America ROI Score by Ethnicity
Dairy Farmers of America's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Dairy Farmers of America.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Other 2.5 | Other | 2.5 |
Dairy Farmers of America ROI Score by Age
Dairy Farmers of America's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Dairy Farmers of America.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
51-55 3.5 | 51-55 | 3.5 |
Dairy Farmers of America ROI Score by Usage
Dairy Farmers of America's ROI score was rated the highest by customers who have used Dairy Farmers of America's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Dairy Farmers of America ROI Score by Industry
Dairy Farmers of America's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Dairy Farmers of America Customer Satisfaction (CSAT)
Dairy Farmers of America Customer Satisfaction (CSAT) Score
75 / 100
Dairy Farmers of America has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
49%
Satisfied
26%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
5%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Dairy Farmers of America Customer Satisfaction
Dairy Farmers of America's Customer Satisfaction score was rated highest by customers who have used Dairy Farmers of America's products/services for 2 to 5 Years, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Dairy Farmers of America's Customer Satisfaction.
Ranked Dairy Farmers of America Customer Satisfaction the Highest
Ranked Dairy Farmers of America Customer Satisfaction the Lowest
Dairy Farmers of America Customer Satisfaction Score by Gender
Dairy Farmers of America's Customer Satisfaction score was rated 67 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Dairy Farmers of America.
67 / 100
MaleVery Satisfied | 45% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 11% | |
Very Dissatisfied | 22% |
Dairy Farmers of America Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Dairy Farmers of America's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Dairy Farmers of America.
50 / 100
Very Satisfied
17%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
16%
Very Dissatisfied
17%
CSAT according to Other
Dairy Farmers of America's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Dairy Farmers of America.
67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Dairy Farmers of America Customer Satisfaction Score by Age
Dairy Farmers of America's Customer Satisfaction score was rated 50 points by customers ages 51-55 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Dairy Farmers of America.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 50% |
Dairy Farmers of America Customer Satisfaction Score by Usage
Dairy Farmers of America's Customer Satisfaction score was rated the highest by customers who have used Dairy Farmers of America's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Dairy Farmers of America Customer Satisfaction Score by Industry
Dairy Farmers of America's Customer Satisfaction score was rated 75 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Dairy Farmers of America Customer Satisfaction Score by Industry",
"text": "Dairy Farmers of America's Customer Satisfaction score was rated 75 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Dairy Farmers of America's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 75
}
]
}Dairy Farmers of America Customer Service
3.4/5
Dairy Farmers of America has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Dairy Farmers of America's overall Customer Service score rated by its users and customers.
About Dairy Farmers of America's Customer Service
Address
Kansas City, MO United States of America
Website
www.dfamilk.com/
Quick Insights into Dairy Farmers of America Customer Service
Dairy Farmers of America's Customer Service score was rated highest by customers who have used Dairy Farmers of America's products/services for Less than 1 Year, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Dairy Farmers of America's Customer Service score.
Ranked Dairy Farmers of America Customer Service the Highest
Ranked Dairy Farmers of America Customer Service the Lowest
Dairy Farmers of America Customer Service Score by Gender
Male customers rated Dairy Farmers of America's Customer Service score 1.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Dairy Farmers of America.
Male
3/5
Female
1.5/5
Dairy Farmers of America Customer Service Score by Ethnicity
Dairy Farmers of America's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Dairy Farmers of America.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Other 2.5 | Other | 2.5 |
Dairy Farmers of America Customer Service Score by Age
Dairy Farmers of America's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Dairy Farmers of America.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
51-55 2.7 | 51-55 | 2.7 |
Dairy Farmers of America Customer Service Score by Usage
Dairy Farmers of America's Customer Service score was rated the highest by customers who have used Dairy Farmers of America's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Dairy Farmers of America Customer Service Score by Industry
Dairy Farmers of America's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Dairy Farmers of America as an Employer
2.9/5
Dairy Farmers of America has a 2.9/5 stars for its overall company culture rated by their employees
bottom
45%
CEO of Dairy Farmers of America
In the Bottom 45% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Dairy Farmers of America scored a 10 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of Dairy Farmers of America would recommend the brand to a friend. ENPS measures how likely Dairy Farmers of America employees would recommend working at Dairy Farmers of America to a friend.
Net Promoter Score
10
NPS Score
| 47% | Promoters |
|---|---|
| 16% | Passive |
| 37% | Detractors |
Employee Net Promoter Score
-16
eNPS Score
| 35% | Promoters |
|---|---|
| 14% | Passive |
| 51% | Detractors |
