83
NPS
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Wagamama
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About Wagamama's Brand
Wagamama is a British-headquartered restaurant chain, serving pan-Asian food in the style of a modern Japanese ramen bar. Among its major competitors, Wagamama is ranked in 2nd place for NPS while Zizzi Ristorante is 1st, and Nando's is 3rd.Their current valuation is $1.26B
Brand at a Glance
79%
Customer Loyalty
4.3/5
Product Quality
3.8/5
Pricing
4.4/5
Customer Service
Wagamama Ranking
- #2 / 4 of its competitors
Wagamama NPS
Wagamama's Net Promoter Score (NPS) is a 83 with 83% Promoters, 17% Passives, and 0% Detractors. Net Promoter Score tracks whether Wagamama's customers would recommend using the product based on a scale of -100 to 100.
Wagamama Overall NPS
| 83% | Promoters |
|---|---|
| 17% | Passives |
| 0% | Detractors |
Wagamama NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 0 | Jun 2021 | 0 |
Aug 2023 66 | Aug 2023 | 66 |
Dec 2023 75 | Dec 2023 | 75 |
Apr 2025 80 | Apr 2025 | 80 |
Jan 2026 83 | Jan 2026 | 83 |
How Other Brands Compare
Wagamama is ranked second for NPS among its competitors. Zizzi Ristorante and Nando's come in first and third, with PizzaExpress coming in at #4. Among those competitors, it is the second most valued company.
Wagamama |  Nando's |  Zizzi Ristorante |  PizzaExpress | |
| Global Ranking | #- | #996 | #- | #- |
| NPS | 83 | 29 | 100 | 0 |
| Valuation Updated every 24 hours for public companies | $1.26B | - | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Wagamama NPS by Age
Wagamama's NPS was rated 100 points by customers ages 18-25 on Comparably.
Wagamama NPS vs. Competitors
Compared to its competitors, Wagamama's NPS is rated right above Nando's, and is preceded by Zizzi Ristorante.
| COMPANY | NPS Score | |
|---|---|---|
| Zizzi Ristorante | 100 |
| Wagamama | 83 |
| Nando's | 29 |
| PizzaExpress | 0 |
 | YO! Sushi | N/A |
 | Deliveroo | -1 |
Wagamama Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Wagamama users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Wagamama Customer Loyalty Score by Age
Wagamama's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
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| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
Wagamama Customer Loyalty vs. Competitors
Compared to its competitors, Wagamama's Customer Loyalty score is rated right above Nando's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Wagamama | 79% |
| Nando's | 78% |
| Deliveroo | 69% |
| PizzaExpress | 53% |
| Zizzi Ristorante | N/A |
| YO! Sushi | N/A |
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Wagamama Product Quality
4.3/5
Wagamama has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Wagamama Product Information
Wagamama’s product quality score is a 4.3 out of 5 as rated by its users and customers.
- Website
- http://www.wagamama.com/
- Company Size
- 1,001-5,000 Employees
Industry
Food & Beverages
Quick Insights into Wagamama Product Quality
Wagamama's Product Quality score was rated highest by customers ages 18-25.
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Ranked Wagamama Product Quality the Highest
Wagamama Product Quality Score by Age
Wagamama's Product Quality score was rated 5 stars by customers ages 18-25 on Comparably.
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| Summary | Age | Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
Wagamama Product Quality vs. Competitors
Compared to its competitors, Wagamama's Product Quality score is rated right above Nando's.
| COMPANY | Product Quality Score | |
|---|---|---|
| Wagamama | 4.3/5 |
| Nando's | 4.2/5 |
| PizzaExpress | 4/5 |
| Deliveroo | 3.3/5 |
| Zizzi Ristorante | N/A |
| YO! Sushi | N/A |
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Wagamama Pricing
Wagamama ROI & Value For Money
3.8/5
Wagamama has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Quick Insights into Wagamama ROI
Wagamama's ROI score was rated highest by customers ages 18-25.
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Ranked Wagamama ROI the Highest
Wagamama ROI Score by Age
Wagamama's ROI score was rated 5 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Wagamama.
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| Summary | Age | Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
Wagamama Pricing vs. Competitors
Compared to its competitors, Wagamama's ROI score is rated right above PizzaExpress, and is preceded by Nando's.
| COMPANY | Pricing Score | |
|---|---|---|
| Nando's | 3.9/5 |
| Wagamama | 3.8/5 |
| PizzaExpress | 3.5/5 |
| Deliveroo | 3.1/5 |
| Zizzi Ristorante | N/A |
| YO! Sushi | N/A |
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Wagamama Customer Satisfaction (CSAT)
Wagamama Customer Satisfaction (CSAT) Score
100 / 100
Wagamama has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Wagamama Customer Satisfaction
Wagamama's Customer Satisfaction score was rated highest by customers ages 18-25.
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Ranked Wagamama Customer Satisfaction the Highest
Wagamama Customer Satisfaction Score by Age
Wagamama's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
Wagamama Customer Satisfaction vs. Competitors
Compared to its competitors, Wagamama's Customer Satisfaction score is rated right above Nando's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Wagamama | 100% |
| Nando's | 86% |
| PizzaExpress | 75% |
| Deliveroo | 66% |
| Zizzi Ristorante | 0% |
| YO! Sushi | 0% |
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Wagamama Customer Service
4.4/5
Wagamama has an overall Customer Service score of 4.4 out of 5 stars rated by its users and customers.
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About Wagamama's Customer Service
Address
London, MN
Website
http://www.wagamama.com/
Quick Insights into Wagamama Customer Service
Wagamama's Customer Service score was rated highest by customers ages 18-25.
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Ranked Wagamama Customer Service the Highest
Wagamama Customer Service Score by Age
Wagamama's Customer Service score was rated 5 stars by customers ages 18-25 on Comparably.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
Wagamama Customer Service vs. Competitors
Compared to its competitors, Wagamama's Customer Service score is rated right above Nando's.
| COMPANY | Customer Service Score | |
|---|---|---|
| Wagamama | 4.4/5 |
| Nando's | 3.9/5 |
| PizzaExpress | 3.8/5 |
| Deliveroo | 3.2/5 |
| Zizzi Ristorante | N/A |
| YO! Sushi | N/A |
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Wagamama as an Employer
2.8/5
Wagamama has a 2.8/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Wagamama scored a 83 for Net Promoter Score and a -17 for Employee Net Promoter Score. NPS gauges how likely a customer of Wagamama would recommend the brand to a friend. ENPS measures how likely Wagamama employees would recommend working at Wagamama to a friend.
Net Promoter Score
83
NPS Score
| 83% | Promoters |
|---|---|
| 17% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
-17
eNPS Score
| 33% | Promoters |
|---|---|
| 17% | Passive |
| 50% | Detractors |
