5
NPS
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Sports Illustrated
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About Sports Illustrated's Brand
Sports Illustrated provides breaking news, conversation and original reporting/insights on all sports. Among its major competitors, Sports Illustrated is ranked in 4th place for NPS while Military.com is 1st, and MLB (Major League Baseball) is 2nd.
Brand at a Glance
57%
Customer Loyalty
3.5/5
Product Quality
3.4/5
Pricing
3.4/5
Customer Service
Sports Illustrated Ranking
- #2 / 4 of its competitors
Sports Illustrated NPS
Sports Illustrated's Net Promoter Score (NPS) is a 5 with 43% Promoters, 19% Passives, and 38% Detractors. Net Promoter Score tracks whether Sports Illustrated's customers would recommend using the product based on a scale of -100 to 100.
Sports Illustrated Overall NPS
| 43% | Promoters |
|---|---|
| 19% | Passives |
| 38% | Detractors |
Sports Illustrated NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 25 | Mar 2023 | 25 |
May 2023 -17 | May 2023 | -17 |
Jun 2023 -1 | Jun 2023 | -1 |
Jul 2023 -13 | Jul 2023 | -13 |
Oct 2023 0 | Oct 2023 | 0 |
Jan 2024 -10 | Jan 2024 | -10 |
May 2024 -18 | May 2024 | -18 |
Jul 2024 -17 | Jul 2024 | -17 |
Oct 2024 -16 | Oct 2024 | -16 |
May 2025 -8 | May 2025 | -8 |
Jul 2025 0 | Jul 2025 | 0 |
Aug 2025 5 | Aug 2025 | 5 |
How Other Brands Compare
Sports Illustrated is ranked second for NPS among its competitors. Victoria's Secret and NFL Network come in first and third, with ESPN coming in at #4.
Sports Illustrated |  Victoria's Secret |  ESPN |  NFL Network | |
| Global Ranking | #- | #119 | #595 | #715 |
| NPS | 5 | 12 | -4 | 2 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $17.23B | $334.95B | $39.68B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sports Illustrated NPS by Gender
Sports Illustrated's NPS was rated -75 by Male customers on Comparably.
Male
-75
Sports Illustrated's NPS was rated -75 by Male customers on Comparably.
0%
Promoters
25%
Passives
75%
Detractors
Female
N/A
Sports Illustrated's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Sports Illustrated NPS by Age
Sports Illustrated's NPS was rated -67 points by customers ages 26-30 on Comparably.
Sports Illustrated NPS by Usage
Sports Illustrated's NPS was rated -67 points by customers who have used Sports Illustrated's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -67 | Over 10 Years | -67 |
Sports Illustrated NPS vs. Competitors
Compared to its competitors, Sports Illustrated's NPS is rated right above NFL Network, and is preceded by Victoria's Secret.
| COMPANY | NPS Score | |
|---|---|---|
 | Military.com | 34 |
 | MLB (Major League Baseball) | 19 |
| Victoria's Secret | 12 |
| Sports Illustrated | 5 |
| NFL Network | 2 |
 | Circa | N/A |
| ESPN | -4 |
Sports Illustrated Customer Loyalty
57%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
57% of Sports Illustrated users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Sports Illustrated Customer Loyalty Score by Gender
Sports Illustrated's Customer Loyalty score was rated 33 by Male customers on Comparably.
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Male
33%
Yes
Female
N/A
Yes
Sports Illustrated Customer Loyalty Score by Age
Sports Illustrated's Customer Loyalty score was rated 40% by customers ages 26-30 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 40% | 26-30 | 40% |
Sports Illustrated Customer Loyalty Score by Usage
Sports Illustrated's Customer Loyalty score was rated 70% by customers who have used Sports Illustrated's products/services for Over 10 Years.
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Sports Illustrated Customer Loyalty vs. Competitors
Compared to its competitors, Sports Illustrated's Customer Loyalty score is rated right above Circa, and is preceded by Victoria's Secret.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Military.com | 83% |
| MLB (Major League Baseball) | 76% |
| NFL Network | 75% |
| ESPN | 74% |
| Victoria's Secret | 70% |
| Sports Illustrated | 57% |
| Circa | N/A |
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Sports Illustrated Product Quality
3.5/5
Sports Illustrated has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Sports Illustrated Product Information
Sports Illustrated’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://si.com
- Company Size
- 10,000+ Employees
Industry
Tech
Content
Media
Sports & Entertainment
Quick Insights into Sports Illustrated Product Quality
Sports Illustrated's Product Quality score was rated highest by customers who have used Sports Illustrated's products/services for Over 10 Years.
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Ranked Sports Illustrated Product Quality the Highest
Sports Illustrated Product Quality Score by Gender
Sports Illustrated's Product Quality score was rated 2.2 by Male customers on Comparably.
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Male
2.2/5
Female
N/A
Sports Illustrated Product Quality Score by Age
Sports Illustrated's Product Quality score was rated 2.8 stars by customers ages 26-30 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.8 | 26-30 | 2.8 |
Sports Illustrated Product Quality Score by Usage
Sports Illustrated's Product Quality score was rated 3.1 stars by customers who have used Sports Illustrated's products/services for Over 10 Years.
