32
NPS
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DSM
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About DSM's Brand
DSM is a global science-based company active in health, nutrition and materials. By connecting its unique competences in Life Sciences. Among its major competitors, DSM is ranked in 1st place for NPS while BASF is 2nd, and Dow Chemical Company is 3rd.Their current valuation is $487.72M
Brand at a Glance
82%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
DSM Ranking
- #1 / 4 of its competitors
DSM NPS
DSM's Net Promoter Score (NPS) is a 32 with 58% Promoters, 16% Passives, and 26% Detractors. Net Promoter Score tracks whether DSM's customers would recommend using the product based on a scale of -100 to 100.
DSM Overall NPS
| 58% | Promoters |
|---|---|
| 16% | Passives |
| 26% | Detractors |
DSM NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 30 | Mar 2023 | 30 |
May 2023 30 | May 2023 | 30 |
Jun 2023 32 | Jun 2023 | 32 |
Jul 2023 32 | Jul 2023 | 32 |
Aug 2023 29 | Aug 2023 | 29 |
Oct 2023 31 | Oct 2023 | 31 |
Feb 2024 31 | Feb 2024 | 31 |
Mar 2024 30 | Mar 2024 | 30 |
May 2024 30 | May 2024 | 30 |
Sep 2024 31 | Sep 2024 | 31 |
Nov 2024 33 | Nov 2024 | 33 |
Dec 2024 30 | Dec 2024 | 30 |
How Other Brands Compare
DSM is ranked first for NPS among its competitors. Dow Chemical Company and Cargill come in second and third, with DuPont coming in at #4. Among those competitors, it is the third most valued company behind Dow Chemical Company .
DSM |  DuPont |  Dow Chemical Company |  Cargill | |
| Global Ranking | #- | #175 | #196 | #297 |
| NPS | 32 | 17 | 27 | 26 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $487.72M | $41.76B | $68.56B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
DSM NPS by Gender
Female customers rated DSM's NPS 8 points higher than Male customers.
Male
33
DSM's NPS was rated 33 by Male customers on Comparably.
59%
Promoters
15%
Passives
26%
Detractors
Female
41
DSM's NPS was rated 41 by Female customers on Comparably.
58%
Promoters
25%
Passives
17%
Detractors
DSM NPS by Ethnicity
DSM's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 56 | Caucasian | 56 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black 50 | African American/Black | 50 |
Asian or Pacific Islander -14 | Asian or Pacific Islander | -14 |
Other 66 | Other | 66 |
DSM NPS by Age
DSM's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
DSM NPS by Usage
DSM's NPS was rated the highest by customers who have used DSM's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 18 | Less than 1 Year | 18 |
1 to 2 Years 42 | 1 to 2 Years | 42 |
2 to 5 Years 42 | 2 to 5 Years | 42 |
5 to 10 Years 20 | 5 to 10 Years | 20 |
Over 10 Years 40 | Over 10 Years | 40 |
DSM Customer Reviews
Out of the 9 DSM customer reviews 7 were positive and 2 were constructive. DSM customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
DSM Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of DSM users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
DSM Customer Loyalty Score by Gender
Male customers rated DSM's Customer Loyalty score 5% higher than Female customers.
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Male
83%
Yes
Female
78%
Yes
DSM Customer Loyalty Score by Ethnicity
DSM's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of DSM.
80
out of 100
Caucasian
100
out of 100
Hispanic or Latino
78
out of 100
African American/Black
66
out of 100
Asian or Pacific Islander
70
out of 100
Other
DSM Customer Loyalty Score by Age
DSM's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 60% | 26-30 | 60% |
31-35 61% | 31-35 | 61% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
51-55 82% | 51-55 | 82% |
DSM Customer Loyalty Score by Usage
DSM's Customer Loyalty score was rated the highest by customers who have used DSM's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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DSM Customer Loyalty Score by Industry
DSM's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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DSM Customer Loyalty vs. Competitors
Compared to its competitors, DSM's Customer Loyalty score is rated right above Cargill, and is preceded by BASF.
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DSM Product Quality
4/5
DSM has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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DSM Product Information
DSM’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Biotech and Pharmaceuticals industry rated DSM's product the highest. Reviewers from the Tech industry rated DSM the lowest at 3.4.
- Website
- http://www.dsm.com
- Company Size
- 10,000+ Employees
Industry
Tech
Biotech and Pharmaceuticals
Healthcare
Quick Insights into DSM Product Quality
DSM's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers from the Tech industry.
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Ranked DSM Product Quality the Highest
Ranked DSM Product Quality the Lowest
DSM Product Quality Score by Gender
Male customers rated DSM's Product Quality score 0.1 stars higher than Female customers.
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Male
4.2/5
Female
4.1/5
DSM Product Quality Score by Ethnicity
DSM's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of DSM.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 4 | Other | 4 |
DSM Product Quality Score by Age
DSM's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.5 | 26-30 | 3.5 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.3 | 41-45 | 4.3 |
51-55 4.2 | 51-55 | 4.2 |
DSM Product Quality Score by Usage
DSM's Product Quality score was rated the highest by customers who have used DSM's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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DSM Product Quality Score by Industry
DSM's Product Quality score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Tech industry customers.
