-50
NPS
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The Athletic
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About The Athletic's Brand
The Athletic is the premium destination of Chicago insider scoop, player analysis, & expert opinion for fans that get it. Among its major competitors, The Athletic is ranked in 9th place for NPS while Converse is 1st, and Red Bull Media House is 2nd.Their current valuation is $500.00M
Brand at a Glance
72%
Customer Loyalty
3.3/5
Product Quality
3/5
Pricing
2.8/5
Customer Service
The Athletic Ranking
- #4 / 4 of its competitors
The Athletic NPS
The Athletic's Net Promoter Score (NPS) is a -50 with 20% Promoters, 10% Passives, and 70% Detractors. Net Promoter Score tracks whether The Athletic's customers would recommend using the product based on a scale of -100 to 100.
The Athletic Overall NPS
| 20% | Promoters |
|---|---|
| 10% | Passives |
| 70% | Detractors |
The Athletic NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2022 100 | Jan 2022 | 100 |
Jun 2022 0 | Jun 2022 | 0 |
Aug 2022 -33 | Aug 2022 | -33 |
Sep 2022 -25 | Sep 2022 | -25 |
May 2023 -40 | May 2023 | -40 |
Jun 2023 -51 | Jun 2023 | -51 |
May 2024 -29 | May 2024 | -29 |
Dec 2024 -37 | Dec 2024 | -37 |
Jan 2026 -50 | Jan 2026 | -50 |
How Other Brands Compare
The Athletic is ranked #4 for NPS among its competitors. PUMA and Reebok come in first and second, with Under Armour coming in at third. Among those competitors, it is the lowest valued company behind PUMA.
The Athletic |  PUMA |  Under Armour |  Reebok | |
| Global Ranking | #- | #63 | #231 | #530 |
| NPS | -50 | 36 | 32 | 33 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $500.00M | $15.21B | $9.34B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Athletic NPS by Usage
The Athletic's NPS was rated -20 points by customers who have used The Athletic's products/services for 2 to 5 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -20 | 2 to 5 Years | -20 |
The Athletic NPS vs. Competitors
Compared to its competitors, The Athletic's NPS is rated right above Tribune Publishing Company, and is preceded by Vivendi.
| COMPANY | NPS Score | |
|---|---|---|
 | Converse | 48 |
 | Red Bull Media House | 37 |
| PUMA | 36 |
| Reebok | 33 |
| Under Armour | 32 |
 | Fila | 10 |
 | Sports Illustrated | 5 |
 | Vivendi | -17 |
| The Athletic | -50 |
 | Tribune Publishing Company | -69 |
The Athletic Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of The Athletic users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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The Athletic Customer Loyalty Score by Usage
The Athletic's Customer Loyalty score was rated 100% by customers who have used The Athletic's products/services for 2 to 5 Years.
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The Athletic Customer Loyalty vs. Competitors
Compared to its competitors, The Athletic's Customer Loyalty score is rated right above Sports Illustrated, and is preceded by Fila.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Red Bull Media House | 89% |
| Converse | 84% |
| Vivendi | 83% |
| PUMA | 82% |
| Tribune Publishing Company | 82% |
| Reebok | 78% |
| Under Armour | 78% |
| Fila | 74% |
| The Athletic | 72% |
| Sports Illustrated | 57% |
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The Athletic Product Quality
3.3/5
The Athletic has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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The Athletic Product Information
The Athletic’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- https://theathletic.com/
- Company Size
- 1-10 Employees
Industry
Content
Media
Sports & Entertainment
Quick Insights into The Athletic Product Quality
The Athletic's Product Quality score was rated highest by customers who have used The Athletic's products/services for 2 to 5 Years.
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Ranked The Athletic Product Quality the Highest
The Athletic Product Quality Score by Usage
The Athletic's Product Quality score was rated 3 stars by customers who have used The Athletic's products/services for 2 to 5 Years.
