11
NPS
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iRobot
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About iRobot's Brand
At iRobot, we are a team of passionate innovators committed to revolutionizing the future of intelligent home solutions across the globe. Our collaborative approach empowers us to break down barriers and push the boundaries of what’s possible. We strive to enrich the lives of our customers by introducing cutting-edge innovations to all areas of the home. Join us on this exciting journey and help us create a more thoughtful and connected future. Among its major competitors, iRobot is ranked in 3rd place for NPS while Bose is 1st, and Samsung Electronics is 2nd.Their current market cap is $3.39B
Brand at a Glance
71%
Customer Loyalty
3.3/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service
iRobot CMO
Dwight Brown
Dwight Brown serves as the Chief Marketing Officer of iRobot. Dwight started at iRobot in Sep of 2014. Dwight currently resides in the Greater Boston Area.
iRobot Ranking
- #2 / 4 of its competitors
iRobot NPS
iRobot's Net Promoter Score (NPS) is a 11 with 47% Promoters, 17% Passives, and 36% Detractors. Net Promoter Score tracks whether iRobot's customers would recommend using the product based on a scale of -100 to 100.
iRobot Overall NPS
| 47% | Promoters |
|---|---|
| 17% | Passives |
| 36% | Detractors |
iRobot NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 16 | Nov 2023 | 16 |
Dec 2023 17 | Dec 2023 | 17 |
Feb 2024 15 | Feb 2024 | 15 |
Apr 2024 16 | Apr 2024 | 16 |
Sep 2024 14 | Sep 2024 | 14 |
Nov 2024 12 | Nov 2024 | 12 |
Dec 2024 12 | Dec 2024 | 12 |
Jan 2025 10 | Jan 2025 | 10 |
Mar 2025 10 | Mar 2025 | 10 |
Apr 2025 10 | Apr 2025 | 10 |
May 2025 12 | May 2025 | 12 |
Sep 2025 11 | Sep 2025 | 11 |
How Other Brands Compare
iRobot is ranked second for NPS among its competitors. Bose and LG come in first and third, with Dyson coming in at #4. Among those competitors, it is the third most valued company behind Bose.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
iRobot NPS by Gender
Female customers rated iRobot's NPS 19 points higher than Male customers.
Male
-36
iRobot's NPS was rated -36 by Male customers on Comparably.
23%
Promoters
18%
Passives
59%
Detractors
Female
-17
iRobot's NPS was rated -17 by Female customers on Comparably.
25%
Promoters
33%
Passives
42%
Detractors
iRobot NPS by Ethnicity
iRobot's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -33 | Caucasian | -33 |
Asian or Pacific Islander -67 | Asian or Pacific Islander | -67 |
Other -60 | Other | -60 |
iRobot NPS by Age
iRobot's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
iRobot NPS by Usage
iRobot's NPS was rated the highest by customers who have used iRobot's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -50 | Less than 1 Year | -50 |
1 to 2 Years 20 | 1 to 2 Years | 20 |
2 to 5 Years -51 | 2 to 5 Years | -51 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years -29 | Over 10 Years | -29 |
iRobot NPS vs. Competitors
Compared to its competitors, iRobot's NPS is rated right above LG, and is preceded by Samsung Electronics.
| COMPANY | NPS Score | |
|---|---|---|
 | Bose | 31 |
 | Samsung Electronics | 30 |
| iRobot | 11 |
 | LG | 10 |
 | Symbotic | 8 |
 | Boston Dynamics | 0 |
 | SharkNinja | -2 |
 | Dyson | -12 |
 | Wayfair | -51 |
 | SimpliSafe | -51 |
iRobot Customer Reviews
Out of the 7 iRobot customer reviews 5 were positive and 2 were constructive. iRobot customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
iRobot Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of iRobot users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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iRobot Customer Loyalty Score by Gender
Female customers rated iRobot's Customer Loyalty score 15% higher than Male customers.
