Deliveroo NPS & Customer Reviews | Comparably
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Deliveroo
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About Deliveroo's Brand

Provider of an online food delivery platform designed to order restaurant meals. The company's online food delivery platform optimizes food ordering and delivery by integrating web and mobile consumers with restaurant tablet-based point-of-sale order management terminals, providing uses with food deliveries from their favorite restaurant.

Brand at a Glance

68%
Customer Loyalty
3.3/5
Product Quality
3.1/5
Pricing
3.2/5
Customer Service

Deliveroo NPS

Deliveroo's Net Promoter Score (NPS) is a -3 with 42% Promoters, 13% Passives, and 45% Detractors. Net Promoter Score tracks whether Deliveroo's customers would recommend using the product based on a scale of -100 to 100.

Deliveroo Overall NPS

-3
NPS
42%Promoters
13%Passives
45%Detractors
Deliveroo Overall NPS

Deliveroo NPS Trend

-100
-50
0
50
100
Dec 2023
2
Dec 20232
Jan 2024
2
Jan 20242
Feb 2024
1
Feb 20241
Mar 2024
-1
Mar 2024-1
Apr 2024
1
Apr 20241
Jun 2024
-1
Jun 2024-1
Sep 2024
1
Sep 20241
Nov 2024
-4
Nov 2024-4
Apr 2025
-2
Apr 2025-2
May 2025
0
May 20250
Dec 2025
-2
Dec 2025-2
Mar 2026
-5
Mar 2026-5

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Deliveroo NPS by Gender

Male customers rated Deliveroo's NPS 32 points higher than Female customers.

Male

-18

Deliveroo's NPS was rated -18 by Male customers on Comparably.

38%
Promoters
6%
Passives
56%
Detractors

Female

-50

Deliveroo's NPS was rated -50 by Female customers on Comparably.

20%
Promoters
10%
Passives
70%
Detractors

Deliveroo NPS by Ethnicity

Deliveroo's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-83
Caucasian-83
African American/Black
0
African American/Black0
Asian or Pacific Islander
0
Asian or Pacific Islander0
Other
-66
Other-66

Deliveroo NPS by Age

Deliveroo's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.

0
20
40
60
80
100
Promoters
30%
Passives
0%
Detractors
70%
18-2530%0%70%
Promoters
25%
Passives
25%
Detractors
50%
26-3025%25%50%
Promoters
50%
Passives
25%
Detractors
25%
31-3550%25%25%
Promoters
33%
Passives
0%
Detractors
67%
46-5033%0%67%

Deliveroo NPS by Usage

Deliveroo's NPS was rated the highest by customers who have used Deliveroo's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-30
Less than 1 Year-30
1 to 2 Years
-34
1 to 2 Years-34
2 to 5 Years
-80
2 to 5 Years-80

Deliveroo Customer Reviews

Out of the 5 Deliveroo customer reviews 2 were positive and 3 were constructive. Deliveroo customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Trust your customer- Refund money when you cannot deliver a service- respect your customers
What do you value most about this brand?
simplicity sustainability customer journey experience
What can this brand most improve?
add more restaurants on their app
What can this brand most improve?
Everything. Customer service is abysmal. App has major faults
What do you value most about this brand?
The amaizng Offers they provide

Deliveroo Customer Loyalty

68%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

68% of Deliveroo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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68
68%
32
32%
Deliveroo Customer Loyalty

Deliveroo Customer Loyalty Score by Gender

Female customers rated Deliveroo's Customer Loyalty score 1% higher than Male customers.

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Male
72%
Yes
Female
73%
Yes

Deliveroo Customer Loyalty Score by Ethnicity

Deliveroo's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

% who answered "Yes"

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70
out of 100
Caucasian
78
out of 100
African American/Black
80
out of 100
Asian or Pacific Islander
55
out of 100
Other

Deliveroo Customer Loyalty Score by Age

Deliveroo's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

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0
20%
40%
60%
80%
100%
18-25
73%
18-2573%
26-30
55%
26-3055%
31-35
100%
31-35100%
46-50
70%
46-5070%

Deliveroo Customer Loyalty Score by Usage

Deliveroo's Customer Loyalty score was rated the highest by customers who have used Deliveroo's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
46%
1 to 2 Years
90%
2 to 5 Years
82%

Deliveroo Customer Loyalty Score by Industry

Deliveroo's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
70%
Accounting
100%
Marketing, Advertising and Research
70%

Deliveroo Product Quality

3.3/5

Deliveroo has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.

