
"SoundCloud is an online audio distribution platform that enables users to upload, record, promote and share sounds." SoundCloud’s brand is ranked #706 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of SoundCloud. When compared to other organizations within the Tech industry, SoundCloud is ranked #240. Among its major competitors, SoundCloud is ranked in 2nd place for NPS while Spotify is 1st, and Beatport is 3rd.
SoundCloud's Net Promoter Score (NPS) is a 30 with 55% Promoters, 20% Passives, and 25% Detractors. Net Promoter Score tracks whether SoundCloud's customers would recommend using the product based on a scale of -100 to 100.
| 55% | Promoters |
|---|---|
| 20% | Passives |
| 25% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2023 49 | Aug 2023 | 49 |
Sep 2023 47 | Sep 2023 | 47 |
Oct 2023 45 | Oct 2023 | 45 |
Nov 2023 45 | Nov 2023 | 45 |
Dec 2023 41 | Dec 2023 | 41 |
Feb 2024 39 | Feb 2024 | 39 |
Mar 2024 39 | Mar 2024 | 39 |
May 2024 32 | May 2024 | 32 |
Oct 2024 33 | Oct 2024 | 33 |
Nov 2024 30 | Nov 2024 | 30 |
Jan 2025 31 | Jan 2025 | 31 |
Dec 2025 29 | Dec 2025 | 29 |
SoundCloud is ranked second for NPS among its competitors. Spotify and Beatport come in first and third, with Deezer coming in at #4.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated SoundCloud's NPS 22 points higher than Male customers.
SoundCloud's NPS was rated 6 by Male customers on Comparably.
SoundCloud's NPS was rated 28 by Female customers on Comparably.
SoundCloud's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -28 | Caucasian | -28 |
Hispanic or Latino 50 | Hispanic or Latino | 50 |
African American/Black 75 | African American/Black | 75 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
Other 0 | Other | 0 |
SoundCloud's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
SoundCloud's NPS was rated the highest by customers who have used SoundCloud's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years 15 | 2 to 5 Years | 15 |
5 to 10 Years 60 | 5 to 10 Years | 60 |
Over 10 Years -67 | Over 10 Years | -67 |
In the Tech industry, SoundCloud's NPS is rated right below Peloton.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Zoom Video Communications | 44 |
![]() | Netflix | 43 |
![]() | 42 | |
![]() | ROBLOX | 38 |
![]() | Peloton | 31 |
![]() | SoundCloud | 30 |
Out of the 6 SoundCloud customer reviews 5 were positive and 1 was constructive. SoundCloud customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of SoundCloud users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated SoundCloud's Customer Loyalty score 4% higher than Female customers.
SoundCloud's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
SoundCloud's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 72% | 18-25 | 72% |
26-30 78% | 26-30 | 78% |
SoundCloud's Customer Loyalty score was rated the highest by customers who have used SoundCloud's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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SoundCloud's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Compared to its competitors, SoundCloud's Customer Loyalty score is rated right above Beatport, and is preceded by Deezer.
In the Tech industry, SoundCloud's Customer Loyalty score is rated right below Peloton.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | 87% | |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | Zoom Video Communications | 84% |
![]() | Peloton | 82% |
![]() | SoundCloud | 76% |
SoundCloud has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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SoundCloud’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated SoundCloud's product the highest. Reviewers from the Marketing, Advertising and Research industry rated SoundCloud the lowest at 2.8.
SoundCloud's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers who have used SoundCloud's products/services for Over 10 Years.
SoundCloud's Product Quality score was rated 3.5 by both Female and Male customers on Comparably.
SoundCloud's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.7 | African American/Black | 4.7 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 3.5 | Other | 3.5 |
SoundCloud's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 4.7 | 26-30 | 4.7 |
SoundCloud's Product Quality score was rated the highest by customers who have used SoundCloud's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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SoundCloud's Product Quality score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Compared to its competitors, SoundCloud's Product Quality score is rated right above Deezer, and is preceded by Spotify.
In the Tech industry, SoundCloud's Product Quality score is rated right below ROBLOX.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Zoom Video Communications | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | 4.1/5 | |
![]() | Peloton | 4/5 |
![]() | ROBLOX | 4/5 |
![]() | SoundCloud | 3.8/5 |
SoundCloud has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Marketing, Advertising and Research industry think that they had the lowest ROI from SoundCloud.
SoundCloud's ROI score was rated highest by customers who have used SoundCloud's products/services for 5 to 10 Years, and rated lowest by customers who have used SoundCloud's products/services for Over 10 Years.
Female customers rated SoundCloud's ROI score 0.2 stars higher than Male customers.
