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Pure Storage is

Ranked

#175

Tech Brands

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Pure Storage

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Pure Storage

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Pure Storage is ranked #175 in Tech Brands

About Pure Storage's Brand

Pure Storage is an all-flash enterprise storage company that enables broad deployment of flash in data centers. Pure Storage’s brand is ranked #543 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Pure Storage. When compared to other organizations within the Tech industry, Pure Storage is ranked #175. Among its major competitors, Pure Storage is ranked in 2nd place for NPS while Nutanix is 1st, and NetApp is 3rd.Their current market cap is $11.51B

Brand at a Glance

85%

Customer Loyalty

4/5

Product Quality

3.8/5

Pricing

4/5

Customer Service

Pure Storage Ranking

^#543 in Global Best Brands
^#175 in Tech
^#2 / 4 of its competitors

Pure Storage NPS

Pure Storage's Net Promoter Score (NPS) is a 41 with 66% Promoters, 9% Passives, and 25% Detractors. Net Promoter Score tracks whether Pure Storage's customers would recommend using the product based on a scale of -100 to 100.

Pure Storage Overall NPS

NPS

66%	Promoters
9%	Passives
25%	Detractors

Pure Storage NPS Trend

-100

-50

100

Summary	Date	Score
Jun 2024 39	Jun 2024	39
Jul 2024 40	Jul 2024	40
Aug 2024 40	Aug 2024	40
Oct 2024 42	Oct 2024	42
Dec 2024 40	Dec 2024	40
Jan 2025 42	Jan 2025	42
Mar 2025 42	Mar 2025	42
Apr 2025 42	Apr 2025	42
May 2025 43	May 2025	43
Jul 2025 41	Jul 2025	41
Sep 2025 43	Sep 2025	43
Nov 2025 41	Nov 2025	41

How Other Brands Compare

Pure Storage is ranked second for NPS among its competitors. Nutanix and NetApp come in first and third, with IBM coming in at #4. Among those competitors, it is the third most valued company behind IBM.

	Pure Storage	IBM	NetApp	Nutanix
Global Ranking	#543	#106	#268	#642
NPS	41	26	36	42
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$11.51B	$119.05B	$15.94B	$5.27B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Pure Storage NPS by Gender

Female customers rated Pure Storage's NPS 53 points higher than Male customers.

Male

Pure Storage's NPS was rated 30 by Male customers on Comparably.

60%

Promoters

10%

Passives

30%

Detractors

Female

Pure Storage's NPS was rated 83 by Female customers on Comparably.

83%

Promoters

17%

Passives

Detractors

Pure Storage NPS by Ethnicity

Pure Storage's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 45	Caucasian	45
Hispanic or Latino 20	Hispanic or Latino	20
Asian or Pacific Islander 37	Asian or Pacific Islander	37
Other 0	Other	0

Pure Storage NPS by Age

Pure Storage's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.

100

Summary

Age

Promoters

Passives

Detractors

31-35

80%

20%

36-40

67%

33%

46-50

100%

51-55

20%

40%

56-60

25%

75%

Pure Storage NPS by Usage

Pure Storage's NPS was rated the highest by customers who have used Pure Storage's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -40	Less than 1 Year	-40
1 to 2 Years 28	1 to 2 Years	28
2 to 5 Years 37	2 to 5 Years	37
5 to 10 Years 75	5 to 10 Years	75

Pure Storage NPS vs. Competitors

Compared to its competitors, Pure Storage's NPS is rated right above NetApp, and is preceded by Nutanix.

COMPANY		NPS Score
	Nutanix	42
	Pure Storage	41
	NetApp	36
	IBM	26
	Aberdeen	N/A
	Tegile Systems	N/A
	Tintri	N/A

Pure Storage NPS vs Companies in Tech

In the Tech industry, Pure Storage's NPS is rated right above ROBLOX, and is preceded by Google.

COMPANY		NPS Score
	Nintendo	55
	Spotify	49
	Apple	48
	Zoom Video Communications	44
	Netflix	43
	Google	42
	Pure Storage	41
	ROBLOX	38
	Peloton	31

Pure Storage Customer Reviews

Out of the 5 Pure Storage customer reviews 4 were positive and 1 was constructive. Pure Storage customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Pure Storage Customer Loyalty

85%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

85% of Pure Storage users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

85%

15%

Pure Storage Customer Loyalty Score by Gender

Female customers rated Pure Storage's Customer Loyalty score 18% higher than Male customers.

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Male

82%

Yes

Female

100%

Yes

Pure Storage Customer Loyalty Score by Ethnicity

Pure Storage's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

100

out of 100

Asian or Pacific Islander

out of 100

Other

Pure Storage Customer Loyalty Score by Age

Pure Storage's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Pure Storage.