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Deliveroo Product Information

Deliveroo’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Deliveroo's product the highest. Reviewers from the Accounting industry rated Deliveroo the lowest at 2.8.

Website
www.deliveroo.co.uk
Company Size
501-1,000 Employees

Quick Insights into Deliveroo Product Quality

Deliveroo's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.

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Ranked Deliveroo Product Quality the Highest

Asian or Pacific Islander
3.8
1 to 2 Years
3.6
26-30
3.6

Ranked Deliveroo Product Quality the Lowest

Female
2.5
2 to 5 Years
1.8
Caucasian
1.7

Deliveroo Product Quality Score by Gender

Male customers rated Deliveroo's Product Quality score 0.6 stars higher than Female customers.

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Male

3.1/5

Female

2.5/5

Deliveroo Product Quality Score by Ethnicity

Deliveroo's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Deliveroo.
0
1
2
3
4
5
Caucasian
1.7
Caucasian1.7
African American/Black
3.4
African American/Black3.4
Asian or Pacific Islander
3.8
Asian or Pacific Islander3.8
Other
2.1
Other2.1

Deliveroo Product Quality Score by Age

Deliveroo's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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0
1
2
3
4
5
18-25
3.1
18-253.1
26-30
3.6
26-303.6
31-35
2.9
31-352.9
46-50
2.8
46-502.8

Deliveroo Product Quality Score by Usage

Deliveroo's Product Quality score was rated the highest by customers who have used Deliveroo's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
2.4
1 to 2 Years
3.6
2 to 5 Years
1.8

Deliveroo Product Quality Score by Industry

Deliveroo's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech
3.6
Accounting
2.8
Marketing, Advertising and Research
3.5

Deliveroo Pricing

Deliveroo ROI & Value For Money

3.1/5

Deliveroo has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.

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Deliveroo Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Marketing, Advertising and Research industry think that they had the lowest ROI from Deliveroo.

Quick Insights into Deliveroo ROI

Deliveroo's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Deliveroo's products/services for 2 to 5 Years.

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Ranked Deliveroo ROI the Highest

Tech
3.7
1 to 2 Years
3.5
Asian or Pacific Islander
3.4

Ranked Deliveroo ROI the Lowest

Marketing, Advertising and Research
2.5
Other
1.8
2 to 5 Years
1.5

Deliveroo ROI Score by Gender

Male customers rated Deliveroo's ROI score 0.2 stars higher than Female customers.

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Male

2.8/5

Female

2.6/5

Deliveroo ROI Score by Ethnicity

Deliveroo's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Deliveroo.
0
1
2
3
4
5
Caucasian
2.1
Caucasian2.1
African American/Black
3
African American/Black3
Asian or Pacific Islander
3.4
Asian or Pacific Islander3.4
Other
1.8
Other1.8

Deliveroo ROI Score by Age

Deliveroo's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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0
1
2
3
4
5
18-25
3.1
18-253.1
26-30
3
26-303
31-35
2.7
31-352.7
46-50
2.6
46-502.6

Deliveroo ROI Score by Usage

Deliveroo's ROI score was rated the highest by customers who have used Deliveroo's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
2.2
1 to 2 Years
3.5
2 to 5 Years
1.5

Deliveroo ROI Score by Industry

Deliveroo's ROI score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Tech
3.7
Accounting
2.8
Marketing, Advertising and Research
2.5

Deliveroo Customer Satisfaction (CSAT)

Deliveroo Customer Satisfaction (CSAT) Score

65 / 100

Deliveroo has an overall Customer Satisfaction score of 65 rated by its users and customers.

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Very Satisfied25%
Satisfied40%
Neither Satisfied nor Dissatisfied15%
Dissatisfied3%
Very Dissatisfied17%
Very Satisfied
25%
Satisfied
40%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
3%
Very Dissatisfied
17%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Deliveroo Customer Satisfaction

Deliveroo's Customer Satisfaction score was rated highest by customers who have used Deliveroo's products/services for 1 to 2 Years, and rated lowest by Other customers.

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Ranked Deliveroo Customer Satisfaction the Highest

1 to 2 Years
78%
Asian or Pacific Islander
78%
26-30
75%

Ranked Deliveroo Customer Satisfaction the Lowest

Female
40%
Less than 1 Year
40%
Other
33%

Deliveroo Customer Satisfaction Score by Gender

Male customers rated Deliveroo's Customer Satisfaction score 29 points higher than Female customers.

