

WinCo Foods operates a grocery store chain in Boise. Among its major competitors, WinCo is ranked in 2nd place for NPS while Costco is 1st, and Whole Foods Market is 3rd.
WinCo's Net Promoter Score (NPS) is a 25 with 57% Promoters, 11% Passives, and 32% Detractors. Net Promoter Score tracks whether WinCo's customers would recommend using the product based on a scale of -100 to 100.
| 57% | Promoters |
|---|---|
| 11% | Passives |
| 32% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 22 | Jan 2025 | 22 |
Feb 2025 22 | Feb 2025 | 22 |
Mar 2025 22 | Mar 2025 | 22 |
Apr 2025 22 | Apr 2025 | 22 |
May 2025 24 | May 2025 | 24 |
Jul 2025 24 | Jul 2025 | 24 |
Aug 2025 23 | Aug 2025 | 23 |
Sep 2025 23 | Sep 2025 | 23 |
Oct 2025 23 | Oct 2025 | 23 |
Nov 2025 23 | Nov 2025 | 23 |
Dec 2025 24 | Dec 2025 | 24 |
Jan 2026 24 | Jan 2026 | 24 |
WinCo is ranked second for NPS among its competitors. Costco and Whole Foods Market come in first and third, with Walmart coming in at #4.
![]() WinCo | ![]() Costco | ![]() Whole Foods Market | ![]() Walmart | |
| Global Ranking | #- | #1 | #68 | #104 |
| NPS | 25 | 50 | 19 | 7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $157.15B | - | $382.64B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated WinCo's NPS 21 points higher than Female customers.
WinCo's NPS was rated 27 by Male customers on Comparably.
WinCo's NPS was rated 6 by Female customers on Comparably.
WinCo's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 28 | Caucasian | 28 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander -18 | Asian or Pacific Islander | -18 |
Native American 0 | Native American | 0 |
Other -31 | Other | -31 |
WinCo's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.
WinCo's NPS was rated the highest by customers who have used WinCo's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years 24 | 1 to 2 Years | 24 |
2 to 5 Years -9 | 2 to 5 Years | -9 |
5 to 10 Years 35 | 5 to 10 Years | 35 |
Over 10 Years 23 | Over 10 Years | 23 |
Compared to its competitors, WinCo's NPS is rated right above Whole Foods Market, and is preceded by Costco.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Costco | 50 |
![]() | WinCo | 25 |
![]() | Whole Foods Market | 19 |
![]() | Walmart | 7 |
![]() | Albertsons Companies | 3 |
![]() | Vee | N/A |
![]() | Giant Eagle | -5 |
![]() | Smart & Final | -6 |
![]() | Brookshire Grocery Company | -14 |
![]() | Fred Meyer | -19 |
Out of the 51 WinCo customer reviews 41 were positive and 10 were constructive. WinCo customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of WinCo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated WinCo's Customer Loyalty score 5% higher than Male customers.
WinCo's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
WinCo's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 72% | 18-25 | 72% |
26-30 87% | 26-30 | 87% |
31-35 70% | 31-35 | 70% |
36-40 89% | 36-40 | 89% |
41-45 81% | 41-45 | 81% |
46-50 79% | 46-50 | 79% |
51-55 91% | 51-55 | 91% |
56-60 81% | 56-60 | 81% |
61-65 84% | 61-65 | 84% |
66+ 91% | 66+ | 91% |
WinCo's Customer Loyalty score was rated the highest by customers who have used WinCo's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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WinCo's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Public Relations and Communications industry customers.
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Compared to its competitors, WinCo's Customer Loyalty score is rated right above Brookshire Grocery Company, and is preceded by Costco.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | WinCo | 84% |
![]() | Brookshire Grocery Company | 82% |
![]() | Fred Meyer | 82% |
![]() | Whole Foods Market | 78% |
![]() | Smart & Final | 78% |
![]() | Walmart | 76% |
![]() | Giant Eagle | 75% |
![]() | Albertsons Companies | 72% |
![]() | Vee | N/A |
WinCo has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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WinCo’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Manufacturing and Machinery industry rated WinCo's product the highest. Reviewers from the Telecommunications industry rated WinCo the lowest at 3.6.