20%

40%

60%

80%

100%

Summary	Age	Score
31-35 100%	31-35	100%
36-40 70%	36-40	70%
46-50 87%	46-50	87%
51-55 100%	51-55	100%
56-60 78%	56-60	78%

Pure Storage Customer Loyalty Score by Usage

Pure Storage's Customer Loyalty score was rated the highest by customers who have used Pure Storage's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	82%
1 to 2 Years	75%
2 to 5 Years	84%
5 to 10 Years	100%

Pure Storage Customer Loyalty Score by Industry

Pure Storage's Customer Loyalty score was rated 91% by Tech industry customers.

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Tech	91%

Pure Storage Customer Loyalty vs. Competitors

Compared to its competitors, Pure Storage's Customer Loyalty score is rated right above NetApp, and is preceded by Nutanix.

COMPANY		Customer Loyalty Score
	Nutanix	85%
	Pure Storage	85%
	NetApp	83%
	IBM	79%
	Aberdeen	N/A
	Tegile Systems	N/A
	Tintri	N/A

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Customer Loyalty for Other Tech Brands

In the Tech industry, Pure Storage's Customer Loyalty score is rated right above Zoom Video Communications, and is preceded by Apple.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Google	87%
	Spotify	87%
	Apple	86%
	Pure Storage	85%
	Zoom Video Communications	84%
	Peloton	82%

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Pure Storage Product Quality

4/5

Pure Storage has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Pure Storage Product Information

Pure Storage’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Pure Storage's product the highest.

Website: http://www.purestorage.com

Company Size: 1,001-5,000 Employees

Industry

Big Data

Enterprise

Hardware and Devices

SaaS

Quick Insights into Pure Storage Product Quality

Pure Storage's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers who have used Pure Storage's products/services for Less than 1 Year.

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Ranked Pure Storage Product Quality the Highest

46-50	4.8
5 to 10 Years	4.4
Caucasian	4.4

Ranked Pure Storage Product Quality the Lowest

Other	3.5
56-60	3
Less than 1 Year	3

Pure Storage Product Quality Score by Gender

Female customers rated Pure Storage's Product Quality score 0.4 stars higher than Male customers.

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Male

4/5

Female

4.4/5

Pure Storage Product Quality Score by Ethnicity

Pure Storage's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.4	Caucasian	4.4
Hispanic or Latino 3.6	Hispanic or Latino	3.6
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Other 3.5	Other	3.5

Pure Storage Product Quality Score by Age

Pure Storage's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.

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Summary	Age	Score
31-35 3.8	31-35	3.8
36-40 3.8	36-40	3.8
46-50 4.8	46-50	4.8
51-55 4.3	51-55	4.3
56-60 3	56-60	3

Pure Storage Product Quality Score by Usage

Pure Storage's Product Quality score was rated the highest by customers who have used Pure Storage's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3
1 to 2 Years	3.8
2 to 5 Years	4.3
5 to 10 Years	4.4

Pure Storage Product Quality Score by Industry

Pure Storage's Product Quality score was rated 4.3 stars by Tech industry customers.

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Tech	4.3

Pure Storage Product Quality vs. Competitors

Compared to its competitors, Pure Storage's Product Quality score is rated right above IBM, and is preceded by NetApp.

COMPANY		Product Quality Score
	Nutanix	4.1/5
	NetApp	4.1/5
	Pure Storage	4/5
	IBM	3.8/5
	Aberdeen	N/A
	Tegile Systems	N/A
	Tintri	N/A

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Product Quality for Other Tech Brands

In the Tech industry, Pure Storage's Product Quality score is rated right above Peloton, and is preceded by Google.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Zoom Video Communications	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	Google	4.1/5
	Pure Storage	4/5
	Peloton	4/5
	ROBLOX	4/5

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Pure Storage Pricing

Pure Storage ROI & Value For Money

3.8/5

Pure Storage has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Pure Storage Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Pure Storage ROI

Pure Storage's ROI score was rated highest by customers ages 46-50, and rated lowest by customers ages 56-60.

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Ranked Pure Storage ROI the Highest

46-50	4.8
5 to 10 Years	4.7
Female	4.7

Ranked Pure Storage ROI the Lowest

Hispanic or Latino	3.2
Less than 1 Year	2.8
56-60	2.6

Pure Storage ROI Score by Gender

Female customers rated Pure Storage's ROI score 0.9 stars higher than Male customers.

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Male

3.8/5

Female

4.7/5

Pure Storage ROI Score by Ethnicity

Pure Storage's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.

