3
NPS
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Vons
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About Vons' Brand
Providing the freshest ingredients and more ways to save. Among its major competitors, Vons is ranked in 3rd place for NPS while Pavilions is 1st, and Albertsons Companies is 2nd. Overall, Vons has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
83%
Customer Loyalty
3.7/5
Product Quality
3.2/5
Pricing
3.4/5
Customer Service
Vons Ranking
- #3 / 4 of its competitors
Vons NPS
Vons's Net Promoter Score (NPS) is a 3 with 43% Promoters, 17% Passives, and 40% Detractors. Net Promoter Score tracks whether Vons's customers would recommend using the product based on a scale of -100 to 100.
Vons Overall NPS
| 43% | Promoters |
|---|---|
| 17% | Passives |
| 40% | Detractors |
Vons NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 3 | Jan 2024 | 3 |
Mar 2024 5 | Mar 2024 | 5 |
Apr 2024 7 | Apr 2024 | 7 |
May 2024 4 | May 2024 | 4 |
Jul 2024 2 | Jul 2024 | 2 |
Sep 2024 4 | Sep 2024 | 4 |
Oct 2024 5 | Oct 2024 | 5 |
Jan 2025 2 | Jan 2025 | 2 |
May 2025 2 | May 2025 | 2 |
Jun 2025 2 | Jun 2025 | 2 |
Dec 2025 2 | Dec 2025 | 2 |
Jan 2026 2 | Jan 2026 | 2 |
How Other Brands Compare
Vons is ranked third for NPS among its competitors. Pavilions and Albertsons Companies come in first and second, with Ralphs coming in at #4.
Vons |  Albertsons Companies |  Ralphs |  Pavilions | |
| Global Ranking | #- | #197 | #- | #- |
| NPS | 3 | 3 | -28 | 10 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | - | $25.90B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Vons NPS by Gender
Female customers rated Vons's NPS 22 points higher than Male customers.
Male
0
Vons's NPS was rated by Male customers on Comparably.
46%
Promoters
8%
Passives
46%
Detractors
Female
22
Vons's NPS was rated 22 by Female customers on Comparably.
48%
Promoters
26%
Passives
26%
Detractors
Vons NPS by Ethnicity
Vons's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 12 | Caucasian | 12 |
Hispanic or Latino 20 | Hispanic or Latino | 20 |
Other 49 | Other | 49 |
Vons NPS by Age
Vons's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
Vons NPS by Usage
Vons's NPS was rated the highest by customers who have used Vons's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 25 | 2 to 5 Years | 25 |
5 to 10 Years 11 | 5 to 10 Years | 11 |
Over 10 Years 5 | Over 10 Years | 5 |
Vons Customer Reviews
Out of the 7 Vons customer reviews 6 were positive and 1 was constructive. Vons customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Vons Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Vons users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Vons Customer Loyalty Score by Gender
Female customers rated Vons's Customer Loyalty score 10% higher than Male customers.
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Male
86%
Yes
Female
96%
Yes
Vons Customer Loyalty Score by Ethnicity
Vons's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Vons.
89
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
Other
Vons Customer Loyalty Score by Age
Vons's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 46% | 18-25 | 46% |
41-45 100% | 41-45 | 100% |
51-55 100% | 51-55 | 100% |
66+ 100% | 66+ | 100% |
Vons Customer Loyalty Score by Usage
Vons's Customer Loyalty score was rated the highest by customers who have used Vons's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Vons Customer Loyalty Score by Industry
Vons's Customer Loyalty score was rated 100% by Accounting industry customers.
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Vons Customer Loyalty vs. Competitors
Compared to its competitors, Vons's Customer Loyalty score is rated right above Safeway.
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Vons Product Quality
3.7/5
Vons has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Vons Product Information
Vons’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Vons's product the highest.
- Website
- http://www.vons.com/
- Company Size
- 11-50 Employees
Industry
Tech
Food and Beverages
Quick Insights into Vons Product Quality
Vons's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 18-25.
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Ranked Vons Product Quality the Highest
Ranked Vons Product Quality the Lowest
Vons Product Quality Score by Gender
Female customers rated Vons's Product Quality score 0.4 stars higher than Male customers.
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Male
3.4/5
Female
3.8/5
Vons Product Quality Score by Ethnicity
Vons's Product Quality score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
Other 4.8 | Other | 4.8 |
Vons Product Quality Score by Age
Vons's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
41-45 4.8 | 41-45 | 4.8 |
51-55 3.4 | 51-55 | 3.4 |
66+ 4.1 | 66+ | 4.1 |
Vons Product Quality Score by Usage
Vons's Product Quality score was rated the highest by customers who have used Vons's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Vons Product Quality Score by Industry
Vons's Product Quality score was rated 3.9 stars by Accounting industry customers.
