29
NPS
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Beats Electronics
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About Beats Electronics' Brand
Beats Electronics offers premium consumer headphones, earphones and speakers, software technology and streaming music subscription services. Among its major competitors, Beats Electronics is ranked in 1st place for NPS while Skullcandy is 2nd, and OPPO is 3rd.Their current valuation is $1.42B
Brand at a Glance
87%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
3.6/5
Customer Service
Beats Electronics CMO
Beats Electronics Ranking
- #1 / 4 of its competitors
Beats Electronics NPS
Beats Electronics's Net Promoter Score (NPS) is a 29 with 56% Promoters, 17% Passives, and 27% Detractors. Net Promoter Score tracks whether Beats Electronics's customers would recommend using the product based on a scale of -100 to 100.
Beats Electronics Overall NPS
| 56% | Promoters |
|---|---|
| 17% | Passives |
| 27% | Detractors |
Beats Electronics NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 25 | Nov 2022 | 25 |
Feb 2023 24 | Feb 2023 | 24 |
Jun 2023 28 | Jun 2023 | 28 |
Jul 2023 25 | Jul 2023 | 25 |
Sep 2023 28 | Sep 2023 | 28 |
Jan 2024 31 | Jan 2024 | 31 |
Mar 2024 32 | Mar 2024 | 32 |
May 2024 26 | May 2024 | 26 |
Jun 2024 29 | Jun 2024 | 29 |
Sep 2024 32 | Sep 2024 | 32 |
Jan 2025 28 | Jan 2025 | 28 |
Nov 2025 29 | Nov 2025 | 29 |
How Other Brands Compare
Beats Electronics is ranked first for NPS among its competitors. Skullcandy and OPPO come in second and third, with Jet.com coming in at #4. Among those competitors, it is the most valued company.
Beats Electronics |  Jet.com |  Skullcandy |  OPPO | |
| Global Ranking | #- | #310 | #539 | #983 |
| NPS | 29 | 3 | 25 | 23 |
| Valuation Updated every 24 hours for public companies | $1.42B | $244k | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Beats Electronics NPS by Gender
Beats Electronics's NPS was rated 34 by both Female and Male customers on Comparably.
Male
34
Beats Electronics's NPS was rated 34 by Male customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Female
34
Beats Electronics's NPS was rated 34 by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Beats Electronics NPS by Ethnicity
Beats Electronics's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Beats Electronics NPS by Age
Beats Electronics's NPS was rated 34 points by customers ages 26-30 on Comparably.
Beats Electronics NPS by Usage
Beats Electronics's NPS was rated the highest by customers who have used Beats Electronics's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
2 to 5 Years 34 | 2 to 5 Years | 34 |
Beats Electronics NPS vs. Competitors
Compared to its competitors, Beats Electronics's NPS is rated right above Skullcandy.
| COMPANY | NPS Score | |
|---|---|---|
| Beats Electronics | 29 |
| Skullcandy | 25 |
| OPPO | 23 |
 | JBL | 22 |
| Jet.com | 3 |
 | PROJECT OT | N/A |
 | SOL REPUBLIC | N/A |
Beats Electronics Customer Reviews
Out of the 3 Beats Electronics customer reviews 3 were positive and 0 were constructive. Beats Electronics customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Beats Electronics Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Beats Electronics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Beats Electronics Customer Loyalty Score by Gender
Male customers rated Beats Electronics's Customer Loyalty score 30% higher than Female customers.
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Male
100%
Yes
Female
70%
Yes
Beats Electronics Customer Loyalty Score by Ethnicity
Beats Electronics's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
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78
out of 100
Caucasian
Beats Electronics Customer Loyalty Score by Age
Beats Electronics's Customer Loyalty score was rated 100% by customers ages 26-30 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
Beats Electronics Customer Loyalty Score by Usage
Beats Electronics's Customer Loyalty score was rated the highest by customers who have used Beats Electronics's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Beats Electronics Customer Loyalty vs. Competitors
Compared to its competitors, Beats Electronics's Customer Loyalty score is rated right above JBL, and is preceded by OPPO.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| OPPO | 88% |
| Beats Electronics | 87% |
| JBL | 81% |
| Skullcandy | 80% |
| Jet.com | 76% |
| PROJECT OT | N/A |
| SOL REPUBLIC | N/A |
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Beats Electronics Product Quality
4/5
Beats Electronics has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Beats Electronics Product Information
Beats Electronics’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://beatsbydre.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Hardware and Devices
Media
SaaS
Sports & Entertainment
Quick Insights into Beats Electronics Product Quality
Beats Electronics's Product Quality score was rated highest by customers ages 26-30, and rated lowest by Female customers.
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Ranked Beats Electronics Product Quality the Highest
Ranked Beats Electronics Product Quality the Lowest
Beats Electronics Product Quality Score by Gender
Male customers rated Beats Electronics's Product Quality score 1.1 stars higher than Female customers.
