-33
NPS
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Food 4 Less
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About Food 4 Less' Brand
Food 4 Less is a national warehouse store grocery chain, currently owned by Kroger. Among its major competitors, Food 4 Less is ranked in 6th place for NPS while WinCo is 1st, and Walmart is 2nd.
Brand at a Glance
82%
Customer Loyalty
2.4/5
Product Quality
2.7/5
Pricing
2.3/5
Customer Service
Food 4 Less Ranking
- #4 / 4 of its competitors
Food 4 Less NPS
Food 4 Less's Net Promoter Score (NPS) is a -33 with 29% Promoters, 9% Passives, and 62% Detractors. Net Promoter Score tracks whether Food 4 Less's customers would recommend using the product based on a scale of -100 to 100.
Food 4 Less Overall NPS
| 29% | Promoters |
|---|---|
| 9% | Passives |
| 62% | Detractors |
Food 4 Less NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 -37 | Jul 2024 | -37 |
Sep 2024 -36 | Sep 2024 | -36 |
Oct 2024 -36 | Oct 2024 | -36 |
Nov 2024 -35 | Nov 2024 | -35 |
Dec 2024 -35 | Dec 2024 | -35 |
Feb 2025 -33 | Feb 2025 | -33 |
Mar 2025 -35 | Mar 2025 | -35 |
Apr 2025 -35 | Apr 2025 | -35 |
May 2025 -35 | May 2025 | -35 |
Jun 2025 -35 | Jun 2025 | -35 |
Jul 2025 -33 | Jul 2025 | -33 |
Aug 2025 -34 | Aug 2025 | -34 |
How Other Brands Compare
Food 4 Less is ranked #4 for NPS among its competitors. Walmart and Kroger come in first and second, with Ralphs coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Food 4 Less NPS by Gender
Female customers rated Food 4 Less's NPS 20 points higher than Male customers.
Male
-45
Food 4 Less's NPS was rated -45 by Male customers on Comparably.
20%
Promoters
15%
Passives
65%
Detractors
Female
-25
Food 4 Less's NPS was rated -25 by Female customers on Comparably.
31%
Promoters
13%
Passives
56%
Detractors
Food 4 Less NPS by Ethnicity
Food 4 Less's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -26 | Caucasian | -26 |
Hispanic or Latino -10 | Hispanic or Latino | -10 |
African American/Black 12 | African American/Black | 12 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other -83 | Other | -83 |
Food 4 Less NPS by Age
Food 4 Less's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Food 4 Less NPS by Usage
Food 4 Less's NPS was rated the highest by customers who have used Food 4 Less's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years -59 | 5 to 10 Years | -59 |
Over 10 Years -45 | Over 10 Years | -45 |
Food 4 Less Customer Reviews
Out of the 7 Food 4 Less customer reviews 4 were positive and 3 were constructive. Food 4 Less customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Food 4 Less Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Food 4 Less users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Food 4 Less Customer Loyalty Score by Gender
Female customers rated Food 4 Less's Customer Loyalty score 4% higher than Male customers.
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Male
82%
Yes
Female
86%
Yes
Food 4 Less Customer Loyalty Score by Ethnicity
Food 4 Less's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Food 4 Less.
94
out of 100
Caucasian
91
out of 100
Hispanic or Latino
80
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
55
out of 100
Other
Food 4 Less Customer Loyalty Score by Age
Food 4 Less's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 100% | 26-30 | 100% |
31-35 82% | 31-35 | 82% |
36-40 64% | 36-40 | 64% |
46-50 100% | 46-50 | 100% |
51-55 90% | 51-55 | 90% |
56-60 78% | 56-60 | 78% |
61-65 82% | 61-65 | 82% |
66+ 63% | 66+ | 63% |
Food 4 Less Customer Loyalty Score by Usage
Food 4 Less's Customer Loyalty score was rated the highest by customers who have used Food 4 Less's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Food 4 Less Customer Loyalty Score by Industry
Food 4 Less's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Food 4 Less Customer Loyalty vs. Competitors
Compared to its competitors, Food 4 Less's Customer Loyalty score is rated right above Kroger, and is preceded by Vons.