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Vons Product Quality vs. Competitors
Compared to its competitors, Vons's Product Quality score is rated right above Albertsons Companies.
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Vons Pricing
Vons ROI & Value For Money
3.2/5
Vons has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Vons Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Quick Insights into Vons ROI
Vons's ROI score was rated highest by customers ages 41-45, and rated lowest by customers ages 18-25.
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Ranked Vons ROI the Highest
Ranked Vons ROI the Lowest
Vons ROI Score by Gender
Female customers rated Vons's ROI score 0.3 stars higher than Male customers.
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Male
2.9/5
Female
3.2/5
Vons ROI Score by Ethnicity
Vons's ROI score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Vons.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
Other 3.5 | Other | 3.5 |
Vons ROI Score by Age
Vons's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Vons.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.2 | 18-25 | 2.2 |
41-45 4.1 | 41-45 | 4.1 |
51-55 2.7 | 51-55 | 2.7 |
66+ 2.6 | 66+ | 2.6 |
Vons ROI Score by Usage
Vons's ROI score was rated the highest by customers who have used Vons's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Vons ROI Score by Industry
Vons's ROI score was rated 4.1 stars by Accounting industry customers.
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Vons Pricing vs. Competitors
Compared to its competitors, Vons's ROI score is rated right above Ralphs, and is preceded by Pavilions.
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Vons Customer Satisfaction (CSAT)
Vons Customer Satisfaction (CSAT) Score
64 / 100
Vons has an overall Customer Satisfaction score of 64 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
35%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
7%
Very Dissatisfied
16%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Vons Customer Satisfaction
Vons's Customer Satisfaction score was rated highest by customers who have used Vons's products/services for 5 to 10 Years, and rated lowest by customers ages 51-55.
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Ranked Vons Customer Satisfaction the Highest
Ranked Vons Customer Satisfaction the Lowest
Vons Customer Satisfaction Score by Gender
Female customers rated Vons's Customer Satisfaction score 28 points higher than Male customers.
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45 / 100
MaleVery Satisfied | 36% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 19% | |
Dissatisfied | 9% | |
Very Dissatisfied | 27% |
73 / 100
FemaleVery Satisfied | 47% | |
|---|---|---|
Satisfied | 26% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 0% | |
Very Dissatisfied | 21% |
Vons Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Vons' Customer Satisfaction (CSAT) score was rated 56% according to Caucasian users and customers.
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56 / 100
Very Satisfied
31%
Satisfied
25%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Other
Vons' Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
50%
Satisfied
17%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
16%
Very Dissatisfied
0%
Vons Customer Satisfaction Score by Age
Vons's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 43% | |||||||||||||||
| 66+ | 80% |
Vons Customer Satisfaction Score by Usage
Vons's Customer Satisfaction score was rated the highest by customers who have used Vons's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Vons Customer Satisfaction Score by Industry
Vons's Customer Satisfaction score was rated 80 points by Accounting industry customers.
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"label": "Accounting",
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}Vons Customer Satisfaction vs. Competitors
Compared to its competitors, Vons's Customer Satisfaction score is rated right above Safeway, and is preceded by Albertsons Companies.
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Vons Customer Service
3.4/5
Vons has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Vons's Customer Service
Address
M.S. 10501 P.O. Box 29093, Arcadia, CA
Website
http://www.vons.com/
Phone Number
1(877)505-4040
Quick Insights into Vons Customer Service
Vons's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 18-25.
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Ranked Vons Customer Service the Highest
Ranked Vons Customer Service the Lowest
Vons Customer Service Score by Gender
Female customers rated Vons's Customer Service score 0.4 stars higher than Male customers.
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Male
3.1/5
Female
3.5/5
Vons Customer Service Score by Ethnicity
Vons's Customer Service score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Vons.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
Other 3.9 | Other | 3.9 |
Vons Customer Service Score by Age
Vons's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
41-45 3.8 | 41-45 | 3.8 |
51-55 3.2 | 51-55 | 3.2 |
66+ 3.7 | 66+ | 3.7 |
Vons Customer Service Score by Usage
Vons's Customer Service score was rated the highest by customers who have used Vons's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Vons Customer Service Score by Industry
Vons's Customer Service score was rated 4 stars by Accounting industry customers.
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Vons Customer Service vs. Competitors
Compared to its competitors, Vons's Customer Service score is rated right above Ralphs, and is preceded by Pavilions.
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Vons as an Employer
Consumer vs. Employees
Vons scored a 3 for Net Promoter Score and a -24 for Employee Net Promoter Score. NPS gauges how likely a customer of Vons would recommend the brand to a friend. ENPS measures how likely Vons employees would recommend working at Vons to a friend.
Net Promoter Score
3
NPS Score
| 43% | Promoters |
|---|---|
| 17% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
-24
eNPS Score
| 29% | Promoters |
|---|---|
| 18% | Passive |
| 53% | Detractors |