WinCo's Product Quality score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers from the Consumer Services industry.
Male customers rated WinCo's Product Quality score 0.3 stars higher than Female customers.
WinCo's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Native American 3.6 | Native American | 3.6 |
Other 2.7 | Other | 2.7 |
WinCo's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 2.2 | 26-30 | 2.2 |
31-35 2.5 | 31-35 | 2.5 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.7 | 41-45 | 3.7 |
46-50 4 | 46-50 | 4 |
51-55 3.2 | 51-55 | 3.2 |
56-60 3.3 | 56-60 | 3.3 |
61-65 3.5 | 61-65 | 3.5 |
66+ 4.1 | 66+ | 4.1 |
WinCo's Product Quality score was rated the highest by customers who have used WinCo's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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WinCo's Product Quality score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Consumer Services industry customers.
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Compared to its competitors, WinCo's Product Quality score is rated right above Albertsons Companies, and is preceded by Whole Foods Market.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Costco | 4.3/5 |
![]() | Whole Foods Market | 4/5 |
![]() | WinCo | 3.6/5 |
![]() | Albertsons Companies | 3.6/5 |
![]() | Walmart | 3.5/5 |
![]() | Smart & Final | 3.3/5 |
![]() | Giant Eagle | 3.2/5 |
![]() | Fred Meyer | 3.1/5 |
![]() | Brookshire Grocery Company | 2.9/5 |
![]() | Vee | N/A |
WinCo has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Manufacturing and Machinery industry. The users from the Consumer Services industry think that they had the lowest ROI from WinCo.
WinCo's ROI score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers ages 26-30.
Male customers rated WinCo's ROI score 0.3 stars higher than Female customers.
WinCo's ROI score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Native American 4.1 | Native American | 4.1 |
Other 2.9 | Other | 2.9 |
WinCo's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 2.5 | 26-30 | 2.5 |
31-35 3.1 | 31-35 | 3.1 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4 | 41-45 | 4 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.5 | 51-55 | 3.5 |
56-60 3.6 | 56-60 | 3.6 |
61-65 3.7 | 61-65 | 3.7 |
66+ 4.5 | 66+ | 4.5 |
WinCo's ROI score was rated the highest by customers who have used WinCo's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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WinCo's ROI score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Consumer Services industry customers.
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Compared to its competitors, WinCo's ROI score is rated right above Whole Foods Market, and is preceded by Costco.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | WinCo | 3.8/5 |
![]() | Whole Foods Market | 3.6/5 |
![]() | Walmart | 3.5/5 |
![]() | Albertsons Companies | 3.3/5 |
![]() | Smart & Final | 3.2/5 |
![]() | Fred Meyer | 2.9/5 |
![]() | Brookshire Grocery Company | 2.9/5 |
![]() | Giant Eagle | 2.8/5 |
![]() | Vee | N/A |
WinCo has an overall Customer Satisfaction score of 68 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
WinCo's Customer Satisfaction score was rated highest by customers from the Education industry, and rated lowest by customers ages 31-35.
Male customers rated WinCo's Customer Satisfaction score 16 points higher than Female customers.
Very Satisfied | 47% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 7% | |
Very Dissatisfied | 9% |
Very Satisfied | 44% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 5% | |
Very Dissatisfied | 27% |
WinCo's Customer Satisfaction (CSAT) score was rated 76% according to Caucasian users and customers.
WinCo's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
WinCo's Customer Satisfaction (CSAT) score was rated 40% according to African American/Black users and customers.
WinCo's Customer Satisfaction (CSAT) score was rated 54% according to Asian or Pacific Islander users and customers.
WinCo's Customer Satisfaction (CSAT) score was rated 75% according to Native American users and customers.
WinCo's Customer Satisfaction (CSAT) score was rated 39% according to Other users and customers.
