30
NPS
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Akamai is ranked #95 in Tech Brands
Akamai is ranked #95 in Tech Brands
About Akamai's Brand
Akamai(R) is the leading provider of cloud services for helping enterprises provide secure, high-performing user experiences on any device. Akamai’s brand is ranked #333 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Akamai. When compared to other organizations within the Tech industry, Akamai is ranked #95. Among its major competitors, Akamai is ranked in 5th place for NPS while PFSweb is 1st, and Amazon is 2nd.Their current market cap is $16.09B
Brand at a Glance
81%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
4.2/5
Customer Service
Akamai CMO
Monique Bonner
Ms. Monique Bonner has been the Chief Marketing Officer and Senior Vice President at Akamai Technologies, Inc. since July 11, 2016. Ms. Bonner leads Akamai's global corporate marketing and communications initiatives, including all facets of the Akamai brand, as well as the Akamai's digital marketing strategy and go-to-market programs. She held several global leadership roles at Dell, also served as its Vice President of Global Digital, Technology and Innovation with a focus on optimizing marketing operations effectiveness. She worked at Dell since 2000 and served as its Vice President of Global Brand, Digital and Solutions Marketing and Vice President of Americas Marketing. She spent seven years overseas managing Dell's European marketing and sales teams. She served on the Ad Council's Board of Directors and Conference Board's Council for Brand Management. Ms. Bonner earned her Bachelor of Arts from Middlebury College and her Master of Business from the University of Michigan.
Akamai Ranking
- #333 in Global Best Brands
- #95 in Tech
- #3 / 4 of its competitors
Akamai NPS
Akamai's Net Promoter Score (NPS) is a 30 with 56% Promoters, 18% Passives, and 26% Detractors. Net Promoter Score tracks whether Akamai's customers would recommend using the product based on a scale of -100 to 100.
Akamai Overall NPS
| 56% | Promoters |
|---|---|
| 18% | Passives |
| 26% | Detractors |
Akamai NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 26 | Dec 2023 | 26 |
Jan 2024 27 | Jan 2024 | 27 |
Mar 2024 29 | Mar 2024 | 29 |
Apr 2024 31 | Apr 2024 | 31 |
Jun 2024 30 | Jun 2024 | 30 |
Jul 2024 29 | Jul 2024 | 29 |
Sep 2024 28 | Sep 2024 | 28 |
Oct 2024 30 | Oct 2024 | 30 |
Nov 2024 28 | Nov 2024 | 28 |
Dec 2024 29 | Dec 2024 | 29 |
Oct 2025 29 | Oct 2025 | 29 |
Jan 2026 30 | Jan 2026 | 30 |
How Other Brands Compare
Akamai is ranked third for NPS among its competitors. Amazon and Limelight Networks come in first and second, with Fastly coming in at #4. Among those competitors, it is the second most valued company behind Amazon.
 Akamai |  Amazon |  Fastly |  Limelight Networks | |
| Global Ranking | #333 | #9 | #963 | #- |
| NPS | 30 | 49 | 24 | 44 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $16.09B | $1.64T | $7.21B | $455.58M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Akamai NPS by Gender
Male customers rated Akamai's NPS 23 points higher than Female customers.
Male
23
Akamai's NPS was rated 23 by Male customers on Comparably.
46%
Promoters
31%
Passives
23%
Detractors
Female
0
Akamai's NPS was rated by Female customers on Comparably.
43%
Promoters
14%
Passives
43%
Detractors
Akamai NPS by Ethnicity
Akamai's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 33 | Caucasian | 33 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other 0 | Other | 0 |
Akamai NPS by Age
Akamai's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Akamai NPS by Usage
Akamai's NPS was rated the highest by customers who have used Akamai's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 40 | Less than 1 Year | 40 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 20 | 2 to 5 Years | 20 |
Akamai NPS vs. Competitors
Compared to its competitors, Akamai's NPS is rated right above Fastly, and is preceded by Level 3 Communications.
| COMPANY | NPS Score | |
|---|---|---|
 | PFSweb | 50 |
| Amazon | 49 |
| Limelight Networks | 44 |
 | Level 3 Communications | 34 |
| Akamai | 30 |
| Fastly | 24 |
 | Rakuten | 15 |
 | Dhi Group | 0 |
 | Instart | N/A |
 | Internap | N/A |
 | Qwilt | N/A |
 | Intershop Communications | N/A |
Akamai Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Akamai users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Akamai Customer Loyalty Score by Gender
Female customers rated Akamai's Customer Loyalty score 15% higher than Male customers.
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Male
72%
Yes
Female
87%
Yes
Akamai Customer Loyalty Score by Ethnicity
Akamai's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Akamai.