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Male
63%
Yes
Female
78%
Yes
iRobot Customer Loyalty Score by Ethnicity
iRobot's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
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57
out of 100
Caucasian
40
out of 100
Asian or Pacific Islander
100
out of 100
Other
iRobot Customer Loyalty Score by Age
iRobot's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 70% | 31-35 | 70% |
46-50 82% | 46-50 | 82% |
51-55 100% | 51-55 | 100% |
56-60 61% | 56-60 | 61% |
66+ 46% | 66+ | 46% |
iRobot Customer Loyalty Score by Usage
iRobot's Customer Loyalty score was rated the highest by customers who have used iRobot's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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iRobot Customer Loyalty Score by Industry
iRobot's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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iRobot Customer Loyalty vs. Competitors
Compared to its competitors, iRobot's Customer Loyalty score is rated right above Symbotic, and is preceded by Dyson.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Bose | 81% |
| Samsung Electronics | 81% |
| LG | 77% |
| SharkNinja | 73% |
| Dyson | 73% |
| iRobot | 71% |
| Symbotic | 69% |
| SimpliSafe | 69% |
| Wayfair | 61% |
| Boston Dynamics | 55% |
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iRobot Product Quality
3.3/5
iRobot has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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iRobot Product Information
iRobot’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated iRobot's product the highest. Reviewers from the Tech industry rated iRobot the lowest at 2.8.
- Website
- https://www.irobot.com/
- Company Size
- 501-1,000 Employees
Industry
Consumer Electronics
Quick Insights into iRobot Product Quality
iRobot's Product Quality score was rated highest by customers who have used iRobot's products/services for 1 to 2 Years, and rated lowest by customers ages 56-60.
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Ranked iRobot Product Quality the Highest
Ranked iRobot Product Quality the Lowest
iRobot Product Quality Score by Gender
Female customers rated iRobot's Product Quality score 0.3 stars higher than Male customers.
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Male
2.6/5
Female
2.9/5
iRobot Product Quality Score by Ethnicity
iRobot's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Asian or Pacific Islander 2.3 | Asian or Pacific Islander | 2.3 |
Other 2.7 | Other | 2.7 |
iRobot Product Quality Score by Age
iRobot's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.5 | 31-35 | 2.5 |
46-50 3.4 | 46-50 | 3.4 |
51-55 3.2 | 51-55 | 3.2 |
56-60 1.8 | 56-60 | 1.8 |
66+ 2.3 | 66+ | 2.3 |
iRobot Product Quality Score by Usage
iRobot's Product Quality score was rated the highest by customers who have used iRobot's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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iRobot Product Quality Score by Industry
iRobot's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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iRobot Product Quality vs. Competitors
Compared to its competitors, iRobot's Product Quality score is rated right above SharkNinja, and is preceded by LG.
| COMPANY | Product Quality Score | |
|---|---|---|
| Bose | 4.1/5 |
| Samsung Electronics | 4/5 |
| Symbotic | 3.7/5 |
| LG | 3.5/5 |
| iRobot | 3.3/5 |
| SharkNinja | 3.2/5 |
| Dyson | 3.1/5 |
| Boston Dynamics | 2.2/5 |
| SimpliSafe | 2.1/5 |
| Wayfair | 1.9/5 |
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iRobot Pricing
iRobot ROI & Value For Money
3.3/5
iRobot has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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iRobot Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Tech industry think that they had the lowest ROI from iRobot.
Quick Insights into iRobot ROI
iRobot's ROI score was rated highest by customers who have used iRobot's products/services for 1 to 2 Years, and rated lowest by customers ages 56-60.
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Ranked iRobot ROI the Highest
Ranked iRobot ROI the Lowest
iRobot ROI Score by Gender
Female customers rated iRobot's ROI score 0.2 stars higher than Male customers.
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Male
2.4/5
Female
2.6/5
iRobot ROI Score by Ethnicity
iRobot's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 2.8 | Other | 2.8 |
iRobot ROI Score by Age
iRobot's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.6 | 31-35 | 2.6 |
46-50 3.4 | 46-50 | 3.4 |
51-55 3 | 51-55 | 3 |
56-60 1.5 | 56-60 | 1.5 |
66+ 2 | 66+ | 2 |
iRobot ROI Score by Usage
iRobot's ROI score was rated the highest by customers who have used iRobot's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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iRobot ROI Score by Industry
iRobot's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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iRobot Pricing vs. Competitors
Compared to its competitors, iRobot's ROI score is rated right above LG, and is preceded by Samsung Electronics.
| COMPANY | Pricing Score | |
|---|---|---|
| Bose | 3.8/5 |
| Samsung Electronics | 3.8/5 |
| iRobot | 3.3/5 |
| LG | 3.3/5 |
| Symbotic | 3.2/5 |
| SharkNinja | 3.2/5 |
| Dyson | 2.8/5 |
| Boston Dynamics | 2.5/5 |
| SimpliSafe | 2.4/5 |
| Wayfair | 1.7/5 |
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iRobot Customer Satisfaction (CSAT)
iRobot Customer Satisfaction (CSAT) Score
60 / 100
iRobot has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Very Satisfied
34%
Satisfied
26%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
9%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into iRobot Customer Satisfaction
iRobot's Customer Satisfaction score was rated highest by customers who have used iRobot's products/services for 1 to 2 Years, and rated lowest by customers ages 56-60.
