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NPS
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Vimeo
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About Vimeo's Brand
Vimeo is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to connect better and bring ideas to life. We proudly serve our growing community of nearly 300 million users — from creative storytellers to globally distributed teams at the world's largest companies. Among its major competitors, Vimeo is ranked in 5th place for NPS while Slack is 1st, and Adobe is 2nd.
Brand at a Glance
72%
Customer Loyalty
3.3/5
Product Quality
3.1/5
Pricing
2.8/5
Customer Service
Vimeo CMO
Vimeo Ranking
- #4 / 4 of its competitors
Vimeo NPS
Vimeo's Net Promoter Score (NPS) is a 1 with 43% Promoters, 15% Passives, and 42% Detractors. Net Promoter Score tracks whether Vimeo's customers would recommend using the product based on a scale of -100 to 100.
Vimeo Overall NPS
| 43% | Promoters |
|---|---|
| 15% | Passives |
| 42% | Detractors |
Vimeo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 3 | Jul 2023 | 3 |
Aug 2023 3 | Aug 2023 | 3 |
Sep 2023 1 | Sep 2023 | 1 |
Nov 2023 1 | Nov 2023 | 1 |
Dec 2023 1 | Dec 2023 | 1 |
Jan 2024 3 | Jan 2024 | 3 |
Feb 2024 1 | Feb 2024 | 1 |
Mar 2024 2 | Mar 2024 | 2 |
Apr 2024 2 | Apr 2024 | 2 |
Sep 2024 2 | Sep 2024 | 2 |
Jan 2025 2 | Jan 2025 | 2 |
Sep 2025 2 | Sep 2025 | 2 |
How Other Brands Compare
Vimeo is ranked #4 for NPS among its competitors. Slack and Adobe come in first and second, with YouTube coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Vimeo NPS by Gender
Female customers rated Vimeo's NPS 9 points higher than Male customers.
Male
-32
Vimeo's NPS was rated -32 by Male customers on Comparably.
25%
Promoters
18%
Passives
57%
Detractors
Female
-23
Vimeo's NPS was rated -23 by Female customers on Comparably.
33%
Promoters
11%
Passives
56%
Detractors
Vimeo NPS by Ethnicity
Vimeo's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -57 | Caucasian | -57 |
Hispanic or Latino -75 | Hispanic or Latino | -75 |
African American/Black 34 | African American/Black | 34 |
Asian or Pacific Islander 30 | Asian or Pacific Islander | 30 |
Other -34 | Other | -34 |
Vimeo NPS by Age
Vimeo's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Vimeo NPS by Usage
Vimeo's NPS was rated the highest by customers who have used Vimeo's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -8 | Less than 1 Year | -8 |
1 to 2 Years 20 | 1 to 2 Years | 20 |
2 to 5 Years -6 | 2 to 5 Years | -6 |
5 to 10 Years 9 | 5 to 10 Years | 9 |
Over 10 Years -45 | Over 10 Years | -45 |
Vimeo NPS vs. Competitors
Compared to its competitors, Vimeo's NPS is rated right above Brightcove, and is preceded by YouTube.
| COMPANY | NPS Score | |
|---|---|---|
 | Slack | 50 |
 | Adobe | 24 |
 | Kaltura | 16 |
 | YouTube | 12 |
| Vimeo | 1 |
 | Brightcove | -11 |
 | dailymotion | -17 |
Vimeo Customer Reviews
Out of the 15 Vimeo customer reviews 5 were positive and 10 were constructive. Vimeo customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Vimeo Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Vimeo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Vimeo Customer Loyalty Score by Gender
Male customers rated Vimeo's Customer Loyalty score 15% higher than Female customers.
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Male
82%
Yes
Female
67%
Yes
Vimeo Customer Loyalty Score by Ethnicity
Vimeo's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Vimeo.
62
out of 100
Caucasian
100
out of 100
Hispanic or Latino
85
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
70
out of 100
Other
Vimeo Customer Loyalty Score by Age
Vimeo's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Vimeo.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 80% | 26-30 | 80% |
31-35 85% | 31-35 | 85% |
36-40 82% | 36-40 | 82% |
41-45 100% | 41-45 | 100% |
46-50 85% | 46-50 | 85% |
51-55 33% | 51-55 | 33% |
56-60 74% | 56-60 | 74% |
61-65 74% | 61-65 | 74% |
66+ 63% | 66+ | 63% |
Vimeo Customer Loyalty Score by Usage
Vimeo's Customer Loyalty score was rated the highest by customers who have used Vimeo's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Vimeo Customer Loyalty Score by Industry
Vimeo's Customer Loyalty score was rated the highest by Public Relations and Communications industry customers, and the lowest by Arts and Entertainment industry customers.