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Sports Illustrated Product Quality vs. Competitors
Compared to its competitors, Sports Illustrated's Product Quality score is rated right above NFL Network, and is preceded by Military.com.
| COMPANY | Product Quality Score | |
|---|---|---|
| MLB (Major League Baseball) | 3.8/5 |
| Victoria's Secret | 3.8/5 |
| Military.com | 3.7/5 |
| Sports Illustrated | 3.5/5 |
| NFL Network | 3.3/5 |
| ESPN | 3/5 |
| Circa | N/A |
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Sports Illustrated Pricing
Sports Illustrated ROI & Value For Money
3.4/5
Sports Illustrated has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Quick Insights into Sports Illustrated ROI
Sports Illustrated's ROI score was rated highest by customers who have used Sports Illustrated's products/services for Over 10 Years.
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Ranked Sports Illustrated ROI the Highest
Sports Illustrated ROI Score by Gender
Sports Illustrated's ROI score was rated 1.5 by Male customers on Comparably.
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Male
1.5/5
Female
N/A
Sports Illustrated ROI Score by Age
Sports Illustrated's ROI score was rated 1.8 stars by customers ages 26-30 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 1.8 | 26-30 | 1.8 |
Sports Illustrated ROI Score by Usage
Sports Illustrated's ROI score was rated 3 stars by customers who have used Sports Illustrated's products/services for Over 10 Years.
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Sports Illustrated Pricing vs. Competitors
Compared to its competitors, Sports Illustrated's ROI score is rated right above NFL Network, and is preceded by Victoria's Secret.
| COMPANY | Pricing Score | |
|---|---|---|
| Military.com | 3.7/5 |
| MLB (Major League Baseball) | 3.7/5 |
| Victoria's Secret | 3.4/5 |
| Sports Illustrated | 3.4/5 |
| NFL Network | 3.2/5 |
| ESPN | 2.9/5 |
| Circa | N/A |
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Sports Illustrated Customer Satisfaction (CSAT)
Sports Illustrated Customer Satisfaction (CSAT) Score
80 / 100
Sports Illustrated has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Very Satisfied
47%
Satisfied
33%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Sports Illustrated Customer Satisfaction
Sports Illustrated's Customer Satisfaction score was rated highest by customers ages 26-30.
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Ranked Sports Illustrated Customer Satisfaction the Highest
Sports Illustrated Customer Satisfaction Score by Gender
Sports Illustrated's Customer Satisfaction score was rated 50 by Male customers on Comparably.
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50 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
Sports Illustrated Customer Satisfaction Score by Age
Sports Illustrated's Customer Satisfaction score was rated 67 points by customers ages 26-30 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 67% |
Sports Illustrated Customer Satisfaction Score by Usage
Sports Illustrated's Customer Satisfaction score was rated 66 points by customers who have used Sports Illustrated's products/services for Over 10 Years.
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Sports Illustrated Customer Satisfaction vs. Competitors
Compared to its competitors, Sports Illustrated's Customer Satisfaction score is rated right above Military.com.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Sports Illustrated | 80% |
| Military.com | 67% |
| Victoria's Secret | 67% |
| MLB (Major League Baseball) | 66% |
| ESPN | 50% |
| NFL Network | 47% |
| Circa | 0% |
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Sports Illustrated Customer Service
3.4/5
Sports Illustrated has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Sports Illustrated's Customer Service
Address
New York City, NY
Website
http://si.com
Quick Insights into Sports Illustrated Customer Service
Sports Illustrated's Customer Service score was rated highest by customers who have used Sports Illustrated's products/services for Over 10 Years.
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Ranked Sports Illustrated Customer Service the Highest
Sports Illustrated Customer Service Score by Gender
Sports Illustrated's Customer Service score was rated 2.1 by Male customers on Comparably.
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Male
2.1/5
Female
N/A
Sports Illustrated Customer Service Score by Age
Sports Illustrated's Customer Service score was rated 2.6 stars by customers ages 26-30 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 2.6 | 26-30 | 2.6 |
Sports Illustrated Customer Service Score by Usage
Sports Illustrated's Customer Service score was rated 3 stars by customers who have used Sports Illustrated's products/services for Over 10 Years.
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Sports Illustrated Customer Service vs. Competitors
Compared to its competitors, Sports Illustrated's Customer Service score is rated right above NFL Network, and is preceded by Victoria's Secret.
| COMPANY | Customer Service Score | |
|---|---|---|
| MLB (Major League Baseball) | 3.9/5 |
| Military.com | 3.7/5 |
| Victoria's Secret | 3.6/5 |
| Sports Illustrated | 3.4/5 |
| NFL Network | 3.2/5 |
| ESPN | 2.9/5 |
| Circa | N/A |
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Sports Illustrated as an Employer
4.2/5
Sports Illustrated has a 4.2/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Sports Illustrated scored a 5 for Net Promoter Score and a 83 for Employee Net Promoter Score. NPS gauges how likely a customer of Sports Illustrated would recommend the brand to a friend. ENPS measures how likely Sports Illustrated employees would recommend working at Sports Illustrated to a friend.
Net Promoter Score
5
NPS Score
| 43% | Promoters |
|---|---|
| 19% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
83
eNPS Score
| 83% | Promoters |
|---|---|
| 17% | Passive |
| 0% | Detractors |
