52
NPS
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Brand Page
Wistia
About Wistia's Brand
Wistia is a video marketing software company working to make business more human with video. Among its major competitors, Wistia is ranked in 1st place for NPS while Vidyard is 2nd, and JW Player is 3rd.
Brand at a Glance
78%
Customer Loyalty
4.5/5
Product Quality
4.2/5
Pricing
4.1/5
Customer Service
Wistia Ranking
- #1 / 4 of its competitors
Wistia NPS
Wistia's Net Promoter Score (NPS) is a 52 with 68% Promoters, 16% Passives, and 16% Detractors. Net Promoter Score tracks whether Wistia's customers would recommend using the product based on a scale of -100 to 100.
Wistia Overall NPS
| 68% | Promoters |
|---|---|
| 16% | Passives |
| 16% | Detractors |
Wistia NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2020 100 | May 2020 | 100 |
Aug 2020 54 | Aug 2020 | 54 |
Apr 2021 52 | Apr 2021 | 52 |
Aug 2021 54 | Aug 2021 | 54 |
Nov 2022 53 | Nov 2022 | 53 |
Dec 2022 55 | Dec 2022 | 55 |
Jun 2023 52 | Jun 2023 | 52 |
How Other Brands Compare
Wistia is ranked first for NPS among its competitors. Kaltura and YouTube come in second and third, with Brightcove coming in at #4.
Wistia |  YouTube |  Kaltura |  Brightcove | |
| Global Ranking | #- | #75 | #- | #- |
| NPS | 52 | 12 | 16 | -11 |
| Valuation Updated every 24 hours for public companies | - | $1.44T | $500.00M | $173.36M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Wistia NPS by Usage
Wistia's NPS was rated the highest by customers who have used Wistia's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 50 | Less than 1 Year | 50 |
2 to 5 Years 57 | 2 to 5 Years | 57 |
Wistia Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Wistia users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Wistia Customer Loyalty vs. Competitors
Compared to its competitors, Wistia's Customer Loyalty score is rated right above Vimeo, and is preceded by YouTube.
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Wistia Product Quality
4.5/5
Wistia has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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Wistia Product Information
Wistia serves markets in the United States, Europe, Canada, and United Kingdom. Wistia supports iOS devices and offers products for small and medium sized businesses.
Wistia’s product quality score is a 4.5 out of 5 as rated by its users and customers.
- Website
- http://wistia.com
- Company Size
- 51-200 Employees
Industry
Tech
SaaS
Languages Supported
English
Product Type
Development Tools Software
Online Video Platform Software
Quick Insights into Wistia Product Quality
Wistia's Product Quality score was rated highest by customers who have used Wistia's products/services for Less than 1 Year.
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Ranked Wistia Product Quality the Highest
Wistia Product Quality Score by Usage
Wistia's Product Quality score was rated 4.8 stars by customers who have used Wistia's products/services for Less than 1 Year.
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Wistia Product Quality vs. Competitors
Compared to its competitors, Wistia's Product Quality score is rated right above Vidyard.
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Wistia Pricing
Wistia ROI & Value For Money
4.2/5
Wistia has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Wistia Pricing Plans
Wistia has a pricing structure that accommodates small and medium businesses.
Who Uses Wistia?
Small Businesses
Medium Businesses
Wistia Pricing vs. Competitors
Compared to its competitors, Wistia's ROI score is rated right above Kaltura.
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Wistia Customer Satisfaction (CSAT)
Wistia Customer Satisfaction (CSAT) Score
67 / 100
Wistia has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Wistia Customer Satisfaction vs. Competitors
Compared to its competitors, Wistia's Customer Satisfaction score is rated right above Vidyard, and is preceded by Kaltura.
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Wistia Customer Service
4.1/5
Wistia has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Wistia's Customer Service
Address
120 Brookline St, Cambridge, MA 02139
Website
http://wistia.com
Phone Number
888-494-7842
Wistia's Social Links
Wistia Customer Service vs. Competitors
Compared to its competitors, Wistia's Customer Service score is rated right above Kaltura.
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Wistia as an Employer
4.6/5
Wistia has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Wistia scored a 52 for Net Promoter Score and a 73 for Employee Net Promoter Score. NPS gauges how likely a customer of Wistia would recommend the brand to a friend. ENPS measures how likely Wistia employees would recommend working at Wistia to a friend.
Net Promoter Score
52
NPS Score
| 68% | Promoters |
|---|---|
| 16% | Passive |
| 16% | Detractors |
Employee Net Promoter Score
73
eNPS Score
| 78% | Promoters |
|---|---|
| 17% | Passive |
| 5% | Detractors |