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Summary	Ethnicity	Score
Caucasian 4.2	Caucasian	4.2
Hispanic or Latino 3.2	Hispanic or Latino	3.2
Asian or Pacific Islander 4.5	Asian or Pacific Islander	4.5
Other 3.3	Other	3.3

Pure Storage ROI Score by Age

Pure Storage's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.

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Summary	Age	Score
31-35 4.6	31-35	4.6
36-40 3.8	36-40	3.8
46-50 4.8	46-50	4.8
51-55 4.2	51-55	4.2
56-60 2.6	56-60	2.6

Pure Storage ROI Score by Usage

Pure Storage's ROI score was rated the highest by customers who have used Pure Storage's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.8
1 to 2 Years	4.1
2 to 5 Years	3.9
5 to 10 Years	4.7

Pure Storage ROI Score by Industry

Pure Storage's ROI score was rated 4.1 stars by Tech industry customers.

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Tech	4.1

Pure Storage Pricing vs. Competitors

Compared to its competitors, Pure Storage's ROI score is rated right above IBM, and is preceded by NetApp.

COMPANY		Pricing Score
	Nutanix	4/5
	NetApp	4/5
	Pure Storage	3.8/5
	IBM	3.8/5
	Aberdeen	N/A
	Tegile Systems	N/A
	Tintri	N/A

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ROI for Other Tech Brands

In the Tech industry, Pure Storage's ROI score is rated right above ROBLOX, and is preceded by Apple.

COMPANY		Pricing Score
	Zoom Video Communications	4.1/5
	Google	4/5
	Spotify	4/5
	Nintendo	4/5
	Peloton	4/5
	Netflix	4/5
	Apple	4/5
	Pure Storage	3.8/5
	ROBLOX	3.8/5

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Pure Storage Customer Satisfaction (CSAT)

Pure Storage Customer Satisfaction (CSAT) Score

77 / 100

Pure Storage has an overall Customer Satisfaction score of 77 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	61%
Satisfied	16%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	9%
Very Dissatisfied	11%

Very Satisfied

61%

Satisfied

16%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Pure Storage Customer Satisfaction

Pure Storage's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 56-60.

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Ranked Pure Storage Customer Satisfaction the Highest

31-35	100%
Female	100%
Tech	91%

Ranked Pure Storage Customer Satisfaction the Lowest

Hispanic or Latino	60%
Less than 1 Year	50%
56-60	34%

Pure Storage Customer Satisfaction Score by Gender

Female customers rated Pure Storage's Customer Satisfaction score 31 points higher than Male customers.

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69 / 100

Male

	Very Satisfied	46%
	Satisfied	23%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	23%
	Very Dissatisfied	8%

100 / 100

Female

	Very Satisfied	83%
	Satisfied	17%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

Pure Storage Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Pure Storage's Customer Satisfaction (CSAT) score was rated 83% according to Caucasian users and customers.

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83 / 100

Very Satisfied	50%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	17%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

17%

Very Dissatisfied

CSAT according to Hispanic or Latino

Pure Storage's Customer Satisfaction (CSAT) score was rated 60% according to Hispanic or Latino users and customers.

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60 / 100

Very Satisfied	60%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	40%
Very Dissatisfied	0%

Very Satisfied

60%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

40%

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Pure Storage's Customer Satisfaction (CSAT) score was rated 83% according to Asian or Pacific Islander users and customers.

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83 / 100

Very Satisfied	66%
Satisfied	17%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

66%

Satisfied

17%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

CSAT according to Other

Pure Storage's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.

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67 / 100

Very Satisfied	33%
Satisfied	34%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	33%

Very Satisfied

33%

Satisfied

34%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

33%

Pure Storage Customer Satisfaction Score by Age

Pure Storage's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.

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100

Breakdown

Age

Score

31-35

100%

36-40

67%

46-50

100%

51-55

67%

56-60

34%

Pure Storage Customer Satisfaction Score by Usage

Pure Storage's Customer Satisfaction score was rated the highest by customers who have used Pure Storage's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	50
1 to 2 Years	76
2 to 5 Years	86

Pure Storage Customer Satisfaction Score by Industry

Pure Storage's Customer Satisfaction score was rated 91 points by Tech industry customers.

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Tech	91

Pure Storage Customer Satisfaction vs. Competitors

Compared to its competitors, Pure Storage's Customer Satisfaction score is rated right above IBM, and is preceded by NetApp.