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69 / 100
Male
Very Satisfied
19%
Satisfied
50%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
25%
40 / 100
Female
Very Satisfied
10%
Satisfied
30%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
10%
Very Dissatisfied
30%

Deliveroo Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Deliveroo's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.

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33 / 100
Very Satisfied0%
Satisfied33%
Neither Satisfied nor Dissatisfied17%
Dissatisfied0%
Very Dissatisfied50%
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
50%

CSAT according to African American/Black

Deliveroo's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.

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75 / 100
Very Satisfied25%
Satisfied50%
Neither Satisfied nor Dissatisfied0%
Dissatisfied25%
Very Dissatisfied0%
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

Deliveroo's Customer Satisfaction (CSAT) score was rated 78% according to Asian or Pacific Islander users and customers.

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78 / 100
Very Satisfied11%
Satisfied67%
Neither Satisfied nor Dissatisfied11%
Dissatisfied0%
Very Dissatisfied11%
Very Satisfied
11%
Satisfied
67%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
11%

CSAT according to Other

Deliveroo's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.

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33 / 100
Very Satisfied33%
Satisfied0%
Neither Satisfied nor Dissatisfied17%
Dissatisfied0%
Very Dissatisfied50%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
50%

Deliveroo Customer Satisfaction Score by Age

Deliveroo's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

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0
20
40
60
80
100
18-25 CSAT Score
70%
Very Satisfied
20%
Satisfied
50%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
20%
18-2570%
26-30 CSAT Score
75%
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
26-3075%
31-35 CSAT Score
50%
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
0%
31-3550%
46-50 CSAT Score
67%
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
46-5067%

Deliveroo Customer Satisfaction Score by Usage

Deliveroo's Customer Satisfaction score was rated the highest by customers who have used Deliveroo's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
40
1 to 2 Years
78
2 to 5 Years
40

Deliveroo Customer Satisfaction Score by Industry

Deliveroo's Customer Satisfaction score was rated 67 points by both Accounting and Tech industry customers.

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Tech
67
Accounting
67
Marketing, Advertising and Research
67

Deliveroo Customer Service

3.2/5

Deliveroo has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.

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About Deliveroo's Customer Service

Address

WC1E 7HJ Bahamas


Website

www.deliveroo.co.uk


Phone Number

6

Quick Insights into Deliveroo Customer Service

Deliveroo's Customer Service score was rated highest by customers who have used Deliveroo's products/services for 1 to 2 Years, and rated lowest by customers who have used Deliveroo's products/services for 2 to 5 Years.

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Ranked Deliveroo Customer Service the Highest

1 to 2 Years
3.6
Tech
3.6
Asian or Pacific Islander
3.3

Ranked Deliveroo Customer Service the Lowest

Female
2.6
Other
1.7
2 to 5 Years
1.6

Deliveroo Customer Service Score by Gender

Male customers rated Deliveroo's Customer Service score 0.1 stars higher than Female customers.

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Male

2.7/5

Female

2.6/5

Deliveroo Customer Service Score by Ethnicity

Deliveroo's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
20
40
60
80
100
Caucasian
2.1
Caucasian2.1
African American/Black
3.2
African American/Black3.2
Asian or Pacific Islander
3.3
Asian or Pacific Islander3.3
Other
1.7
Other1.7

Deliveroo Customer Service Score by Age

Deliveroo's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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0
20
40
60
80
100
18-25
3
18-253
26-30
3
26-303
31-35
2.7
31-352.7
46-50
2.8
46-502.8

Deliveroo Customer Service Score by Usage

Deliveroo's Customer Service score was rated the highest by customers who have used Deliveroo's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
2.1
1 to 2 Years
3.6
2 to 5 Years
1.6

Deliveroo Customer Service Score by Industry

Deliveroo's Customer Service score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Tech
3.6
Accounting
3.1
Marketing, Advertising and Research
2.8

Deliveroo as an Employer

3.9/5

Deliveroo has a 3.9/5 stars for its overall company culture rated by their employees

  Deliveroo CEO
top
50%
CEO of Deliveroo

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Deliveroo scored a -3 for Net Promoter Score and a 21 for Employee Net Promoter Score. NPS gauges how likely a customer of Deliveroo would recommend the brand to a friend. ENPS measures how likely Deliveroo employees would recommend working at Deliveroo to a friend.

Net Promoter Score

-3
NPS Score
42%Promoters
13%Passive
45%Detractors

Employee Net Promoter Score

21
eNPS Score
50%Promoters
21%Passive
29%Detractors

Global Ranking Snapshot

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