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Vimeo Customer Loyalty vs. Competitors
Compared to its competitors, Vimeo's Customer Loyalty score is rated right above Brightcove, and is preceded by Adobe.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Slack | 86% |
| Kaltura | 84% |
| YouTube | 80% |
| dailymotion | 77% |
| Adobe | 75% |
| Vimeo | 72% |
| Brightcove | 61% |
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Vimeo Product Quality
3.3/5
Vimeo has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Vimeo Product Information
Vimeo serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Vimeo supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Vimeo’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Sports & Entertainment industry rated Vimeo's product the highest. Reviewers from the Tech industry rated Vimeo the lowest at 3.6.
- Website
- https://vimeo.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Content
On Demand
SaaS
Languages Supported
English
Product Type
Online Video Platform Software
Video Making Software
Video Editing Software
Quick Insights into Vimeo Product Quality
Vimeo's Product Quality score was rated highest by customers from the Sports & Entertainment industry, and rated lowest by customers ages 66+.
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Ranked Vimeo Product Quality the Highest
Ranked Vimeo Product Quality the Lowest
Vimeo Product Quality Score by Gender
Male customers rated Vimeo's Product Quality score 0.6 stars higher than Female customers.
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Male
3.1/5
Female
2.5/5
Vimeo Product Quality Score by Ethnicity
Vimeo's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
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5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.5 | Other | 3.5 |
Vimeo Product Quality Score by Age
Vimeo's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2.1 | 51-55 | 2.1 |
56-60 1.9 | 56-60 | 1.9 |
61-65 3 | 61-65 | 3 |
66+ 1.7 | 66+ | 1.7 |
Vimeo Product Quality Score by Usage
Vimeo's Product Quality score was rated the highest by customers who have used Vimeo's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Vimeo Product Quality Score by Industry
Vimeo's Product Quality score was rated the highest by Sports & Entertainment industry customers, and the lowest by Public Relations and Communications industry customers.
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Vimeo Product Quality vs. Competitors
Compared to its competitors, Vimeo's Product Quality score is rated right above dailymotion, and is preceded by YouTube.
| COMPANY | Product Quality Score | |
|---|---|---|
| Slack | 4.3/5 |
| Kaltura | 4/5 |
| Adobe | 3.9/5 |
| YouTube | 3.4/5 |
| Vimeo | 3.3/5 |
| dailymotion | 3.2/5 |
| Brightcove | 3.1/5 |
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Vimeo Pricing
Vimeo ROI & Value For Money
3.1/5
Vimeo has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Vimeo Pricing Plans
Vimeo has a pricing structure that accommodates small, medium, and large businesses. Starting from $12/month, Vimeo uses a subscription model.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Construction industry. The users from the Public Relations and Communications industry think that they had the lowest ROI from Vimeo.
Who Uses Vimeo?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Vimeo ROI
Vimeo's ROI score was rated highest by customers from the Construction industry, and rated lowest by customers from the Public Relations and Communications industry.
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Ranked Vimeo ROI the Highest
Ranked Vimeo ROI the Lowest
Vimeo ROI Score by Gender
Male customers rated Vimeo's ROI score 0.5 stars higher than Female customers.
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Male
2.8/5
Female
2.3/5
Vimeo ROI Score by Ethnicity
Vimeo's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Vimeo.
0
1
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3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.5 | Other | 3.5 |
Vimeo ROI Score by Age
Vimeo's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3 | 31-35 | 3 |
36-40 3.2 | 36-40 | 3.2 |
41-45 4.1 | 41-45 | 4.1 |
46-50 2.9 | 46-50 | 2.9 |
51-55 1.9 | 51-55 | 1.9 |
56-60 1.8 | 56-60 | 1.8 |
61-65 2.1 | 61-65 | 2.1 |
66+ 1.5 | 66+ | 1.5 |
Vimeo ROI Score by Usage
Vimeo's ROI score was rated the highest by customers who have used Vimeo's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Vimeo ROI Score by Industry
Vimeo's ROI score was rated the highest by Construction industry customers, and the lowest by Public Relations and Communications industry customers.