COMPANY		Customer Satisfaction (CSAT) Score
	Nutanix	80%
	NetApp	80%
	Pure Storage	77%
	IBM	76%
	Aberdeen	0%
	Tegile Systems	0%
	Tintri	0%

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Customer Satisfaction for Other Tech Brands

In the Tech industry, Pure Storage's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	Google	81%
	Pure Storage	77%
	Zoom Video Communications	74%
	ROBLOX	73%
	Peloton	63%

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Pure Storage Customer Service

4/5

Pure Storage has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Pure Storage's Customer Service

Address

650 Castro Street, Suite #400, Mountain View, CA 94041

Website

http://www.purestorage.com

Phone Number

(800) 379-7873

Quick Insights into Pure Storage Customer Service

Pure Storage's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers ages 56-60.

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Ranked Pure Storage Customer Service the Highest

46-50	4.9
5 to 10 Years	4.6
Asian or Pacific Islander	4.4

Ranked Pure Storage Customer Service the Lowest

Hispanic or Latino	3.2
Less than 1 Year	2.7
56-60	2.5

Pure Storage Customer Service Score by Gender

Female customers rated Pure Storage's Customer Service score 0.6 stars higher than Male customers.

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Male

3.8/5

Female

4.4/5

Pure Storage Customer Service Score by Ethnicity

Pure Storage's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Pure Storage.

100

Summary	Ethnicity	Customer Service Score
Caucasian 4	Caucasian	4
Hispanic or Latino 3.2	Hispanic or Latino	3.2
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Other 3.3	Other	3.3

Pure Storage Customer Service Score by Age

Pure Storage's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.

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100

Summary	Age	Customer Service Score
31-35 4.2	31-35	4.2
36-40 3.3	36-40	3.3
46-50 4.9	46-50	4.9
51-55 4.2	51-55	4.2
56-60 2.5	56-60	2.5

Pure Storage Customer Service Score by Usage

Pure Storage's Customer Service score was rated the highest by customers who have used Pure Storage's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.7
1 to 2 Years	3.7
2 to 5 Years	4
5 to 10 Years	4.6

Pure Storage Customer Service Score by Industry

Pure Storage's Customer Service score was rated 4 stars by Tech industry customers.

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Tech	4

Pure Storage Customer Service vs. Competitors

Compared to its competitors, Pure Storage's Customer Service score is rated right above IBM, and is preceded by Nutanix.

COMPANY		Customer Service Score
	NetApp	4.2/5
	Nutanix	4.1/5
	Pure Storage	4/5
	IBM	3.9/5
	Aberdeen	N/A
	Tegile Systems	N/A
	Tintri	N/A

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Customer Service for Other Tech Brands

In the Tech industry, Pure Storage's Customer Service score is rated right above Peloton, and is preceded by Nintendo.

COMPANY		Customer Service Score
	Apple	4.2/5
	Google	4/5
	Zoom Video Communications	4/5
	Nintendo	4/5
	Pure Storage	4/5
	Peloton	4/5
	Netflix	4/5
	Spotify	4/5
	ROBLOX	3.6/5

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Pure Storage as an Employer

4.7/5

Pure Storage has a 4.7/5 stars for its overall company culture rated by their employees

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CEO of Pure Storage

Charlie Giancarlo

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Pure Storage scored a 41 for Net Promoter Score and a 56 for Employee Net Promoter Score. NPS gauges how likely a customer of Pure Storage would recommend the brand to a friend. ENPS measures how likely Pure Storage employees would recommend working at Pure Storage to a friend.

Net Promoter Score

NPS Score

66%	Promoters
9%	Passive
25%	Detractors

Employee Net Promoter Score

eNPS Score

70%	Promoters
16%	Passive
14%	Detractors

Global Ranking Snapshot

Pure Storage is ranked #543 in the Global Top 100 Brands. It ranks just behind Rapid7 and just ahead of Chegg.

RANK			INDUSTRY
541	WeWork	Sandeep Mathrani	Business and Consumer Services
542	Rapid7	Corey Thomas	Tech
543	Pure Storage	Charlie Giancarlo	Tech
544	Chegg	Nathan Schultz	Tech
545	Moody's Analytics	Mark Almeida	Banking and Financial Services
546	Medtronic	Geoff Martha	Health and Wellness
547	Korn Ferry	Gary Burnison	Business and Consumer Services

Tech Ranking Snapshot

Pure Storage is ranked #175 in the Tech Industry. It ranks just behind Rapid7 and just ahead of Chegg.

RANK		Location
173	Skullcandy	Park City, UT
174	Rapid7	Boston, MA
175	Pure Storage	Mountain View, CA
176	Chegg	Santa Clara, CA
177	AppDynamics	San Francisco, CA
178	Toptal
179	Confluent	Mountain View, CA