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The Athletic Product Quality vs. Competitors
Compared to its competitors, The Athletic's Product Quality score is rated right above Vivendi, and is preceded by Red Bull Media House.
| COMPANY | Product Quality Score | |
|---|---|---|
| Converse | 4.2/5 |
| PUMA | 4.2/5 |
| Under Armour | 4.1/5 |
| Reebok | 4/5 |
| Fila | 4/5 |
| Sports Illustrated | 3.5/5 |
| Red Bull Media House | 3.3/5 |
| The Athletic | 3.3/5 |
| Vivendi | 3.1/5 |
| Tribune Publishing Company | 2.1/5 |
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The Athletic Pricing
The Athletic ROI & Value For Money
3/5
The Athletic has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Quick Insights into The Athletic ROI
The Athletic's ROI score was rated highest by customers who have used The Athletic's products/services for 2 to 5 Years.
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Ranked The Athletic ROI the Highest
The Athletic ROI Score by Usage
The Athletic's ROI score was rated 2.7 stars by customers who have used The Athletic's products/services for 2 to 5 Years.
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The Athletic Pricing vs. Competitors
Compared to its competitors, The Athletic's ROI score is rated right above Tribune Publishing Company, and is preceded by Sports Illustrated.
| COMPANY | Pricing Score | |
|---|---|---|
| PUMA | 4.1/5 |
| Converse | 4/5 |
| Red Bull Media House | 3.9/5 |
| Reebok | 3.9/5 |
| Under Armour | 3.9/5 |
| Vivendi | 3.9/5 |
| Fila | 3.7/5 |
| Sports Illustrated | 3.4/5 |
| The Athletic | 3/5 |
| Tribune Publishing Company | 2.1/5 |
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The Athletic Customer Satisfaction (CSAT)
The Athletic Customer Satisfaction (CSAT) Score
49 / 100
The Athletic has an overall Customer Satisfaction score of 49 rated by its users and customers.
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Very Satisfied
38%
Satisfied
11%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
13%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Athletic Customer Satisfaction
The Athletic's Customer Satisfaction score was rated highest by customers who have used The Athletic's products/services for 2 to 5 Years.
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Ranked The Athletic Customer Satisfaction the Highest
The Athletic Customer Satisfaction Score by Usage
The Athletic's Customer Satisfaction score was rated 60 points by customers who have used The Athletic's products/services for 2 to 5 Years.
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The Athletic Customer Satisfaction vs. Competitors
Compared to its competitors, The Athletic's Customer Satisfaction score is rated right above Vivendi, and is preceded by Fila.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| PUMA | 88% |
| Converse | 87% |
| Red Bull Media House | 86% |
| Sports Illustrated | 80% |
| Reebok | 79% |
| Under Armour | 79% |
| Fila | 76% |
| The Athletic | 51% |
| Vivendi | 25% |
| Tribune Publishing Company | 11% |
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The Athletic Customer Service
2.8/5
The Athletic has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About The Athletic's Customer Service
Website
https://theathletic.com/
Quick Insights into The Athletic Customer Service
The Athletic's Customer Service score was rated highest by customers who have used The Athletic's products/services for 2 to 5 Years.
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Ranked The Athletic Customer Service the Highest
The Athletic Customer Service Score by Usage
The Athletic's Customer Service score was rated 2.7 stars by customers who have used The Athletic's products/services for 2 to 5 Years.
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The Athletic Customer Service vs. Competitors
Compared to its competitors, The Athletic's Customer Service score is rated right above Tribune Publishing Company, and is preceded by Sports Illustrated.
| COMPANY | Customer Service Score | |
|---|---|---|
| PUMA | 4.2/5 |
| Converse | 4/5 |
| Under Armour | 4/5 |
| Vivendi | 4/5 |
| Red Bull Media House | 3.9/5 |
| Reebok | 3.9/5 |
| Fila | 3.7/5 |
| Sports Illustrated | 3.4/5 |
| The Athletic | 2.8/5 |
| Tribune Publishing Company | 1.6/5 |
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The Athletic as an Employer
2.4/5
The Athletic has a 2.4/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
The Athletic scored a -50 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of The Athletic would recommend the brand to a friend. ENPS measures how likely The Athletic employees would recommend working at The Athletic to a friend.
Net Promoter Score
-50
NPS Score
| 20% | Promoters |
|---|---|
| 10% | Passive |
| 70% | Detractors |
Employee Net Promoter Score
-50
eNPS Score
| 25% | Promoters |
|---|---|
| 0% | Passive |
| 75% | Detractors |
