-28
NPS
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Ralphs
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About Ralphs' Brand
Ralphs is a major supermarket chain in the Southern California. Among its major competitors, Ralphs is ranked in 5th place for NPS while Whole Foods Market is 1st, and Albertsons Companies is 2nd.Their current valuation is $25.90B
Brand at a Glance
59%
Customer Loyalty
2.6/5
Product Quality
2.5/5
Pricing
2.8/5
Customer Service
Ralphs Ranking
- #4 / 4 of its competitors
Ralphs NPS
Ralphs's Net Promoter Score (NPS) is a -28 with 22% Promoters, 28% Passives, and 50% Detractors. Net Promoter Score tracks whether Ralphs's customers would recommend using the product based on a scale of -100 to 100.
Ralphs Overall NPS
| 22% | Promoters |
|---|---|
| 28% | Passives |
| 50% | Detractors |
Ralphs NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 -29 | Sep 2022 | -29 |
Oct 2022 -38 | Oct 2022 | -38 |
Jun 2023 -44 | Jun 2023 | -44 |
Jan 2024 -30 | Jan 2024 | -30 |
Feb 2024 -18 | Feb 2024 | -18 |
Jun 2024 -16 | Jun 2024 | -16 |
Oct 2024 -9 | Oct 2024 | -9 |
Jan 2025 -15 | Jan 2025 | -15 |
May 2025 -21 | May 2025 | -21 |
Aug 2025 -25 | Aug 2025 | -25 |
Sep 2025 -30 | Sep 2025 | -30 |
Nov 2025 -28 | Nov 2025 | -28 |
How Other Brands Compare
Ralphs is ranked #4 for NPS among its competitors. Whole Foods Market and Albertsons Companies come in first and second, with Kroger coming in at third. Among those competitors, it is the lowest valued company behind Kroger.
Ralphs |  Whole Foods Market |  Kroger |  Albertsons Companies | |
| Global Ranking | #- | #68 | #151 | #197 |
| NPS | -28 | 19 | 0 | 3 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $25.90B | - | $27.03B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ralphs NPS by Gender
Ralphs's NPS was rated -67 by Male customers on Comparably.
Male
-67
Ralphs's NPS was rated -67 by Male customers on Comparably.
0%
Promoters
33%
Passives
67%
Detractors
Female
N/A
Ralphs's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Ralphs NPS by Ethnicity
Ralphs's NPS was rated -67 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -67 | Caucasian | -67 |
Ralphs NPS by Usage
Ralphs's NPS was rated -33 points by customers who have used Ralphs's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -33 | Over 10 Years | -33 |
Ralphs NPS vs. Competitors
Compared to its competitors, Ralphs's NPS is rated right above Food 4 Less, and is preceded by Kroger.
| COMPANY | NPS Score | |
|---|---|---|
| Whole Foods Market | 19 |
| Albertsons Companies | 3 |
 | Vons | 3 |
| Kroger | 0 |
| Ralphs | -28 |
 | Food 4 Less | -33 |
Ralphs Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of Ralphs users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Ralphs Customer Loyalty Score by Gender
Ralphs's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
Ralphs Customer Loyalty Score by Ethnicity
Ralphs's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Ralphs.
70
out of 100
Caucasian
Ralphs Customer Loyalty Score by Usage
Ralphs's Customer Loyalty score was rated 70% by customers who have used Ralphs's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Ralphs Customer Loyalty vs. Competitors
Compared to its competitors, Ralphs's Customer Loyalty score is rated right below Albertsons Companies.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Vons | 83% |
| Food 4 Less | 82% |
| Kroger | 79% |
| Whole Foods Market | 78% |
| Albertsons Companies | 72% |
| Ralphs | 59% |
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Ralphs Product Quality
2.6/5
Ralphs has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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Ralphs Product Information
Ralphs’s product quality score is a 2.6 out of 5 as rated by its users and customers.
- Website
- https://www.ralphs.com/
- Company Size
- 10,000+ Employees
Industry
Food and Beverages
Quick Insights into Ralphs Product Quality
Ralphs's Product Quality score was rated highest by customers who have used Ralphs's products/services for Over 10 Years.
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Ranked Ralphs Product Quality the Highest
Ralphs Product Quality Score by Gender
Ralphs's Product Quality score was rated 1.8 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Ralphs.