100
out of 100
Caucasian
40
out of 100
Hispanic or Latino
70
out of 100
Asian or Pacific Islander
100
out of 100
Other
Akamai Customer Loyalty Score by Age
Akamai's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 100% | 26-30 | 100% |
31-35 55% | 31-35 | 55% |
36-40 82% | 36-40 | 82% |
Akamai Customer Loyalty Score by Usage
Akamai's Customer Loyalty score was rated the highest by customers who have used Akamai's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Akamai Customer Loyalty Score by Industry
Akamai's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Akamai Customer Loyalty vs. Competitors
Compared to its competitors, Akamai's Customer Loyalty score is rated right above Fastly, and is preceded by Level 3 Communications.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Amazon | 89% |
| Limelight Networks | 88% |
| Level 3 Communications | 83% |
| Akamai | 81% |
| Fastly | 73% |
| Rakuten | 72% |
| PFSweb | 63% |
| Dhi Group | 55% |
| Instart | N/A |
| Internap | N/A |
| Qwilt | N/A |
| Intershop Communications | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Akamai's Customer Loyalty score is rated right below Peloton.
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Akamai Product Quality
4.1/5
Akamai has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Akamai Product Information
Akamai’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Akamai's product the highest. Reviewers from the Accounting industry rated Akamai the lowest at 4.1.
- Website
- http://www.akamai.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Content
Enterprise
Media
SaaS
Quick Insights into Akamai Product Quality
Akamai's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.
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Ranked Akamai Product Quality the Highest
Ranked Akamai Product Quality the Lowest
Akamai Product Quality Score by Gender
Female customers rated Akamai's Product Quality score 0.1 stars higher than Male customers.
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Male
4.2/5
Female
4.3/5
Akamai Product Quality Score by Ethnicity
Akamai's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.6 | Other | 4.6 |
Akamai Product Quality Score by Age
Akamai's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
26-30 3.1 | 26-30 | 3.1 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.8 | 36-40 | 4.8 |
Akamai Product Quality Score by Usage
Akamai's Product Quality score was rated the highest by customers who have used Akamai's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Akamai Product Quality Score by Industry
Akamai's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Akamai Product Quality vs. Competitors
Compared to its competitors, Akamai's Product Quality score is rated right above Limelight Networks, and is preceded by Amazon.
| COMPANY | Product Quality Score | |
|---|---|---|
| Amazon | 4.2/5 |
| Akamai | 4.1/5 |
| Limelight Networks | 3.9/5 |
| Fastly | 3.9/5 |
| Rakuten | 3.7/5 |
| Level 3 Communications | 3.5/5 |
| PFSweb | 3.4/5 |
| Dhi Group | 2.5/5 |
| Instart | N/A |
| Internap | N/A |
| Qwilt | N/A |
| Intershop Communications | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, Akamai's Product Quality score is rated right above Peloton, and is preceded by Google.
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Akamai Pricing
Akamai ROI & Value For Money
4/5
Akamai has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Akamai Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Akamai.
Quick Insights into Akamai ROI
Akamai's ROI score was rated highest by customers ages 18-25, and rated lowest by Female customers.
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Ranked Akamai ROI the Highest
Ranked Akamai ROI the Lowest
Akamai ROI Score by Gender
Male customers rated Akamai's ROI score 1 stars higher than Female customers.
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Male
4.3/5
Female
3.3/5
Akamai ROI Score by Ethnicity
Akamai's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 4.1 | Other | 4.1 |
Akamai ROI Score by Age
Akamai's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
26-30 3.3 | 26-30 | 3.3 |
31-35 4 | 31-35 | 4 |
36-40 3.3 | 36-40 | 3.3 |
Akamai ROI Score by Usage
Akamai's ROI score was rated the highest by customers who have used Akamai's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Akamai ROI Score by Industry
Akamai's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Akamai Pricing vs. Competitors
Compared to its competitors, Akamai's ROI score is rated right above Fastly, and is preceded by Amazon.
| COMPANY | Pricing Score | |
|---|---|---|
| PFSweb | 4.3/5 |
| Amazon | 4.1/5 |
| Akamai | 4/5 |
| Fastly | 4/5 |
| Level 3 Communications | 3.8/5 |
| Limelight Networks | 3.6/5 |
| Rakuten | 3.5/5 |
| Dhi Group | 2.4/5 |
| Instart | N/A |
| Internap | N/A |
| Qwilt | N/A |
| Intershop Communications | N/A |
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ROI for Other Tech Brands
In the Tech industry, Akamai's ROI score is rated right above Peloton, and is preceded by Nintendo.
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Akamai Customer Satisfaction (CSAT)
Akamai Customer Satisfaction (CSAT) Score
80 / 100
Akamai has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Very Satisfied
47%
Satisfied
33%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Akamai Customer Satisfaction
Akamai's Customer Satisfaction score was rated highest by customers who have used Akamai's products/services for 2 to 5 Years, and rated lowest by Hispanic or Latino customers.