SoundCloud's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Other 3.5 | Other | 3.5 |
SoundCloud's ROI score was rated 3.5 stars by customers ages 18-25 and customers ages 26-30 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.5 | 26-30 | 3.5 |
SoundCloud's ROI score was rated the highest by customers who have used SoundCloud's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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SoundCloud's ROI score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Compared to its competitors, SoundCloud's ROI score is rated right above Deezer, and is preceded by Spotify.
In the Tech industry, SoundCloud's ROI score is rated right below ROBLOX.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Zoom Video Communications | 4.1/5 |
![]() | 4/5 | |
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Peloton | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | ROBLOX | 3.8/5 |
![]() | SoundCloud | 3.6/5 |
SoundCloud has an overall Customer Satisfaction score of 69 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
SoundCloud's Customer Satisfaction score was rated highest by customers who have used SoundCloud's products/services for 5 to 10 Years, and rated lowest by Caucasian customers.
Male customers rated SoundCloud's Customer Satisfaction score 13 points higher than Female customers.
Very Satisfied | 32% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 15% | |
Dissatisfied | 0% | |
Very Dissatisfied | 15% |
Very Satisfied | 14% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 29% |
SoundCloud's Customer Satisfaction (CSAT) score was rated 28% according to Caucasian users and customers.
SoundCloud's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
SoundCloud's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
SoundCloud's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
SoundCloud's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 89% | |||||||||||||||
| 26-30 | 75% |
SoundCloud's Customer Satisfaction score was rated the highest by customers who have used SoundCloud's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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SoundCloud's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, SoundCloud's Customer Satisfaction score is rated right above Beatport, and is preceded by Spotify.
In the Tech industry, SoundCloud's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | 81% | |
![]() | Zoom Video Communications | 74% |
![]() | ROBLOX | 73% |
![]() | SoundCloud | 69% |
![]() | Peloton | 63% |
SoundCloud has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock SoundCloud's overall Customer Service score rated by its users and customers.
Berlin, MD United States of America
http://soundcloud.com
SoundCloud's Customer Service score was rated highest by customers who have used SoundCloud's products/services for 5 to 10 Years, and rated lowest by customers who have used SoundCloud's products/services for Over 10 Years.
SoundCloud's Customer Service score was rated 3.1 by both Female and Male customers on Comparably.
SoundCloud's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 4.1 | Other | 4.1 |
SoundCloud's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 3.4 | 26-30 | 3.4 |
SoundCloud's Customer Service score was rated the highest by customers who have used SoundCloud's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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SoundCloud's Customer Service score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, SoundCloud's Customer Service score is rated right above Deezer, and is preceded by Spotify.
In the Tech industry, SoundCloud's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | 4/5 | |
![]() | Zoom Video Communications | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Peloton | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | SoundCloud | 3.6/5 |
![]() | ROBLOX | 3.6/5 |
SoundCloud has a 4.1/5 stars for its overall company culture rated by their employees

SoundCloud scored a 30 for Net Promoter Score and a 14 for Employee Net Promoter Score. NPS gauges how likely a customer of SoundCloud would recommend the brand to a friend. ENPS measures how likely SoundCloud employees would recommend working at SoundCloud to a friend.
| 55% | Promoters |
|---|---|
| 20% | Passive |
| 25% | Detractors |
| 52% | Promoters |
|---|---|
| 10% | Passive |
| 38% | Detractors |
SoundCloud is ranked #706 in the Global Top 100 Brands. It ranks just behind Driveline Retail Merchandising and just ahead of Huawei.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
704 | ![]() | Infineon Technologies | ![]() | Jochen Hanebeck | Energy and Manufacturing |
705 | ![]() | Driveline Retail Merchandising | ![]() | Randy Wilson | Business and Consumer Services |
706 | ![]() | SoundCloud | ![]() | Kerry Trainor | Tech |
707 | ![]() | Huawei | ![]() | Ren Zhengfei | Tech |
708 | ![]() | Cleveland Clinic | ![]() | Tomislav Mihaljevic | Health and Wellness |
709 | ![]() | NPR | ![]() | Jarl Mohn | Media and Entertainment |
710 | ![]() | Urban Decay Cosmetics | ![]() | Tim Warner | Fashion and Beauty |
SoundCloud is ranked #240 in the Tech Industry. It ranks just behind Genetec and just ahead of Huawei.
| RANK | COMPANY | Location | |
|---|---|---|---|
238 | ![]() | Xcel Energy | Minneapolis, MN |
239 | ![]() | Genetec | Montreal, MO |
240 | ![]() | SoundCloud | Berlin, MD |
241 | ![]() | Huawei | |
242 | ![]() | Xiaomi Technology | |
243 | ![]() | Ripple | San Francisco, CA |
244 | ![]() | Penguin Random House |