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DSM Product Quality vs. Competitors
Compared to its competitors, DSM's Product Quality score is rated right above Cargill, and is preceded by Dow Chemical Company .
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DSM Pricing
DSM ROI & Value For Money
3.8/5
DSM has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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DSM Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Biotech and Pharmaceuticals industry. The users from the Tech industry think that they had the lowest ROI from DSM.
Quick Insights into DSM ROI
DSM's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Tech industry.
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Ranked DSM ROI the Highest
Ranked DSM ROI the Lowest
DSM ROI Score by Gender
Female customers rated DSM's ROI score 0.1 stars higher than Male customers.
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Male
3.9/5
Female
4/5
DSM ROI Score by Ethnicity
DSM's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of DSM.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 4.2 | Other | 4.2 |
DSM ROI Score by Age
DSM's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4 | 36-40 | 4 |
41-45 4 | 41-45 | 4 |
51-55 4.2 | 51-55 | 4.2 |
DSM ROI Score by Usage
DSM's ROI score was rated the highest by customers who have used DSM's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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DSM ROI Score by Industry
DSM's ROI score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Tech industry customers.
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DSM Pricing vs. Competitors
Compared to its competitors, DSM's ROI score is rated right above Cargill, and is preceded by Dow Chemical Company .
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DSM Customer Satisfaction (CSAT)
DSM Customer Satisfaction (CSAT) Score
82 / 100
DSM has an overall Customer Satisfaction score of 82 rated by its users and customers.
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Very Satisfied
30%
Satisfied
52%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
1%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into DSM Customer Satisfaction
DSM's Customer Satisfaction score was rated highest by customers who have used DSM's products/services for 1 to 2 Years, and rated lowest by customers ages 26-30.
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Ranked DSM Customer Satisfaction the Highest
Ranked DSM Customer Satisfaction the Lowest
DSM Customer Satisfaction Score by Gender
Male customers rated DSM's Customer Satisfaction score 17 points higher than Female customers.
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95 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 70% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
78 / 100
FemaleVery Satisfied | 22% | |
|---|---|---|
Satisfied | 56% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 22% |
DSM Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
DSM's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Hispanic or Latino
DSM's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
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67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to African American/Black
DSM's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Asian or Pacific Islander
DSM's Customer Satisfaction (CSAT) score was rated 71% according to Asian or Pacific Islander users and customers.
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71 / 100
Very Satisfied
0%
Satisfied
71%
Neither Satisfied nor Dissatisfied
29%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
DSM's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
17%
Satisfied
83%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
DSM Customer Satisfaction Score by Age
DSM's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 51-55 | 100% |
DSM Customer Satisfaction Score by Usage
DSM's Customer Satisfaction score was rated the highest by customers who have used DSM's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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DSM Customer Satisfaction Score by Industry
DSM's Customer Satisfaction score was rated 100 points by both Accounting and Tech industry customers.
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}DSM Customer Satisfaction vs. Competitors
Compared to its competitors, DSM's Customer Satisfaction score is rated right above Cargill, and is preceded by BASF.
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DSM Customer Service
3.8/5
DSM has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About DSM's Customer Service
Address
Het Overloon 1, Lakeland, FL
Website
http://www.dsm.com
Phone Number
(310) 455-7881
Quick Insights into DSM Customer Service
DSM's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers from the Tech industry.
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Ranked DSM Customer Service the Highest
Ranked DSM Customer Service the Lowest
DSM Customer Service Score by Gender
Female customers rated DSM's Customer Service score 0.4 stars higher than Male customers.
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Male
3.9/5
Female
4.3/5
DSM Customer Service Score by Ethnicity
DSM's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of DSM.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.9 | African American/Black | 4.9 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 4.2 | Other | 4.2 |
DSM Customer Service Score by Age
DSM's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.4 | 26-30 | 3.4 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4 | 41-45 | 4 |
51-55 4.1 | 51-55 | 4.1 |
DSM Customer Service Score by Usage
DSM's Customer Service score was rated the highest by customers who have used DSM's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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DSM Customer Service Score by Industry
DSM's Customer Service score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Tech industry customers.
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DSM Customer Service vs. Competitors
Compared to its competitors, DSM's Customer Service score is rated right above DuPont, and is preceded by Dow Chemical Company .
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DSM as an Employer
4.5/5
DSM has a 4.5/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
DSM scored a 32 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of DSM would recommend the brand to a friend. ENPS measures how likely DSM employees would recommend working at DSM to a friend.
Net Promoter Score
32
NPS Score
| 58% | Promoters |
|---|---|
| 16% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
23
eNPS Score
| 49% | Promoters |
|---|---|
| 25% | Passive |
| 26% | Detractors |
