-11
NPS
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Brightcove
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About Brightcove's Brand
Brightcove is a leading global provider of powerful cloud solutions for delivering and monetizing video across every connected device. Among its major competitors, Brightcove is ranked in 6th place for NPS while Livestream is 1st, and Wistia is 2nd.Their current market cap is $173.36M
Brand at a Glance
61%
Customer Loyalty
3.1/5
Product Quality
2.6/5
Pricing
2.9/5
Customer Service
Brightcove CMO
Neil Lieberman
Mr. Neil Lieberman has been the Chief Marketing Officer at Brightcove Inc. since February 2015. Mr. Lieberman served as the Chief Marketing Officer and Senior Vice President at VFA, Inc. Mr. Lieberman is responsible for driving the marketing strategy and growth in the facilities management industry. He has more than 30 years of experience in marketing, business development and product development, including five years at&T as Executive Director and General Manager, designing and launching the new cloud-based, mobile-centric unified communications service. He also held executive positions at Intralinks. Mr. Lieberman served as Vice President of Marketing at Interwise, Inc for six years. Mr. Lieberman pioneered the use of web portal technology in the business-to-business arena as Senior Vice President of Marketing and Business Development at Radnet. He served as the Chief Operating Officer of Beansprout Networks, Inc. As co-founder of IBM/Lotus Consulting Services Group, he guided the development and deployment of strategic applications for companies across a wide range of industries. As Director of Strategic Planning at Lotus and Chief Information Officer of Monitor Company, a global management consulting firm, Mr. Lieberman oversaw the strategic use of information technology to achieve long-term competitive advantage. As Vice President of Sales and Marketing at Open Environment Corporation, he helped pioneer the acceptance of three-tier client/server architecture. He was awarded the New York Herald Prize for outstanding senior thesis in politics. Mr. Lieberman graduated magna cum laude from Princeton University where he received a Bachelor's degree in Politics. In addition, Mr. Lieberman holds a Master's degree in Management from the Sloan School of Management at MIT.
Brightcove Ranking
- #4 / 4 of its competitors
Brightcove NPS
Brightcove's Net Promoter Score (NPS) is a -11 with 41% Promoters, 7% Passives, and 52% Detractors. Net Promoter Score tracks whether Brightcove's customers would recommend using the product based on a scale of -100 to 100.
Brightcove Overall NPS
| 41% | Promoters |
|---|---|
| 7% | Passives |
| 52% | Detractors |
Brightcove NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2020 20 | Sep 2020 | 20 |
Jan 2021 13 | Jan 2021 | 13 |
May 2021 16 | May 2021 | 16 |
Jun 2021 12 | Jun 2021 | 12 |
Dec 2021 5 | Dec 2021 | 5 |
Jan 2022 10 | Jan 2022 | 10 |
Apr 2022 10 | Apr 2022 | 10 |
Jan 2023 3 | Jan 2023 | 3 |
Feb 2023 -1 | Feb 2023 | -1 |
May 2023 -4 | May 2023 | -4 |
Jan 2024 -8 | Jan 2024 | -8 |
Jan 2026 -12 | Jan 2026 | -12 |
How Other Brands Compare
Brightcove is ranked #4 for NPS among its competitors. Livestream and Akamai come in first and second, with Kaltura coming in at third. Among those competitors, it is the lowest valued company behind Akamai.
Brightcove |  Akamai |  Kaltura |  Livestream | |
| Global Ranking | #- | #333 | #- | #- |
| NPS | -11 | 30 | 16 | 58 |
| Valuation Updated every 24 hours for public companies | $173.36M | $16.09B | $500.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Brightcove NPS by Gender
Brightcove's NPS was rated -100 by Male customers on Comparably.
Male
-100
Brightcove's NPS was rated -100 by Male customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Female
N/A
Brightcove's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Brightcove NPS by Usage
Brightcove's NPS was rated the highest by customers who have used Brightcove's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -34 | 2 to 5 Years | -34 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Brightcove NPS vs. Competitors
Compared to its competitors, Brightcove's NPS is rated right below Qumu.
| COMPANY | NPS Score | |
|---|---|---|
| Livestream | 58 |
 | Wistia | 52 |
| Akamai | 30 |
| Kaltura | 16 |
 | Vimeo | 1 |
 | Ooyala | N/A |
 | Qumu | N/A |
| Brightcove | -11 |
Brightcove Customer Loyalty
61%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
61% of Brightcove users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Brightcove Customer Loyalty Score by Gender
Brightcove's Customer Loyalty score was rated 55 by Male customers on Comparably.
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Male
55%
Yes
Female
N/A
Yes
Brightcove Customer Loyalty vs. Competitors
Compared to its competitors, Brightcove's Customer Loyalty score is rated right above Ooyala, and is preceded by Livestream.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Kaltura | 84% |
| Akamai | 81% |
| Wistia | 78% |
| Vimeo | 72% |
| Livestream | 65% |
| Brightcove | 61% |
| Ooyala | N/A |
| Qumu | N/A |
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Brightcove Product Quality
3.1/5
Brightcove has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Brightcove Product Information
Brightcove serves markets in the United States, Asia, Australia, and United Kingdom. Brightcove supports iOS devices and offers products for medium and large sized businesses.