Male
1.8/5
Female
N/A
Ralphs Product Quality Score by Ethnicity
Ralphs's Product Quality score was rated 2.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Ralphs.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Ralphs Product Quality Score by Usage
Ralphs's Product Quality score was rated 3 stars by customers who have used Ralphs's products/services for Over 10 Years.
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Ralphs Product Quality vs. Competitors
Compared to its competitors, Ralphs's Product Quality score is rated right above Food 4 Less, and is preceded by Kroger.
| COMPANY | Product Quality Score | |
|---|---|---|
| Whole Foods Market | 4/5 |
| Vons | 3.7/5 |
| Albertsons Companies | 3.6/5 |
| Kroger | 3.4/5 |
| Ralphs | 2.6/5 |
| Food 4 Less | 2.4/5 |
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Ralphs Pricing
Ralphs ROI & Value For Money
2.5/5
Ralphs has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Quick Insights into Ralphs ROI
Ralphs's ROI score was rated highest by customers who have used Ralphs's products/services for Over 10 Years.
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Ranked Ralphs ROI the Highest
Ralphs ROI Score by Gender
Ralphs's ROI score was rated 1.6 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Ralphs.
Male
1.6/5
Female
N/A
Ralphs ROI Score by Ethnicity
Ralphs's ROI score was rated 1.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Ralphs.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Ralphs ROI Score by Usage
Ralphs's ROI score was rated 3 stars by customers who have used Ralphs's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Ralphs Pricing vs. Competitors
Compared to its competitors, Ralphs's ROI score is rated right below Food 4 Less.
| COMPANY | Pricing Score | |
|---|---|---|
| Whole Foods Market | 3.6/5 |
| Albertsons Companies | 3.3/5 |
| Vons | 3.2/5 |
| Kroger | 3.2/5 |
| Food 4 Less | 2.7/5 |
| Ralphs | 2.5/5 |
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Ralphs Customer Satisfaction (CSAT)
Ralphs Customer Satisfaction (CSAT) Score
31 / 100
Ralphs has an overall Customer Satisfaction score of 31 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
8%
Satisfied
23%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
15%
Very Dissatisfied
39%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ralphs Customer Satisfaction
Ralphs's Customer Satisfaction score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Ralphs' Customer Satisfaction.
Ranked Ralphs Customer Satisfaction the Highest
Ralphs Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Ralphs' Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Ralphs.
33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Ralphs Customer Satisfaction vs. Competitors
Compared to its competitors, Ralphs's Customer Satisfaction score is rated right below Food 4 Less.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Albertsons Companies | 65% |
| Whole Foods Market | 64% |
| Vons | 64% |
| Kroger | 59% |
| Food 4 Less | 52% |
| Ralphs | 32% |
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Ralphs Customer Service
2.8/5
Ralphs has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Ralphs's Customer Service
Website
https://www.ralphs.com/
Quick Insights into Ralphs Customer Service
Ralphs's Customer Service score was rated highest by customers who have used Ralphs's products/services for Over 10 Years.
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Ranked Ralphs Customer Service the Highest
Ralphs Customer Service Score by Gender
Ralphs's Customer Service score was rated 1.6 by Male customers on Comparably.
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Male
1.6/5
Female
N/A
Ralphs Customer Service Score by Ethnicity
Ralphs's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Ralphs.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Ralphs Customer Service Score by Usage
Ralphs's Customer Service score was rated 2.5 stars by customers who have used Ralphs's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Ralphs Customer Service vs. Competitors
Compared to its competitors, Ralphs's Customer Service score is rated right above Food 4 Less, and is preceded by Kroger.
| COMPANY | Customer Service Score | |
|---|---|---|
| Whole Foods Market | 3.8/5 |
| Albertsons Companies | 3.6/5 |
| Vons | 3.4/5 |
| Kroger | 3.2/5 |
| Ralphs | 2.8/5 |
| Food 4 Less | 2.3/5 |
Unlock Ralphs Customer Service vs. Competitors Data
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Ralphs as an Employer
2.8/5
Ralphs has a 2.8/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Ralphs scored a -28 for Net Promoter Score and a -36 for Employee Net Promoter Score. NPS gauges how likely a customer of Ralphs would recommend the brand to a friend. ENPS measures how likely Ralphs employees would recommend working at Ralphs to a friend.
Net Promoter Score
-28
NPS Score
| 22% | Promoters |
|---|---|
| 28% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-36
eNPS Score
| 20% | Promoters |
|---|---|
| 24% | Passive |
| 56% | Detractors |