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Vimeo Pricing vs. Competitors
Compared to its competitors, Vimeo's ROI score is rated right above Brightcove, and is preceded by YouTube.
| COMPANY | Pricing Score | |
|---|---|---|
| Slack | 4.1/5 |
| Kaltura | 4.1/5 |
| Adobe | 3.6/5 |
| dailymotion | 3.3/5 |
| YouTube | 3.1/5 |
| Vimeo | 3.1/5 |
| Brightcove | 2.6/5 |
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Vimeo Customer Satisfaction (CSAT)
Vimeo Customer Satisfaction (CSAT) Score
50 / 100
Vimeo has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Very Satisfied
24%
Satisfied
26%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
16%
Very Dissatisfied
21%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Vimeo Customer Satisfaction
Vimeo's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Vimeo Customer Satisfaction the Highest
Ranked Vimeo Customer Satisfaction the Lowest
Vimeo Customer Satisfaction Score by Gender
Male customers rated Vimeo's Customer Satisfaction score 12 points higher than Female customers.
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52 / 100
MaleVery Satisfied | 28% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 20% | |
Very Dissatisfied | 20% |
40 / 100
FemaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 27% | |
Very Dissatisfied | 27% |
Vimeo Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Vimeo's Customer Satisfaction (CSAT) score was rated 35% according to Caucasian users and customers.
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35 / 100
Very Satisfied
9%
Satisfied
26%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
22%
Very Dissatisfied
39%
CSAT according to Hispanic or Latino
Vimeo's Customer Satisfaction (CSAT) score was rated 25% according to Hispanic or Latino users and customers.
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25 / 100
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
50%
Very Dissatisfied
0%
CSAT according to African American/Black
Vimeo's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.
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60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
40%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Vimeo's Customer Satisfaction (CSAT) score was rated 83% according to Asian or Pacific Islander users and customers.
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83 / 100
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
Vimeo Customer Satisfaction Score by Age
Vimeo's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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20
40
60
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 34% | |||||||||||||||
| 26-30 | 75% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 56-60 | 40% | |||||||||||||||
| 61-65 | 20% | |||||||||||||||
| 66+ | 20% |
Vimeo Customer Satisfaction Score by Usage
Vimeo's Customer Satisfaction score was rated the highest by customers who have used Vimeo's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Vimeo Customer Satisfaction Score by Industry
Vimeo's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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}Vimeo Customer Satisfaction vs. Competitors
Compared to its competitors, Vimeo's Customer Satisfaction score is rated right above Brightcove, and is preceded by Adobe.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Slack | 90% |
| Kaltura | 86% |
| YouTube | 61% |
| dailymotion | 60% |
| Adobe | 57% |
| Vimeo | 50% |
| Brightcove | 33% |
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Vimeo Customer Service
2.8/5
Vimeo has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Vimeo's Customer Service
Address
330 W 34th St., York, NY 10001
Website
https://vimeo.com/
Vimeo's Social Links
Quick Insights into Vimeo Customer Service
Vimeo's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Religious Institutions industry.
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Ranked Vimeo Customer Service the Highest
Ranked Vimeo Customer Service the Lowest
Vimeo Customer Service Score by Gender
Female customers rated Vimeo's Customer Service score 0.1 stars higher than Male customers.
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Male
2.3/5
Female
2.4/5
Vimeo Customer Service Score by Ethnicity
Vimeo's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Vimeo.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 2 | Other | 2 |
Vimeo Customer Service Score by Age
Vimeo's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
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40
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
26-30 4 | 26-30 | 4 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3.2 | 36-40 | 3.2 |
41-45 3.1 | 41-45 | 3.1 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2.1 | 51-55 | 2.1 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Vimeo Customer Service Score by Usage
Vimeo's Customer Service score was rated the highest by customers who have used Vimeo's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Vimeo Customer Service Score by Industry
Vimeo's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Religious Institutions industry customers.
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Vimeo Customer Service vs. Competitors
Compared to its competitors, Vimeo's Customer Service score is rated right below Brightcove.
| COMPANY | Customer Service Score | |
|---|---|---|
| Slack | 4.1/5 |
| Kaltura | 4/5 |
| Adobe | 3.6/5 |
| dailymotion | 3.3/5 |
| YouTube | 3/5 |
| Brightcove | 2.9/5 |
| Vimeo | 2.8/5 |
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Vimeo as an Employer
4.1/5
Vimeo has a 4.1/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Vimeo scored a 1 for Net Promoter Score and a 12 for Employee Net Promoter Score. NPS gauges how likely a customer of Vimeo would recommend the brand to a friend. ENPS measures how likely Vimeo employees would recommend working at Vimeo to a friend.
Net Promoter Score
1
NPS Score
| 43% | Promoters |
|---|---|
| 15% | Passive |
| 42% | Detractors |
Employee Net Promoter Score
12
eNPS Score
| 46% | Promoters |
|---|---|
| 20% | Passive |
| 34% | Detractors |