Brightcove’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Brightcove's product the highest.
- Website
- http://www.brightcove.com
- Company Size
- 501-1,000 Employees
Industry
Media and Entertainment
Languages Supported
English
Product Type
Content Marketing Software
Online Video Platform Software
Publishing Software
Video Editing Software
Quick Insights into Brightcove Product Quality
Brightcove's Product Quality score was rated highest by customers who have used Brightcove's products/services for 2 to 5 Years, and rated lowest by customers from the Tech industry.
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Ranked Brightcove Product Quality the Highest
Ranked Brightcove Product Quality the Lowest
Brightcove Product Quality Score by Gender
Brightcove's Product Quality score was rated 1.5 by Male customers on Comparably.
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Male
1.5/5
Female
N/A
Brightcove Product Quality Score by Usage
Brightcove's Product Quality score was rated 3.1 stars by customers who have used Brightcove's products/services for 2 to 5 Years.
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Brightcove Product Quality Score by Industry
Brightcove's Product Quality score was rated 3 stars by both Religious Institutions and Tech industry customers.
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Brightcove Product Quality vs. Competitors
Compared to its competitors, Brightcove's Product Quality score is rated right above Ooyala, and is preceded by Vimeo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Wistia | 4.5/5 |
| Livestream | 4.2/5 |
| Akamai | 4.1/5 |
| Kaltura | 4/5 |
| Vimeo | 3.3/5 |
| Brightcove | 3.1/5 |
| Ooyala | N/A |
| Qumu | N/A |
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Brightcove Pricing
Brightcove ROI & Value For Money
2.6/5
Brightcove has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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Brightcove Pricing Plans
Brightcove has a pricing structure that accommodates medium and large businesses. Starting from $99/month, Brightcove uses a subscription model.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Who Uses Brightcove?
Medium Businesses
Large Enterprises
Quick Insights into Brightcove ROI
Brightcove's ROI score was rated highest by customers from the Tech industry.
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Ranked Brightcove ROI the Highest
Brightcove ROI Score by Gender
Brightcove's ROI score was rated 1.5 by Male customers on Comparably.
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Male
1.5/5
Female
N/A
Brightcove ROI Score by Industry
Brightcove's ROI score was rated 2.3 stars by Tech industry customers.
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Brightcove Pricing vs. Competitors
Compared to its competitors, Brightcove's ROI score is rated right above Ooyala, and is preceded by Vimeo.
| COMPANY | Pricing Score | |
|---|---|---|
| Wistia | 4.2/5 |
| Kaltura | 4.1/5 |
| Akamai | 4/5 |
| Livestream | 3.9/5 |
| Vimeo | 3.1/5 |
| Brightcove | 2.6/5 |
| Ooyala | N/A |
| Qumu | N/A |
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Brightcove Customer Satisfaction (CSAT)
Brightcove Customer Satisfaction (CSAT) Score
33 / 100
Brightcove has an overall Customer Satisfaction score of 33 rated by its users and customers.
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Very Satisfied
11%
Satisfied
22%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
34%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Brightcove Customer Satisfaction vs. Competitors
Compared to its competitors, Brightcove's Customer Satisfaction score is rated right above Ooyala, and is preceded by Vimeo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Livestream | 100% |
| Kaltura | 86% |
| Akamai | 80% |
| Wistia | 67% |
| Vimeo | 50% |
| Brightcove | 33% |
| Ooyala | 0% |
| Qumu | 0% |
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Brightcove Customer Service
2.9/5
Brightcove has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Brightcove's Customer Service
Address
281 Congress St, Boston, MA 02210
Website
http://www.brightcove.com
Phone Number
617-500-4947
Brightcove's Social Links
Quick Insights into Brightcove Customer Service
Brightcove's Customer Service score was rated highest by Male customers.
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Ranked Brightcove Customer Service the Highest
Brightcove Customer Service Score by Gender
Brightcove's Customer Service score was rated 1.6 by Male customers on Comparably.
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Male
1.6/5
Female
N/A
Brightcove Customer Service vs. Competitors
Compared to its competitors, Brightcove's Customer Service score is rated right above Vimeo, and is preceded by Livestream.
| COMPANY | Customer Service Score | |
|---|---|---|
| Akamai | 4.2/5 |
| Wistia | 4.1/5 |
| Kaltura | 4/5 |
| Livestream | 3.8/5 |
| Brightcove | 2.9/5 |
| Vimeo | 2.8/5 |
| Ooyala | N/A |
| Qumu | N/A |
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Brightcove as an Employer
2.7/5
Brightcove has a 2.7/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Brightcove scored a -11 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of Brightcove would recommend the brand to a friend. ENPS measures how likely Brightcove employees would recommend working at Brightcove to a friend.
Net Promoter Score
-11
NPS Score
| 41% | Promoters |
|---|---|
| 7% | Passive |
| 52% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 30% | Promoters |
|---|---|
| 17% | Passive |
| 53% | Detractors |