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Food 4 Less Product Quality
2.4/5
Food 4 Less has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
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Food 4 Less Product Information
Food 4 Less’s product quality score is a 2.4 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Food 4 Less's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Food 4 Less the lowest at 1.5.
- Website
- https://www.food4less.com/
- Company Size
- 201-500 Employees
Industry
Tech
Food and Beverages
Quick Insights into Food 4 Less Product Quality
Food 4 Less's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Food 4 Less Product Quality the Highest
Ranked Food 4 Less Product Quality the Lowest
Food 4 Less Product Quality Score by Gender
Male customers rated Food 4 Less's Product Quality score 0.3 stars higher than Female customers.
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Male
2.9/5
Female
2.6/5
Food 4 Less Product Quality Score by Ethnicity
Food 4 Less's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 2.3 | Other | 2.3 |
Food 4 Less Product Quality Score by Age
Food 4 Less's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 3.5 | 26-30 | 3.5 |
31-35 2.1 | 31-35 | 2.1 |
36-40 2.7 | 36-40 | 2.7 |
46-50 3.4 | 46-50 | 3.4 |
51-55 1.8 | 51-55 | 1.8 |
56-60 3.1 | 56-60 | 3.1 |
61-65 1.6 | 61-65 | 1.6 |
66+ 2.4 | 66+ | 2.4 |
Food 4 Less Product Quality Score by Usage
Food 4 Less's Product Quality score was rated the highest by customers who have used Food 4 Less's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Food 4 Less Product Quality Score by Industry
Food 4 Less's Product Quality score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Food 4 Less Product Quality vs. Competitors
Compared to its competitors, Food 4 Less's Product Quality score is rated right below Ralphs.
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Food 4 Less Pricing
Food 4 Less ROI & Value For Money
2.7/5
Food 4 Less has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Food 4 Less Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Food 4 Less.
Quick Insights into Food 4 Less ROI
Food 4 Less's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Food 4 Less ROI the Highest
Ranked Food 4 Less ROI the Lowest
Food 4 Less ROI Score by Gender
Female customers rated Food 4 Less's ROI score 0.3 stars higher than Male customers.
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Male
2.8/5
Female
3.1/5
Food 4 Less ROI Score by Ethnicity
Food 4 Less's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 2.4 | Other | 2.4 |
Food 4 Less ROI Score by Age
Food 4 Less's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
26-30 4.5 | 26-30 | 4.5 |
31-35 2.2 | 31-35 | 2.2 |
36-40 2.3 | 36-40 | 2.3 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2 | 51-55 | 2 |
56-60 2.2 | 56-60 | 2.2 |
61-65 3.4 | 61-65 | 3.4 |
66+ 2.9 | 66+ | 2.9 |
Food 4 Less ROI Score by Usage
Food 4 Less's ROI score was rated the highest by customers who have used Food 4 Less's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Food 4 Less ROI Score by Industry
Food 4 Less's ROI score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Food 4 Less Pricing vs. Competitors
Compared to its competitors, Food 4 Less's ROI score is rated right above Ralphs, and is preceded by Kroger.
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Food 4 Less Customer Satisfaction (CSAT)
Food 4 Less Customer Satisfaction (CSAT) Score
51 / 100
Food 4 Less has an overall Customer Satisfaction score of 51 rated by its users and customers.
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Very Satisfied
32%
Satisfied
19%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
6%
Very Dissatisfied
39%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Food 4 Less Customer Satisfaction
Food 4 Less's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Accounting industry.
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Ranked Food 4 Less Customer Satisfaction the Highest
Ranked Food 4 Less Customer Satisfaction the Lowest
Food 4 Less Customer Satisfaction Score by Gender
Female customers rated Food 4 Less's Customer Satisfaction score 5 points higher than Male customers.