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Ranked iRobot Customer Satisfaction the Highest
Ranked iRobot Customer Satisfaction the Lowest
iRobot Customer Satisfaction Score by Gender
Female customers rated iRobot's Customer Satisfaction score 15 points higher than Male customers.
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35 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 15% | |
Very Dissatisfied | 30% |
50 / 100
FemaleVery Satisfied | 10% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 10% | |
Very Dissatisfied | 30% |
iRobot Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
iRobot's Customer Satisfaction (CSAT) score was rated 38% according to Caucasian users and customers.
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38 / 100
Very Satisfied
19%
Satisfied
19%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
19%
Very Dissatisfied
29%
CSAT according to Asian or Pacific Islander
iRobot's Customer Satisfaction (CSAT) score was rated 34% according to Asian or Pacific Islander users and customers.
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34 / 100
Very Satisfied
0%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Other
iRobot's Customer Satisfaction (CSAT) score was rated 40% according to Other users and customers.
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40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
40%
iRobot Customer Satisfaction Score by Age
iRobot's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 50% | |||||||||||||||
| 46-50 | 60% | |||||||||||||||
| 51-55 | 34% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 66+ | 40% |
iRobot Customer Satisfaction Score by Usage
iRobot's Customer Satisfaction score was rated the highest by customers who have used iRobot's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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iRobot Customer Satisfaction Score by Industry
iRobot's Customer Satisfaction score was rated 28 points by Tech industry customers.
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}iRobot Customer Satisfaction vs. Competitors
Compared to its competitors, iRobot's Customer Satisfaction score is rated right above Symbotic, and is preceded by SharkNinja.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Samsung Electronics | 83% |
| Bose | 74% |
| LG | 69% |
| SharkNinja | 61% |
| iRobot | 60% |
| Symbotic | 60% |
| Boston Dynamics | 50% |
| Dyson | 47% |
| Wayfair | 26% |
| SimpliSafe | 24% |
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iRobot Customer Service
3.4/5
iRobot has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About iRobot's Customer Service
Address
8 Crosby Drive, Bedford, MA 01730
Website
https://www.irobot.com/
Phone Number
(781) 430-3000
iRobot's Social Links
Quick Insights into iRobot Customer Service
iRobot's Customer Service score was rated highest by customers who have used iRobot's products/services for 1 to 2 Years, and rated lowest by customers ages 56-60.
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Ranked iRobot Customer Service the Highest
Ranked iRobot Customer Service the Lowest
iRobot Customer Service Score by Gender
Female customers rated iRobot's Customer Service score 0.7 stars higher than Male customers.
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Male
2.4/5
Female
3.1/5
iRobot Customer Service Score by Ethnicity
iRobot's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Asian or Pacific Islander 2.5 | Asian or Pacific Islander | 2.5 |
Other 2.7 | Other | 2.7 |
iRobot Customer Service Score by Age
iRobot's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 2.9 | 31-35 | 2.9 |
46-50 3.3 | 46-50 | 3.3 |
51-55 2.7 | 51-55 | 2.7 |
56-60 1.8 | 56-60 | 1.8 |
66+ 2.7 | 66+ | 2.7 |
iRobot Customer Service Score by Usage
iRobot's Customer Service score was rated the highest by customers who have used iRobot's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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iRobot Customer Service Score by Industry
iRobot's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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iRobot Customer Service vs. Competitors
Compared to its competitors, iRobot's Customer Service score is rated right above LG, and is preceded by Symbotic.
| COMPANY | Customer Service Score | |
|---|---|---|
| Samsung Electronics | 3.8/5 |
| Bose | 3.7/5 |
| Symbotic | 3.5/5 |
| iRobot | 3.4/5 |
| LG | 3.2/5 |
| SharkNinja | 3/5 |
| Boston Dynamics | 2.7/5 |
| Dyson | 2.6/5 |
| SimpliSafe | 1.9/5 |
| Wayfair | 1.7/5 |
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iRobot as an Employer
2.4/5
iRobot has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
iRobot scored a 11 for Net Promoter Score and a -47 for Employee Net Promoter Score. NPS gauges how likely a customer of iRobot would recommend the brand to a friend. ENPS measures how likely iRobot employees would recommend working at iRobot to a friend.
Net Promoter Score
11
NPS Score
| 47% | Promoters |
|---|---|
| 17% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
-47
eNPS Score
| 20% | Promoters |
|---|---|
| 13% | Passive |
| 67% | Detractors |