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Ranked Akamai Customer Satisfaction the Highest
Ranked Akamai Customer Satisfaction the Lowest
Akamai Customer Satisfaction Score by Gender
Male customers rated Akamai's Customer Satisfaction score 1 points higher than Female customers.
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84 / 100
MaleVery Satisfied | 26% | |
|---|---|---|
Satisfied | 58% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 8% |
83 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Akamai Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Akamai's Customer Satisfaction (CSAT) score was rated 66% according to Caucasian users and customers.
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66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to Hispanic or Latino
Akamai's Customer Satisfaction (CSAT) score was rated 34% according to Hispanic or Latino users and customers.
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34 / 100
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Asian or Pacific Islander
Akamai's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
25%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Akamai Customer Satisfaction Score by Age
Akamai's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
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0
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80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 100% |
Akamai Customer Satisfaction Score by Usage
Akamai's Customer Satisfaction score was rated the highest by customers who have used Akamai's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Akamai Customer Satisfaction Score by Industry
Akamai's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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}Akamai Customer Satisfaction vs. Competitors
Compared to its competitors, Akamai's Customer Satisfaction score is rated right above Fastly, and is preceded by Amazon.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Limelight Networks | 85% |
| Amazon | 84% |
| Akamai | 80% |
| Fastly | 70% |
| Rakuten | 70% |
| Level 3 Communications | 67% |
| PFSweb | 56% |
| Dhi Group | 33% |
| Instart | 0% |
| Internap | 0% |
| Qwilt | 0% |
| Intershop Communications | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Akamai's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
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Akamai Customer Service
4.2/5
Akamai has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Akamai's Customer Service
Address
8 Cambridge Center, Cambridge, MA 02142
Website
http://www.akamai.com
Phone Number
(877) 325-2624
Akamai's Social Links
Quick Insights into Akamai Customer Service
Akamai's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.
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Ranked Akamai Customer Service the Highest
Ranked Akamai Customer Service the Lowest
Akamai Customer Service Score by Gender
Male customers rated Akamai's Customer Service score 0.6 stars higher than Female customers.
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Male
4.5/5
Female
3.9/5
Akamai Customer Service Score by Ethnicity
Akamai's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.5 | Other | 4.5 |
Akamai Customer Service Score by Age
Akamai's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20
40
60
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
26-30 3.3 | 26-30 | 3.3 |
31-35 4.6 | 31-35 | 4.6 |
36-40 4.2 | 36-40 | 4.2 |
Akamai Customer Service Score by Usage
Akamai's Customer Service score was rated the highest by customers who have used Akamai's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Akamai Customer Service Score by Industry
Akamai's Customer Service score was rated 4.3 stars by both Accounting and Tech industry customers.
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Akamai Customer Service vs. Competitors
Compared to its competitors, Akamai's Customer Service score is rated right above Fastly, and is preceded by Amazon.
| COMPANY | Customer Service Score | |
|---|---|---|
| PFSweb | 4.2/5 |
| Amazon | 4.2/5 |
| Akamai | 4.2/5 |
| Fastly | 3.9/5 |
| Level 3 Communications | 3.8/5 |
| Limelight Networks | 3.7/5 |
| Rakuten | 3.6/5 |
| Dhi Group | 2/5 |
| Instart | N/A |
| Internap | N/A |
| Qwilt | N/A |
| Intershop Communications | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, Akamai's Customer Service score is rated right above Apple.
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Akamai as an Employer
4.5/5
Akamai has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Akamai scored a 30 for Net Promoter Score and a 42 for Employee Net Promoter Score. NPS gauges how likely a customer of Akamai would recommend the brand to a friend. ENPS measures how likely Akamai employees would recommend working at Akamai to a friend.
Net Promoter Score
30
NPS Score
| 56% | Promoters |
|---|---|
| 18% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
42
eNPS Score
| 62% | Promoters |
|---|---|
| 18% | Passive |
| 20% | Detractors |
Global Ranking Snapshot
Akamai is ranked #333 in the Global Top 100 Brands. It ranks just behind Roche and just ahead of Univision.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
331 |  | ServiceNow |  | Bill McDermott | Tech |
332 |  | Roche |  | Severin Schwan | Health and Wellness |
333 | | Akamai | | Tom Leighton | Tech |
334 |  | Univision |  | Vincent Sadusky | Media and Entertainment |
335 |  | Dollar General |  | Todd Vasos | Retail |
336 |  | General Electric |  | Lawrence Culp | Energy and Manufacturing |
337 |  | InVision |  | Jeff Chow | Tech |
Tech Ranking Snapshot
Akamai is ranked #95 in the Tech Industry. It ranks just behind ServiceNow and just ahead of InVision.