WinCo's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 79% | |||||||||||||||
| 26-30 | 43% | |||||||||||||||
| 31-35 | 36% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 73% | |||||||||||||||
| 46-50 | 69% | |||||||||||||||
| 51-55 | 58% | |||||||||||||||
| 56-60 | 42% | |||||||||||||||
| 61-65 | 75% | |||||||||||||||
| 66+ | 87% |
WinCo's Customer Satisfaction score was rated the highest by customers who have used WinCo's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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WinCo's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "WinCo Customer Satisfaction Score by Industry",
"text": "WinCo's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Hospitality industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 79,
"stars": 0,
"csatScore": 79,
"text": "WinCo's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 79
},
{
"label": "Accounting",
"groupId": 495,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "WinCo's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "WinCo's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 80,
"stars": 0,
"csatScore": 80,
"text": "WinCo's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 80
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "WinCo's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Construction",
"groupId": 510,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "WinCo's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Consulting",
"groupId": 511,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "WinCo's Customer Satisfaction score is rated by Consulting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Consumer Goods",
"groupId": 513,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "WinCo's Customer Satisfaction score is rated by Consumer Goods customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Education",
"groupId": 515,
"score": 91,
"stars": 0,
"csatScore": 91,
"text": "WinCo's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "max",
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},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 57,
"stars": 0,
"csatScore": 57,
"text": "WinCo's Customer Satisfaction score is rated by Government and Public Policy customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 57
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "WinCo's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Hospitality",
"groupId": 523,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "WinCo's Customer Satisfaction score is rated by Hospitality customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Retail",
"groupId": 559,
"score": 86,
"stars": 0,
"csatScore": 86,
"text": "WinCo's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 86
},
{
"label": "Security and Investigations",
"groupId": 560,
"score": 66,
"stars": 0,
"csatScore": 66,
"text": "WinCo's Customer Satisfaction score is rated by Security and Investigations customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 66
},
{
"label": "Transportation",
"groupId": 567,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "WinCo's Customer Satisfaction score is rated by Transportation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
}
]
}Compared to its competitors, WinCo's Customer Satisfaction score is rated right above Walmart, and is preceded by Costco.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Costco | 84% |
![]() | WinCo | 68% |
![]() | Walmart | 66% |
![]() | Albertsons Companies | 65% |
![]() | Whole Foods Market | 64% |
![]() | Smart & Final | 55% |
![]() | Giant Eagle | 49% |
![]() | Fred Meyer | 47% |
![]() | Brookshire Grocery Company | 40% |
![]() | Vee | 0% |
WinCo has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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Boise, ID United States of America
http://wincofoods.com/
WinCo's Customer Service score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers from the Public Relations and Communications industry.
Male customers rated WinCo's Customer Service score 0.5 stars higher than Female customers.
WinCo's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Native American 3.2 | Native American | 3.2 |
Other 2.6 | Other | 2.6 |
WinCo's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 2.2 | 26-30 | 2.2 |
31-35 2.8 | 31-35 | 2.8 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.2 | 46-50 | 3.2 |
51-55 3 | 51-55 | 3 |
56-60 2.9 | 56-60 | 2.9 |
61-65 3.1 | 61-65 | 3.1 |
66+ 4.1 | 66+ | 4.1 |
WinCo's Customer Service score was rated the highest by customers who have used WinCo's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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WinCo's Customer Service score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Public Relations and Communications industry customers.
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Compared to its competitors, WinCo's Customer Service score is rated right above Walmart, and is preceded by Albertsons Companies.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Costco | 4.2/5 |
![]() | Whole Foods Market | 3.8/5 |
![]() | Albertsons Companies | 3.6/5 |
![]() | WinCo | 3.5/5 |
![]() | Walmart | 3.3/5 |
![]() | Smart & Final | 3.3/5 |
![]() | Giant Eagle | 3.2/5 |
![]() | Fred Meyer | 3/5 |
![]() | Brookshire Grocery Company | 2.8/5 |
![]() | Vee | N/A |
WinCo has a 3.0/5 stars for its overall company culture rated by their employees

WinCo scored a 25 for Net Promoter Score and a -24 for Employee Net Promoter Score. NPS gauges how likely a customer of WinCo would recommend the brand to a friend. ENPS measures how likely WinCo employees would recommend working at WinCo to a friend.
| 57% | Promoters |
|---|---|
| 11% | Passive |
| 32% | Detractors |
| 30% | Promoters |
|---|---|
| 16% | Passive |
| 54% | Detractors |