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47 / 100
MaleVery Satisfied | 18% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 18% | |
Very Dissatisfied | 35% |
52 / 100
FemaleVery Satisfied | 36% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 12% | |
Very Dissatisfied | 32% |
Food 4 Less Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Food 4 Less' Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
29%
Satisfied
21%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
21%
Very Dissatisfied
22%
CSAT according to Hispanic or Latino
Food 4 Less' Customer Satisfaction (CSAT) score was rated 60% according to Hispanic or Latino users and customers.
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60 / 100
Very Satisfied
30%
Satisfied
30%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
10%
Very Dissatisfied
30%
CSAT according to African American/Black
Food 4 Less' Customer Satisfaction (CSAT) score was rated 55% according to African American/Black users and customers.
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55 / 100
Very Satisfied
33%
Satisfied
22%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
34%
CSAT according to Asian or Pacific Islander
Food 4 Less' Customer Satisfaction (CSAT) score was rated 33% according to Asian or Pacific Islander users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
Food 4 Less' Customer Satisfaction (CSAT) score was rated 40% according to Other users and customers.
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40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
60%
Food 4 Less Customer Satisfaction Score by Age
Food 4 Less's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 51-55 | 20% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 40% |
Food 4 Less Customer Satisfaction Score by Usage
Food 4 Less's Customer Satisfaction score was rated the highest by customers who have used Food 4 Less's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Food 4 Less Customer Satisfaction Score by Industry
Food 4 Less's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.
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{
"title": "Food 4 Less Customer Satisfaction Score by Industry",
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}Food 4 Less Customer Satisfaction vs. Competitors
Compared to its competitors, Food 4 Less's Customer Satisfaction score is rated right above Ralphs, and is preceded by Kroger.
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Food 4 Less Customer Service
2.3/5
Food 4 Less has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
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About Food 4 Less's Customer Service
Address
2025 N Dinuba Blvd, Compton, CA 93291
Website
https://www.food4less.com/
Quick Insights into Food 4 Less Customer Service
Food 4 Less's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.
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Ranked Food 4 Less Customer Service the Highest
Ranked Food 4 Less Customer Service the Lowest
Food 4 Less Customer Service Score by Gender
Female customers rated Food 4 Less's Customer Service score 0.8 stars higher than Male customers.
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Male
1.9/5
Female
2.7/5
Food 4 Less Customer Service Score by Ethnicity
Food 4 Less's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Food 4 Less.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 1.5 | Other | 1.5 |
Food 4 Less Customer Service Score by Age
Food 4 Less's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
26-30 3.6 | 26-30 | 3.6 |
31-35 2.6 | 31-35 | 2.6 |
36-40 2.3 | 36-40 | 2.3 |
46-50 2.9 | 46-50 | 2.9 |
51-55 1.6 | 51-55 | 1.6 |
56-60 1.6 | 56-60 | 1.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.2 | 66+ | 2.2 |
Food 4 Less Customer Service Score by Usage
Food 4 Less's Customer Service score was rated the highest by customers who have used Food 4 Less's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Food 4 Less Customer Service Score by Industry
Food 4 Less's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Food 4 Less Customer Service vs. Competitors
Compared to its competitors, Food 4 Less's Customer Service score is rated right below Ralphs.
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Food 4 Less as an Employer
2.6/5
Food 4 Less has a 2.6/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Food 4 Less scored a -33 for Net Promoter Score and a -44 for Employee Net Promoter Score. NPS gauges how likely a customer of Food 4 Less would recommend the brand to a friend. ENPS measures how likely Food 4 Less employees would recommend working at Food 4 Less to a friend.
Net Promoter Score
-33
NPS Score
| 29% | Promoters |
|---|---|
| 9% | Passive |
| 62% | Detractors |
Employee Net Promoter Score
-44
eNPS Score
| 21% | Promoters |
|---|---|
| 14% | Passive |
| 65% | Detractors |