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Male
4.6/5
Female
3.5/5
Beats Electronics Product Quality Score by Ethnicity
Beats Electronics's Product Quality score was rated 3.6 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Beats Electronics Product Quality Score by Age
Beats Electronics's Product Quality score was rated 4.6 stars by customers ages 26-30 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.6 | 26-30 | 4.6 |
Beats Electronics Product Quality Score by Usage
Beats Electronics's Product Quality score was rated the highest by customers who have used Beats Electronics's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Beats Electronics Product Quality vs. Competitors
Compared to its competitors, Beats Electronics's Product Quality score is rated right above Skullcandy, and is preceded by OPPO.
| COMPANY | Product Quality Score | |
|---|---|---|
| OPPO | 4/5 |
| Beats Electronics | 4/5 |
| Skullcandy | 3.7/5 |
| Jet.com | 3.7/5 |
| JBL | 3.6/5 |
| PROJECT OT | N/A |
| SOL REPUBLIC | N/A |
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Beats Electronics Pricing
Beats Electronics ROI & Value For Money
3.7/5
Beats Electronics has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into Beats Electronics ROI
Beats Electronics's ROI score was rated highest by customers ages 26-30, and rated lowest by customers who have used Beats Electronics's products/services for Less than 1 Year.
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Ranked Beats Electronics ROI the Highest
Ranked Beats Electronics ROI the Lowest
Beats Electronics ROI Score by Gender
Male customers rated Beats Electronics's ROI score 0.6 stars higher than Female customers.
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Male
4.1/5
Female
3.5/5
Beats Electronics ROI Score by Ethnicity
Beats Electronics's ROI score was rated 3.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Beats Electronics.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Beats Electronics ROI Score by Age
Beats Electronics's ROI score was rated 4.1 stars by customers ages 26-30 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.1 | 26-30 | 4.1 |
Beats Electronics ROI Score by Usage
Beats Electronics's ROI score was rated the highest by customers who have used Beats Electronics's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Beats Electronics Pricing vs. Competitors
Compared to its competitors, Beats Electronics's ROI score is rated right above JBL, and is preceded by Skullcandy.
| COMPANY | Pricing Score | |
|---|---|---|
| Jet.com | 3.9/5 |
| OPPO | 3.8/5 |
| Skullcandy | 3.7/5 |
| Beats Electronics | 3.7/5 |
| JBL | 3.4/5 |
| PROJECT OT | N/A |
| SOL REPUBLIC | N/A |
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Beats Electronics Customer Satisfaction (CSAT)
Beats Electronics Customer Satisfaction (CSAT) Score
65 / 100
Beats Electronics has an overall Customer Satisfaction score of 65 rated by its users and customers.
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Very Satisfied
45%
Satisfied
20%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Beats Electronics Customer Satisfaction
Beats Electronics's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers who have used Beats Electronics's products/services for Less than 1 Year.
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Ranked Beats Electronics Customer Satisfaction the Highest
Ranked Beats Electronics Customer Satisfaction the Lowest
Beats Electronics Customer Satisfaction Score by Gender
Beats Electronics's Customer Satisfaction score was rated 67 by both Female and Male customers on Comparably.
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67 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
67 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Beats Electronics Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Beats Electronics' Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
Beats Electronics Customer Satisfaction Score by Age
Beats Electronics's Customer Satisfaction score was rated 100 points by customers ages 26-30 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% |
Beats Electronics Customer Satisfaction Score by Usage
Beats Electronics's Customer Satisfaction score was rated the highest by customers who have used Beats Electronics's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Beats Electronics Customer Satisfaction vs. Competitors
Compared to its competitors, Beats Electronics's Customer Satisfaction score is rated right above PROJECT OT, and is preceded by JBL.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| OPPO | 81% |
| Jet.com | 77% |
| Skullcandy | 71% |
| JBL | 68% |
| Beats Electronics | 65% |
| PROJECT OT | 0% |
| SOL REPUBLIC | 0% |
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Beats Electronics Customer Service
3.6/5
Beats Electronics has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Beats Electronics's Customer Service
Address
Santa Monica, CA
Website
http://beatsbydre.com
Quick Insights into Beats Electronics Customer Service
Beats Electronics's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers who have used Beats Electronics's products/services for 2 to 5 Years.
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Ranked Beats Electronics Customer Service the Highest
Ranked Beats Electronics Customer Service the Lowest
Beats Electronics Customer Service Score by Gender
Male customers rated Beats Electronics's Customer Service score 0.7 stars higher than Female customers.
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Male
4.1/5
Female
3.4/5
Beats Electronics Customer Service Score by Ethnicity
Beats Electronics's Customer Service score was rated 3.4 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Beats Electronics Customer Service Score by Age
Beats Electronics's Customer Service score was rated 4.1 stars by customers ages 26-30 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.1 | 26-30 | 4.1 |
Beats Electronics Customer Service Score by Usage
Beats Electronics's Customer Service score was rated the highest by customers who have used Beats Electronics's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Beats Electronics Customer Service vs. Competitors
Compared to its competitors, Beats Electronics's Customer Service score is rated right above Skullcandy, and is preceded by OPPO.
| COMPANY | Customer Service Score | |
|---|---|---|
| Jet.com | 4/5 |
| OPPO | 3.9/5 |
| Beats Electronics | 3.6/5 |
| Skullcandy | 3.6/5 |
| JBL | 3.4/5 |
| PROJECT OT | N/A |
| SOL REPUBLIC | N/A |
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Beats Electronics as an Employer
2.4/5
Beats Electronics has a 2.4/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Beats Electronics scored a 29 for Net Promoter Score and a -17 for Employee Net Promoter Score. NPS gauges how likely a customer of Beats Electronics would recommend the brand to a friend. ENPS measures how likely Beats Electronics employees would recommend working at Beats Electronics to a friend.
Net Promoter Score
29
NPS Score
| 56% | Promoters |
|---|---|
| 17% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
-17
eNPS Score
| 33% | Promoters |
|---|---|
| 17% | Passive |
| 50% | Detractors |
